Importance of Online Reputation
-
Upload
bernie-borges -
Category
Business
-
view
2.688 -
download
2
description
Transcript of Importance of Online Reputation
![Page 1: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/1.jpg)
Personal Branding
1
Why Your Online Reputation is Critical to Your Career
![Page 2: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/2.jpg)
You Live In an Extraordinary Time2
http://www.youtube.com/user/Socialnomics09
![Page 3: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/3.jpg)
You Live In an Extraordinary Time3
http://www.youtube.com/user/Socialnomics09
![Page 4: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/4.jpg)
You Live In an Extraordinary Time4
http://www.youtube.com/user/Socialnomics09
![Page 5: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/5.jpg)
Do You Manage Your Online Reputation?
5
PROACTIVELY
![Page 6: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/6.jpg)
http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab
“An online reputation is the publicly held social evaluation of a person based on his or her behavior, what he or she posts, and what others (such as individuals, groups and web services,) share about the person on the Internet.”
6
![Page 7: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/7.jpg)
http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab
“The study found that online reputation information is increasingly becoming a factor in recruiters’ decision process for accepting or rejecting applications….The United States appears to have the greatest number of companies with corporate policies requiring online reputational checks.”
7
![Page 8: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/8.jpg)
http://www.slideshare.net/opinionwatch/online-reputation-for-job-seekers-report-crosstab
8
![Page 9: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/9.jpg)
9
Your Online Reputation is Your Job
Written plan Goal Setting & Commitment Daily Routine Accountability coach Measure Action Steps Measure Progress Weekly Reviews
http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
![Page 10: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/10.jpg)
10
Your Online Reputation is Your Job
If you are employed Strengthen your reputation Improve your reputation Receive new opportunities
If you are unemployed Recruiters will screen you Your non-reputation can hurt you Your reputation can hurt you Your reputation can make or break job
opportunitieshttp://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
![Page 12: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/12.jpg)
Build/Strengthen Your Personal Brand
You are a Brand! For What Do You
Want to Be Known?
Comment on Relevant Blogs
Set up RSS Dashboard of Relevant Content
Share your Expertise
Be a Reliable Source of Content
Build your brand… and expand your career
12
http://money.cnn.com/2010/07/30/news/economy/building_your_brand.fortune/index.htm
![Page 13: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/13.jpg)
Professional & Social Credibility
Employers Hire Humans Build your Personal Brand Be Social Share Photos Share your Professional Expertise Be Visible Volunteer Build Relationships Be Human!
13
![Page 14: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/14.jpg)
Professional & Social Credibility
Own Your Name Online Google Social Networks Website Blog
14
Secure Vanity URLshttp://www.facebook.com/bernie.borgeshttp://www.linkedin.com/in/bernieborges
![Page 15: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/15.jpg)
Three Social Networking Requisites
Twitter LinkedIn Facebook
15
http://www.linkedin.com/in/bernieborges
http://twitter.com/berniebay
http://www.facebook.com/bernie.borges
![Page 16: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/16.jpg)
LinkedIn Basics
100% Completed Profile
Give Recommendations
Ask for Recommendations
Update your Status Frequently
Seek New Connections
Follow Companies of Interest
Join Professional Groups
16
![Page 17: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/17.jpg)
Update Status, Display Groups17
![Page 18: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/18.jpg)
18
Proactively Give Recommendations
![Page 19: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/19.jpg)
Create Polls Relevant to Expertise19
![Page 20: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/20.jpg)
Upload Your Presentations20
http://www.slideshare.net/bernbay/risk-mitigation-in-social-media-marketing
![Page 21: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/21.jpg)
Create Events & Attend Events21
![Page 22: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/22.jpg)
Connect Your Blog to Your Profile22
![Page 23: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/23.jpg)
Participate in “Answers”23
![Page 24: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/24.jpg)
Display Your Amazon Reading List24
![Page 25: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/25.jpg)
25
Monitor Your LinkedIn Network
![Page 26: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/26.jpg)
Facebook Personal Branding
100% Completed Profile Paint a Clear Picture of YOU Connect to Friends and Business Colleagues Create Lists to Segment Friends Use Discretion in Status Updates Follow Companies of Interest Be Social in Good Taste Seek New Connections Join Groups
26
Build Your Social Credibility!
![Page 27: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/27.jpg)
Twitter Personal Branding
100% Completed Profile w/Picture
Be Interesting Search/Find Like Minded
People Update Your Status
Multiple Times/Day Follow Friends and
Business Colleagues Mix Professional with
Social Share Links to Articles Consider multiple Twitter
profiles
27
Build a Relevant Following!
![Page 28: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/28.jpg)
Monitor Your Personal Branding28
![Page 29: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/29.jpg)
29
Personal Branding Plan of Action
Talk about your skills not about you.
Talk about how you’ve applied your skills to solve problems.
Do this with humility not with arrogance
![Page 30: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/30.jpg)
30
Personal Branding Plan of Action
Be easy to find online.
Own your name across mainstream social media.
Consider modifying your name to be easier to find online. Mike Smith Michael W. Smith
![Page 31: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/31.jpg)
31
Personal Branding Plan of Action
Create content! Create content! Create content! Leverage multiple
content formats Guideline: 3 E’s
EDUCATEENLIGHTENENTERTAIN
![Page 32: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/32.jpg)
32
Who Wins: Individual or Employer?
Both win! Focus on building value Measure your brand Be aware that your brand
equity is subjective You’re never off the
record
![Page 33: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/33.jpg)
Online Reputation Management Stories
33
![Page 34: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/34.jpg)
34
Know Who Your Audience Is
![Page 35: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/35.jpg)
35
Don’t Brand Around a Single Job
@Akgovsarapalin Concentrate on
personal qualities and skills when building your personal brand
Claim your name on all social networks whether you plan on using them or not
@SarahPalinUSA
![Page 36: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/36.jpg)
36
Brand Around Your Skills
![Page 37: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/37.jpg)
37
This man is a ROCK STAR
In the world of electronic
manufacturing
![Page 38: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/38.jpg)
![Page 39: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/39.jpg)
39
9 Million Search Results for Rick Short
![Page 40: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/40.jpg)
This man is a ROCK STAR
![Page 41: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/41.jpg)
41
Brand Around Your Passion
![Page 42: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/42.jpg)
42
Brand Around Your Expertise
![Page 43: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/43.jpg)
43
Financial Impact of a Personal Brand
Financial Impact of LeBron For anyone who thinks the decision was
not about finance is living under a rock. For LeBron it wasn’t about maximizing his earning potential with his NBA contract but let’s take a look at the numbers.
The City of Cleveland generated $3.7M per Cleveland Cavalier home game.
Cavaliers were 2nd in home attendance with near 100% capacity (2010-11).
Cavaliers team valuation in Forbes dropped from $476M to $390M.
Heat road attendance was 93% it will exceed 100% in 2010-11
He will save an estimated $25M in state taxes signing with Miami.
LeBron leaves $15M on the table (Sign & Trade)
Stock prices of the publicly traded Madison Square Garden dropped.
Each playoff game in NYC or New Jersey would deliver a $3.6M financial impact to the region.
‘The Decision’ raises $2.5M for the Boys & Girls Club.
‘The Decision’ was the third-most-watched program on cable television 2010 (9.95M watched).
Rating as a viable endorser only fell from 69.9% to 67.6% (This may change)
Jersey sales for LeBron is #2 behind Kobe.
![Page 44: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/44.jpg)
44
Be Careful What You Say
http://abcnews.go.com/Technology/AheadoftheCurve/story?id=8201190&page=1
![Page 45: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/45.jpg)
45
How to Stay Out of Hot Water
Keep your private business…private
Avoid participating in the cutesy, sometimes raunchy online activities
Don’t do anything in public you wanted your mother to see
Know that there is no privacy online
Don’t slander anyone online – ever!
Don’t post online while you’re angry
Live by the golden rule – always!
Be consistent
![Page 46: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/46.jpg)
46
Online Branding Resources
http://www.allaboutbranding.com/index.lasso?article=191
http://sloanreview.mit.edu/the-magazine/articles/2008/winter/49213/dont-confuse-reputation-with-brand
http://thebrandbuilder.wordpress.com/
http://danschawbel.com/10_Personal_Branding_Secrets.pdf
http://thebrandbuilder.blogspot.com/2005/08/brand-reputation-reputation-brand.html
http://workbloom.com/articles/personal-brand-management.aspx
http://workbloom.com/articles/personal-brand-management/personal-brand-management-secret-career-mobility.aspx
http://lauralowell.com/2010/08/case-study-rob-frankel-personal-branding-or-career-suicide/
![Page 47: Importance of Online Reputation](https://reader035.fdocuments.us/reader035/viewer/2022062614/54676e1caf795932578b496f/html5/thumbnails/47.jpg)
47
Online Branding Resources