Implementing a great accessibility strategyLéonie Watson, Director of Accessibility

Why is web accessibility important?

Web accessibility is good for business

Information about your products will reach millions more people

Web accessibility boosts search engine ranking

Accessible websites are indexed more efficiently

Web accessibility minimises legal risk

UK, European and International legislation

UK Equality Act

Requires that private sector websites are accessible

Web accessibility is the right thing to do

Online social responsibility promotes brand reputation

How does web accessibility work?

Web accessibility guidelines

Web Content Accessibility Guidelines (WCAG) 2.0

Web accessibility conformance

Web accessibility strategy within your organisation

BS8878 Web accessibility code of practice

UK industry standard from BSI

Accessible and usable

All internet users should be able to get onto websites and find them easy to use when they get there

Clear responsibility

Organisations should create a written web accessibility policy and assign one person to be responsible for it

Bigger picture

Organisations should make sure that accessibility is included in all stages of web design and that decisions are documented

Change with the times

Organisations should get feedback from users and test websites to sure they stay accessible

Thankyou Any Questions?