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>> THE ORIGINAL AND BEST INTERNET MARKETING MAGAZINE

DESIGNED SPECIFICALLY FOR THE IPAD, KINDLE FIRE, ANDROID AND THE WEB

>KEYS TO SUCCESSFULAUTOMATED WEBINARPAGE 11

> PROFIT CALENDARPAGE 13

> STOP DOING EMAILNEWSLETTERSPAGE 15

> DECREASE SHOPPINGCART ABANDONMENTPAGE 18

> SPEED UP YOURWORDPRESS SITEPAGE 22

> CUSTOMERRETENTIONPAGE 27

> GOOGLE GLASSPAGE 29

JOIN US ONFACEBOOK

Alexi NeocleousGROWING FROM $25M TO $100M

april 2013
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2internet marketing magazine

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THE

STATE OF THE INTERNET

> INTERNET UPDA

Inactive Emails Going Rotten

Email deliverability is getting more and more dif-

cult in 2013 as Email Service Providers (ESPs) getsmarter and smarter technology.

I remember when rst starting off in Internet Mar-keting 8-10 years ago the whole focus was on you

need to have a big list well that is no longer thecase. A big list certainly helps with monetisation,but what is more important in 2013 and beyond is anactive and responsive list.

Email service providers such as Hotmail are chang-ing their algorithms to review opens and clicks. Ifa hotmail user hasnt opened an email or clicked alink from you in 4 months then it is more likely thatyour messages will now go to the spam folder, whichis not where you want them to go.

Ive used Hotmail in this example, but all ESPs areheading this way.

Inactive emails are now like food pushed to the bacof the pantry they are great when you bought thfood but over time when neglected can go rotten.

As an email list owner you now need to actively segment off your lists inactives and try to re-engagthese people with high value irresistible free content.

If you still dont get any activity then the best coursof action is to delete those contacts. There is npoint of a full pantry where you cant eat most of and its affecting the health of the other food.

Adwords Now Allowing You To Bid on TrademarkeTerms

In certain parts of the world such as China, HonKong, Macau, Taiwan, Australia, New Zealand, SoutKorea, and Brazil in recent years you have not beeable to bid on Trademarked terms such as manbrand names within Google Adwords.

As of 23rd of April 2013 that will change so that keywords that were restricted as a result of a trademark complaint and investigation will no longer brestricted in the affected regions.

Google states that the reason for this change Googles goal is to provide our users with the mos

relevant information, whether from search resultor advertisements, and we believe users bene

from having more choice. Our policy aims to ba

ance the interests of users, advertisers, and trade

mark owners, so we will continue to investigat

trademark complaints concerning use of trademark

in ad text.

This is great news, especially for industries where

In this section of Internet Marketing Magazine our editor Greg Cassar covers the facts and providesexpert commentary on what are the big plays that have recently happened online and how theyaffect you.

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one brand name is also the term that describes anindustry eg. Ugg Boot, as it enables more competi-tion to advertise rather than one advertiser domi-nating a market place.

Same Day Delivery But Not From Who You WouldExpect

When you think of same day eCommerce delivery,most likely Amazon, eBay and Walmart come tomind. But the latest player in this space is not whoyou would necessarily think of in the same day de-livery space Google.

Google is testing a same-day delivery service calledGoogle Shopping Express.

The search engine giant put out a call for consumertesters for the service in the San Francisco Bayarea, and also announced that the following largenational e-retailers are taking part: Staples, Target,Toys R Us, Walgreen Co. and several other InternetRetailers and local San Francisco merchants.

Were still working out our long-term pricing plan

but early testers will get six months of free, un-limited same-day delivery, advised Tom Fallows,product management director, Google Shopping Ex-press

This is an interesting play from Google who also nowhas its Google Trusted Stores program. eCommerceseems to be a major part of their strategy movingforwards as consumers purchasing on line has be-come main stream in recent years.

I believe Google will build an authority eCommercemarketplace site like Amazon or eBay in the nearfuture, but time will tell.

Amazon Going Social

Amazon has recently announced the acquisition of

social reading service Goodreads for an undisclosedgure.

Goodreads boasts over 16 million users and has cat-alogued more than 360 million books, adding 22 mil-lion each month.

Goodreads is a social community for book lovers toshare what books theyve enjoyed and also to dis-cover new books that they have a high probabilityof liking based off the previous books theyve liked.

Amazon would have several motives with this move.1. It just acquired an all ready thriving socialnetwork of people who are its 100% target mar-ket

2. It can very quickly and easily be integratedwith Kindle as Goodreads doesnt currently havean eReader of choice.3. This type of social integration could giveAmazon a major advantage over competition e-sellers like Apple, who have no social componentsto their product offerings.

Amazon will treat Goodreads similar to its acquisi-tion of Zappos where it remains its own brand andmaintains its own culture.
http://www.goodreads.com/http://www.goodreads.com/

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From the Desk of the Editor

If you havent got access to the members areaplease feel free to do at http://internetmarket-ingmag.net/become-member/ (its free). Thismonths complete audio interview with Alexi Neo-cleous has now been added. It has lots of learn-ings in it that were not included in the magazine,

so be sure to check it out.

A special thanks to those who have left reviewsin the apple platforms as it really helps us out. Ifyou are getting good value from Internet Market-ing Magazine and you can spare 1 minute of yourtime to click this link to give us a quick honestreview that would be greatly appreciated (clickview in iTunes then scroll down and click writea review, thanks :).

We have started work on developing a new ver-sion of the Internet Marketing Magazine GooglePlay store app as the old one is out of date andwe have no easy way of updating it. We expectthis update to be 2-3 months off and will let youknow when it goes live.

Wishing you the best of success online,

Regards,

GregCassarGreg CassarInternet Marketing Strategist & Editor

Internet Marketing Magazine

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> EXPERT INTERVIE

An Interview by Internet Marketing Strategist Greg Cassar

Alexi Neocleous is one of the leading direct response freelance copywriters in the world. Alexi is aprot strategist of the very highest magnitude, having driven many multiple millions of dollars insales for his high-end client base. Alexi is the author of some of the most well received advertising and marketing courses in the industry; titles, which include, Advertising Secrets, The Three

Minute Ad Formula, which he co-authored with Scott Bywater and the Kaizen Marketing System

Alexi, for those who have notcome across your work before.Can you please describe who is

Alexi Neocleous?

Alexi: The quick version is, rstand foremost I do lots of directresponse copywriting - long copysales letters, video sales letters,product launches and quite elab-orate direct response marketingcampaigns. Secondly, Im also astrategist.

In terms of who I am, I fell intothis work probably 12, 13 yearsago. One of the richest men inthe world at the time was ReneRivkin. I got it in to my mind oneday that I wanted to work withhim and I just kept sending himideas about his marketing; howto improve his marketing, why hismarketing sucked - and so on andso forth. Until ultimately he justrelented and said Come in. Lets

talk. Its quite a funny story be-cause at the time I had no otherclients, I had no track record, Ihad no website, no nothing, andthis is one of the richest men ofthe country who acquiesced.

For me at the time it was just aninteresting adventure to try and

get him as a client, but truth-fully I was scared he was veryfamous. And then we started do-

ing some stuff together and I re-alised quite early on that I hadsome skill to help business own-ers, both large and small. Thenit went on from there, and sincethen weve worked with hundredsof clients. Weve increased salesby certainly tens or hundreds ofmillions, its hard to say for sure.

Alexi, you have a unique way oflooking at High Level Marketingand how it relates to your les-sons with the Bow and Arrow.

Alexi: What I found working withmany business owners, both largeand small, Im always intrigued bythe thinking and behavioural pat-terns that separates those whoare plodding along and those thatdo really, really well. One of the

big differences between thoseare doing ok, but those that aredoing spectacular in the tens ofmillions and more, is those whodo spectacular have quite an in-teresting perspective on how toapproach their campaigns. Thisis something Ive cultivated as abelief system. Its quite concrete

in my mind now in terms of howstrongly I believe it.

Its quite simply this, approach alof your marketing as a scientist every campaign is an experi-ment and with every campaignyou will get feedback. Thatfeedback can either be posi-tive or negative. A positivefeedback is where made money.Negative is we lost money. Butboth are quite arbitrary and justto be treated as feedback.

Using all this feedback is quitevaluable, because you can re-align your sights. A metaphothat I use is my bow and arrow. Afew months ago I bought myself apretty high-end professional bowand arrow. When you get a bowand arrow you need to adjustyour sights. Ive got six level of

ALEXI NEOCLEOUSDIRECT RESPONSE KEYS FOR

GROWING FROM $25M TO $100M

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sights that I need to calibratefor varying distances. So my topsight is calibrated for 15 me-tres, the second one for 25 me-tres and so on. When you startto rst shoot your bow and ar-row youve got a whole bunchof challenges you need to deal

with. Firstly, you need to culti-vate your technique. Then youneed to improve your skill set.Then on top of all that whenyoure starting out you need tocalibrate the sights.

So what I had to do with minewas, I would stand say ten me-tres away and Id line up the topsights and Id shoot the arrow.

Then Id see where the arrowlands on the target in relationto the bullseye. Then Id shootanother arrow. And Id do thata couple of times initially, justto see if theres consistency inmy divergence from the bullseye. Lets say for example thatIm consistently a foot north ofthe bulls eye; 30 centimetresabove the bullseye consistently.That tells me straight away that

I need to realign the top sightsat least 30 centimetres.

Marketing is very much the same.Whether youve got an Internetbusiness, or whether youve gota traditional business doing stuffofine, treat every market-ing campaign is an experiment.Then you throw trafc at yoursales page, or you throw trafc

at your ads and you track yourresponse and you see how manycalls did we get? How many con-verted in to a sale? How manyconverted in to a repeat buy?

If you treat every single cam-paign as a test you eventuallyget to the point where you hit

on a really big winning cam-paign. All it takes is one bigwinning campaign to make astack load of money. This iswhat separates those who doreally well from those that justplod along.

Those that plod along are veryscared to lose; are very scaredto treat each campaign as anexperiment. Those that hit outof the park not only do they al-locate a xed amount in budgetand say, for this test campaignwere going to spend X dollars.Win, lose or draw were going tospend X dollars, and no matterwhat happens were going to use

the data to improve next time.For them its a matter of justbalancing their cash ow so theycan afford to have a successionof losers, so to speak, until theynd a winner.

Greg: Then run those winnersalong and cut the losers short.

Alexi: Exactly yes. Cutting thelosers short and running those

winners for as long as theyrewinners.

With one of your clients at themoment youre working withthem on a journey from $25mto $100m a year in sales. Froma strategic point of view whatare the sort of things that youneed to focus on to achieve

that goal?

Alexi: Every business is differ-ent. In that clients case, up un-til about a month ago the frontend was quite solid, we had mul-tiple trafc sources where wewere sending millions of visitors

over many months, to a landing
http://internetmarketingmag.net/freewebsite

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page, or a video sales letter. So inthis particular case until a monthago the focus was on what hap-pens after the sale. How did wesegment buyers? What do we dowith buyers after theyve pur-chased? How do our up sell se-quences look? Whats our custom-

er service like?

But then about a month ago wedecided to change the messagingon the front end, partly for com-pliance reasons.

What were doing to test is Imworking with the media buyer totry a whole bunch of differentbanners on the front end. On afortnightly basis or so Im send-ing through a whole bunch of dif-ferent creative for the banners.The banners that get the biggestclick through, theyre the onesthat were going to turn in to andamend the video sales letter copyand the headline on the landingpage.

Most people what they do is, theyget an idea and theyd say ok,

so this is the idea were going tohead with our advertising. I ap-proach it a different way. I saidto the guys, Listen, just forgetthat. Put that to the side for the

moment. Our rst step is nding

creative that works really well.

When we get banners that have

got awesome click throughs, our

cost per click is very manageable,

then we use that to amend the

opening and the headline of thevideo sales letter. This will let us

fail faster.

Also to fail faster were goingto do email drops. I submitteda whole bunch of subject linesthis morning for the exact sameemail. Were just testing subject

lines with the goal being, if wecan get a bump, if one of thosecan stand out more than the oth-ers, then well stick them on ban-ner creative, and if those resultsstay consistent, then well amendthe VSL copy.

Greg: We do the same, but wealso do it with testing differentmessaging on Facebook ads, orGoogle ads if were sending it toa Google compliant page.

One of the things Ive been doingwith Google lately to drive trafcto somewhere that you couldntnormally, say for example, like aBing style landing page which hasgot beautiful imagery and justthe one primary course of action what Ill do is make it the secondlogical page on a site. So then wesend Google trafc directly thento the home page and have likea slider at the top with a reallyprominent call to action to takethem to the non Google Compli-ant landing page where I wantthem to go. Then using ClicktaleIll gure out exactly whats go-

ing on to make sure that theyare clicking that and go over tothe landing page. So I can then

send Google trafc to non-Googlcompliant landing pages by efectively making the non-Googcompliant landing page one steaway from where Im sending thtrafc.

Obviously you get some wastage

Its not as good as the media buywhen youre buying trafc on Demand Side Platforms (DSPs) etwhen they really dont care whasort of landing page that yoursending it to.

Alexi: What we do is we look at the conversion rate on the salepage. Ultimately thats whaseparates the results. But untwe have hard and fast numbetheres a whole bunch of analytcal things that we do, like assessing time on page, analysing thvideo heat maps in Wistia. Wuse Wistia as the video player sthat we can see where the dropoints are and where the replapoints are. For the most part whave no player controls, but fotests we also put on playe

controls so the replay poincan jump out at me as well.

Wistia.com
http://wistia.com/http://wistia.com/

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These are all things that we do now do to really as-sess whats working and whats not working on thepage. So if need to improve the Video Sales Let-ter we can improve it just by editing the drop-offpoints. I bumped engagement by 20%. Very quicklyjust by analysing drop-off points in Wistia. Depend-ing on what youre selling, that could really makea difference to your bottom line. If youve got alot of trafc and youve got some good margins,youve got some good numbers to start with, a 20%increase in engagement. Wow!

One of your strengths is that ability to really nailthe big idea for the client, or for any marketthat youre going in to. What goes through yourthought processes when youre trying to nail thebig idea?

Alexi: The rst step always is understanding theAvatar. Avatar means your ideal target prospect.Its really getting to the mind of your target mar-ket and nding out where they are:

What are their issues? What are their desires? What are their fears? What are their frustrations? Whats going on in the media that relates tothem? How is that affecting their perceptions?

What bias is that leading to?

Really understanding where theyre at. That is therst point.

So basically a lot of the work to do with coming upwith a big theme is related to research and under-standing your market. If you really get where yourmarket is at then you can come up with a lot of thecreative ideas quite easily and accurately.

That then ties in with lead generation. Wouldyou then put out some kind of lead magnet thatis related to those messages that you wanted totest from your big idea planning?

Alexi: Yes, exactly. But we take it a level furtherby getting very specic, depending on lead source.Like for example, electronic direct mail (EDM) forthe readers of property magazines. That is quite a

sophisticated investor thats agreed to subscribe toa magazine about property Investing. So our mes-saging tends to be somewhat more sophisticatedand specic then if we do Google AdWords. GoogleAdWords trafc is less sophisticated usually, notalways, depending on the key word and if its along tail and so forth, but if were just talking ingeneral terms here Google AdWords trafc is lesssophisticated than targeted EDM trafc. Trafc onjunk related sites is even less sophisticated, yetagain, than AdWords. So that all inuences what Iput in the messaging.

When its more sophisticated we get very, very

specic. We start to assume prior knowledge.

I wrote a campaign for a client in the states andthe product was for a vision supplement. After wetested it we found that my copy got a 40% lift onthe control, which is a massive lift. The sub-headsactually mentioned nutrients that I knew our audi-ence had tried before. Now, because I knew ouraudience, for that particular message and wasquite sophisticated I could safely put that in a sub-head of the messaging.

Whereas if we were targeting very general traf-c, people that are not too familiar with the vi-sion supplements, mentioning any of that stuff ina headline is just going to confuse them becauseits all new to them. So you would need to leadwith messages such as How to get rid of blurryvision without needing glasses or How to getclearer vision in three easy steps etc.

If you treat every single

campaign as a test you even-tually get to the point whereyou hit on a really big win-ning campaign. All it takes isone big winning campaign tomake a stack load of money.This is what separates thosewho do really well from thosethat just plod along.

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Greg: Yes, very clever. So yourecatering message based on the so-phistication of the market or thetrafc source where theyve comefrom, which is a whole degree moresophisticated than certainly mostpeople think about.

What about now taking themfrom leads to sales, because get-ting leads is one thing and salesis another. Whats your thoughtson most effective ways of takingsomeone from a free trial, or leadmagnet to a paying customer?

Alexi: Theres so many differentways to go about it, but Ill give youthe stuff that is just spectacular

where situations apply like gettingpeople onto a phone as soon as pos-sible.

If youve got the pricing whereyoure selling a somewhat biggerticket item getting people on to aphone and pre-qualifying them andagain set an appointment using timetrade, maybe even paying a refund-able deposit of X dollars so they

show up to the appointment that isa massive opportunity.

It doesnt work for all situations like,if youre selling a $150 supplement,you cant get people on the phone,you cant scale that, right. But ifyoure selling a $450,000 property, orif youre selling a $10,000 coachingprogram, or even a $5,000 coaching

program, or an event in those pricepoints that gets viable. So the phoneis one big rock.

Another one is certainly Webinars.To get people to act sooner, createan event. And one of the easiestevents to create is a Webinar. Now,

again it doesnt work for all circum-stances, but its pretty robust. Ifyoure selling a relatively low pricedproduct you can denitely set up anautomated webinar sequence andfor some markets that works reallywell. Other markets where most ofthe people in that market are hip toit, they know what youre up to.

Also Im a big fan of video sales let-ters. I think for leverage theyrepretty hard to go past.

I know you work with a certaintype of client, not everyone isyour ideal client so, really whots that mould? And also how canour readers and listeners nd out

more about you and where you arehanging out online?

Alexi: The clients we work bestwith are the ones that are direct re-sponse savvy. Ideally doing at leastseven gures in revenue. The really,really good ones are doing eight g-ures, or beyond. When we work witha client thats doing eight guresand beyond, Wow - The amount ofopportunity or potential that wevegot with an eight gure and beyondbusiness is monumental.

And if anybody wants to know moreabout us, there are two sites thatyou can visit. The rst one is themain consulting site. Theres loadsof content on there, videos, down-load reports, thats MarketingBump.com. Weve also got my blog. I writea weekly article or so at MoreLead-sAndCustomers.com
http://marketingbump.com/http://marketingbump.com/http://moreleadsandcustomers.com/http://moreleadsandcustomers.com/http://moreleadsandcustomers.com/http://internetmarketingmag.net/contact-us2/http://internetmarketingmag.net/contact-us2/http://internetmarketingmag.net/contact-us2/http://moreleadsandcustomers.com/http://moreleadsandcustomers.com/http://marketingbump.com/http://marketingbump.com/

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> WEBINAR

New strategies to get more cli-ents to your offer are great, butnot when it comes at the expenseof time every week updating andmaintaining a system that is al-ways uid Does this sound a lit-tle familiar to you?

Automated webinars are a greatsolution and are quickly gaining

popularity. However there are 4main keys to their success. Whatsthe point of spending all the up-front time pulling it together, onlyto have it fall at on its butt.

Here are our top 4 keys to a suc-cessful automated webinar:

KEY ONE: Drive trafcDriving trafc to your webinar isthe single most important part of

the process. In most cases, thelack of trafc driving strategiesis the biggest failure amongst we-binologists today (*A webinologistbeing a person that practices theart of webinars).

Need some ways to drive trafc?PPC ads, opt-in on your website,joint venture partners, emails toyour list, linked-in promotions,

Facebook ads I could go on, theways are endless!

KEY TWO: Get people to attendOnce people sign up for your we-binar Who is to say that they willactually show up? Have a strategythat will make them tune in. Myrecommendation is to give thema few teaser emails including all

the usual suspects Benet driv-en outcomes, testimonials and asneak peak of some of the con-tent.

KEY THREE: Provide Massive Val-ue before, during and after thewebinar

There is an art of persuasion that

all good webinologists follow. Itsnot as easy as just getting on thewebinar, talking about somethingand then ogging your stuff. Hereis the way that we recommendyou structure your talking usingour WebinarNOW system (I lovea good acronym!):

W Wild, WOW HeadlineCaptureyour audience with yourheadline For one of our clients

who was offering real estatetraining, the headline was: Howwe went from $0 to $750,000 in18 months with no sales experi-ence. That made the ears of thereal estate agents prick up, fromthe moment the webinar began.

E Engaging IntroductionCapture the attention of the au-

dience from the beginning Maksure they are listening to you instead of writing emails, checkinFacebook, shopping on EBay, updating twitter or the multitude oother things they could be doing

B Big, Bold BenetsWhat will they learn by the enof the webinar? List these as yo

would in a sales letter: Benetbenet, benet!

I Irresistible Reasons WhyWhy should they stick around tthe end? Tell them. In plain English. Again, you want to hit themwith benet, benet, benet!

N Nice To meet YouThis is where you get to build rapport with the attendee as if yo

were one-on-one. Show them howyou became an expert in the eland how you know exactly howthey feel (depending on the topiarea!)

A A Journey To RememberThis is where you take them oa journey with your content. Yoteach them exactly what yopromised them in the beginning

Butand a big Butyou donwant to entirely scratch their itchThis takes around 70% of the webinar and is very important thawhat you tell them leads them tthe sale. No point in you teaching them everything so they donneed you! Teach them in a wathat naturally makes them wanto take the next step with you.

By Mare Jordanoski

THE 4 KEYS TO A SUCCESSFULAUTOMATED WEBINAR

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R Results DesiredThis could also be called creat-ing the need for the solution.This is where you say There isonly so much I can teach you in

a 1 hour webinar Future paceyour attendees to see how theywould feel once they have all the

benets that your product or ser-vice will give them. Make themsee how you could change theirlives or their business.

N Now its time for actionUnveil your product Show themwhat you have! I usually breakdown my products into 3 simplecomponents as it makes it easierto understand, but you can chooseto do this any way you like. Justkeep it benet driven and tight.No wife wafe here.

O Offer: Inviting Instant ActionTell them your offer. Very simply

tell them how to purchase. Have abuy now button appear and makesure it works (simple problem butit happens more than most peo-ple think!)

W Wrap Up In A Positive Power-ful Way

End in a motivating fashion. Wrapup the webinar and congratulatethose that have decided to takethe next step with you.

KEY FOUR: Follow UpFollowing from your webinar,there are a few lists you wouldhave created. There are the peo-ple who attended and purchased;attended and didnt purchase; didnot attend. Each of these requiresdifferent follow up strategies andcommunication. Make sure youhave this ready to roll before thewebinar so its all ready to go at aclick of the button, or even bet-

ter, its sent automatically so younever have to think about it!

All in all, the importance of anautomated marketing strategy isto ensure that you leverage yourtime and set up your systemsproperly to ensure its on auto-

pilot from day one. Follow thesefour keys and youll be on theroad to success in no time.

Dr. Tom Forfa & Mare JordanoskiEntrepreneurs atheart, Dr Tom and

Mare have created theworlds rst Made ForYou Webinar Systemto create webinars foryour website or busi-nesses. This allows you

to automate your online marketingand sales.Not sure how to implement webinarsinto your marketing strategy? Checkout their free webinar showing youstep by step how to implement it atwww.webinarsmadeforyou.com

How to Make CustomersLove You - by Charging

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PLAN FOR PROFITSWITH A PROFIT CALENDAR

> PROFIT CALENDAR

I hear it from almost 90% of myclients Ali, Im working 10-to-12-hour days to run my business.

My husband and kids hardly see

me, and Im starting to burn out.

What am I doing wrong?

When I dig a little further, I usu-ally nd that the sense of over-whelm is coming from the samesource: These people havent

identied their most protableprojects, and placed those tasksABOVE everything else in theirbusiness priority list.

In other words, they havent cre-ated a prot calendar.

A prot calendar helps you es-tablish what your most prot-able projects are for the monthsaheadso you can focus your timeand energy into ONLY those tasksthat will generate maximum in-come. By creating a prot cal-endar, you get clear on the tasksthat are worth your time, andthose that arent. Its a powerfultool to help you stay focused andenergized. And it WORKS.

In my Elevate online businesstraining program, we show our

members how to plan for prof-its in these 5 easy steps. Heresa quick peek at what we recom-mend. Enjoy!

STEP 1: Plan to re-launch pastofferings, if any.If youre an established businessowner, youre likely already sit-

ting on a hidden prot centerand thats your existing invento-ry. Think of a service or productthat sold well for you in the pastthat you can reintroduce to yourmarket. If you offered VIP coach-ing days on the road, it might besomething worth launching again.If theres an old product that youwant to get off your shelves, hosta closeout sale. The idea is to put

something out that will bring youincome with minimal effort. Itsabout leveraging what youve al-ready donenot reinventing thewheel.

Now obviously, re-launching anoffering is going to take a bit of

prep. But all you want to do fornow is simply PLUG this launchdate into your calendar.

STEP 2: Plan to clear away thedead wood.Here, you want to take a look atanything thats not propelling yourbusiness forward and set a dateto end it. This could be ANYTHINGyou feel is draining your energy,money, time, etc. Maybe its aproblem client you dread workingwith, a team member who isntpulling their weight, or that ofce

space you rent but never use. Itcould even be as simple as can-celling your extra phone line andfax if youre mostly scanning andemailing docs to clients.

The point is to schedule in a daywhen youll take decisive actionon these drains. Otherwise, its

too easy to let them get lost inyour daily shufe.

STEP 3: Plan to improve on whayouve already got.Go down the list of what you currently offer with a ne combWhat small improvement couldyou make to this one offering toimprove your prots by just 5%Im not talking about big, sweeping improvements herejust minor tweaks that take very littletime to implement. Here are afew examples:

Send an email to announcethat youre raising your ratesand why. Start running new ads on youwebsite or e-newsletter. Add an upsell to your ordepage, or start bundling youproducts together.

Call three of your top referral sources and reconnect withthem. Add a Facebook share buttonto your sales pages

The above examples could be implemented within a week. Make alist of what youll take action on

By Ali Brown
http://www.alibrown.com/elevateyourbusiness.htmlhttp://www.alibrown.com/elevateyourbusiness.htmlhttp://www.alibrown.com/elevateyourbusiness.htmlhttp://www.alibrown.com/elevateyourbusiness.html

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on within the next 7 days and plug this into yourcalendar.

STEP 4: Plan to launch new offerings.If your creative juices are owing and you have abrilliant idea for a new product, video series, liveworkshop, coaching program, etc. set the ideallaunch dates into your calendar.

Remember, you dont have to look very far to launchsomething that is NEW to your list. You can alwaysrepackage something you already created to giveit a fresh spin. If you hosted a live retreat (and re-corded it), make it available as a home-study pro-gram. If you hosted a 4-part teleseminar, turn it intoan e-book or a series of free reports.

STEP 5: Plan for regular business-building activi-ties.Dont overlook the important recurring activitiesthat you must do every week to keep your business

growing. Your weekly e-newsletter, blog posts, net-working eventsthese should all be plugged intoyour calendar.Once you have a prot calendar in place, it will helpyou prioritize your daily and weekly tasks. Youlsee what MUST get done from week to week, andwhat can wait til the next week or be delegated.You can plan launches around your vacations, kids

activitiesyou can even plan for big expenditures.And thats when youll hit that sweet spot as an en-trepreneur: turning your time into money, and youroff-time into fun!

Ali Brownis the voice for womens entrepreneurialsuccess. As founder and CEO of AliInternational LLC, she has created a dynamicenterprise that is devoted to empoweringwomen entrepreneurs around the world, andcurrently has over 50,000 members in heronline and ofine programs.

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STOP DOINGEMAIL NEWSLETTERS

> EMAIL NEWSLETTE

Looks like my headline has grabbed your atten-tion and youve started reading. Theres a pow-erful teaching point in that which Ill get to injust a sec.

For now let me get to the point, if you are dis-tributing email newsletters stop doing them rightnow. Why? Well there is not just one reason whythere are ve and Ive listed them below.

1. Attention SpanFirst of all, I want you to think of the state peo-ple are in when they are checking and clearingthere emails. You have micro seconds to grabthere attention because all they are thinking intheir heads is, how fast can I delete you. So whatthey would normally do is open, scroll how muchthere is to read and if it looks too much theyllhit delete and move on.

However if you can grab their attention with ashort piece of inciting copy and have an attrac-tive reason to click on a link, then get magicallytransported out of email mode (how fast can Idelete you), to now Im surng the web. Oncethis happens people attentions spans goes fromjust a few seconds to a few minutes, which isnow enough time to draw them into your mes-sage and offer.

To prove my point have you ever been on email,clicked on a link and then two hours later saying

to yourself, What was I doing? Oh yeah thatsright I was clearing emails.

2. Training Your CustomersIf you want to start selling more of your productsand services online (and you should), you need tostart training your customers to go to your web-site. Because a person cant buy directly from a

HTML form inside an email, as its not a secureenvironment.

So in the same way as Pavlovs dogs if you wantto sell products and services online you need tocondition your customers to go to your website,because that is where all of the cool stuff and

action happens. Plus, once there, its only oneclick away for your shopping cart and dollars inyour bank.

3. Content for GoogleNext, lets talk about Google and this wonderfulthing called the Google Algorithm, which is theprocess they use to rank your website comparedto all of the other websites on the internet.Clearly your job is to get in favour with Googlebecause the better your ranking, the more freetrafc you get.

Now when people produce email newsletters, allof this wonderful content gets traps in email -and Google of course doesnt see or index any ofthis content. So in the same way that, todaysnews is tomorrows chip paper, once you createan email newsletter it benets people on thatday, but does nothing to serve you long term.

By Dale Beaumont

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What you should do instead is take all of that won-derful content that you have produced and addit to something called a blog which sits on yourwebsite. Then you take each of those blog entriesand optimise them for certain keywords that peo-ple are searching for. Google will then index thesepages and they will become like spreading bread-crumbs spread across the web, which leads new

people to your website.

4. Boosts Your RankingsTo further expand on the point above, commonlyknown factors which affect Googles Algorithm arehaving a keyword rich title tag, an effective metadescription and back links coming from high PageRank websites. However other factors include thenumber of pages on your website, the length oftime people stay on your site and amount of return

visitors.

By moving your content out of emails and onto youwebsite; youre creating more pages on your web-site; youre increasing the time that people stay onyour site; and youre ensuring that you have a lotof people are coming back to your site on a regularbasis.

The net affect of these factors means the value

and importance of your website increases and thiswill be reected in better rankings, more trafc,more enquiries and ultimately more prots.

5. No Multi-Media RestrictionsIn email you are restricted to what you can say anddo. If you use certain words like; earn extra cash,compare rates, incredible deal or lowest price- you might unintentionally trigger spam lters and

your emails wont get through.

In addition, you cant reliably embed videos or au-dio messages into massive broadcast emails. Thisis a major issue because videos are an excellentway to connect with an engage your customers.One way you can harness this medium is to startproducing videos once a month covering the latest

news in your industry. Or start producing videoscalled your questions answered where you takequestions frequently asked by your customers andanswer them.

Another medium which is gaining signicant mo-mentum now is podcasting. This is where peoplecan subscribe to receive audio messages from you.The benet of this is your customers can accessyour content during times when their bodies arepreoccupied but their minds are free. This could

be driving in the car, working out in the gym orcleaning the house.

In Summary...So to sum things up email newsletters are like aash in the pan. They give you some immediatebenets but they do nothing for you longer term.So what should you do instead?

My advice is to write your emails like a postcard.This means keep them short and unintimidating.

As for the content your job should be to sell thesizzle not the steak. In other words, write copythat is intriguing and enticing, but dont give allyour secrets away. Share enough to get them in-terested then include a link that takes them out oftheir email and onto your website.

There you can proudly present your content, with-out restrictions and you are creating content thatwill earn you points with Google and provide youbenets for many years to come.

Dale Beaumontis a 16 times best-selling author, BusinessOwner and Entrepreneur. Dale runs Austra-lias leading business education and mas-termind program called Business Blueprint.See Dale live at NewRulesOfBusiness.com.au
http://www.newrulesofbusiness.com.au/http://www.newrulesofbusiness.com.au/

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> ADVERTISEME
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Any business selling online should learn how to op-timize their shopping carts so that as many cus-tomers as possible will go through with their pur-chases.

According to a computation on Baymard.com theaverage abandonment rate for online shopping

carts is roughly 65.23% an overwhelming majority.

So what can business owners do to ensure thattheir customers end up checking out? These ninetips are a good way to start:

1. Provide free or at shipping and make it vis-ibleAccording to a Forrester study, 44% of online cus-tomers abandon their shopping carts because ofhigh shipping costs. In the same vein, 22% aban-

don the carts because the seller did not mentionshipping costs at all. A similar study from E-tailingGroup also revealed that unconditional free ship-ping is the most important factor that leads cus-tomers to complete a purchase. In fact, 73% ofrespondents listed unconditional free shipping ascritical.

Apart from completing their initial purchase, cus-tomers are likely to buy more products becauseof free shipping. A study conducted by Competestated that 93% of online buyers are encouragedto buy more products if free shipping is included.Customers who received free shipping also endedup being more satised than those who had to payadditional fees.

Zappos shopping cart is a good example of this,emphasizing free shipping at the top of the web-site, as well as within the item display on yourshopping cart.

2. Eliminate hidden chargesWhile having free shipping is important to custom-ers, it is said that they also hate additional surprisecharges as they are checking out. WebCredibleUKs 2010 survey indicates that 49% of online shop-pers abandon their purchases because of hidden

fees that are only revealed upon checkout. But ifonline shoppers dislike these surprise charges, howwill business owners introduce additional variablecharges such as sales tax, and specialized shipping?

One way to do this is by adding a calculator or esti-mator within the shopping cart as early in the pro-cess as possible. In the below example, Best Buysshopping cart has a built-in sales tax calculator toavoid any additional surprise charges for custom-ers.

9 WAYS TO DECREASESHOPPING CART ABANDONMENT

ON YOUR ECOMMERCE WEBSITE

> SHOPPING CART ABANDONMEN

By Russ Henneberry

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3. Make cart items visible at all timesIt can be tricky (and therefore frustrating) for cus-tomers to keep backtracking and navigating a sitejust to nd their existing shopping cart and checkthe items ready for purchase.

Though its simpler from a technical standpointto create customer shopping carts on a separatepage from your e-commerce store, customers needready access to the cart regardless of the pagethey are on.

In one report, Movies Unlimited allowed its onlineshoppers to see their existing cart via a dropdownmenu, rather than navigating to a separate page.This led to an estimated decrease in cart abandon-ment of 4% to 8%.

The below screenshot highlights this kind of feature

in action. In Green Mountain Coffees example, theshopping cart shows up on the top right side of thescreen whenever you add a new item to the cart.You can also easily make the cart viewable, if youwant to check it as youre shopping.

4. Reduce the number of pages involved in thecheckout processThe Webcredible report also mentioned thataround 10% of respondents abandon their shoppingcart because of a lengthy checkout process.

These are most likely multi-page checkouts thatkeep presenting customers with additional forms,questions, or products.

But what if these additional options are necessary?This is where a feature like Express Checkoutcomes in. In the below example, NameCheap pro-vides customers with an Express Checkout op-

tion where, while viewing their cart, they can im-mediately check out and complete the purchase.

5. Have a wide variety of payment optionsThe below example shows Walmarts extensive listof payment options for their online store.

These include a variety of credit cards, third-partyonline payment services such as PayPal, and evenWalmart rewards cards. Apart from these digitalpayment options, they also receive payments foronline purchases via check. According to Walmartrepresentative Cynthia Lin, check payments helpthem reach more customers. Initial data showwere reaching customers who have not boughtfrom us before, she said.

6. Remind customers of their abandoned carts

Just because a customer abandoned their shoppingcart, it doesnt mean that the transaction is over.

In the same report about Movies Unlimited, theystated a 1.5% rise in transactions just by sendingout email campaigns to remind customers of theirabandoned carts. As a result, customers eitherpurchase the abandoned items, save them forlater, or clear the cart.

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This move makes sense because the Forresterstudy also found that 41% of online shoppers whoabandon their carts do so because they are unpre-pared to make the purchase. Therefore, onlinestore owners should give customers the option tocomplete their purchase when they are ready.

Apart from email reminders, another way to re-mind customers to return to abandoned carts isthe Save for Later or Wishlist feature, whichis prevalent in most online shopping carts from es-tablished retailers. Amazon is a leader in this de-partment with its several Wishlist features. Youcan create multiple wishlists, add a Wishlist Add-on for your browser so you can bookmark itemsfrom other websites, you can also jot items downand shop for them later.

Also, if they see that youve browsed specic itemsor categories, theyll send you fully customizedemails reminding you to buy these items.

7. Ask the user to register an account after thesale, not beforeWebcredibles study shows that 29% of online shop-pers do not like proprietary registration forms dur-ing check out. In fact, one respondent stated thatbecause of their existing number of passwords,they feel inconvenienced when yet another servicerequires them to create an account.

But how can you track customer activity withoutinconveniencing your customers? Walmart is agreat example of this. As youre checking out, theygive you 3 options for your account. You can loginwith your existing Walmart account, register now,or wait until later to create your own Walmart ac-

count. This puts less pressure on the customerknowing that he or she can complete the transaction without registering.

While an email address is still required, creatingan online Walmart account is not.

8. Have high-quality, interactive product imagesE-tailings 2011 Connected Consumer surveyshowed that the website features online shopperfound essential were high quality images, ability tosee the item in their preferred colors or styles, alternate views of the item, and zoom functionality

The below example from Timbuk2 is a great example of this, since the pictures dominate the screencan be viewed from different angles, and clearlydisplay what the item will look like when youve

customized it.

9. Highlight your sales, discounts, and other specially priced itemsThe same E-tailing survey showed that 62% of online shoppers think its important for an e-commerce website to have sections for specially priced

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items. These include items on sale, coupon codes,and items being cleared from inventory.

In the example here, sale items are prominent onSteve Maddens website, including specially as-signed sections for sale and clearance items.

As you can see, these tips arent just for improv-ing conversion rates, they help make for a bettercustomer experience as well.

By applying even just a few of these tips to yourshopping cart, you might see your sales increase,while providing a better, easier online shopping ex-

perience for your customers as well.

Russ Henneberrya freelance content marketing andanalytics professional. Russ is themanaging editor of The Daily Egg and a

fanatic about all things marketing. Checkhim out on Twitter.

> CHARITABLE GIVING

SPIKE HUMER, Entrepreneur &Business Growth Expert

My goal is to raise $7,500.00 forvictims of domestic violence &

sexual assault

Im walking a mile in high heels to raise critical funds for

WEAVE - a dedicated provider of services for victims of

domestic violence and sexual assault since 1978.

Be part of the solution to ending violence against wom-

en and take the next step by supporting the Walk AMile in Her Shoes event. Make a quick and easy

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If you are in or plan to be in the Sacramento area, joinme at the fun lled event festival on May 4, 2013!

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visit www.weaveinc.org
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HOW TO SPEED UP YOURWORDPRESS SITE

> WORDPRES

Is your blog slow?

Do you want to improve the experience for readers?

In this world of instant gratication, speed of con-tent delivery really can impact your business.

Keep reading to discover ways to increase the speedof your website.

Why Website Speed Is Important

First impressions matter.

One way to see how fast your website is loading isto use Pingdom.

When new visitors come to your site, the rst thingthey notice is the load speed and then the design.Even if you have a fantastic website, if your pagedoesnt load fast enough, visitors might leave be-

fore they see your website design.

In addition to this, Google strives to deliver the bestsearch results, so they put a great value on websiteloading speeds.

This means that if your site does not load fastenough, you may lose ranking in Google search re-

sults despite all of your other online marketing ef-forts. And this can easily lead to less trafc, whichthen translates to lost subscribers and customersfor your business.

Here are some simple steps to help you improvethe speed of your WordPress site.

Start With the Basics

Heres a short summary of the basics you need toknow about how to increase your WordPress sitespeed.

Keep the number of WordPress plugins youuse to a minimum. A high number of pluginsadds an overhead to your blog and slows yourwebsite speed. Carefully choose your pluginsand only use the ones you really need for yourwebsite.

Delete spam comments. Another practicethat slows the speed of your website is keep-ing thousands of spam comments in your da-

tabase. Remember to regularly delete spamcomments from your database.

By Eugen Oprea

With Pingdom, you identify what areas of a web page are fast, slow

or too big, what best practices youre not following and so on.Remove any plugins that you dont use or that you can easily

replace with a code snippet

Remove all spam comments when they get to a 3- to 4-fgure num

ber. All you have to do is just to click on the Empty Spam button.
http://tools.pingdom.com/fpt/http://wordpress.org/http://wordpress.org/http://tools.pingdom.com/fpt/

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Delete post revisions. Just like spam com-ments, copies of old post revisions make yourdatabase heavier and slow down the speed ofyour website. Be sure to delete your old postrevisions. Install the Better Delete Revisionplugin to remove the old revisions from yourposts and pages.

Get a Proper Hosting Provider

WordPress is just like a car; it can run faster if yougive it proper fuel.

In order to work, WordPress needs specic resourc-es, such as memory or central processing unit (CPU)on the server where its hosted.

And sometimes those resources are not enough for itto function properly. This is often the case on sharedhosting.

So if you started your website using a shared accounton a company like HostGator, Bluehost or Dream-host, consider upgrading your hosting account as

soon as you can afford it.

You can get a Virtual Private Server (VPS) or dedi-cated server, but what might work best is managedWordPress hosting.

You can set up and optimize your own server dedi-cated for your WordPress sites, like I do, but thistakes time and a certain level of expertise.

Here are some providers you can look into: Synthesis Page.ly WP Engine

Each of these has different benets, so check themto see which one resonates more with your business model and budget.

Choose Your Theme Wisely

Once youve looked into plugins and hosting providers, the next step is to look at thetheme you use foyour WordPress site.

First, I would recommend you choose not just asimple theme, but a framework for additionabenets to your blog, such as:

Improved speed Built-in security enhancements Basic search engine optimization Beautiful designs

When you choose a theme/framework, you shouldlook at how often the framework is updated, howseriously they take security or what kinds of designthey can offer out of the box.

Additionally, one really important aspect is whichSEO features are included with your theme. Tostrengthen your SEO, its important to easily be able

to add a custom title or custom meta descriptionto your articles.

Frameworks to consider are: Genesis Frameworkfrom StudioPress, Thesis, AppThemes, WooThemeor Headway Themes.

Optimize Your Database

In the basics mentioned above, you learned to delete your spam comments and post revisions. That i

because they add a high overload on the database.

The database is the place where everything abouyour WordPress site is stored and its different fromthe physical les, uploads, themes or plugins on theserver. WordPress uses the database to store postspages, comments, settings and plugin informationEvery time a page is loaded, it reads the database. Iyour database is bloated, the information can takelonger to be found and displayed.

Remove the old revisions from your posts and pages.
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This is the main reason why you need to optimizeyour database regularly, especially if you have alarger website.

To do this, you can install the WP-DBManager plu-gin. This plugin helps you to back up, restore, re-pair and optimize your database.

Use the WP-DBManager to back up, optimize and

repair your WordPress database.

Once you install it, youll see a Database item onthe left menu.

First, back up the database from the Backup DBsubmenu.

Once the Checking Database Status is completed,just press the Backup button to back up your Word-

Press database.

Next, repair the database from the Repair DB sub-menu.

To repair your database, just select all of your ta-bles and click the Repair button. To repair your da-tabase, just select all of your tables and click theRepair button.

Finally, its time to optimize the database from thOptimize DB submenu.

To optimize your database, just select all of youtables and click the Optimize button.

As you can see, this is easy to do.

And if you want to avoid doing this manually, yocan also schedule these tasks from the DB Optionsubmenu.
http://wordpress.org/extend/plugins/wp-dbmanager/http://wordpress.org/extend/plugins/wp-dbmanager/

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Schedule the backup, optimization and repair ofyour database.

I personally back up the database every day, op-timize it every 3 days and repair it once a week.You can follow this pattern too. But if you blog mul-tiple times a day, I would recommend you schedulethese more often.

Optimize Images

Its also important to know what types of imagesyou can use and when.

For example, if you have simple images such as il-lustrations or artwork, its recommended to use an8-bit PNG. This makes your images smaller, whichmakes them faster to load on your website.

But if you have complex images with lots of colors,then JPG or 24-bit PNG is recommended. [Editorsnote: 24-bit PNG les are signicantly larger thanJPG les but are more visually stunning].

You can use a simple image editor to save images inthese formats, such as Paint.NET or more complexeditors like GIMP or Photoshop.

By using the proper format, youll reduce the sizeof your images. And when theyre downloaded byyour visitors browsers, this operation will be muchfaster.

This will increase your website load speed.

Use a Caching Plugin

Caching is a process thats essentially like takinga picture of your content and providing it to yourvisitors without requesting it from the databaseeach time.

WordPress is an entire mechanism and every time

you load a page, lots of things happen on the backend.

But when you use a caching plugin, this process getssimplied: your content is served from the cachewithout being generated over and over again.

The best plugin you can use to cache your contentis W3 Total Cache. Its effective and simple to use.

For simple images, illustrations or artwork, use an 8-bit PNG format.

If you need to save complex images that contain lots of colors, save

them as JPG or 24-bit PNG.
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Install W3 Total Cache and activate Page Cache,Minify and Browser cache. You should also activatethe preview mode and preview your site before ac-tivating your settings.

There are some advanced techniques you can usehere, but to start with, just install and activate it

and leave the default options on.

Deliver Your Content Through a Content DeliveryNetwork

A content delivery network (CDN) helps to deliveryour content, images and also CSS& JavaScript lesfrom different locations across the globe.

Your content is served from the location that isclosest to your visitors. So, if your visitor is fromEurope, for example, then your content will come

from a server in Europe.

A CDN saves your bandwidth and visitors will experience faster loading speed.

You can get a free CDN from your hosting provideor you can set one up yourself using Amazon CloudFront and the W3 Total Cache plugin mentioneabove. This will require more technical skills.

Your TurnBe sure to follow these steps to improve the loadinspeed of your WordPress website and improve thexperience people have when visiting your site.

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In a city populated by purse dogs, Matt Meekerfound New Yorks pet stores to be lacking in prod-ucts for Hugo, his energetic, 100-lb. Great Danepuppy. I was very obsessed with spoiling him,Meeker says, but nding toys and treats for a dogof Hugos size wasnt easy.

Starting BarkBox a subscription-based service thatdelivers boxes of goodies to dogs and their owners

once a monthwas Meekers solution. He let otherdog-lovers in on it toothousands of others, in fact.Meeker co-founded BarkBox with Henrik Werde-lin and Carly Strife, both veterans of the startupscene, and the service launched in early 2012.

We just wanted to help dog parents who are ob-

sessed with their dogs discover the newest toys

and treats and bones for their dogs and provide it

to them on a monthly basis, Meeker says.

In a little under a year, the company has amassed

more than 20,000 customers, Meeker says. And,event better, Meeker says the company has man-aged to retain them at a steady rate of 93 to 95percent for the rst year.

In fact, one of their biggest problems has been un-derestimating growth. We had a stretch goal andwe raised the money in June of this year, Meekersays. The story we were telling the investors wasthat our goal for the year was to end with 8,000

customers, and the stretch goal was 10,000. And

we really thought 10,000 was not possible. Buttheyve doubled that, and now theyre concentrat-ing on building a fun, edgy, irreverent and some-times inappropriate brand, he says.

We dont call anything marketing, Meeker says.We call it customer acquisition or brand building,

so weve put a lot of emphasis on both. Weve tak-

en a lot of time to be thoughtful about our brand

and create a narrative around it.

At the heart of BarkBox is the idea that a dog is a

member of the family. We talk a lot about howour customers are dog parents, Meeker says. Wesee that everywhere. We see that with the people

we interact with on Facebook, commenting on ev

erything we post, and people who write in or cal

in to support with questions. They all fall into this

prole for sure.

BARKBOXS ROAD TO 20,000CUSTOMERS AND 95% RETENTION

> CUSTOMER RETENTIO

By Alyssa Karas

BarkBox founders Henrik Werdelin, Carly Strife, and Matt Meeker
http://barkbox.com/http://barkbox.com/

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Because BarkBox knows its cus-tomer basewomen with dispos-able incomes, they tend to be 25-to 35-year-old professionals withno children, or 45- to 55-year oldempty nestersits founders havebeen able to tailor the businessto their audiences wants andneeds, and interact with them inas many ways as possible.

Our approach there over 2012

has been to try as many things

as we can as fast as we can and

see what works, Meeker says.And when we nd channels

that work, we go very heavy on

those.

For example, deal sites likeGroupon and Fab have proved tobe effective for bringing in biggroups of customers to BarkBoxover a short period of time, andthe companys referral programis popular too. Customers earn afree box for every new subscrib-er they refer. We actually haveone woman who has now earned

over 24 years of free BarkBox,

he says. Shell be with us forawhile.

Sometimes theyre surprised atwhat works. One thing we kindastumbled into is people love to

do these unboxings and put it

on YouTube, Meeker says. TheInternet is lled with home vid-eos of happy customers gleefullydescribing the contents of thismonths BarkBox while their dogs

nose through the toys and treats.They actually translate really

well into new people discovering

it and purchasing, and so now

were a little more systematic

about identifying people who do

that.

The team recently launched aBarkBox mobile app, which allowscustomers to review and reorderproducts, as well as check thestatus of their boxes. But youreally cant do much with it un-

less youre a subscriber, Meekersays. So its to add more valuethere, to give people one more

way of discovering the brand and

interacting with it.

On the other hand, they focustheir energy where it matters.When their retargeting servicewasnt bringing them the resultsthey wanted, We were spend-ing hundreds of dollars per cus-

tomer, Meeker says,they optedto switch to Perfect Audiencesservices, which has been super,super successful, he says.

That includes focusing their ener-gy on certain groups of subscrib-ers too. Customers can purchasemonthly, quarterly or half-yearsubscriptions, with the half-year plan being the best value.Only three percent of customerspurchase the monthly package,

which is the most expensive, andif they dont renew, they arentchased down. We actually dontput a lot of emphasis on reachingout to them and trying to movethem into a different plan because its such a small group,

Meeker says. Because retentionrates for other packages are sohigh, its not worth the time foa small team.

In the future, Meeker and theBarkBox team plan on expandingthe products and services theyoffer. Currently three varieties of boxes go out each monthOnes for small, medium andlarge dogs. Meeker said he hopes

to address dogs needs not justbased on size, but in categorieslike age, geography and behavior. Next year, six varieties ofboxes will be sent out in January12 will go out in February, and inMarch theyll expand to 18. Yearlong subscriptions are on theirway too.

But behind everything, BarkBoxs

commitment is to its subscribersandespeciallyto dogs. Ten percent of every subscription goesto a shelter or rescue.

Its really not a technology com-

pany, Meeker says. We think ofit as a brand company, where its

a brand serving a particular au

dience of people and doing that

every which way possible into

the future.

Perfect Audienceis the widest-used Facebooretargeting platform. Perfec

Audience is the fastest and easiesway to retarget lost web site visitoron Facebook and bring them back tconvert. Follow PerfectAudience iTwitter.

BarkBox.com

PerfectAudience.com
https://www.perfectaudience.com/https://www.perfectaudience.com/https://www.perfectaudience.com/https://twitter.com/intent/follow%3Foriginal_referer%3Dhttp%253A%252F%252Fblog.perfectaudience.com%252F2012%252F12%252F13%252Fbarkboxs-road-to-20000-customers-and-95-retention-dog-owners-are-dog-parents%252F%26region%3Dfollow_link%26screen_name%3DPerfectAudience%26tw_p%3Dfollowbutton%26variant%3D2.0https://twitter.com/intent/follow%3Foriginal_referer%3Dhttp%253A%252F%252Fblog.perfectaudience.com%252F2012%252F12%252F13%252Fbarkboxs-road-to-20000-customers-and-95-retention-dog-owners-are-dog-parents%252F%26region%3Dfollow_link%26screen_name%3DPerfectAudience%26tw_p%3Dfollowbutton%26variant%3D2.0http://barkbox.com/http://perfectaudience.com/http://perfectaudience.com/http://barkbox.com/https://twitter.com/intent/follow%3Foriginal_referer%3Dhttp%253A%252F%252Fblog.perfectaudience.com%252F2012%252F12%252F13%252Fbarkboxs-road-to-20000-customers-and-95-retention-dog-owners-are-dog-parents%252F%26region%3Dfollow_link%26screen_name%3DPerfectAudience%26tw_p%3Dfollowbutton%26variant%3D2.0https://twitter.com/intent/follow%3Foriginal_referer%3Dhttp%253A%252F%252Fblog.perfectaudience.com%252F2012%252F12%252F13%252Fbarkboxs-road-to-20000-customers-and-95-retention-dog-owners-are-dog-parents%252F%26region%3Dfollow_link%26screen_name%3DPerfectAudience%26tw_p%3Dfollowbutton%26variant%3D2.0https://www.perfectaudience.com/https://www.perfectaudience.com/https://www.perfectaudience.com/

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In the last few weeks Google has unveiled its rstlook at its new wearable technology that is still inprototype called Google Glass. Googles aim forthis product is to have it available to the public atthe end of 2013.

Check out the video below to get a feel for howGoogle Glass will be used in the future in everydaysituations.

GOOGLE UNVEILS FIRST LOOKAT GOOGLE GLASS

> GOOGLE GLAS

By Greg Cassar

Heres how it looks:
http://internetmarketingmag.net/2013/google-unveils-first-look-at-google-glass/

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Heres the ofcial images from Google explaining what is does:

Greg Cassaris Australias leading Internet

Marketing Strategist. WithInternetMarketingDoneForYou.com Greg& his team provide trafc, developmentand conversion optimization services formedium to large businesses, enterprises& eCommerce stores looking for

serious growth online. You can followGregs latest updates by subscribingto Internet Marketing Magazine atInternetMarketingMag.net for the new members areand the latest issue updates.

This technology is potentially as big a technologygame changer as the iPhone when it rst cameout. The uses for the technology are near limit-less, especially if it is opened up to App develop-ers like the current Android Operating system.

Who knows how it will affect your life in the yearsto come a surgeon operating using it, you navi-gating the streets of New York with a map app,or using glass to lm your childs birthday party.Its a game changer of that there is little doubt.

* Images and videos courtesy of Google at http://www.google.com/glass/start
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IMM Issue21 Apr2013

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