Impact of Media on Indian Society

Presented by:Charanjit Singh

Deepak Rana

Daman Sidhu

Amit Rana

INTRODUCTION

Media is Any medium through which any sort of information reach the

people

Media can Create Awareness Perpetuate Issues Establish Priorities Mold Society (in passive but effective way)

Functions of Media in Society–To inform

People come to know what, when, where, who, why & How the things are happening

It brings about greater awareness among the masses about men and materials.

–To educate Media educates people by giving information

about food, health, employment, agriculture, technology, modernization etc.

–To entertain Movies, serials, animations, music etc.

Positive ImpactsA Watchdog on Government

Voice of poor is heard through media A trump card for Common man

About to bring a revolution Succeeded with RTI The Anna Hazare campaign

Mirror of Society Help keeping things in control Show people what they actually do and what they must do

A window to the World A hub of Information Can teach much effectively Social Networking

Negative ImpactsWho watches the Watchdogs ?

Irresponsible coverage in Mumbai Attacks Invade Privacy It is a one way communication, so improvement through feedback is

virtually impossible

News for Sale Phenomena of paid news Profit Oriented Industry

Cultural Damage Have a deep impression of Western Culture Instill Cultural Stereotypes

Psychological Damage Affect the thinking capability of individuals Instill negative thinking patterns in society as a whole Affects psyche of Vulnerable group in a number of ways

How do Media affect us– Humans learn from:

• Imitation

• Identification and modeling

• Motivation

• Modified through inhibition

• Observation and practice

– A lie if said ten times become a truth

– Media messages do not bypass existing attitudes or norms, but over a long term “drip” into us and “help fill in the ground for the figures of our decision making.” --Wilbur Schramm

In The End– Media is a pillar of Society, and a healthy

Society is not possible without a Healthy Media

– Media should take responsibility to preserve Culture

– Media should understand the possible affects of their reports on Public

– Different programs for different age groups of must be made

– Profit Oriented and Violent Program must be discouraged by people

– Media affect us because we allow it, people must learn how to see behind screen