2011

Social Media HQ

5/12/2011

White Paper: Importance of Blogging for Lead Generation

Social Media HQ www.socialmediahq.com Page 2

White Paper: Importance of Blogging for Lead Generation

Are you still a little reluctant to jump into the "blogosphere"? Executives will ask you what the return on

investment will be for extra time and effort away from current activities. This is the point where you will

need to present solid data to support your cause. In this white paper, we will present data that clearly

makes the case for blog implementation. Feel free to share these statistics with your boss or use them

as motivation to finally get started.

Blogging Increases Leads

Whether it is a B2B or B2C company, it is clear that companies who do blog are generating significantly

more leads per month than companies who do not. Blogging is tough for many traditional marketers to

grasp. "If it is not selling products or services, then why we are we doing it?" is usually the common

statement that we hear. There are a whole host of reasons that prove the value of blogging:

Search Engines love fresh, relevant content

Users love fresh, relevant content

Blogging gives you something original to share on social networks

If you provide quality content, readers will come back to your website on a regular basis,

increase the probability that they will buy from you in the future

If you provide solutions for your prospects' and customers' problems, they will share your

content with their colleagues, friends, and family.

Including calls to action on your blog will help capture leads while your customers seek solutions

to their problems.

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Blogging Increases Leads If Done Over Time

The search engine value of blog posts appreciate over time. As you produce more content, the old

content will gain in value through on-page optimization and link building tactics.

Blogging More Often = More Customers Acquired

The more often you blog, the more fresh content search engines will have to ultimately serve your

prospects.

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Blogging Increases Website Traffic

Websites which include a blog receive 55% more traffic than websites that do not. This is a significant

increase. If this isn't evidence that you should give blogging a try, then you are missing out on potential

traffic to your site.

Conclusion

Now that you have the data to back up the case for blogging, give it a try and don't be afraid to hire an

outside consultant to help you get started. Contact Social Media HQ if you would like to hear about our

consulting services.

Data Source: Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn