IMMC Agency Wilkes University Wilkes-Barre, Pa

570-408-4158 | zebra.communications@wilkes.edu

Dr. Jaclyn Fowler Etruscan Pr 245 S. River Street Wilkes-Barre, Pa 18701 Dear Dr. Fowler,

It was a pleasure meeting with you at our meet and greet in January. This letter will confirm the terms of your engagement with the Integrated Media Marketing Communications Agency (IMMC) at Wilkes University. As you may know, IMMC is a unique merger of advanced Marketing students and members of both Studio 20 and Zebra Communications. We are all very excited about this project and look forward to working with you. This letter outlines the duties of your IMMC account team in our working relationship with you during the time of this engagement. We discussed current needs and opportunities for growth and the parameters of the projects to be undertaken by the IMMC team. You indicated certain needs and as a result we are proposing the following working relationship.

As an agency, IMMC will work on the following projects where the agency and clients will be responsible for the below components and expectations. Book Fair April 24th or 25th

○ Agency ■ Execute Book Fair at Wilkes University, consisting of poster and social

media advertising ■ Electronic marketing to previous customers and donors ■ Public Relations promotions with local media

○ Client ■ Finalize date and time for fair ■ Finalize author(s) for book signing ■ Provide financial transaction component for fair

Wine and Cheese- April 25th

○ Agency ■ Finalize date and time ■ Communicate it's logistic and food service support ■ Public Relations promotions and media relations ■ Electronic marketing to previous customers and donors ■ Possible PA Live! appearance ■ WVIA appearance

IMMC Agency Wilkes University Wilkes-Barre, Pa

570-408-4158 | zebra.communications@wilkes.edu

○ Client

■ Financial Resources for event execution ■ Authors and speakers for event ■ List of customers and donors

General Communication Plans

○ Redesign FAQs for selected authors ○ Create Podcasts for February and May Book Launches ○ Facilitate and adapt protocol for social media ○ Issue Advocacy with City of Wilkes-Barre for Etruscan Press Day

The following people will be your IMMC Account Team: Allison Kristofco, Alexandra Paranac, Dominick Costantino, Kat Dodson, Ian Foley, Stephen Dziediak, Michael Boylan, Heather Olexy and Julianna Salvato. Professors Jane Elmes-Crahall (Communications Studies) and Sara Moore (Integrative Media) serve as our Agency Directors. Dr. Elmes-Crahall can be reached at (570) 408-4162, jane.elmes@wilkes.edu. Professor Moore can be reached at (570) 408-4162, sara.moore@wilkes.edu. Feel free to contact them if you have any questions or concerns about your account team. It is also our understanding that we can reach you via (570) 590-9128 or jmfowler@etruscanpress.org and that email will be our primary contact.

It is necessary for both Dr. Jaclyn Fowler and IMMC Agency to sign this letter to ensure that we have a mutual understanding of our working relationship. The IMMC Agency does not charge a fee for its services. We do expect Dr. Jacqueline Fowler to submit a signed “Client Evaluation Form” upon completion of the agreement.

We will have this project completed by no later than May 1, 2014. The IMMC Agency does reserve the right to amend the terms of this engagement if for some reason we are unable to complete any of the specific items listed. Of course, if you have any questions or need any further information, please call the Zebra office at 570-408-4158, or email jane.elmes@wilkes.edu. We appreciate your cooperation on this project, and we look forward to working with you as a client-partner this semester. If the terms of this letter are acceptable, please sign and return to us.

_________________ ___________________ ____________________ Dr. Jaclyn Fowler Dr. Jane-Elmes Crahall Professor Sara Moore Etruscan Press Agency Director Agency Director

Mission

Etruscan Press is a non-profit literary press working to produce and promote literary works that foster the dialogue between different genres and cultures. In doing so, it hopes to influence the literary and cultural histories of which it is a part. Etruscan is housed in the offices of the graduate creative writing program of Wilkes University and partners with Youngstown State University.

Vision

Through non-profit book sales and outreach in schools, Etruscan Press aims to increase literary conversation and education in the communities of which it is a part, to afford opportunity to aspiring writers, and to stimulate imagination through reading.

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Affiliates

ETRUSCAN PRESS STRATEGIC PLAN Goals:

● Raise awareness. ● Expand outreach program. ● Strengthen Wilkes partnership.

Objectives:

● Make the press more visible on campus. ● Increase awareness in undergrad English Dept. and possibly Education Dept. for purposes of

student benefit and/or student participation in community outreach. ● Clarify mission and vision. ● Improve logo or pitch a new one. ● Develop a community event that targets both literary circle and schoolchildren, or 2 separate

events. ● Develop an alternate logo/brand, develop an individual logo for event(s). ● Increase PR writing, advertising, and social media presence.

Tactics: --Make collateral materials.

● posters, eye-catching, with address/general location in LARGE print, put around campus, put around neighborhood

● pamphlets, put around neighborhood (ex: YMCA? bookstore? Crimson Lion?), put around English and Education Depts.

● news release about birdhouse libraries ● Google map for birdhouse libraries ● news release about Outreach Program ● feature story about Etruscan and why it is unique

--Talk to English/Education people. --Make a shorter, more consistent, and clearer mission statement out of the three that exist now. --Host a wine and cheese event at which authors come read material and sign books.

● create wine and cheese posters/ads, logo ● press release ● Today@Wilkes

--Host a student book fair in the SUB during club hours. ● book fair poster/ads ● press release ● Today@Wilkes

--Create and choose a new logo to pitch. -- Arrange a WCLH live talk with authors/editors or a Wilkes Now roundtable, or host a podcast.

● podcast fact sheet, press release --Have a live Twitter chat.

Full feature

Small Press, Big Ideas Katherine Dodson and Heather Olexy

Etruscan Press, a tiny powerhouse of a literary press, nationally-acclaimed publisher of multiple award-winning works in a wide variety of genres, sits inconspicuously on 245 S. River St. in Wilkes-Barre, PA. Critics across the country have heard of it, but few of its neighbors have. "I'm an English major, and I hadn't heard of it until I was looking for internship positions," reported Anne Yoskoski, a senior English major at Wilkes University who is completing her second internship at Etruscan Press. "It seems incredible." During the brief period of time since the publishing house was founded in 2001, the small, non-profit literary press, which partners with Youngstown State University in Ohio in addition to Wilkes, has managed to develop a big reputation for producing quality work with surprisingly few resources. Etruscan's small staff of five (an executive director, senior editor, managing editor, and two assistant editors), plus two interns at each location, reviews two or three submissions per day, which accumulates to hundreds of submissions per year, and selects only six to publish, or approximately one percent of total submissions. This feat is made more impressive by the fact that the colleagues are separated geographically by several hours. Executive Director Dr. Phil Brady works at Youngstown State University in Ohio, Senior Editor Dr. Robert Mooney works at Washington College in Maryland, and Managing Editor Jaclyn Fowler works at Wilkes' campus in the creative writing building. Not one of them is paid for this demanding work. “It’s a labor of love here. We do it all for free. But (Executive Director) Phil likes to say we get paid in ‘the intangible stuff,’ ” said Managing Editor Jaclyn Fowler.

The staff must truly have an eye for quality, as, from that small pool of six books per year, Etruscan consistently yields award-winning material. Of the works that Etruscan has published, three poems were included in the Best American Poetry series, one book was given the Poetry Society of America's First Book Award, and three poetry collections have been finalists for the National Book Award. “It’s incredible, when you consider the size of Etruscan, that we keep getting authors in the National Book Awards,” Fowler said. She related the success story of author Diane Raptosh, whose poetry collection, American Amnesiac, was recently named one of 10 National Book Award winners, as an example.

“Ten books of poetry that were published in the past year in the whole country were picked, and hers was one. She was turned down by 80 different publishers. Then Phil read it and said, ‘This is different, this is on the edge. This is on the cusp of a change that’s coming, and she’s got it!’ And he printed it, and sure enough, chosen by the critics.”

As a result of the reputation it has fostered, Etruscan does not need to advertise to attract its hundreds of

yearly submissions. All are referred by word of mouth, typically by authors who were published by the press and speak highly of it to other aspiring writers. Though the publishing house was founded in 2001 and was once based in Maryland and Ohio, Etruscan Press has been housed in Wilkes University's Graduate Creative Writing Department for nearly seven years, since 2006, and Wilkes recently renewed a three-year contract with Etruscan in 2012. Several of Etruscan's authors and staff members teach for Wilkes' Creative Writing program, and Etruscan also provides Wilkes graduate students the opportunity to gain internship experience in the publishing field and contributes significantly to the publishing track of the MFA graduate degree. Nearly half of the works published by Etruscan bear the Wilkes logo. Still, in spite of its national reputation, proximity to campus, and the opportunities it offers, few students on Wilkes University's campus, where Etruscan Press is located across from the Henry Student Center and adjacent to the Dorothy Dickson Darte Center, are aware that the press exists. Fowler said the press aspires to foster more of a presence on Wilkes’ campus and in the city of Wilkes-Barre in general. Etruscan’s mission is to “foster a literary conversation” and “nurture a colloquy of voices.” Fowler says that the press seeks to embody this mission in a few ways, one of which is making an effort to include a variety of genres in the material it publishes. Etruscan publishes poems, novels, short stories, nonfiction, criticism, translation, and anthologies.

“Typical publishers, especially new ones, tend to publish only one thing, maybe poetry, maybe fiction. We publish everything— except for children’s books. And what that does is bring everybody to the table,” Fowler explained.

By doing this, Etruscan creates a platform for varying perspectives that benefits both readers, who can get a taste of everything from the Etruscan brand, and members of the organization itself, who can enjoy more thought-provoking, well-rounded professional conversation. Fowler offered the example of a night when she enjoyed dinner at a writer’s convention with two of Etruscan’s highly-respected poets, H.L. Hix and Bruce Bond.

“So we’re sitting with world famous poets at dinner. They’re sitting across the table from each other, and their poetry is pretty diametrically opposed, so they laid down the gauntlet and started arguing for each side of the poetry continuum over the meal. It was so cool. Who gets to do that?”

But Etruscan’s goal of fostering literary dialogue doesn’t refer only to interaction across genres. Etruscan also wants to invite different kinds of people into its conversation.

“We are also interested in getting people who are not necessarily avid readers, or people who we consider ‘emerging readers,’ to be part of the discussion as well. We want to hear from students who are traditionally underrepresented and bring them into the literary conversation, where they are usually voiceless,” Fowler said.

To this end, Etruscan Press has developed a community outreach program, which is active and thriving in Youngstown, Ohio, where Etruscan’s other partner university is located. Two authors per year speak and answer questions at local high schools and prisons. Each year, both the school districts and prisons request

that the authors return.

“The kids love it,” Fowler said. “For people who are big readers, it seems like a small thing. But for kids in schools that aren’t great, where the funding has been cut…to get a book and hold it in your hands and have the author sign it…that’s really cool.”

Fowler hopes to bring the program to the Wilkes-Barre Area School District as well and has written several grants to support the program in the last few years. Wilkes-Barre educators who are interested are encouraged to reach out to Etruscan through the “Contact” page on the press’ website, www.etruscanpress.org.

Etruscan is also in the process of building small “lending libraries” that resemble birdhouses and placing them around the communities of Youngstown and Wilkes-Barre. The libraries will be filled with Etruscan books, and from there people can take and leave books as they please. This, Fowler hopes, will be an effective and creative way of involving the greater community in the literary exchange. The birdhouse libraries are expected to be placed during late spring or early summer.

Fowler calls Etruscan “a hidden treasure on campus.” Etruscan would like to strengthen its relationship with Wilkes and invites students who are currently unaware of the press to ‘join the conversation.’ Fowler believes that both Etruscan and Wilkes would benefit if students, particularly in the fields of literature or education, became involved in Etruscan’s outreach program within the Wilkes-Barre School District. She also thinks that many of Etruscan’s publications could be easily incorporated into classwork, particularly in the humanities and social sciences.

“I think we could be doing a lot more in the classrooms. We have an author, Bruce Mills, who just published An Archaeology of Yearning, a memoir of his time with his autistic son. It would be great for an education or psychology class,” Fowler suggested. “And Remica Bingham’s poetry collection, What We Ask of Flesh, would be a great conversation-starter in a Women’s and Gender Studies class.”

This unique literary press, located so close to the heart of the downtown Wilkes-Barre community, is a valuable resource that has something to offer anyone. Etruscan extends an open invitation to readers from all “genres” of life to come and join its ongoing conversation.

###

Word count: 1,382

Slightly Adapted Beacon Pitch

Small Press, Big Ideas

Katherine Dodson and Heather Olexy

Etruscan Press, a tiny powerhouse of a literary press, nationally-acclaimed publisher of multiple award-winning works in a wide variety of genres, sits inconspicuously on 245 S. River St. in Wilkes-Barre, PA. Critics across the country have heard of it, but few of its neighbors have. "I'm an English major, and I hadn't heard of it until I was looking for internship positions," reported Anne

Yoskoski, a senior English major at Wilkes University who is completing her second internship at Etruscan Press. "It seems incredible." During the brief period of time since the publishing house was founded in 2001, the small, non-profit literary press, which partners with Youngstown State University in Ohio in addition to Wilkes, has managed to develop a big reputation for producing quality work with surprisingly few resources. Etruscan's small staff of five (an executive director, senior editor, managing editor, and two assistant editors), plus two interns at each location, reviews two or three submissions per day, which accumulates to hundreds of submissions per year, and selects only six to publish, or approximately one percent of total submissions. This feat is made more impressive by the fact that the colleagues are separated geographically by several hours. Executive Director Dr. Phil Brady works at Youngstown State University in Ohio, Senior Editor Dr. Robert Mooney works at Washington College in Maryland, and Managing Editor Jaclyn Fowler works at Wilkes' campus in the creative writing building. Not one of them is paid for this demanding work. “It’s a labor of love here. We do it all for free. But (Executive Director) Phil likes to say we get paid in ‘the intangible stuff,’ ” said Managing Editor Jaclyn Fowler.

The staff must truly have an eye for quality, as, from that small pool of six books per year, Etruscan consistently yields award-winning material. Of the works that Etruscan has published, three poems were included in the Best American Poetry series, one book was given the Poetry Society of America's First Book Award, and three poetry collections have been finalists for the National Book Award. “It’s incredible, when you consider the size of Etruscan, that we keep getting authors in the National Book Awards,” Fowler said. She related the success story of author Diane Raptosh, whose poetry collection, American Amnesiac, was recently named one of 10 National Book Award winners, as an example. Raptosh was rejected by 80 different publishers before Etruscan chose to print her award-worthy manuscript.

As a result of the reputation it has fostered, Etruscan does not need to advertise to attract its hundreds of yearly submissions. All are referred by word of mouth, typically by authors who were published by the press and speak highly of it to other aspiring writers. Though the publishing house was founded in 2001 and was once based in Maryland and Ohio, Etruscan Press has been housed in Wilkes University's Graduate Creative Writing Department for nearly seven years, since 2006, and Wilkes recently renewed a three-year contract with Etruscan in 2012. Nearly half of the works published by Etruscan bear the Wilkes logo. Several of Etruscan's authors and staff members teach for Wilkes' Creative Writing program, and Etruscan contributes significantly to the publishing track of Wilkes’ MFA graduate degree. More than 25 Wilkes students have completed publishing internships at Etruscan. “I was hooked from day one. This is my second internship here. I did the first, and I didn’t need any more credits, but I asked, ‘Can I come back?’ I was loving it too much,” said satisfied intern Anne Yoskoski. “The fact that I was reading a book before it was published was pretty awesome to me. I’m an avid reader, and this experience definitely taught me that there are many different ways to read something.” Still, in spite of its national reputation, proximity to campus, and the opportunities it offers, few students on

Wilkes University's campus, where Etruscan Press is located across from the Henry Student Center and adjacent to the Dorothy Dickson Darte Center, are aware that the press exists. Fowler said the press aspires to foster more visibility in the city of Wilkes-Barre, particularly on the Wilkes campus. She called Etruscan “a hidden treasure on campus” and invites educators and students who are currently unaware of the press to ‘join the conversation.’ Fowler believes that both Etruscan and Wilkes would benefit if students, particularly in the fields of literature or education, became more aware of or involved with the press. Etruscan’s mission is to “foster a literary conversation” and “nurture a colloquy of voices.” The press publishes poems, novels, short stories, nonfiction, criticism, translation, and anthologies, but allowing for variety in its publications is only one way in which Etruscan enacts its mission. Etruscan wants as many different kinds of people as possible to be involved in its “literary dialogue.” Students could help get the Wilkes-Barre branch of Etruscan’s community outreach program off its feet. The program, which is currently successful in Youngstown, involves two authors per year speaking in local high schools and prisons.

Fowler also thinks that many of Etruscan’s publications could be easily incorporated into classwork, particularly in the humanities and social sciences.

“I think we could be doing a lot more in the classrooms. We have an author, Bruce Mills, who just published An Archaeology of Yearning, a memoir of his time with his autistic son. It would be great for an education or psychology class,” Fowler suggested. “And Remica Bingham’s poetry collection, What We Ask of Flesh, would be a great conversation-starter in a Women’s and Gender Studies class.”

Interested professors or students can contact Etruscan Press through the “Contacts” page on its website, www.etruscanpress.org.

###

Word count: 940

Brand Guide

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Etruscan Press

nonfiction poetryfiction

Help Wanted Femaleby Sara PritchardA known world and yet a strange place, Acast with homeless characters who wander in and out of the stories of the collection, all set in the same university town. The stories weave to take place during the time when gender discrimination in the American workplace was blatant, and when classified ads were labeled “male” or “female” accordingly.

White Vespaby Kevin OdermanAn American expatriate hopes to quell his grief for a long lost son in the stillness of his gphotographs of the Dodecanese Islands. pBut soon friendship and then love for a Bwoman wounded in her own family-bornwgrief propel him toward life again, where gstillness is set into motion and identity might sbe recovered, against odds, in a foreignbplace.

Zarathustra Must Dieby Dorian AlexanderThe author’s first work of fiction and traverses several genres as it follows the odyssey of a graduate student grappling with Nietzsche’s concept of “eternal recurrence.” Part fictional memoir, part novel, part philosophical exposition, the work explores the nature of time and itsrelationship to our existence.

An Archaeology of Yearningby Bruce MillsAn Archaeology of Yearning explores a father’sAeffort to understand a family landscape altered by autism. Ultimately, however, the book is not about autism; it is about the central role of story telling in sustaining human connections and the power of shared desires in embracing difference.

The Shyster’s Daughterby Paula PriamosThe mysterious death of a high-profiledefense lawyer propels his daughter into an investigation of the shady deals and characters that led to his disbarment. This searing, detective noir memoir paints a vividportrait of a Greek American family caught up in the scandal-obsessed, drug-addicted culture of California in the closing decades of the twentieth century.

Body of a Dancerby Renee E. D’AoustThe story intertwines the author’s personaland other dancers’ lives with essays on modern dance history. Her luminous prose spotlights this passionate, often brutal world. Scarred, strained, and tough, bearing witness to the discipline demanded by the art form, providing acidly comic record of what it is to love, and eventually leave, a life centered ondance.

A Poetics of Hiroshimaby William HeyenAn infusion, in art and in our desire for art, of beauty and atrocity. Heyen’s lines claw their ways into an aesthetics of formful butobscene sound that may now be ourcentury’s only viable, or possible, home.

American Amnesaicby Diane RaptoshFollowing the manic journey of a man stripped of memory, American Amnesiacconfronts the complexities of being American in an age of corruption,corporations, and global conflict.

As Easy As Lying: Essays on Poetryby H. L. HixMapping the landscape, he reshapes it: taking on nabobs like John Ashbery (“Everyage adores a few poets in whose workposterity maintains no interest”) and presenting such disparate figures as CharlesBernstein and Dana Goia in new light, discovering the missing link between the Neo-Formal and the Post-Modern.

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promote literary works that nurture the dialogue among genres andcultures and to shape the literary and cultural histories of which we are apart. Etruscan is housed in the offices ffof the graduate creative writing program of Wilkes University and partners with Youngstown StateYYUniversity.

Through non-profit book sales and outreach in schools, Etruscan aims toincrease literary conversation andeducation in the community, and toaffoff rd opportunity to aspiring writers, while facilitating creative imaginationand reading.

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Join the conversation.

“Wine and Cheese” for Etruscan Press (Wilkes-Barre). IMMC agency, Integrative Media Marketing Communications

agency at Wilkes University, will be holding a Wine and Cheese Event in conjunction with Etruscan Press on Thursday, April 24, 2014 from 5-7 p.m. at Kirby Hall on the Wilkes University campus.

Admission is free and open to the public. The Wine and Cheese Event will feature published award-winning Etruscan Press authors who will be reading some of their works. They will also be available for book signings and questions during the event. Etruscan Press books will be available for sale.

Etruscan Press is housed at Wilkes University and partners with Youngstown State University in Ohio. They are a non-profit literary press working to produce and promote books that nurture the dialogue among genres, cultures, and voices.

For tickets or more information about the event, please call IMMC Agency at 570-408-4158.

###

March 1, 2014

Mayor Leighton,

Etruscan Press is an active and viable addition to the Wilkes University campus. This semester our IMMC (Integrated Media Marketing Communications) agency is working with them to help with promotions and organizing events. On Thursday, April 24, 2014 published authors from Etruscan Press will be doing a book signing during a book fair on the Wilkes University campus. Not only will students have the opportunity to purchase Etruscan Press books, but they will also be able to meet and talk with the authors and get their individual books signed. In the afternoon, the authors will go to the three Wilkes-Barre area school district high schools to speak to the students. They will reach out to students in AP English classes. In the evening, there will be a Wine and Cheese Event at Kirby Hall on the Wilkes University campus. Some authors will read their poetry as well as mingle with those in attendance. Because of the amount of activity on Thursday, April 24, 2014, we are asking if you would consider declaring it “Etruscan Press Day” in the city of Wilkes-Barre, Pennsylvania. If you have any questions, feel free to contact us at (570) 408-4158.

Thank you for your time and consideration,

Dr. Jane Elmes-Crahall and Sara Moore

Professors and Advisors of IMMC Agency

Wilkes University

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Three of Etruscan's highly-celebrated authors-- Sara Pritchard, H.L. Hix, and Remica L. Bingham-- will attend to sign copies of their books and read samples of their work. A limited number of free copies will be available at the event.

Etruscan Press, a non-profit literary press whose authors have won multiple national awards for both poetry and prose, has been a presence in Wilkes University's creative writing program since 2001. Wilkes and Etruscan welcome you to share a toast to 13 years of partnership and success!

RSVP TODAY! To learn more, please email tthomas@etruscanpress.org.

You're invited to share a toast with us!

Wine & Cheese + Book Signing

Friday, June 17 in Kirby Hall From 5:00pm - 7:00pm

Hosted by

Wilkes University and Etruscan Press

Budget Description Projected CostProjected Attendees

Projected Revenue

$1,320 100 N/AProjected CostsItem Price Quantity TotalFood (per person) $900Cheese and Cracker Platter $3 100 $300Bacon Wraped Scallops $3 100 $300Hummus and Bruschetta with Assorted Pita Points $3 100 $300Beverages $420Bartender (hourly) $25 3 $75Bearboat Chardonnay 11.99 3 $36Firesteed Pinot Gris 14.99 3 $45Amstel Light 12 oz Btl (per bottle) 1.59 40 $64Coffee and Tea (per person) $2 100 $200Venue DescriptionMix of low and high tables in the SUB Ballroom

Bartender located on the balcony sectionCenter circle table with the Cheese and Cracker PlatterPodium on the stage for speakersWaiters will serve the Hors d'oeuvres on PlattersWaiters will collect dishes and trash from tablesBook displays for each author at the event at the entrance

Gantt ChartTask Division Start End Status Assigned ToPodcast Social 2/2/2014 2/26/2014 Not recommended Stephen / Set Wine and Cheese Date Event 2/2/2014 2/26/2014 DONE - 4/25 IanLogo Lending 3/21/2014 Completed AlexLending Library Press Release Lending 3/21/2014 Deassigned AllCompile List of Locations Lending 2/2/2014 4/1/2014 Deassigned AllBook Fair Venue Reservation Book Fair 2/2/2014 2/26/2014 DONE- 4/24 IanSodexo Meeting for Event Wine March April Event Postponed IanWine Press Release Wine April April Done DominickWork Orders for Wine Event Wine April April Event Postponed IanConfirm Authors for Wine Wine April April Event Postponed FowlerConfirm Authors for Book Fair Wine April April Event Postponed FowlerBook Fair Fliers Book Fair Completed IanBook Fair Press Release Book Fair Event Postponed DomTwitter Chat Research General 2/17/2014 2/26/2014 Done Mike, Ally, AlexEtruscan Press Day Request EP Day 2/17/2014 2/26/2014 Not happening DominickPA Live Nor happening DominickWBVIA Not happening DominickAuthor facts cards/bio sketches Completed Ally and AlexBrochure Collateral 4/1/2014 4/28/2014 Completed Ian and SteveSarah Pritchard Backgrounder Collateral 4/1/2014 4/18/2014 Completed Ally and Alexwine/cheese advertisement/poster Collateral 4/1/2014 4/18/2014 Completed Dom and JuliFeature Story General 4/1/2014 4/20/2014 Completed Kat and HeatherElectronic media kit Collateral 4/1/2014 4/28/2014 Kat and AllyEvent Author Backgrounders Collateral Event Postponed MikeInvitation (Wine and Cheese) Collateral 4/1/2014 4/28/2014 Kat and Heather

April 28, 2014

Etruscan Press 84 West South Street Wilkes-Barre, PA 18766 Dear Jackie, Now that our spring semester is coming to end, we met as a group to analyze our progress this semester in helping Etruscan Press with promotions and event planning. As we’re sure you’re aware, many of the things we wanted to complete this semester were not fulfilled due to time constraints and lack of communication. We really wish we could have completed and hosted the events we originally discussed at the beginning of the semester. Although there were no formal events, we did accomplish a lot in the class in regards to design and public relations materials. Members of the account team designed many different logos for Etruscan Press as well as the lending library project and wine and cheese event. There were invitations and posters designed for the wine and cheese event. Public relations materials were completed for the wine and cheese. Members of the account made a brochure that can easily be used around campus as well as the local community. There is also a letter to the Mayor to declare “Etruscan Press Day” in the city of Wilkes-Barre with all the elements of the day we originally planned. Account team members took photos with Etruscan Press books that can be used on your website to show the relationship between Etruscan Press and Wilkes University. While there were many challenges and obstacles throughout this semester, our IMMC agency account team is satisfied with the quality of work we put together for Etruscan. Upon completion of this account, please fill out the attached evaluation form and return it to Dr. Jane Elmes-Crahall and Sara Moore. Sincerely, Etruscan Press Account Team IMMC Agency Wilkes University 019 Breiseth Hall 137-159 South Franklin Street Wilkes-Barre, PA 18766

Future Plans and Recommendations Events The team planned a wine and cheese event, a book fair, a live Twitter chat, and a podcast. Sadly, none of these events came to fruition, but the team recommends that Etruscan Press considers these ideas for future use. A wine and cheese event is likely to gather a crowd of art lovers who may be potential donors to the press as well as Wilkes faculty (enhancing campus presence). A book fair held on Wilkes’ campus would attract student attention, also enhancing campus presence. A live Twitter chat or Q & A with an author is a great way to reach a very broad audience of readers, as is a podcast. Any of these events would serve as good advertisement during periods of time when new works are being published or have been nominated for awards. To advertise the wine and cheese event, we recommend that a press release (already drafted) be sent to receptive media outlets (perhaps The Times Leader, The Citizen’s Voice, The Weekender and Diamond City) four weeks before the event, a high quality photo depicting representatives of the account team be pitched with a second press release to the same media outlets and posted to social media two weeks prior to the event, and a media alert be sent out one week prior to the event. Design In this kit, we have provided logos, sample artwork, and invitations that can be used for upcoming or future promotional events. Logos It is likely that few customers will be familiar with the Etruscan civilization and recognize what the wine goblet represents. Additionally, the colors on the current logo are somewhat muted, not eye-catching. Our team suggests that Etruscan Press modifies its logo, using a symbol that better expresses what it stands for and that has a more modern appearance. We have attached a number of potential logos and color palettes that we feel Etruscan Press should consider. We recommend using the birdhouse logo for the lending libraries project and the book logo, which immediately brings associations of reading and education to mind, as the main logo. Posters Several wine and cheese posters, one of which can double as a logo, were created to advertise the event, which was planned for April. The wine and cheese event is now scheduled for June,

when several of Etruscan’s authors will be present on campus in order to teach classes for the Creative Writing MFA. We recommend that posters be placed around campus buildings (to catch the attention of faculty teaching summer classes) and public places in the community-- such as businesses around the Square, the YMCA, and areas frequented by the arts and entertainment crowd (such as The Factory, a local music venue, and The Crimson Lion, a local coffee house and hookah bar)-- about two to three weeks before the event. One of these posters may make a good advertisement to place in a publication such as The Weekender, which is read primarily by the arts and entertainment crowd. A poster was also made to advertise a book fair, which was planned to be held in Wilkes’ Student Union Building during club hours (11am-1pm). We recommend that, if Etruscan chooses to host a book fair in the future, it be held in this location and during these hours, during which time students are not in class and frequently go to the Student Union Building to get food or relax. The poster should be placed on bulletin boards around class buildings two weeks prior to the event. Invitation A web invitation was created to be sent as an email to the target audience of the wine and cheese event. This email invitation is intended to be sent to anyone on the Etruscan Press mailing list, Creative Writing students, Wilkes faculty, local high school teachers (for networking purposes with regards to growing the outreach program), and the Wilkes-Barre Chamber of Commerce. A “save the date” email should be sent at 3:00am on a Monday six weeks in advance of the event, and the email containing the invitation should be sent two weeks in advance of the event. It would be worth it to negotiate to have the event placed on the city’s events calendar here: http://www.wilkes-barre.pa.us/. Offshoot Logos Logos were created for the wine and cheese event, the lending libraries project, and the outreach program. The logo we recommend for the wine and cheese event (if Etruscan desires to use one for this event) is the wine glass made from text. We recommend the birdhouse logo for the lending library project. The outreach program logo (the two purple figures filled with text) is more of an idea pitch that needs further development. We suggest a logo depicting two figures engaging in a conversation, as this is thematically consistent with Etruscan’s mission statement of “fostering literary dialogue.” One recommendation is to pattern a logo after the classic figure-ground optical illusion that uses two faces and the shape of a wine glass in between them. This maintains the symbol of the wine glass and also depicts a conversation or dialogue. Promotional Photo Series

The team created a series of photos to promote some of Etruscan’s books. Some photos show Wilkes students reading the books and others display the books in thematically appropriate locations. We recommend that these photos be used on the Etruscan website and other areas in which Etruscan is present on the web, such as its Facebook and Tumblr pages. Social Media We suggest that Etruscan Press expands its social media presence to reach a wider range of demographics via Twitter and Facebook. For example, Etruscan could use author hashtag chats and host live Q&A discussions on Twitter. We also recommend that Etruscan abandons some of its social media outlets (currently it has many social media pages but not much content on any of them) so that others can be updated more regularly. We recommend focusing on Facebook, Twitter, and Pinterest. Campus Awareness We suggest that Etruscan Press uses the pictures of college students, both at Wilkes and Youngstown, on its website in an effort to advertise the connection between the non-profit and the campuses, as well as advertise feature authors’ books. We also recommend that Etruscan creates a page for its website that is specifically dedicated to depicting its partnerships with the Wilkes and Youngstown institutions. The photos depicting Wilkes students could be used on this page. The Creative Writing building on the Wilkes campus is not easily identifiable as a Wilkes building, and this serves to lessen the presence of both Etruscan Press and the Creative Writing Department on campus. We recommend using the book logo and Wilkes logo together on a sign to be placed outside of the Creative Writing building. Written Work The team wrote a press release about the wine and cheese event. If the wine and cheese event is held this upcoming June as planned, the team suggests that this press release be pitched to any receptive local media outlets, such as The Citizen’s Voice, The Times Leader, Diamond City and The Weekender, four weeks ahead of time and again two weeks ahead of time and be posted on Today@Wilkes. A feature story was written about Etruscan Press, its accomplishments, and its future plans. The team suggests that this story be pitched to The Weekender, Diamond City, The Times Leader, and The Citizen’s Voice around the time of Etruscan’s next promotional event. Next semester, the adaptation written for Wilkes’ campus newspaper The Beacon should be pitched to The Beacon around the time of a promotional event that may attract students, such as a book

fair. This would enhance campus presence by alerting students to the existence of the press on campus and its contributions to Wilkes and would also serve to alert them of the event, mention of which should be inserted at the article’s conclusion. A brochure was made for Etruscan Press, and the team recommends distributing this throughout campus by placing it on bulletin boards and tables in the Student Union Building, library, and class buildings, particularly targeting buildings inhabited by the School of Arts, Humanities, and Social Sciences. We also recommend placing the brochure in coffee houses around the community and on the brochure table at the community YMCA.