Imkt120 unit1 smith_david

Compass TechnologiesWe Point The Way

Marketing Methodologies

Web Design and Implementation

Improve Corporate Image


Agenda

What is Social Media?Emergence of Social MediaSocial Media impacts on ITOpportunities & Benefits ConclusionDecision


Interactive platforms via which individuals and communities create and share user-generated content

A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

What is Social Media?


Classification of social media Social media technologies take on different forms including magazines, Internet forums, weblogs, social blogs, micro-blogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking.


Social Media is a website that doesn't just give you information, but interacts with you while giving you that information


Social Media Marketing is the process of marketing a business or website by interacting with existing or potential customers through popular social networking websites and online communities.The goal is to drive large amounts of traffic to our website and branding of our product(s) and company


Social Media impacts on IT Department

Initially there will be some to get it up and operational and like all web activities there will also be some maintenance


Social Media Coordinator

Posts to the Social Media sites that are selected for Compass TechnologiesCoordinates news releases with Marketing for posting and sends any them any commentsReviews all posts from individuals and businesses and sends the posts to appropriate departments for responses.


A well thought out plan for implementing Social Media for Compass Technologies will provide greater public recognition of the company and our products and services

This will lead to an increase in clients and revenues


Recommend that Compass Technologies join the growing number of business that are effectively utilizing Social Media for the benefit of their company


All that remains to be done is to make the decision


Works Cited

Nations, Daniel. "What Is Social Media?" About.com Web Trends. About.com, n.d. Web. 21 Oct. 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>.

"Social Marketing Services." |Social Networking|Social Bookmarking Services|Search Marketing Firm, Pennsylvania. IdeaOverTen, LLC, n.d. Web. 21 Oct. 2012. <http://www.ideaover10.com/social-marketing.html>.

"Social Media." Wikipedia. Wikimedia Foundation, 21 Oct. 2012. Web. 21 Oct. 2012. <http://en.wikipedia.org/wiki/Social_media>.

Imkt120 unit1 smith_david

Technology

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