Implicit measurement II: From tasks to processes
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Transcript of Implicit measurement II: From tasks to processes
Implicit measurement II: From tasks to processes
Keith PayneUniversity of North Carolina at Chapel Hill
“Very absent-minded persons in going to their bedroom to dress for dinner have been known to take off one garment after another and finally to get into bed, merely because that was the habitual issue of the first few movements when performed at a later hour,”
William James, 1890
Environmental Dependency SyndromeLhermitte, 1986
Environmental Dependency SyndromeLhermitte, 1986
Environmental Dependency SyndromeLhermitte, 1986
Alien hand
“One hand tried to turn left when the other hand tried to turn right while driving a car,” (Doody & Jankovic, 1992)
Levels of control
Whole person (e.g., Lhermitte’s EDS) Different parts of same person ( e.g., Alien
hand) Different behavior
Different components of same behavior
The cognitive monster vs. the automaticity juggernaut
Overview
What is Process Dissociation and why is it useful?
Multinomial Modeling: Flexible tool for studying how intended and unintended mechanisms interact
Novel uses and new possibilities
Part 1: What in the world is process dissociation, and why would I want to do that to my data?
Process Dissociation
Developed by Larry Jacoby Separates Conscious and Unconscious uses of
memory
Implicit and Explicit memory tests show different results
Warrington & Weiskrantz (1970): Amnesiacs
Recall:
_______________
Recognition:
Elephant: old / new?
Fragments:
Ele_________
Similar dissociations in healthy subjects Tulving, Schacter, & Stark (1982)
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RecognitionFragment
Process Purity and Contamination
Dissociations suggest different forms of memory Conscious memory for episode Unconscious effect of experience; Don’t remember
episode but the past influences the present
But, comparing implicit and explicit tests assumes the each is Process Pure What if use conscious memory to fill in fragments? What if unconscious memory affects guessing on
explicit test?
Separating processes rather than tasks
Jacoby proposed using Inclusion and Exclusion instructions for performing same task (e.g., Ele_________)
Inclusion: Complete with word from study list; If you can’t remember, then use first word that comes to mind
Exclusion: Complete with first word that comes to mind that was NOT on study list Conscious memory would prevent using item
Inclusion: Complete with word from study list; If you can’t remember, then use first word that comes to mind
P (studied item) = Conscious + Unconscious * (1- Conscious )
Exclusion: Complete with first word that comes to mind that was NOT on study list
P (studied item) = Unconscious * (1 – Conscious )
Inclusion: Complete with word from study list; If you can’t remember, then use first word that comes to mind
P (studied item) = Conscious + Unconscious * (1- Conscious )
Exclusion: Complete with first word that comes to mind that was NOT on study list
P (studied item) = Unconscious * (1 – Conscious )
Work backward to solve for Recollection & Familiarity
Conscious = P(studied item in Inclusion) – P(studied item in Exclusion)
Unconscious = P(studied item in Exclusion) / (1 – Conscious)
An example (Jacoby et al., 1993)- Compared memory under Inclusion/Exclusion instructions with Full vs. Divided attention
0.610.46 0.36 0.46
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Inclusion Exclusion
Prob. responding with studied item
FullDivided
Solving the estimates
Full Attention Conscious = .61-.36 = .25 Unconscious = .36 / (1-.25) = .36 / .75 = .48
Divided Attention Conscious = .46 - .46 = 0 Unconscious = .46 / (1-0) = .46 / 1 = .46
An example: Process Estimates
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Recollection Familiarity
Memory Processes
FullDivided
Assumptions
U & C independent Engaging in 1 process does not change the other
U & C are not altered by Inclusion / Exclusion instruction
Assumptions
Ways to test assumptions Search for theory-predicted selective effects
(dissociations) Formal model fitting
When an assumption fails, does not undermine whole approach, but specific application
Exercise 1
Please do not read your answer sheet yet! Read 10 sentences then take memory test
after a delay
The absent-minded professor didn't have his car keys. Denis the Menace sat in Santa's chair and asked for an
elephant. The children's snowman vanished when the temperature
reached 80. The gymnast made a big mistake and might not win the
gold medal. King Kong stood on the Empire State Building. The unskillful skateboarder lost his balance on the
skateboard. The Karate champion hit the cinder block. The charming prince gently put his lips towards Snow
White's cheek. The narcotics officer pushed the door bell. The clumsy chemist had acid on his coat.
Delay Task
Memory Test
Grade your own…1. Didn’t have (not “forgot” or “lost”)2. Chair (not “lap”)3. Vanished (not “melted”)4. Might not win (not “lost”)5. Stood on (not “climbed” or “stood on top of”)6. Lost his balance on (not “fell off”)7. Hit (not “broke”)8. Put hit lips towards (not “kissed”)9. Pushed (not “rang”)10.Had acid (not “spilled acid”)
Another Two Reasons…
Weapon identification
200ms
100ms
False "Tool"
False "Gun"
False "Tool"
False "Gun"
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White prime
Slow Fast
Prop
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Explanations of weapons bias Task dissociation
Implicit test = automatic process Explicit test = controlled process
Process dissociation Responses on any task reflect automatic and
controlled components
Process dissociation Jacoby (1991) What do subjects intend to do? To what extent do they respond as intended? What do subjects do when control fails?
Process dissociation in weapon bias
Control = responding as intended
Automatic bias = responding based on activated stereotypes when control fails
Automatic bias to respond “gun”
Slow response Fast response0
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Control over responses
Slow response Fast response0
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Process dissociation contrasts with task dissociation
Even on “implicit measure,” the interaction of Automatic and Controlled processes key
Same degree of Automatic activation produced more or less behavioral bias, depending on Control
Interim Conclusions
Blends of multiple processes are common, even within single behavior
Process Dissociation allows taking apart complex behavior into simpler processes
Sub-processes often related differently to variables of interest
Part 2: Broadening the Scope: Process Dissociation as a special case of a more general family of models
The cognitive monster vs. the automaticity juggernaut
A Graphic Illustration of PD
Control
1 - Control
Automatic
1 - Automatic
Cong Incng
+ --
+ +
-- --
Note: + = Automatic-consistent response; -- = Non-automatic response
An alternative model
Automatic
1 - Automatic
Control
1 - Control
Cong Incng
+ +
+ --
-- --
Multinomial Modeling(Batchelder & Reifer, 1990)
Data comes from experiment
Use computer algorithm to solve For parameters (estimates)
Fit test: Compares predicted responses from model against actual data. Large discrepancies = poor fit. Can compare competing models
Cong Incng
+ --
+ +
-- --
WhiteTool
BlackGun
BlackTool
WhiteGun
+ + + +
+ + - -
- - + +
+ + - -
+ + + +
- - - -
Control Succeeds
ControlFails
Automatic Influence
Stereotypical
Automatic InfluenceCounter-
Stereotypical
C
1-C
1-A
A
Control-dominating Model
Automaticity-dominating Model
Automatic Influence
No Automatic Influence
Control Succeeds
Control Fails
A
1-A
1-C
C
Quad Model for implicit attitude/stereotype tasks(Conrey, Sherman, Gawronski, Hugenberg, & Groom, 2005)
“One of psychology’s fundamental insights is that judgments are generally the products of nonconscious systems that operate quickly, on the basis of scant evidence, and in a routine manner, and then pass their hurried approximations to consciousness, which slowly and deliberately adjusts them.”
Daniel Gilbert, 2002
WhiteTool
BlackGun
BlackTool
WhiteGun
+ + + +
+ + - -
+ + + +
- - + +
Automatic Influence
Stereotypical
Automatic InfluenceCounter-
Stereotypical
Control Succeeds
Control Fails
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1-C
C
Control Succeeds
Control Fails1-C
C
More consistent with dual process theories?
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Three points so far These models have no temporal order Control-dominating model is consistent with
theories emphasizing fast automatic process and slow controlled process
Prime or Association:
Cong-ruent
Cong-ruent
Incong-ruent
Incong-ruent
Target: X Y X Y
+ + + +
+ + - -
+ - + -
- + - +
+ + - -
+ + + ++ - + -
- + - +
White Black Black White
Tool Gun Tool Gun
Control Succeeds
ControlFails
Automatic Influence
NoAutomatic Influence
C1-C
1-A
A
Quad-Model (Algebraically Equivalent Version)
Examples from Weapon-Bias Task
Guess X
Guess Y
Control Dominates
1-G
G
Automatic Influence
No Automatic Influence
Control Succeeds
Control Fails
A
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1-C
CGuess X
Guess Y
Automaticity Dominates
1-G
G
OB
1-OB
C-dominant Model with Guessing
A-dominant Model with Guessing
Part 3: Some other interesting applications of models…
Source Monitoring (Batchelder & Reifer, 1990)
Source memory & Schizophrenia(Keefe, Arnold, Bayen, & Harvey, 1999)
Are hallucinations based on faulty source monitoring?
Schizophrenic and healthy P’s studied words from 2 external sources, 2 internal sources, & 1 of each.
Applied model to separate Source Memory and Biases to attribute info to Internal vs. External sources Patients had poorer Source Memory Patients had bias to attribute internal thoughts to
external sources
Some potential novel uses
Heuristics & Biases Availability is similar to schematic inferences Anchoring and adjusting (Bishara, 2005)
Intuition vs. Reason (Ferreira et al. 2006) Red & White jelly beans: 1/10 or 10/100 (Epstein,
1994) Attitude change
Central / Peripheral processes?
Some things to keep in mind
New models need to be validated Show that each parameter can be selectively
affected by theory-predicted variables E.g., source model: More similar sources cause
poorer source discrimination, without affecting other parameters
Some things to keep in mind
To test model, needs to be identifiable Need more data cells than free parameters A saturated model fits perfectly, but…
X
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A Perfect Correlation!
Some things to keep in mind A more complex model will tend to fit data
better then simpler model
Model complexity: When to stop? Tradeoffs: Completeness vs. parsimony Two criteria
Can a simpler model account for data? Fit tests that correct for complexity
X
Y
XX
The BIG Picture
Any model encourages more precise thought What are the processes involved? How do they combine? How do they relate to behavior?
Emphasizes process over task Facilitates theory testing
Tools for quantifying the unobservable