IMPORTANCE OF INTERNET HOME SEARCHIMPORTANCE OF INTERNET HOME SEARCH 92 % Home Buyers • 92% of...

IMPORTANCE OF INTERNET HOME SEARCH

92%

Home Buyers

• 92% of home buyers use

the internet or mobile apps

to search for a home1

• Reach the widest audience

of potential buyers

• More buyers = better

chance of finding one that

is willing to meet your

terms, price and desired

closing date

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013

WHERE BUYERS FIND HOMES

43% of buyers found a home via the internet –

up from 8% in 2001


Where buyers found the home they purchased, 2001-2013 (Percentage Distribution)

HOW BUYERS FOUND THEIR HOMES

• 2002: Internet surpassed

print ads

• 2004: More buyers found

their home on internet than

from signs

• 2009: The internet is FOUR

TIMES as powerful as signs


• 2013: 22% of mobile

searchers found their home

on a mobile application

Internet 43%

Print Ads 1%

Signs 9%

BEST OF ALL WORLDS

Market to buyers who are on REALTOR.com

PLUS buyers who have not yet picked a

broker. Buyers who search on

realtor.com®

Buyers who search on real estate websites

and realtor.com®

Print ads

Buyers who search on

real estate websites

For illustrative purposes. Varies by broker and region.

SOCIAL NETWORKING

Use social networking as a

non-intrusive way to keep

others apprised

of your listing.

Screen shots represent site as of publication date. Site subject to change without notice.

REALTOR.COM® HAS MILLIONS OF LISTINGS

Make YOURS stand out

REALTOR.COM® APPS


Buyers who are searching in this neighborhood can find

you through realtor.com® mobile marketing.

Mobile Marketing Plan

• Buyers driving through the

neighborhood can:

• Find your home

• Get details

• View photos

• Get directions

• Map your property

REALTOR.COM® SHOWCASE℠ LISTING ENHANCEMENTS FOR AGENTS


What is a Showcase℠ home?

• Up to 36 high resolution

photos of your home or

community

• Descriptive paragraph to

capture buyer attention

• Brightly colored headlines

and call-outs make the

listing more noticeable


Buyer activity reporting

• Keep up to date on buyer

activity with reports

showing interest and

actions



• Translated into 11

languages, the realtor.com®

international site offers global

and investment buyers the

opportunity to view your

listing in their native

language.

French

Chinese

Dutch

English

German

Italian

Japanese

Korean

Portuguese

Russian

Spanish


Realtor.com® International

• International buyers have an

easy way to get in contact

with questions regarding your

home.


• Local and regional

buyers make up half

of the market

• Post your Open House on

the website where more

consumers are doing

research

• Those who know the

neighborhood may refer their

friends to your Open House

Add Open Houses for an

additional fee

by realtor.com® FEATURED HOMES℠ |

Locally, regionally, nationally

and internationally

• Move-up buyers

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

ASKING PRICE VS. SELLING PRICE

Price too low and you lose the value.

Price too high and you lose the buyers.

Strategically pricing your home to get it sold for the most

money in the least amount of time

CRITICAL WEEKS WHEN LISTED

Pricing correctly helps you strike a deal when there is more

competition for your home.

PRICING VS. POTENTIAL BUYERS

Properly priced, you will have the possibility of

many more buyers competing for your property.

Asking Price Compared

to Market Value

Percentage of Potential Buyers

who will look for Property

Market Value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%

IMPORTANCE OF INTERNET HOME SEARCHIMPORTANCE OF INTERNET HOME SEARCH 92 % Home Buyers • 92% of...

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