IMPORTANCE OF COMMUNICATIONS

What She Said. . .

“I want a line cut.”

What was heard. . .

“She wants a ‘lion’ cut

Line? Lion?

Community Relations & Networking for PCC/CPC

Service Providers

We’re All Live Together

The woodpeckersjust have to go!

Lessons we can learn from Noah’s ark.

Lessons From Noah’s Ark

1. Don't miss the boat. 2. Remember that we are

all in the same boat. 3. Plan ahead. It wasn't

raining when Noah built the Ark.

4. Stay fit. When you're 600 years old, someone may ask you to do something really big.

5. Don't listen to critics; just get on with the job that needs to be done.

Lessons From Noah’s Ark

6. For safety  sake, travel in pairs.

7. Speed isn't always an advantage. The snails were on board with the cheetahs.

8. When you're stressed, float a while.

9. Remember, the Ark was built by amateurs; the Titanic by professionals.

10. No matter the storm, when you are with God, there's always a rainbow waiting…

What’s Networking Got To Do With CPC Ministry?

It’s a process that finds you gathering the resources you need and applying them in the way your provide help to the people you serve

It’s All About Building Relationships

• With you serve• With those who can

help counsel• With those who can

provide financial aid• With those who can

pray

Ministry Model

AbstinenceBest for your present & future physical and mental health

InterventionMom-spiritualChild-physicalDad-family formation

Healing After Abortion. Help with the past, hope for the future.

Personal Contacts

Church Relationships

Resource Leads

Community Involvement

Name Recognition

Personal Contact

Transformational Relationship of Personal Faith

Personal Relationship

With Counselor

New Life Times 2

Redemption & Restoration

Comfort To Others

Giving Opportunities

Foundational Questions

1. What “business of ministry” are we really in? (determines scope,needs)

2. Who are we trying to serve? (socio-economic, geographical)

3. What is the process for building relationships with them? (what,where, when, how, how much, how many)

Foundational Questions

4. What do they want us to do for them? (help, opportunity to serve, education, service)

5. What do we need them to do for us? (resources, funding, time, effort, access, ideas)

6. How can we show we care? (personally, corporately, as Christ would show his disciples)

Community Relations/Networking Starts

With Your Image? The image of a

ministry should be regarded as one of its most prized possessions.

Your Image is something that is derived from the character of the ministry.

CPC

Basis Of Image

The Greek word “charakter” is translated ‘image’. Once in Hebrews 1:3, the English word “charakter” is derived directly from the Greek. Character is defined as “the aggregate of traits and features that form the apparent individual or thing.

Elements Of Image

• The composite of those traits and features that are observable to the consumer

• The form of the consumer’s experience of the company as they encounter people in customer service and in different venues

• The basis (which develops over time) that people use for making decisions about a company

Why Is Image Important?

• We need to provide service to our customers in a way that is linked to our idea of the servanthood of Christ

• Our Lord went to the Cross and died for others. As we serve our donors, missionaries and friends, we display organizational traits --the marks of good character--that constitute a good image

Relationship & Image

• Building relationships deals with the realities of the ministry and not just the puffery that goes along with advertising or public relations

• The most reliable way of having a good image is to have good people who really care about the people you are serving

• In this way the company represents Christ in the best possible way

Three Areas Of Work

AbstinenceBest for your present & future physical and mental health

InterventionMom-spiritualChild-physicalDad-family formation

Healing After Abortion. Help with the past, hope for the future.

Personal Contacts

Church Relationships

Resource Leads

Community Involvement

Name Recognition

Personal Contact

Transformational Relationship of Personal Faith

Personal Relationship

With Counselor

New Life Times 2

Redemption & Restoration

Comfort To Others

Giving Opportunities

Practical Tip:

• Ask how each client got to your center. Car? Bus? Walk-in? Friend? Log the results using different colored push pins.

Ride Me To The PCC

Who Is Your Intervention Client?

• Ethnicity?• Socio-Economic?• Cultural?• Spiritual ?• Education?• Peers?• Ages/Stages?

Pregnancy LIFE CYCLE BC -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 AD

Hea

lth

& W

elfa

reF

oo

d, C

loth

ing

, Med

ical

Info

rmat

ion

Co

llec

tio

n

Ch

ang

ing

Car

eN

eed

s P

rod

uct

s

Pro

du

ctP

urc

has

ing

On

e-T

ime

Har

dg

oo

ds

Ad

ded

Dem

and

s

Bef

ore

Ch

ild

ren

Kee

p O

r A

bo

rt?

What’s Your Plan For Finding Them Here?What do they watch? Listen to? Read? Where do the go? Whom do they talk to?

Who Is Your Church Client?

• Biblicity?• Socio-Economic?• Cultural/Denominational?• Composition?• Education?• Numbers?• Staffers?

Who Is Your Abstinence Client?

• School Board Contacts?• Faith-Based Funding?• Total Students You Could Impact?• Pulse On Community Problems?• Broaden: Sex, Drugs, Alcohol, Tobacco,

Violence?• Materials Mandated?• Helping vs. Adversarial

Relationship?• Complimentary, Supplementary?

Relationship Creation

Plan, chart and examine what happens at each point of contact throughout the events that result in the relationship being build and strengthened

USE THE FUNNEL PROCESS

MINISTRY NEEDS?

MAIL

PHONE

PROPOSAL WELCOMEWELCOME

TO OUR PCC!

TO OUR PCC!

APPOINTMENTS

Reason Through

• Schools You Can Access

• Programs You Can Run

• Church Youth Groups

• Civic Groups You Can Contact

• Social Agencies You Can Build Relationships With

• Medical Provider Referrals

• Church Referrals

• Training You Can Do In Churches

• Referrals You Can Get From Churches

• Inclusion As A Part of Your Messaging

ABSTINENCE INTERVENTION HEALING

RELATIONSHIP LADDER

X 500 X 750 X 1500 X

SPACEADVERTISING

DIRECTMARKETING

TELE-MARKETING

PERSONALSELLING

MONOLOGUE DIALOGUE

RELATIONSHIP STRENGTH

INTER

NET

The Goal -- ALWAYS

IGNORAN

CE

ATTENTION

INFORMATION

RELATIONSHIP

PREFERENCE

MINISTRYMINISTRYOUTREACHOUTREACHFUNDINGFUNDING

GO TO THE NEXT STEP

Relationship Building is KEY!

• Out of sight, out of earshot is indeed out of mind.

• The public’s reasoning is circular--you are important if you are in the media, and if you are in the media, you must be important.

• Prewritten, prepared material that is easy to use gets placed.

How Exposed Are You?• Newspaper--daily, weekly, shoppers guides,

specialty• Radio--AM news talk, FM music, Public, Religious• ON-AIR TV--VHF, UHF, broadcast cable• Spot Cable --Preempts national feeds locally• Movies/Theatres--before movies, during previews• Internet/ E-mail--77% 14-17 year olds now have• Billboards--paints, rotaries, public service• Direct Mail--geographically specific, walk n’ talk• Specialty--refrigerator magnets, post-its, phone

guide• Client Referrals--cards, cards, cards

Communication Vehicles• Transportation--busses, trains, trucks, trailers• Magazine--local or county publications, color, b&w• Inside Building Signs--wallboards, bulletin boards• Print-brochures, newsletters etc--you know already• Word-of-Mouth--encourage, incent, reward• Cards, cards, cards--cheap, quick, carpet bomb!• Yellow Pages--only for information look up, color

sells• Special Event--sponsorship of concerts, education• Professional Services--build relationships, care,

help• Public Relations--take a reporter to lunch, write,

submit, do it again

How They Fit The RELATIONSHIP LADDER

X 500 X 750 X 1500 X

SPACEADVERTISING

DIRECTMARKETING

TELE-MARKETING

PERSONALSELLING

MONOLOGUE DIALOGUE

RELATIONSHIP STRENGTH

INTER

NET

Radio/ Broadcast TV/ Cable

Newspaper

Magazine

Yellow Pages

Public Relations

Transportation

Specialty

Billboards/Signs Direct Mail

Cards

E-mail

Referral

Word-of-Mouth

Professional Services

Internet

Referral

Word-of-Mouth

Professional Services

Internet

Practical Tip:

• Put up a local map. Put a large push pin at the location of your center. Put a small push pin at each location you have a client from.

• Over time, you will see your target area for media contacting. (You can also do this from historicaldata in your files)

Practical Tip:

• What did they see on the way in? Billboards? Signs? What route did they take? Have you driven/ridden it? What did you notice? What could you put a message on?

Pregnant?We Can Help!

Call 1-800-LOVE4ME

Practical Tip:

• What do they read? Watch? Listen to? Where do they go? Laundry mat? Church? School? Day Care? Grocery?

SHOPPERToday onJerry

SpringerRadio Espanol

Which Can You Buy?Which Can You Get FREE?

• Publicity--The media SELL ads, but GIVE publicity. Make sure you build relationships with gatekeepers.

• Sustaining--Most media have some PUBLIC SERVICE openings. You won’t know until you ask.

• Paid--Find out which media you can use, bargain, ask for funding.

Where To Find the $$$$

• Remember, only 5% of eleemosynary support comes from foundations, grants

• The rest -- 95% comes from individuals

• “Who loves you, baby?”

Donor Retention Involves

• Know how you’re doing at all times

• What attitudes are held toward your business?

• What should retention center on?– A Benefit Orientation– A Holy Zeal– A Positive Attitude– A Year-long Process

Use The Web

• Phase I: Basic pages with the desired product information, basic FAQ’s, and customer service input via e-mail

• Phase II: Add product value extras online, sale of ancillaries online, extensive FAQ’s, E-Commerce integration

• Phase III: Integration of live-action product use teaching video clips and audio material

PresenceExternal/Static

Who we are

What we do

Where we are

How to contact

IntranetInternal/Static

Human resources

Standard documents

Employee information

Software distribution

XtranetInternal/Dynamic

Enterprise wide systems

Business-to-business

Supply chain management

E-CommerceExternal/Dynamic

Products/Services

Threaded discussions

Business-to-consumer

PP XX

II EE

iCOMM MODEL

“PEOPLE VOTE FOR THE CONTINUANCE OF YOUR BUSINESS OR MINISTRY WITH THEIR DOLLARS AND WITH THEIR PRESENCE. IF THEY WITHOLD EITHER, YOU WILL CEASE TO HAVE AN IMPACT.” --JERRY THACKER

we understand your values.7 Chinkapin Drive, Fleetwood, PA 19522

888-944-9445 610-944-9445 610-944-1555 Faxjerry@rightideas.us www.rightideas.us

n e t w o r k

The Creative Force Supporting Scepter Institute