Immersive Sports Marketing Workshop
-
Upload
intecoo-group-llc-community-builder-content-creator-public-speaker -
Category
Marketing
-
view
306 -
download
0
Transcript of Immersive Sports Marketing Workshop
![Page 1: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/1.jpg)
![Page 2: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/2.jpg)
MISSION STATEMENT Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural
collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.
![Page 3: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/3.jpg)
“WhenIlookatthebusinessofbasketball,it’smorethanbasketball.It’sreallyasocialnetwork.”
—VivekRanadive
![Page 4: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/4.jpg)
IT’S ALL ABOUT FAN EXPERIENCE
![Page 5: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/5.jpg)
DIGTAL
![Page 6: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/6.jpg)
Television,thelong-dominantmediumforsportsconsump,on,isquicklylosinggroundasaudienceseverywhereturntocomputers,phones,tabletsandstreamingset-topboxestowatchtheirfavoritegamesonline.DigitalplaKormsarewinningthebaLleforaudienceaLen,onbyprovidingthekindofflexibilityandcontrolthatconsumerscan'tgetfromstandardcablecontracts.
TheFutureofOnlineSportsViewingIsBrightforBothFansandMarketers
![Page 7: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/7.jpg)
CustommadeTweetsandvideosarechangingthegamewithnewvideodesignandin-gamehighlightspostedlivebytheNFL.There'salsomorebuild-upfrombrandsthatnowhavebeLervideoop,onsforteasingtheircommercials.Brandshaveescala,ngstrategiesthattaketheirmessagesfromtheparty-planningstagetothepost-gamepressconferences.
HowAdver>sersAreTakingTwi?ertotheNextLevelDuringtheSuperBowl
![Page 8: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/8.jpg)
MLB’s“AttheBallpark”App:Oncecheckedin,teamscanpushtailor-madeno,fica,onsandspecialoffers.Fornow,thatmeansfansgetawelcomemessagewhentheycheckin,andmaybeanoffertoupgradetheirseatorgetadiscountonconcessions.
iBeaconMappingTurnsMLBStadiumsIntoInterac>vePlaygrounds
![Page 9: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/9.jpg)
TheJaguarNFLfranchisekickedoffapartnershipwithvideoserviceStre.am,whichallowedmorethan5,000aLendeesoftheJaguar’sNFLdra[partyactasamateursportsbroadcasters.JaguarfansjustneedtoownaniPhonewithStre.am’sfreeiOSappinstalled.
ForNFLdraHday,JacksonvilleJaguarsfansbecomein-housesportsbroadcasters
![Page 10: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/10.jpg)
Apicturemaybeworthathousandwords,butonsocialmediayouneedacap,on.Taggingfeatureshavefreedcap,onsfromthosecumbersomedetailsandputcrea,vepressureonphotosharerstotellstoriesorcrackjokes.Forasizableandinfluen,algroupofposters,manywithfollowingsinthetensofthousands,cap,onsareaboutdevelopingasignaturestyle.
InaPhoto-SharingWorld,Cap>onsAreReasontoObsess
![Page 11: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/11.jpg)
Tocelebrateits50thanniversaryin2015,Gatoradeputtogetherquitetheimpressivehighlightreel,featuring50memorablesportsmomentsfromthepasthalf-century—allin60seconds.
GatoradeCelebrates50YearsinStyleWith50IconicSportsMoments
![Page 12: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/12.jpg)
SnapchatandtheNFLhaveteameduptogivefanswhoarenotatthegameslivecoverageprovidedbybothfansandcrewmembersoftheNFLorganiza,on
SnapchatpartnerswithNFLtoprovideexclusivefanandteamcoverage
![Page 13: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/13.jpg)
EXPERTIENTAL
![Page 14: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/14.jpg)
JaimeWeston,theNFL'sVPofMarke,ng:"Thereisnoonespecificimportantroom—thewholeofficespacewasdesignedtohaveouremployeeskeepthe32teams,thefans,thegameandinnova,oninmindwhenevertheyweremakingdecisionsorplanswiththeNFL."
TakeaVirtualTouroftheNFL'sThoughUullyDesignedParkAvenueHeadquarters
![Page 15: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/15.jpg)
Thisjaw-droppingimmersiveenvironmentwasacollabora,onbetweencrea,veagencyAKQA,video-produc,oncompanyStardust,andNike’sJordanbrand,andit’spartofabiggersuiteofinterac,veexperiencesmadetocommemoratethe30thanniversaryoftheAirJordan.
ImmersiveMichaelJordanSimulatorIstheWorld’sCoolestBasketballCourt
![Page 16: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/16.jpg)
NBAFilmsAll-StarGameWithVirtual-RealityCameras
Duetothatimmersivesenseofcontext,Marsiliothinkstheupcomingvideopackageswillhavealotofreplayvalue.Thefirst,methrough,aviewermayjustfocusonadunk-compe,,oncompe,tor,butthenrewatchthefootageindifferentdirec,onstoseethereac,onofcourtsidecelebri,es,othercompe,tors,andthejudges..
![Page 17: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/17.jpg)
Nike’seffortshowsthatbringingtheexperiencetothecustomersisafailsafewayofmarke,ngaproductregardlessofthecompanysize.Theonlywaytosellaproduct,a[erall,istoselltheexperiencetheproductmakespossible.
NIKECreatesLaserProjectedSoccerFields
![Page 18: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/18.jpg)
Formorethan50years,thedrama,cshotfromablimpfloa,nghighoverheadhassentaclearmessagetoTVviewers:Youarewatchingabig-,meevent.Now,anewgenera,onofphotographerswithdronesisreadytobringthatsametechnologytoalllevelsofsportswhilegivingaudiencesaperspec,vethey’veneverseenbefore.
DronesWillTransformSportsPhotography
![Page 19: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/19.jpg)
THINGS TO CONSIDER
![Page 20: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/20.jpg)
Opportunities
![Page 21: Immersive Sports Marketing Workshop](https://reader031.fdocuments.us/reader031/viewer/2022021921/58f26a2a1a28abc63d8b4597/html5/thumbnails/21.jpg)
Thank you! Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural
collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.