Impact of internet & mobile penetration on recruitment
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Transcript of Impact of internet & mobile penetration on recruitment
Impact OfInternet & Mobile Penetration
On Recruitment
India is the second largest smartphone market in the world with over 220 million smartphone users in 2016. Interestingly, the number is still less than just 30% of the country’s population[1].
With the average smartphone prices plummeting every year, companies can be assured that more and more of their market is adopting smartphones but are they using mobile internet as well?
Yes, they are.
81% OF INDIAN TALENT ACQUISITION LEADERS DO NOT USE MOBILE RECRUITING TOOLS
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Reports suggest that over 370 million Indians are usingmobile internet with the Y-o-Y growth rate of 56%,much more than the desktop numbers.
India seems to be following the same trends as set byUSA and Australia where in 2009, 70% of recruitmentclassified revenue was generated offline and wasestimated to drop to 15% in 2015.
Trends Recruiters Need To Notice
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81% of Indian talent acquisition leadersdo not use mobile recruiting tools.
LinkedIn had taken notice of the mobile trend to acouple of years ago itself. They reported that there hasbeen a 90% increase in the number of users who usemobile to look out for job opportunities and 55%increase in the users who apply for jobs through thismedium.
This is probably why over the last 2-3 years we’ve seenLinkedIn work on their mobile app and web for theIndian Market.
Indeed.com too, in 2014, blogged about their mobilefirst approach for job seekers. They claimed that 71%job seekers were more comfortable in applying to jobsvia mobile than desktop.
The Money Is Moving Online
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Naukri.com, the Indian recruitment giant with about75-80% market share has also had a mobile firstapproach in the recent years.
In fact, in April 2017, Hitesh Oberoi, CEO of Info Edge inan interview claimed that about 60-65% of Naukri.com’srevenue comes from their mobile app.
On digging into our own database at Aasaanjobs.comwe saw that almost 70% of our job seekers prefer toapply for jobs on the mobile site or app as compared tothe desktop version.
From The Companies In The Industry
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The Indian job seeker is moving to mobile at such a rapid pace, that the industry is increasingly attracting investors from all over the globe.
The Indian recruiters, however, will have to take notice of this trends and adapt accordingly or risk losing the attention of the best talents in the country.
CONCLUSION
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THANK YOU
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