M E D I A K I T 2 0 1 2

UK’S LARGEST ACTION SPORTS MEDIA OWNER

• 4millionactivemalesonlineeverymonth• FeaturingMPORA.COM,UK’slargestmultisportsitewith12

actionsports:Surfing,Snowboarding,Windsurfing,Skiing,Kite-surfing,Wakeboarding,MountainBike,Motocross,Skating,BMX, RoadCycling,Outdoor

• Ahardtoreachaudience-70%ofregularparticipantsinactionsportsdon’tconsumemen’slifestylemedia(sourceTGI)

• AdvertisingCTRsupto10%

6000+ SITES CARRY MPORA

MPORA FUNCTIONALITY• Photo/VideoSharing• HDVideo• SocialNetworking• WeatherForecasting• ProductReviews• ProTeamBlogs• News&Events

MPORA.COM

MPORA.COMserves3millionvideostreamspermonth

AnActionSportsutilitysitemajoringvideocontentandcommunityfunctionality,thatbindsnicheaudiencestogetherthroughitsintegrationwithalargenumberofsites

• Aged15–50• 90/10MaleFemale• AverageAge28• AverageIncome£34k

DifferentsportsattractingdifferentdemographicsresultinginthreedifferentaudiencesthatcanbetargetedacrossMpora

1.2million15-24years

SKATE,BMX,SNOW,GRAVITYMTB

1.6million25-34yearsABC1

SNOW,KITE,SURF,MTB,ROAD,MX,WAKEBOARD

1.2million35-50yearsABC1

SKI,WINDSURF,SURF,XCMTB,ROAD,OUTDOOR

MPORA

4,000,000

• Spendsupto20hoursgamingperweek

• Constantlysociallycon-nected

• EditsvideosonMacBook• Styleobsessed• OpinionFormer• Creative

Ownsvideo-enabledMP3player

• Techsavvy• Earlyadopter• Heavycinemagoer• Lovesmusic

• DrivessportshatchorSUV• Styleconscious• Notfinancially

constrainedbykidsandbighouseyet

• Welltravelled• Committedtoaction

sports• Mountainbikes,kitssurfs,

snowboards,skis,wakeboards

• Grownupwithactionsports

• Earlyadopter• Readsthebroadsheets

onaniPad• Affluentwithhigh

disposableincome

• Cherisheshisweekendsaway

• Drivesa4X4/SUV/SportsTourer

• Affluent,assetrich• Enjoysspendingon

qualitypurchasesthatdirectlymakehislifemoreenjoyable

• RoadCyclist,Surfs,Skis,Snowboards,Windsurfs&MountainBikes

• Goestofestivalswithhiskids

• OwnsaniPad

CARS GAMES ALCOHOL TECH FMCG FILM CORE

BRANDSUSING

MPORAAselectionofbrandswhohaveworkedwithMPORA.COMoverthepastcoupleofyears.Activityhasincludedpackagesrangingfromannualwebcontentproductionagreements,bespokesitebuilds,dis-playadvertising,VODandSocialMe-dia,allcarefullytargetedtobestcon-nectwithourdifficulttoreachaudiences.

COMMERCIALOPPORTUNITIES

SONY SITE TAKE-OVER EXAMPLE

RATECARD 2012FORMAT PRICE

(PER 1000 IMPRESSIONS)

• LEADERBOARD (728X90) £25• MPU (300X250) £28• HP HALF PAGE (300X600) £50• SITE UNDERSKIN £60• PAGE-PEEL £25 • PRE-ROLL VIDEO £50• SOLUS E-MAILS £100• SOCIAL MEDIA ALERTS £200• EXPANDABLE UNITS £35• ACCELLERATED VIDEO CONTENT £100• IPAD PACKAGE £4000• SITE/CHANNEL TAKEOVERS AVAILABLE ON REQUEST