Impact of SDPD in Aero and Defs May2013 - NASA · Product Development” (SDPD) and how...
Transcript of Impact of SDPD in Aero and Defs May2013 - NASA · Product Development” (SDPD) and how...
Restricted © Siemens AG 2013 All rights reserved. Smarter decisions, better products.
‘The Impact of (Systems Driven Product Development)
SDPD in Aerospace and Defense Sectors’
Smarter decisions, better products.
2013-May
Restricted © Siemens AG 2013 All rights reserved.
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‘The Impact of SDPD in Aerospace and Defense Sectors’
In today’s challenging and demanding world, Aerospace and Defense companies face the monumental pressure of cost reduction, shrinking budgets and having to do more with less.
Additionally, threats of sequestion and moving more work to the commercial sector has created a sense of competition in the “Space” Sector as a way to pick up the loss in the defense side of the house. Numerous competing entrepreneurs have also sprung to life with efficient product development practices and lack the overhead of the traditional players forcing them to rethink how they need to evolve if they want to remain in the game.
This session addresses one such theme referred to as “Systems Driven Product Development” (SDPD) and how manufacturers are embracing this as a leading practice to attack this challenge. The discussion will highlight the trends seen, areas of investment, and solutions executed as a means to capture attention and market share.
2013-May
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Making Successful Products in the New Normal
Profitability
Supply
Quality
Regulations
BUSINESS
CUSTOMERS
Value Features
FunctionStyle
Product Complexity
Digital DataExplosion
Shrinking Lifecycles
Globalization
Resource Efficiency
Product Complexity
Digital DataExplosion
Shrinking Lifecycles
Globalization
Resource Efficiency
Product Complexity
Digital DataExplosion
Shrinking Lifecycles
Globalization
Resource Efficiency
Style
Features
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Challenges in the “New Normal” Success is getting harder
•50% product launches fail to live up to company expectations
•33% of new products fail to provide a satisfactory return
•70% of the resources spent on new launches are allocated to products that are not successful in the market
•80% of projects cost 20%more person‐hours to launch than initially forecast
Source: Booz & Co.
2013-May
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A Great Product Requires…Thousands of Great Decisions
MORE PEOPLE COLLABORATING...
SEARCHING FOR MORE INFORMATION...
MAKING COMPLEXPRODUCT DECISIONS...
UNDER PRESSURE WITH LESS ROOM FOR ERROR.
2013-May
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What Do You Need to Make a Good Product Decision?
2013-May
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2013-May
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What Do You Need to Make a Good Product Decision?
At the right time...
In the right context...
Right the first time.
The right information...
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Make Collaborative Decisions Single source of information across the lifecycle
Challenge: Global Coalition Scalability ITAR compliant Proven Experience COTS Functionality
Current Enterprise: 140 sites 6,500 users 112 workflows 70,000 ITAR events/wk
Single truth across the product lifecycle Single business model Fast and accurate access Built in business intelligence
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Make Collaborative Decisions Secure
Support multiple security levels
Import and Export control
Regulatory compliance and reporting
Intellectual property protection
100% document security control25% increased re-use60% improvement in file search efficiency
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Make Collaborative Decisions Open collaboration
Internal and external collaboration
Flexible collaboration strategies
Invisible PLM
Chris Thompson, SpaceX
• 50% productivity improvements
• More effective collaboration
• Rockets launched successfully
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The Process of Building Vehicles has never been more complex
PLM enables Systems Driven Product Development
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PLM enables Systems Driven Product Development
SDPD based on Open Standards
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Systems Engineering
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Customer
Vehicle requirements Plant, Process
System
Sub-system
Component
Engi
neer
ing
defin
ition
Vehi
cle
defin
ition
ENGINEERING VIEW
CUSTOMER VIEW
System Design
Sub-SystemDesign
Component Design
System Validation
Sub-System
Validation
Component Validation
Implementation
ElectricalSystemDesign
Sub-SystemDesign
ComponentDesign
ComponentValidation
Sub-SystemValidation
SystemValidation
Mechanical
ElectronicsSystemDesign
Sub-SystemDesign
ComponentDesign
ComponentValidation
Sub-SystemValidation
SystemValidationSoftware
SystemDesign
Sub-SystemDesign
ComponentDesign
ComponentValidation
Sub-SystemValidation
SystemValidationProcess
SystemDesign
Sub-SystemDesign
ComponentDesign
ComponentValidation
Sub-SystemValidation
SystemValidationPlant
System
DesignSub-System
Design
Component
Design
Component
Validation
Sub-System
Validation
System
Validation
Collaboration
Systems Engineering
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Configuration Management
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K L
I J
G HE F
DCB
A Master Product Configuration
SW Manuals Platform
SystemSW
HW SW
HW
K L
I
GF
DCB
A Variant A
SW
SW
HW
HW K L
I J
HE
DC
A Variant B
HW SW
HW
Configuration Management
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Issue, Change and Schedule Management
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Issue and ChangeManagement1. An engineering change affects
information throughout the enterprise Parts, processes, requirements,
specs, etc.
2. Managing change requires knowledge of logical relationships among information
3. PLM provides visibility to relationships so everyone knows the impact of change
Schedule Management1. Teams automatically assigned
tasks2. Deliverables tied to tasks3. Tasks linked to overall workflow4. Workflow drives gate reviews5. Gate reviews more efficient,
proactive
Issue, Change and Schedule Management
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Critical Success Factor
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Traceability
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Traceability
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MAXIMIZEMINIMIZE
INCUBATION GROWTH MATURITY DECLINE END OF LIFE
$+
$-
Value Generation - Understanding the impact of SDPD
Launch
Peak
RetireBreak Even
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MAXIMIZEMINIMIZE
INCUBATION GROWTH MATURITY DECLINE END OF LIFE
$+
$-
Value Generation - Recognizing key benefits of SDPD
Launch
Peak
RetireBreak Even
Hyundai Heavy Industries$9.8 million annual savingsHyundai Heavy Industries$9.8 million annual savings
Reduce Cost
Samsung Electronics 30% cycle reductionSamsung Electronics 30% cycle reduction
Accelerate Launch
SpaceX50% productivity improvementSpaceX50% productivity improvement
Boost Productivity
Autocar30% market share increaseAutocar30% market share increase
Increase Revenue
Ford$100 million in warranty reductionFord$100 million in warranty reduction
Extend Returns
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MAXIMIZEMINIMIZE
INCUBATION GROWTH MATURITY DECLINE END OF LIFE
$+
$-
Value Generation - Recognizing key benefits of SDPD
Launch
Peak
RetireBreak Even
REDUCECOSTS
GET TO MARKET FASTER
INCREASE MARKETSUCCESS
2013-May
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Summary
BENEFITS
Smarter decisions, better products.
REDUCE COSTS by finding product data faster and increasing reuse
GET TO MARKET FASTER by reducing cycle times
INCREASE MARKET SUCCESS with innovative right to market products
Restricted © Siemens AG 2013 All rights reserved. Smarter decisions, better products.
Thank you.
Gerry Deren – Siemens PLM 734 673 2962 [email protected]