Imls Conclusions Overview022708
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Interconnections: The IMLS National Study on the Use of Libraries,
Museums and the Internet
José-Marie Griffiths, Dean and ProfessorDonald W. King, Distinguished Research Professor
School of Information and Library ScienceUniversity of North Carolina at Chapel Hill
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Overview
• Conduct national survey of information needs of users and potential users of online information
• Primary focus on museums, public libraries and the Internet as sources
• Telephone surveys of adults (18 and over)
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Surveys
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The Power of Trust
Conclusion 1: Libraries and museums evoke
consistent, extraordinary public trust among diverse adult users.
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Libraries and museums are the most trusted sources of information according to a survey of over 1,700 adults.
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The Internet Does Not Kill Libraries and Museums
Conclusion #2: Internet use is positively related to in-person visits to museums and
libraries.
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Adults Who Use the Internet are More Likely to Visit Libraries and Museums
66.4%
38.3%
73.3%
66.7%
47.4%
71.0%
0% 20% 40% 60% 80% 100%
Proportion of Adult Visitors
Museums
PublicLibraries
Proportion of Public Library and Museum Visitors Who Use or Do Not Use the Internet
Internet usersNon-users of the InternetAll adults
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Adults Who Use the Internet Visit Libraries and Museums More Often
3.14
1.34
3.46
3.42
3.36
3.44
1 2 3 4 5
Number of visits per adult
Museums
PublicLibraries
Average Number of Public Library and Museum Visits by Those Who Use and Do Not Use the Internet
Internet usersNon-users of the InternetAll adults
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Amount of use of the Internet is positively correlated with the number of in-person visits to museums and has a positive effect on in-person visits to public libraries.
Trends in increased in-person visits to museums and public libraries are much more positive with adults who use the Internet than with those who do not.
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Total Number of Visits to Museums by Adults, 2006
In-Person Visits 701 millionRemote Online Visits 542 million
Total Visits 1.2 billion
Total Number of Visits to Public Libraries by Adults, 2006
In-Person Visits 762 millionRemote Online Visits 558 million
Total Visits 1.3 billion
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The number of remote online visits is positively correlated with the number of in-person visits to museums and public libraries.
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Q. Why do we need museums and libraries if we have the Internet?A.Interconnections
Conclusion #3: Museums and public libraries
in-person and online serve important and complementary roles
in supporting a wide variety of information needs.
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To fulfill their need for information, most adults use museums, public libraries, and the Internet. Museums and public libraries are used by 70%, the Internet is used by 83%, and nearly half (47%) use all three. Only 7% of adults do not use any of the three sources.
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The vast majority of visitors to museums (95%) and public libraries (96%) visit in-person; 45% of museum visitors visit online and in-person and 42% of public library visitors visit online and in-person.
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Interconnections
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Both in-person and remote visits to museums are learning experiences with adults indicating they learned something new in 87% of in-person visits and 86% of remote visits. Children were helped with learning more in 8% of in-person visits and 5% of remote visits.
8.4%
37.2%
59.9%
75.8%
86.6%
0% 20% 40% 60% 80% 100%
Proportion of In-Person Visits
Helped child learn more
New way of thinking
Learned about a specific topic
Encouraged further learning
Learned something new
Proportion of In-Person Visits to Museums by How They Learned
5.2%
29%
65.6%
81.2%
85.5%
0% 20% 40% 60% 80% 100%
Proportion of Remote Visits
Helped child learn more
New way of thinking
Learned about a specific topic
Encouraged further learning
Learned something new
Proportion of Remote Visits to Museums by How They Learned
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The different modes of access to public libraries tend to address very different distributions of information needs. Online visits (both remote and in- library) are used much more for formal education and work-related needs than other in-person visits which are used much more for recreation or entertainment purposes.
Personal or family needs
25%
Recreation or entertainment
14%
Formal education
needs43%
Work-related needs18%
Most Important Purpose for Online (Remoteand in-library) Visits
Recreation or entertainment
47%
Work-related needs
6%
Formal education
needs26%
Personal or family needs
21%
Most Important Purpose for In-person Visits (not workstation use)
Most Important Purpose for All Visits
Personal or family needs
23%
Recreation or entertainment
30%
Work-related needs12%
Formal education
needs35%
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José-Marie Griffiths, PhD Dean and Professor Donald W. King
Distinguished Research Professor
• School of Information and Library Science University of North Carolina at Chapel Hill
• Email: [email protected], [email protected]• phone: (919)962-8366
fax: (919)962-8071 • Mail:
School of Information and Library Science University of North Carolina at Chapel Hill, CB #3360100 Manning Hall, Chapel Hill, NC 27599-3360