Immc's company profile

IMMC’s COMPANY PROFILE

What is

IMMC ?

Indonesia Media Monitoring Centre (IMMC)

is a study center for development

of coverage pattern in various

mass media in Indonesia.

What’s the BENEFIT of

IMMC for you?

• Your position transformation:

from media OBJECTS ↷ media SUBJECT

• Understanding the dynamics in RECORDING & MAPPING for

media coverage to serve as your VISION & STRATEGY communication - public information, based on information technology.

Concept

Media monitoring will answer

• How the media perceives your, your company or your institution in their coverage?

• How do the public respond?

• How to respond proportionally and accurately?

IMMC’s segment:

•Personal

•Institution

•Corporate

•Thematic & Issue

Personal Monitoring:

Monitoring, measuring and mapping every coverage in media about a certain figure.

234

116

74

38 28

0

50

100

150

200

250

Wisma Atlet PergantianAnas

Politik Uang Hambalang Anas vs SBY

TOP 5 ISSUES ABOUT ANAS URBANINGRUM

Mapping public responses and expectations for a related figure.

0 5 10 15 20 25

Positif

Netral

Negatif

Tone for Instance Quotes Dahlan Iskan

Pengamat/Akademisi

Partai Politik

BUMN/ Pemerintah

Institutional Monitoring

Measure, analyze and mapping every institution coverage in national media.

0

50

100

150

Pemerintah BNN Polisi Akademik Swasta LSM

Drug Prevention Institute

* Most of the drug prevention efforts were done by the government, not the BNN nor the Police

Read, measure and mapping media and public responses to the policy implemented by an institution as a base to see the effectiveness

and making evaluation.

Positive 24%

Negative

5% Neutral

69%

Positive &

Negative 2%

Kemenkokesra’s performances are reported

as quite good and in accordance with it’s duties and authorities. Although, there is still a need to pay attention to the negative

coverage.

Corporate Monitoring

Mapping news for each corporation

Lion Air 28%

Garuda 32%

Air Asia 22%

Sriwijaya 18%

COVERAGE ABOUT 4 BIGGEST FLIGHT INDUSTRY IN

INDONESIA

N=180

Measuring image building undertaken by every corporations.

0

5

10

15

20

25

30

35

40

45

Lion Air Garuda Air Asia Sriwijaya

NEW AIRPLANE PURCHASE

The most widely reported corporation in new airplane purchase is Garuda compared to other corporations. That’s why Garuda always pay attention to its’ fleets rejuvenation.

Thematic & Issue Monitoring

Mapping coverage for specific configuration themes or issues.

Tobacco Issues Distribution

Observing response from public or a certain party, for evaluation material.

0

10

20

30

40

50

60

70

80

90

Positif Netral Negatif

Tone in Government Policy about Drugs

Positif

Netral

Negatif

Reading the motion of dynamics movement issues

0

50

100

150

200

250

The Dynamics of Labor Issues

2

1. At January 2012 regarding demonstration by labors from Bekasi and Tangerang about demands for UMK by blockading the highway.

2. In February and March 2012, the labors held yet another demonstration against fuel price hike.

3. In April 2012, issues that arises the most are issues about May Day and issues about protection laws for migrant workers.

1

3

IMMC’s Network

IMMC has network for media partners in various regions in Indonesia. Whether it is for publicity strategy benefit,

communications or provision of data content.

Types of Cooperation

IMMC offers two types for cooperation:

– Regular Monitoring

– Temporary Monitoring

Monitoring Period:

• Regular 6 months




Service :

Regular Cooperation •Media monitoring report: daily, weekly and monthly.

•Consultation and vision & responsive communication strategy.

Temporary Cooperation •Media monitoring report

•Consultation and vision & responsive communication strategy.

• Hard copy and soft copy

• Presentation

Please contact us for further information about benefits from IMMC’s media monitoring for

you.

[email protected] @immcnews

www.immcnews.com

Immc's company profile

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