Impact Study of Place, Space & Identity Year 2. Place, Space & Identity 2 2nd year of a programme of...
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Impact Study of Place, Space & Identity
Year 2
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Place, Space & Identity 2
• 2nd year of a programme of temporary arts interventions
• Range of designated artforms
• January 2009 – June 2009
• Opportunities for artists and the general public to respond to the social, economic and environmental changes currently taking place in North Staffordshire
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A unique collaboration led by:
co-funded by:
delivered in partnership with:
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Arts & RegenerationArts used in a regeneration context since the 1930s
Emphasis on renewal has shifted recently from capital projects to local people
Many practical ways in which arts and cultural initiatives can support regeneration programmes
Arts and cultural activities provide structure for public involvement: a sense of belonging and commitment to working together
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“Cultural assets and opportunities have a
greater part to play in the business of creating new
places and achieving sustainable communities”
Living Places Programme
www.living-places.org.uk
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Arts & RegenerationArts programmes have been shown
to contribute to:
Enhancing social cohesion and local image
Developing self confidence
Supporting independence
Exploring visions of the future
Building private/public sector partnerships
Promoting interest in the local environment
Reducing offending behaviour
Enhancing organisational capacity
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Demonstrate the value and
evaluate the impact of year 2 of
the PSI Programme
Objective of the Research
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Research TeamCreative Communities Unit (CCU) of Staffordshire University managed the project
Lead officer Mark Webster: Senior Lecturer in Community Regeneration
CCU forged an innovative partnership with creativityteam
creativityteam works with public sector clients on creative projects, evaluation and training
Lead Researcher: Karen Bell Assistant Researchers: Claire Carter and Jackie Rose
Research Team has extensive knowledge of the cultural and community sectors, with more than 35 years experience of the public sector
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Research Pocess: January - June 2009
Interim Findings submitted: August 2009
Draft Report submitted: September 2009
Final Report: January 2010
Research Timescale
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Artists’ CommissionsHow Many? Six artists commissioned to produce five projects in October 2008
How Much?Between £10,000 and £20,000 each (£60,000 in total)
Criteria?All the temporary art works to be distributed, performed or placed in well-used spaces in the public realm.
Anything Else?Artists asked to work alongside ‘Early Career Artists’ who felt they would benefit from a shadowing opportunity
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Artists’ Commissions
Who?
Clare Reynolds, Sarah Nadin and Paul Rogerson, working with Charis Jones on ‘Benches’
Chris Twigg working with Eleanor Babb on ‘Feel the Feeling’
Rachel Grant working with Lizzie Norton on ‘The Living Room’
Claire Barber working with Behjat Omer on ‘You are the Journey’
Louise Wood working with Kate Lynch on ‘2,400 yards and 73 houses’
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Map of PSI2 Activity
The fully interactive version can be viewed at:http://maps.google.com/maps/ms?ie=UTF&msa=0&msid=107328632172984406111.000471674b5170edcd71c
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Findings
Aim: Measure the impact of PSI2 on key
decision makers, stakeholders, artists and participants
By: Exploring participant engagement, artistic product & producers and investment and
partnerships
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Questionnaire Responses: Demographics
• 79% from Staffordshire / North Staffordshire areas (including 59% from Stoke-on-Trent)
• 88% classed themselves as ‘white’
• 12% classed themselves as having a disability or long-term illness
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Questionnaire Responses: New Audiences
• 65% of respondents gave a very positive response to the art work (8 or above on a sliding scale of 1-10)
• Half of passers-by never usually went to see exhibitions or performances
• 16% said they never usually participate in any arts activity
• PSI2 was seen as a recognisable ‘brand’ - an example of good practice for site specific art in the public realm
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Impact on Participants
•Consideration through stories •Challenging views
•Exciting, alternative community consultation techniques
•Reflections on community identity issues
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Impact on ParticipantsEncouraged Civic Pride • Magnitude and distinctiveness of
the programme within the local area
• Met both regeneration and cultural strategies of local authorities
Community Involvement • Audiences appreciated the
participatory aspect
Emotional Involvement • Preconceptions were challenged
for participants, audiences and artists
60% of questionnaire respondents and 71% of website survey respondents said the art works had made them think about things that were happening in their
area
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Impact on Artists
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Impact on Early Career Artists
Opportunity to reflect on their own practice
Insight into the commissioning process - a safe and supportive environment
Insight into the challenges of participatory working
Realised the importance of being flexible and responding to changes
Much more confident about their ability to take on work
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Impact on Stakeholders
• ECA scheme a way to retain skills and link local artists to Stoke-on-Trent’s cultural offer
• Useful to have a new pool of artists to tap into
• ECA scheme will attract more young artists in the future
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Findings
Aim: Examine the extent to which PSI2 and the arts in general have contributed to the effectiveness and sustainability of
the regeneration process in North Staffordshire
By: Exploring investment and partnerships
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Sustainability
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Findings
Aim: Examine the contribution the arts can
make to promoting and achieving successful community regeneration
By: Exploring participant engagement and artistic
product & producers
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Audience & Participant Figures
• 361,625 visitors - ‘You Are the Journey’
• 40,181 visitors - ‘Feel the Feeling’
• 1,606 visitors - ‘Benches’, ‘The Living Room’ and ‘2,400 yards and 73 houses’
• 606 people took an active role in the commissions
• 27 workshop / training sessions provided
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Text & Postcard CampaignWhat do you think is the main benefit of using the arts in local communities?
Using the arts to express views and opinions: 33%
Building stronger community spirit: 17%
Exploring issues in the local area: 16%
Encouraging more people to take part in the arts: 14%
Improving the look of the local area: 10%
Developing new skills and learning opportunities: 10%
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Findings
Aim: Enable the PSI Steering Group to
demonstrate clearly the value and impact of the work
By: Exploring participant engagement and
extended profile
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Benefits for Participants
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Website Visitors1,402 visits Between 22 February and 15 June 2009
Average of 3.38 pages viewed per visit
Average time on site 2 ½ minutes per person
Visits peaked during March 2009
Most visitors to website came from UK (80%); 9% from the USA and Canada; 3% from Europe; 1% from Australia and 0.5% from India
45% of visits generated from search engines(Google 42% of these)
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Recommendations
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Participant Engagement
• Support partnership arts projects which engage local communities
High profile publicity & advocacy to reach new audiences
Need for a comprehensive overview
Enhanced programme to enable growth
Support for artists working within communities
Quality documentation to highlight regeneration issues
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Artistic Product & Producers
• Ongoing support for local artists / fostering high level of interest in arts and regeneration
Training / CPD opportunities for lead artists
Need for more structure and direct support for ECA mentoring scheme Support a fresh approach by
encouraging a diversity of perspectives and backgrounds
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Extended Profile
• Significantly raise the profile of the PSI Programme
Impact Research needs to be accessible for communities and strong evidence base for arts and regeneration
Stronger links to be made with local media and relevant community-led forums
Series of public dialogues with community partners would engage communities and maintain interest
Marketing should be effectively planned, co-ordinated and resourced
Website needs clear purpose and communication
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Investment & Partnerships
• Key stakeholders maintain strong dialogue and ongoing partnership
More collective, organic approach to funding & development needed
PSI will become more sustainable if RENEW embeds the arts
Widen steering group and involve all partners in management and evaluation
Clarity & leadership required from a Community Development Worker
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A full version of this report is available from b arts: [email protected]