IME BBA Front Page

8/14/2019 IME BBA Front Page

1/6

MARKETING STRATEGY OF

INDIAMART INTERMESH LTD.

Project Report

2006-2009

Submitted in partial fulfillment of the requirement for the award

Of

BACHELOR OF BUSINESS ADMINISTRATION

SUBMITTED BY

Amrit Kumar Singh

Roll No. - 9380522

Enrolment No. : M0649857

UNDER THE GUIDANCE OF

External Guide : . Mr. Ashish Shukla

Internal Guide : Mr. B.D. Arora

INSTITUTE OF MANAGEMENT EDUCATION

SAHIBABAD


2/6

INSTITUTE OF MANAGEMENT EDUCATION

G.T. Road, Sahibabad, Ghaziabad (U.P.)

CERTIFICATE

This is to certify that project titled MARKETING STRATEGY OF INDIAMART

INTERMESH LTD. submitted by (Amrit Kumar Singh) (Roll No.-9380522) for the partial

fulfilment of the requirements of BBA (Batch 2006-09) embodies the bonafide work done by

him under my supervision.

________________________

Signature of the Guide

Place: ____________

Date: _________________


3/6

DECLARATION

I hereby declare that the project report entitled MARKETING STRATEGY OF

INDIAMART INTERMESH LTD. submitted for the Bachelor of Business Administration

is my original work and the Project Report has not formed the basis for the award of any degree,

diploma, associated, or other similar title.

Date

Place Signature


4/6

ACKNOWLEDGEMENT

Progress in life, business or any projects comes through taking initiatives & continuing to

progress on new concepts & ideas. The original momentum is not enough to keep you movingforward. Your progress will grit to halt unless you refill your engine for inspiration with fuel of

fresh ideas with enthusiasm & proper guidance. Accomplishment requires the effort of many

people and this work is no different. I would like to thank all those who helped me directly or

indirectly and whose diligent efforts made this project possible.

I am grateful to Prof. Satish Gupta (DG) of Institute of Management Education for creating a

conducive environment in the institute for a purposeful education.

I express my profound gratitude to Dr. D.P. Goyal (Director), Dr. Taruna Gautam (Assistant

Director) & Mr. Gurpreet Singh Sachdeva (Project Co-ordinator) of Institute of Management

Education for their encouragement.

My thanks also go to my mentorMr. B.D. Arora for his valuable suggestions and direction for

the project.

I would like to thank most to Mr. Ashish Shukla (Sales Manager) whose initiative and

guidance enabled me to conceptualize and construct the project MARKETING STRATEGY

OF INDIAMART INTERMESH LTD. . It has been great to work under their guidance.

I also take this opportunity to express my profound gratitude to all those respondents who made

this project successful by cooperating with me.

Last but not the least; I would like to thank my parents and colleagues for their kind support.

Amrit Kumar Singh


5/6

ABSTRACT

It Has Been A Great Pleasure & Challenge Being In IIL, IndiaMART Intermesh Ltd. The Best

Solution Provider for the Best People, Especially This Being the Peak Period Of Activity. TheExperience Enabled Me To Observe The Actual Practices Closely & Apply The Concepts Learnt

During My Stay At INDIAMART INTERMESH LTD Within The Constraints & Boundaries

Of The System.

During My Project Period At IIL, I Have Tried To Concentrate On The Workings Of The

Various Departments At IIL; & Possible Gaps Therein For There Can Be No Successful Action

In Isolation Unless It Is Incompatible With The Larger System & Perspective. The Same

Philosophy & Effort, I Hope, Will Be Reflected In The Report Submitted Herewith.

This Repot Is Telling About Total Movement Done In The Sales Department And The

Marketing Strategy Followed By Indiamart Intermesh Ltd.And I Am trying To Tell About

Companys Teamwork And Many Other Little Bit Things.

Though Every Care Has Been Taken In The Preparation Of The Report As To Reflect The True

State Of Operations, Yet I Sincerely Apologies For Any Mistake Which Might Have Crept In. I

Hope That This Report Should Be Able To Add Value To The Reader & The Organization.


6/6

INDEX

CONTENTS PAGE NO.

1. Introduction 1

2. Company profile 4

3. Objective of the project 46

4. Research Methodology 48

5. Data analysis & Data Interpretation 53

6. Conclusion 62

7. Questionnaire 63

8. Bibliography 65

IME BBA Front Page

Documents

Transcript of IME BBA Front Page