Immediate Media

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IMMEDIATE MEDIA

Transcript of Immediate Media

Page 1: Immediate Media

IMMEDIA

TE M

EDIA

Page 2: Immediate Media

WHAT BRANDS DO THEY CREATE?

Immediate Media create a variety of media across multiple genres including Radio Times, Top of the Pops magazine and Top Gear magazine as a few examples of what they create.

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HISTORY OF IMMEDIATE MEDIA

Immediate Media is a combined publishing house from the former assets of Origin publishing, Magicalia and BBC magazines.

Formed and founded in 1st November 2011. The chief CEO is Tom Bureau who has a background in traditional publishing as well as digital media. They currently have only 750 employees and in may 2014 signed a 24 million pound deal for acquisition of Future plc’s sport and craft titles acquiring 130 staff

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MUSIC MAGAZINES THEY CREATE

Music magazines they create are the BBC Music magazine which is the worlds best selling music magazine in the genre of classical music, with a reach of 274,000 people. And the Top of the Pops magazine which the target audience is aimed for young girls to young teens.

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HOW SUCCESSFUL ARE THE BRANDS OF MUSIC MAGAZINE THEY CREATE?BBC Music magazine is the most read music magazine

worldwide in the genre of classical music with a reach of 274,000 people. They are the biggest consumer media business in the UK and are the third largest magazine publisher. They have over 75 brands in print and digital platforms. They reach towards 33 million consumers every month and yearly sell over 70 million magazines.