IMF Interoperable Master Format Business Situation
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Transcript of IMF Interoperable Master Format Business Situation
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IMFInteroperable Master Format
Business Situation
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IMF - Overview
• Introduction
• Structure
• How does it work?
• Standardization status
• What’s new?
• Business Cases
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introduction
Industry issues
• International film distribution results in thousands of different versions
• Various edited versions
• Various audio versions
• Various subtitle combinations
• Various formats (Cinema, Television, Internet, smart phones & tablets, airlines, etc)
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introduction
History
• 2007 – «Studios» discuss about a common distribution format
• 2008 – USC ETC hosts discussions
• 2011 – USC ETC publishes IMF spec 1.0
• 2011 – SMPTE starts working on IMF (35PM50 Group)
• 2013 – SMPTE releases first IMF specification
• 2013 – France’s CST releases Film Archive extension proposal
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IMF Structure
IMP Interoperable Master Package
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IMF Version Management
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IMF Version Management
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IMF Version Management
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IMF Version Management
BASE TRACK
INSERTS
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IMF Version Management
French Composition Playlist
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IMF Version Management
German Composition Playlist
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IMF Version Management
Italian Composition Playlist
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IMF Version Management
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IMF Applications
CORE FRAMEWORK(Metadata, Packing, Asset Management)
APP #1
MXFUncomp.
DPX
APP #2
MXFJPEG2000Broadcast
HD
APP #2e
MXFJPEG2000Broadcast
UHDTV
APP #3
MXFMPEG4 SStP
BroadcastHD
APP #2e+
MXFJPEG2000
Film Archive
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IMF Applications
App #2 - Essence Components
• MXF AS-02
• JPEG 2000 Broadcast Profile HD
• RGB & YUV
• Lossy & Lossless
• Audio stored as MXF wrapped PCM
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IMF Applications
App #2e - Essence Components
• MXF AS-02
• JPEG 2000 Broadcast Profile UHDTV
• RGB & YUV
• REC2020
• Lossy & Lossless
• Audio stored as MXF wrapped PCM
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IMF for Film Archives
App #2e+ (CST proposal)
• JPEG2000
• 16bit encoding
• XYZ color space (conversion from DSM to XYZ left to the lab)
• 4:4:4 color sampling
• Film 2K (2048x1536), 4K (4096x3072), 6K & 8K resolutions
• Archive Frame Rates (AFR): 16, 200:11, 20, 240:11 fps
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Standardization Status
SMPTE released standards
• ST-2067-2 Core Constraints
• ST-2067-3 Composition Playlist
• ST-2067-5 Essence Component
• ST-2067-20 Application #2
• ST-2067-21 Application #2 Extended
• ST-2067-30 Application #3
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IMF Transcoding
HD
SD
2K/4K
COMPOSITION PLAYLIST
OUTPUT PROFILE LISTS
Transcoding instructions stored as metadata
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What is new?
New trends & market opportunities
• 4K & UHDTV
• High Dynamic Range (HDR) television (Dolby Vision, Sony xvYCC)
• Catalog remastering
• New successful distribution channels (e.g. Netflix)
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Business cases
Sony Pictures
• 100 catalog titles remastered in UHDTV
• Blu-Ray HD (sold as remastered in 4K)
• Sony’s 4K VoD platform
• Online distribution partners
• IMF App 2e used (xvYCC)
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Business cases
Netflix
• 50 million members in nearly 50 countries
• more than one billion hours of TV shows and movies per month
• 2014 investment: over $400M on technology development
• Netfilx Preferred Vendors
• IMF App 2e used (YCbCr 4:2:2)