Impact of Media on Indian Soceity
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Impact of Media on Society
INTRODUCTION
Media is Any medium through which any sort of information reach
the people
Media canCreate AwarenessPerpetuate IssuesEstablish PrioritiesMold Society (in passive but effective way)
Functions of Media in Society–To inform
People come to know what, when, where, who, why & How the things are happening
It brings about greater awareness among the masses about men and materials.
–To educate Media educates people by giving information
about food, health, employment, agriculture, technology, modernization etc.
–To entertain Movies, serials, animations, music etc.
In India• 78.8 Million number of newspaper are sold Daily.• 41,66,438 number of magazines are sold on
weekly & monthly basis.• 665 Television Channels are there.• 65 Million active internet users are there.
Positive ImpactsA Watchdog on Government
Voice of poor is heard through media A trump card for Common man
About to bring a revolution Succeeded with RTI The Anna Hazare campaign
Mirror of Society Help keeping things in control Show people what they actually do and what they
must doA window to the World
A hub of Information Can teach much effectively Social Networking
Negative ImpactsWho watches the Watchdogs ?
Irresponsible coverage in Mumbai Attacks Invade Privacy It is a one way communication, so improvement through feedback
is virtually impossible
News for Sale Phenomena of paid news Profit Oriented Industry
Cultural Damage Have a deep impression of Western Culture Instill Cultural Stereotypes
Psychological Damage Affect the thinking capability of individuals Instill negative thinking patterns in society as a whole Affects psyche of Vulnerable group in a number of ways
How do Media affect us– Humans learn from:
• Imitation
• Identification and modeling
• Motivation
• Modified through inhibition
• Observation and practice
– A lie if said ten times become a truth
In The End– Media is a pillar of Society, and a healthy Society is not
possible without a Healthy Media– Media should take responsibility to preserve Culture– Media should understand the possible affects of their
reports on Public– Different programs for different age groups of must be
made– Profit Oriented and Violent Program must be
discouraged by people– Media affect us because we allow it, people must learn
how to see behind screen
Thank You