iMinds - iLab.o, Open innovation in ICT
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Transcript of iMinds - iLab.o, Open innovation in ICT
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living lab for SMEs
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Active user involvement to detect unintended or unforeseen problems or opportunitiesBusiness model innovation for small, medium and large enterprisesMulti-method research with a commitment to academic enrichment
living lab?
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Technologies are not consumed, but domesticated by users.
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These apps were created in collaboration with citizens and industry,
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back in 2007...
iCity, Hasselt & Leuven, living lab with HP and Microsoft
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living lab markets iMinds*
22111156
* projects started in 2013
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iLab.o living lab servicesiLab.o living lab services
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Media & ICT Adoption in Flanders - Wave 1 to 5
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we offer a three-step process of user research
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explore evaluatetest
environmental scanninguser analysis
user behaviorcommunity of practice (direct user feedback)
market roadmapbusiness simulation
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launch, listen, learn in a user-centric setting
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market potential estimationfeature and service prioritizationuser experience optimizationbusiness model simulation {fast track
demo living lab marketbasic research
time-to-market5 years
corporate driven ICT innovation
... 1 year
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co-create with mix of lead users based on innovation related
characteristics
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new needs dissatisfaction user experience product related knowledge innovator
ordinary user
extreme user
expert user
classic lead user
user innovator
defector
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La Mosca testimonial
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case facts
living lab Mediatuin6 months, 5 iterationspanel N=541, active users N=53IWT Haalbaarheidstudieresearch questions:
Audience for mobile app of GPS games?Willingness to pay for this application?User friendliness app?General feedback on concept?
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innovation traject “mobile city game The Target”
SotA market & user
intakesurvey
co-design session
usability labtest
co-creation session fieldtrial business
workshop
explore test evaluate
iteration #2 activity
iteration #1app features
writingbusiness plan
beta launch prototype
iteration #3 marketing
iteration #4 experience
iteration #5 modeling
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extra support for SMEs
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SME funding opportunities
“KMO-Dienstenportefuille” “IWT Haalbaarheidstudie” Innovation Project
50%
75%10K
25K 35% < 60%
project complexity
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living lab outputadoption potential estimationwillingness to paybusiness model validation & simulation
ambassador identificationreal life contextualizationneeds & wants, drivers & barriers
concept co-creationfeature roadmapuser experience
business
user
product
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user research: [email protected] research: [email protected]
business development: [email protected]
www.iminds.be