Impact of social media on women's choices in pregnancy and birth

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HOW SOCIAL MEDIA IS INFLUENCING THE CHOICES WOMEN MAKE DURING THE CHILDBIRTH CONTINUUM Sarah Stewart 2012 [email protected] @SarahStewart http://www.flickr.com/photos/ 54258032@N00/309441638

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Presentation I gave at the 2012 Breathing New Life maternity conference: http://www.breathingnewlife.remark.com.au

Transcript of Impact of social media on women's choices in pregnancy and birth

Page 1: Impact of social media on women's choices in pregnancy and birth

HOW SOCIAL MEDIA IS INFLUENCING THE CHOICES WOMEN MAKE DURING

THE CHILDBIRTH CONTINUUM

Sarah Stewart [email protected]

@SarahStewart

http://www.flickr.com/photos/54258032@N00/309441638

mailto:[email protected]
Page 2: Impact of social media on women's choices in pregnancy and birth

8 out of 10 people have looked up health information on the internet

Pew Internet and American Life Project, 2011

Page 3: Impact of social media on women's choices in pregnancy and birth

96% Australians look on the Internet for information on their symptoms

before they go to a doctor Bendall 2012

Page 4: Impact of social media on women's choices in pregnancy and birth

83% women go online to look for health information

Pew Internet and American Life Project, 2011

http://www.flickr.com/photos/79576592@N00/125710155

Page 5: Impact of social media on women's choices in pregnancy and birth

19% of internet users look online

for information about pregnancy

and childbirthPew Internet and American Life Project, 2011

http://www.flickr.com/photos/48819968@N00/12390581

Page 6: Impact of social media on women's choices in pregnancy and birth

Canada 37% babies have digital identity before they are born

http://www.flickr.com/photos/44124425616@N01/2282360160

Dawson, 2010

Page 7: Impact of social media on women's choices in pregnancy and birth

Australia/NZ 41% newborns on the net

http://www.flickr.com/photos/44124425616@N01/2634681982

Dawson, 2010

Page 8: Impact of social media on women's choices in pregnancy and birth

USA 92% children have online presence by 2 years old

http://www.flickr.com/photos/86603835@N00/19650368

Dawson, 2010

Page 9: Impact of social media on women's choices in pregnancy and birth

What is social media?

“web-based and mobile technologies that turn communication into interactive dialogue”

Wikipedia:

http://en.wikipedia.org/wiki/Social_media

http://www.flickr.com/photos/73532212@N00/2945559128

Page 10: Impact of social media on women's choices in pregnancy and birth

33% American use social media in

relation to health issues PwC Health Research Institute 2012

http://www.flickr.com/photos/26667277@N00/329534159

Page 11: Impact of social media on women's choices in pregnancy and birth

Parents talk about childbirth

http://www.youtube.com/watch?v=niJ6F2p9Ql8&feature=fvst

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They broadcast their births

Page 13: Impact of social media on women's choices in pregnancy and birth

They share information and advice

http://www.facebook.com/MidwiferyToday

Page 14: Impact of social media on women's choices in pregnancy and birth

They support each other

Page 15: Impact of social media on women's choices in pregnancy and birth

They build communities of interest

http://www.facebook.com/delayedcordclamping

Page 16: Impact of social media on women's choices in pregnancy and birth

They have virtual births

Page 17: Impact of social media on women's choices in pregnancy and birth

They become activists

http://www.facebook.com/pages/Save-HBAC-in-Australia-fan-page/239430759403371

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They talk about health care professionals

Page 19: Impact of social media on women's choices in pregnancy and birth

What are the implications for

health professionals?

http://www.flickr.com/photos/48819968@N00/2925293661

Page 20: Impact of social media on women's choices in pregnancy and birth

Women want flexible communication, but aren't getting it with health professionals

Dallas Knight 2012

http://www.flickr.com/photos/51035555243@N01/296372880

Page 21: Impact of social media on women's choices in pregnancy and birth

Women want to feel their

communication needs are being met, but health

professionals are ignoring this

Dallas Knight 2012

http://www.flickr.com/photos/21353838@N06/2681841205

Page 22: Impact of social media on women's choices in pregnancy and birth

Women feeling uninformed by health professionals, which affects their

ability to make choices & decisions about their care Dallas Kinght 2012

http://www.flickr.com/photos/77476789@N00/2201907500

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Challenge: Did you know there is no mention of Australian midwifery on Wikipedia?Did you know most information about obstetrics is from American perspective?

Page 24: Impact of social media on women's choices in pregnancy and birth

Infrequent antenatal visits & constant need for information

triggered use of Internet Lagan, Sinclair & Kernohan 2011

http://www.flickr.com/photos/8566600@N07/2801690057

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Women are a lot more informed & wish to be treated as partners in

decision-making process Lagan, Sinclair & Kernohan 2011

http://www.flickr.com/photos/34120957@N04/6870109454

Page 26: Impact of social media on women's choices in pregnancy and birth

Balance of power between health professional and “patient” is shifting

Lagan, Sinclair & Kernohan 2011

http://www.flickr.com/photos/73621375@N00/1132365

Page 27: Impact of social media on women's choices in pregnancy and birth

What should health professionals do?

http://www.flickr.com/photos/74821452@N00/208439427

Page 28: Impact of social media on women's choices in pregnancy and birth

Keep up to date with the communication changes

http://www.flickr.com/photos/25159380@N00/3649349353

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Listen to what women are saying

http://www.flickr.com/photos/29195126@N02/4872728620

Page 30: Impact of social media on women's choices in pregnancy and birth

Join the conversation

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Use social media to share evidence-based, quality information

with women

http://www.flickr.com/photos/50318388@N00/1309683996

Page 32: Impact of social media on women's choices in pregnancy and birth

Support women to make sense of information they find on the internet

Page 33: Impact of social media on women's choices in pregnancy and birth

Work in partnership with women to support decision-making

http://www.flickr.com/photos/74637221@N00/3109380557

Page 34: Impact of social media on women's choices in pregnancy and birth

Sarah Stewart

[email protected]

Twitter: @SarahStewart

http://sarah-stewart.blogspot.com

http://www.facebook.com/sarahmstewart

http://www.slideshare.net/sarahs


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