November 5th to 9th 2012

STEERING TEAM MEETING

The Amplifier Plan

Online Engagemen

t

Organisational Reputation

Brand

Evolution

Amplifiers

Brand Evolution for Stronger Market

Positioning

Brand Evolution for Stronger Market Position

Brand Refresh ProjectBrand toolkit (Implementation Guide)Regional/ National Implementation

Website Re-design

Youth Speak 2015

Partnership finalized Brand Storming with DT

Brand XP Summit

Focus Group Testing

Refreshed Brand Finalized

Brand Implementation

Timeline for 12-13

SeptOct-Nov Dec/Jan

aiesec.org Re-design

Launch new

website

Youth Speak Design

Youth Speak Launch

Youth Speak

Continued Promotion

Brand Refresh Project

Website Re-design

Youth Speak 2015

Dec. 4 Until Last week of Jan

Key Projects: Brand Evolution

Brand Elements Progress:

Brand attributes created Negotiations with DesignThinkers

Next 3 months Visual elements finalized by December 10th

Visual Guidelines released before Dec. 19th

APPLICATION: Website and global materials/channels redesign completed by mid-January

Brant Strategy Guide Next 3 months

Based on output of the summit. Goal to release in November Set up webinars for training (end Nov.) Need countries to champion implementation regionally (RST)

Massive Online Presence and Engagement

Online Presence and Engagement

DRIVE MOVE CONVERT

Driving Engagement Online (2)Divided into tiers of activities

MAJOR PROJECTS

• Story Telling Platform (Oct- Nov)

• Youth Speak 2015

(Dec- Jan)• Global

Competition (Jan-Feb)

• Youth to Business (Nov.-Dec)

SECONDARY PROJECTS

• Showcasing Campaigns• Global Initiatives

(conferences, awards etc.)

• @ Insights (ex. LEAD, @conversations)

• Stories/ Experiences

• Marketing Activities

ONGOING CONTENT

• Features (Ideas and articles from other orgs & individuals)

• Youth Opinion (insights and conversations)

• Crowd Sourcing (ex. Hand campaign)

• Others

DRIVE

Key Projects: Online Engagement

Drive

YouthspeakNext 3 months

Set to be released first week of DecemberLess emphasis on Brand Audit Survey as brand

refresh was delayed2-3 months of promotion

Cultureshock*

Global ORS Progress

New global ORS for Students and Alumni Next 3 months

ORS will be a part of the new website, Including plug-ins for connecting to existing Salesforce & Podio systems of countries

CALL TO ACTION (MARKETING)

Progress Increased posts that connected people to ORS and Webstie on social media Clear CTA buttons on social media pages

Next 3 months Marketing Activities: Every week has either a Programme or organizational

promotion or Youthspeak focus. 50 euro/work investment in testing sponsored posts for next 1 1.5 months

MOVE + CONVERT

Aiesec.org

ProgressContent being improved on the current website

Next 3 monthsMeeting with company for a quote to build on the UK

website platform Implement Brand visual elements onto new websiteJan: Begin migration to wordpress

MOVE + CONVERT

Timeline for 12-13D

RIV

E

Oct-Nov Dec/Jan

Platform Development

Launch new

website

Building Virality

Youth Speak Design

Youth Speak Launch

Youth Speak

Continued Promotion

CultureShock

Youth Speak 2015

Dec. 4 Until Last week of Jan

aiesec.org Re-design

Launch new website +

Wordpress projectAiesec.org

Creating Publication

Launch and

PromotionYouth to Business

CO

NV

ER

T

Drive

Youth Speak 2015, Youth to Business, Culture Shock, and Marketing Activities, ongoing: (1) Global promotion and alignment through online channels(2) Take advantage of showcasing and marketing opportunities

Move + Convert

ORS build behavior in entities of driving traffic to ORS + following up on registrations

aiesec.org for those using the current template/cms, plan for HR/ time to adjust to new CMS during February, March, April (advise successors to get involved)

NETWORK SUPPORT

Organizational Reputation Building

Organisational Reputation Building

PR ActivitiesBuilding showcasing practice – internal

management process within AI for global PR activities (events, awards, alliances)

Progress:Events

Nexus Global Youth Summit Pioneers Festival IFISO Meeting

PR Alliances WEF UN

Organisational Reputation Building

PR ActivitiesBuilding showcasing practice –

Internal management process within AI for global PR activities (events, awards, alliances)

Upcoming:Events

GSBS 2012 WEF Summit on Global Agenda (Nov. 12-15) Davos (Jan. 23-27)

Ongoing research for new awards, events and alliancesShowcasing for current alliances

PROACTIVE: we are able to fill the gaps for our organisation reputation:

Responsible Leadership WEFSocial Entrepreneurship Nexus, GSBSFor youth, By youth ISIC + Youth orgsGlobal UNCollaborative and Democratic World Blu +

youth organisation

Other considerations: Geographic Presence

STORY HUNTERS PROJECT by GST

PR Plan (5)

• DARING• IMPACTFUL • DYNAMIC• DIVERSE• INCLUSIVE

Contribute storiesShare opportunitiesCapitalise on Press, News and Updates of PR initiatives

by the global networkBuild an aligned reputation (esp. once Refreshed Brand

is launched)

NETWORK SUPPORT

Questions?