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Implementation BookletAIESEC Romania | 2017
New Concept
Become wants to be a tool for the students to develop
themselves both personally and professionally. The project
basically tackles the lack of knowledge of the students when it
comes to career orientation. Also, Become is the opportunity
that connects the companies from the Local Market with the
students , thus creating connections for the students with the
employers community. It is the third phase non formal
education project that AIESEC offers to the Romanian youth
and it targets students of all years.
Value Proposition
For Students : Become provides students with a clear career path and connection to
the local companies for their personal and professional development in a
multicultural environment through trainings and practical projects.
For EPs : We deliver a leadership development and a learning experience, implementing a SDG Number 4 alligned project , by delivering soft skills sessions to students and by teaching our EPs how to deliver a session and how to coordinate a team.
For Companies : Become provides companies with employer branding opportunites in a multicultural environment and awaraness in the Local Market by giving access and direct contact for shaping , nurturing and assesing future candidates through trainings and practical projects.
The New Name
Learn.Create.BECOME
A sub-message for each domain.This sub-message can be used in any promotional materials , depending on the domains that each LC chooses.
Example:
Marketing : Learn new Marketing techniques , Create a Marketing Campaign, BECOME a true Marketer
Sales : Learn new Sales techniques, Create a Sales Strategy, BECOME a true Salesman.
AgendaWeek 1 / Week 2&3 / Week 4&5 / Week 6
Week 1
In the Week 1 of the project these are the main actions that need to be conducted :
1. The EPs must participate in the IPS , preferably in the begining of the week, in which they should decide what are the sessions topics, the days of their sessions, how long should the sessions be ( 2-4 hours /session) ; they should receive trainings on how to deliver a session (Train the Trainers) .
2. The EPs must receive knowledge and trainings on how to coordinate a team and how to implement Team Standards.
3. The EPs should have the opportunity to meet with companies representatives , in order to allign their sessions with them and to receive the brief from the companies
4. At the end of the week ( preferably on Friday) there should be Opening Gala of the Project where the EPs must be present , the participants , the companies and the media.
5. Also the EPs must meet their team members by the end of the week and set expectations and ways of working with them (Building Phase of the Team Standards) ; the EPs must know the name of their participants before the Opening Gala ; an EP must have maximum 10 members .
Week 2&3
In the Week 2&3 of the project the Training Sessions should begin .They should be conducted as it follows :
1. Every company should deliver 2 or 3 (depending on the companies schedule) hard skills sessions per week .
2. The EPs should deliver 3 soft skills sessions per week ( depending on the number of the EPs, they could deliver alone a session or in pairs of two).
3. A session should last between 2 and 4 hours .4. The companies sessions should be during the working days and the EPs
session could be held during weekends.5. The EPs and the companies sessions MUST be held in different days.6. The EPs sessions must be alligned with the companies sessions . Mainly the
Soft Skills sessions must be modeled after the Hard Skills sessions.
Norming Phase of the Teams :1. The EPs should have his first O2Os with his members , track the perfromance
of his members, send reminders for the trainings and debrief the information after the trainings with his team.
2. The EPs should start work on the brief in terms of strategy and concept.3. The EPs should start working on the next 2 weeks in terms of establishing
clear Working Hours , allign their schedule with their members and establish the Objectives taht the team needs to achieve.
4. Informal meetings with their team to bond and build trust.
Week 2&3
Week 4&5
In the Week 4&5 of the project the Practical Work should start as well as
the Performing Phase of the teams.
1. The EPs should start their working hours with the members in order for
the practical project to be finished on time for the evaluation.
2. Performing Phase: clear task distribution, weekly team meetings,
precise tracking of the status of the practical project.
Also the Closing Gala and the project evaluation should happen on week 5.
1. Closing Gala with participants, companies, EPs and media.
2. Closing Phase : Wrap-up, Feedback and Appreciation
Week 6
In the Week 6 of the project the following actions should be implemented :
1. The EPs should write Impact Reports on their work and on the project.
2. Testimonials and Feedbacks should be gathered from both the
participants and companies.(This should be conducted by the OC and
the EPs)
3. EPs should have wrap-up meetings with the companies.
4. The OC should have Account Management meetings in order to
analyse this edition and prepare the next edition.
5. Last meeting between the EPs and their members.
Functional ProcessesMatching | Delivery | Sales | Marketing
Matching Process
1. The matching process of the project should stop with at least three weeks before
the project starts so that the EPs can gather all the documents for coming to
Romania
2. In order to ensure that you have a good matching process it is recommended to to
do LC2LC partnerships.The contries that are recommended for the off peak
timeline are Greece , Slovakia, Cech Republic or Egypt.
3. Also you have to work on milestones when you plan your number of approvals: for
example if you want 5 EPS you have to make sure that you will have at least 2
companies and around 50 participants.
4. A good case practice for attracting more applicants is to post videos
,testimonials,photos of the previous editions of the project in matching groups on
facebook(specially made groups for matching process).
After ensuring that you have enough supply
you must choose very carefully your EPs in
order for the project to be very
qualitative.Your EPs must have knowledge
in one of the chosen domains of the project
.Also they must posses high English skills and
also that they master basic Microsoft Office
skills (especially Power Point skills).
It is also useful if the EPs have had previous
experience in working with students and if
they had worked in a company.
Skills:Training/Facilitating Skills-Preferred High English Skills -RequiredDomain Knowledge (Marketing ,It etc.) -RequiredCreativity - PreferredSolution Orientation -PreferredCrisis Management -PreferredPresentation Skills -Preferred
Delivery Process
At the Delivery Process there are 4 things that must happen for the EP
during his project :
1. He must have accommodation provided for the whole duration of the project .That can be
ensured through Global Hosts or through partnerships with different dorms or hostels.
2. He must attend three IPS sessions at the begining of the project, in the middle and at the end,
in order to track the progress that the EP made in his 6 weeks of exchange.
3. He must have O2Os with the Delivery Manager in order to talk about his experience and his
Leadership Development.
4. He must be picked up from the airport and he must be accompanied by an AIESECer in his
First Day of Work .Also it is reccommended that during the EPs sessions an AIESECer to be
also present .
Marketing Process
Online Marketing Campaign
1. All the materials for the Online Campaign come from the National Level. There are
some guidelines that must be respected when you use the Campaign Materials.You can
create your own Online Materials as long as they comply with the National
guidelines.The guidelines can be found in the Become Promotional Materials Booklet.
2. On the AIESEC Romania page there will be two posts per week about the Become
project.
3. There have been created Facebook Events for every LC who implements Become. In
those events every LC has the freedom to post whatever they think is necessary in
order to attract participants .
Online Marketing Plan
*These are just guidelines in order to help you run a good Marketing Campaign.You can add your own ideas
and inputs in order to have the best Marketing Campaign for your project.
1. It is advised to Post in your Event and Share it at least twice a day ( in the
morning and in the evening ) every day in order to have the highest reach.Also
it is recommended to share your event in every Facebook group that complies
with the profile of your wanted participants.
2. As promotional materials it is recommended to use Testimonials , Photos and
Videos from previous editions( or from other LCs previous editions) so that
possible applicants to get used with the project and see its impact.
3. Once you start have companies , begin posting promotional materials that
contain the name and the logo for the company so that people can get more
interested about your project
Offline Campaign Plan
*These are just guidelines in order to help you run a good Marketing Campaign.You can add your own ideas
and inputs in order to have the best Marketing Campaign for your project.
1. For the Offline Campaign Plan it is recommended to have at least two class
shouts per week about your project in order for more and more students to
learn about your project.
2. Also it might be useful to spread your proejct thorugh some of your LC’s
retunress in order to sprhave people who had an AIESEC experience promote
your project.
3. Also create some institutional parnterships with NGOs (Student
Organisations, Faclulties, Volunteering Organisations etc, ) in order to
increase your image in the students community.
Sales Process
Market Research
1. The first action step in the Selling
Process is to create a database of
possible companies that you want to
approach.
2. Second you have to establish your
selling point of the project based on
the value proposition.
3. You have to create your Leads in
order to obtain meetings and to have
a higher chance of signing the
contract
How to Market Research ?Target Companies that have been involved in social projects, that have been involved in students projects and events, have been partners of AIESEC, have good internships programs for students.
How to generate Leads ?Create connections through Linkedin using the AIESEC network , get contacts from Alumni or use past Leads. Also ask for contacts from companies which are currently working with your LC.
Very Important !!! Use Podio for your Selling Process
Successful Meetings and Account Management
1. In order to have a successfull meeting you need to be prepared for that
meeting into the extent that you should be aware about the company past
collaborations with student organisations, the company profile and company
student program.
2. In order to find common ground ask questions about every department of the
company and see where they have a shortage in employees .
3. Promote Become as an opportunity for the companies to find new employees
,who are trained in a multicultural environment.
4. Once you signed the contract maintain good account management by
constantly send updates to the company about the project and by having
good Stakeholder Relationship
Partnerships
This type of partnerships are recommended so that you can bring added value to the project.
This partnerships can bring you locations for holding your sessions, in kinds as in flyers, badges ,bracelets or other promotional materials , supply for coffee breaks or materials for welcoming packages.
Possible Partners : Restaurants, Coffee Shops, Bookstores, Printer Shops etc.
Bart Partnerships Institutional Partnerships
This type of partnerships secure your supply of participants. This is a very productive way of promoting your project offline by directly selling it.
These partnerships can improve and increase your project’s image in the community and also increase the trustworthy in it.
Possible Partners : Faculties, NGOs, Student Organizations , Volunteering Organizations.
Logistics
Points to consider on the Logistic part:
1. Places for holding the sessions ( especially the EPs sessions , since for
the company sessions you can try to hold them at the company offices).
2. Diplomas, Flyers and any other Promotional Materials
3. Coffee Breaks
Implementation BookletAIESEC Romania | 2017