Implementing the Wear It! Life Jacket Campaign into Your Program
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Transcript of Implementing the Wear It! Life Jacket Campaign into Your Program
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Implementing the Wear It! Life Implementing the Wear It! Life Jacket Campaign into Jacket Campaign into
YourYour Program ProgramRachel JohnsonRachel JohnsonYalda MoslehianYalda Moslehian
National Safe Boating National Safe Boating CouncilCouncil
Sandestin, FloridaSandestin, FloridaMarch 30, 2015March 30, 2015
IBWSSIBWSS
@boatingcampaign #wearit facebook.com/safeboatcampaign
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Strategic Plan of the Recreational Strategic Plan of the Recreational Boating Safety Program 2012-2016Boating Safety Program 2012-2016
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Creating a Safety CultureCreating a Safety Culture
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2015 Wear It! Campaign – 2015 Wear It! Campaign – National OutreachNational Outreach
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2015 Wear It! Campaign – 2015 Wear It! Campaign – National OutreachNational Outreach
INFOGRAPHIC AVAILABLE!
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New Wear It! Winter/Spring PSAsNew Wear It! Winter/Spring PSAs
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““Love the Life - Wear It!” PSALove the Life - Wear It!” PSA
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““Love the Life - Wear It!” Love the Life - Wear It!” :30 Video PSA:30 Video PSA
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Wear It! Campaign – Wear It! Campaign – State EffortsState Efforts
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@boatingcampaign #wearit
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Wear It! Campaign – Wear It! Campaign – Grassroots EffortsGrassroots Efforts
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Social Media – FacebookSocial Media – Facebook
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Social Media - FacebookSocial Media - Facebook
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Social Media – FacebookSocial Media – Facebook
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Social Media – TwitterSocial Media – Twitter
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Social Media – TwitterSocial Media – Twitter
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Wear Your Life Jacket to Work DayWear Your Life Jacket to Work Day
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ReadySetWearIt.comSaturday, May 16, 2015
National Safe Boating Week (May 16-22, 2015)
Since 2010, nearly 20,000 people have participated
FREE Replacement Cylinders (deadline April 10)
““Ready, Set, Wear It!Ready, Set, Wear It!”” Life Jacket World Record DayLife Jacket World Record Day
@readysetwearit #rswi15
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BoatingOrders.com SafeBoatingCampaign.com
Wear It! Additional ResourcesWear It! Additional Resources
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• 2013: 678 surveys from 25+ different bodies of water in 8 states
• 2014: 605 surveys from 19 different bodies of water in 7 states
• 2013/2014: Life jacket wear is significantly higher in medium and high campaign activity locations than in locations with no campaign activity.
Wear It! is Wear It! is Making a DifferenceMaking a Difference
• Those aware of the Wear It! campaign are significantly more likely to wear life jackets “always” or “most of the time” compared to those unaware of the campaign.
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Wear It! is Wear It! is Making A DifferenceMaking A Difference
Will you help the Wear It! campaign evaluate its efforts for 2015?
We’re conducting our 3rd annual Wear It! survey to better understand boater behavior and the impact the campaign has in your state.
For more information, please email [email protected].
@boatingcampaign #wearit
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110 Stories, over 370 survivors in 2012 131 stories, over 335 survivors in 2013 108 Stories, over 287 survivors in 2014
FL: “The crew we rescued had a registered and up-to-date EPIRB that told us their exact position. All five people were wearing life jackets and were prepared to abandon their vessel in a life raft.”
CA: “Two men recovering after their jet ski crashed. Fortunately, both were wearing life jackets.”
Saved by the JacketSaved by the Jacket
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Rachel Johnson, Executive [email protected]
SafeBoatingCampaign.comSafeBoatingCampaign.com
Yalda Moslehian, Communications [email protected]
facebook.com/safeboatcampaign
@boatingcampaign