Imc preview 2015b

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BERNAMA CAN MAKE A DIFFERENCE WHY THE NEED TO TELL YOUR STORY MORE EFFECTIVELY ?

Transcript of Imc preview 2015b

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Noise:

BARRIER TO COMMUNICATIONS

Proliferation of media channels

Change in consumers behavior

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INTRODUCING: BERNAMA INTEGRATED BERNAMA INTEGRATED MEDIA COMMUNICATIONS SERVICEMEDIA COMMUNICATIONS SERVICE

(Advertising)(Advertising)

(Publicity)(Publicity)

(Online (Online Marketing)Marketing)

The key to business communications success

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Outbound Marketing – traditional ways of sending awareness messages to

the masses

Inbound Marketing – type of marketing where prospects & customers finding

companies rather than vice versa

BERNAMABERNAMA OUTBOUNDOUTBOUND & & INBOUND MEDIA INBOUND MEDIA STRATEGYSTRATEGY

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Media Relation Tools

BERNAMA CONTENT STRATEGYBERNAMA CONTENT STRATEGY

Over 20 Communications Tools

Brand Awareness Content

Brand Engagement Content

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Noise - Barrier to Communications

BERNAMA AT EVERY IMPORTANT POINT IN THE PROCESS

Noise – Barrier to communications

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BERNAMA TODAYBERNAMA TODAY

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BERNAMA’S CLIENTSBERNAMA’S CLIENTS

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BERNAMA SUCCESS STORYBERNAMA SUCCESS STORY

Successfully helped local company short-listed for an engineering project in Middle East through analytics and content marketing

Successfully helped retail shopping company grow online traffic and make four-time sales value during a 1-Day sales offer.

Successfully helped furniture industry attract local/foreign exhibitors and buyers and break sales record consecutively.

Successfully helped safe client’s business reputation over media communication crisis.

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BERNAMA INTEGRATED MEDIA BERNAMA INTEGRATED MEDIA COMMUNICATIONS SERVICECOMMUNICATIONS SERVICE