Implementation of the New Baccalaureate Degrees Information

Systems Technology and Supply Chain Management

Information Dissemination and Student Recruitment Strategies

Presented by: Sol Gonzalez

Overview

• Inform and train MDC Employees• Create Marketing Campaign • Implement Recruitment Strategies• Short Term – current MDC students and graduates• Long Term – create pathway from AA/AS to BS/BAS

Prepare and Inform MDC Staff

• Create awareness of new baccalaureate degrees

• Conduct information sessions

• Provide resources• Contact information• Materials/Websites

Recruitment Strategies

• Short term goal – students for your first cohortTarget MDC students: Recent graduates

College-wide Graduates Academic Year 2012-2013

Degree NumberAssociate in Arts 7,895

Associate in Science and AAS 1,471

Luisa A. Canton, IR, Tuesday, September 10, 2013

Source: TRS08 as of 08/23/2013

PROFILE_GRADUATE_DEMOGRAPHIC.sas

Recruitment Strategies Special messaging for graduates in related programs

Degrees with a Business program declaration

Degrees with a Computer program declaration

Target students in advanced pre-requisite classes

Recruitment Strategies Target Current MDC students:

eligible to graduate 2013-2 with 45+ college credits

Target professional communityprogram advisory boards chambers of commerceprofessional organizations

Discussion on ProcessesCreate and Conduct Student Information Sessions Collect student informationProgram/admission applicationProvide pre-requisite courses offerings Conduct Continuous follow-upEvaluate progress towards meeting enrollment goals