IMAS InternationalInstitute for Social Opinion and Market Research

Reliable Fieldwork Partnerin Poland and Central Europe

Respect is our attitude

Our attitude is respect what we mean?

Respect

Respect is a manner to approach everything that has been entrusted to us, and everyone who trusts us.

It is the value we want to follow in everything we do, how we do it and how we treat one another.

Our attitude is respect what we mean?

Respect means…..

▪ We take good care of relations

▪ We listen attentively to opinions and ideas

▪ We pay attention to work quality

▪ We meet the deadlines set with our client

▪ We place reliability and professionalism first

▪ We care for costs

▪ We protect data and privacy

Basic information

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▪ The mother company was established in Austria in 1972

▪ Polish Institute has been operating on the market since 1994.

▪ Shareholders are IMAS Int. Austria (50%), Mrs Beata Pachnowska PhD(25%) and Mr Jerzy Prokopiuk (25%).

▪ We offer a full portfolio of methods and techniques: PAPI, CATI, CAPI, CAWI, both qualitative and quantitative

▪ Our focus is mainly on Poland and CEE

Research institutes:• Linz (Austria, HQ)• Wien (Austria)• Munich (Germany)• Wrocław (Poland)• Budapest (Hungary)

Beata Pachnowska, PhD, MBASocial Psychologist

Research Director, member of Esomar, 22 years in IMAS

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KEY PEOPLE IN POLAND

Jerzy Prokopiuk, MBASpecialist in Marketing and Management

Managing Director, member of Esomar, 22 years in IMAS

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People are our most important asset

Iwona Michniewicz, MA Social Psychologist

PM and Supervisor CATI studies, 21 years in IMAS

Marcin Piwowarczyk, MASocial Psychologist

Head of Online Research, 15 years in IMAS

Elżbieta Więsław, MAPM qualitative studies, 15 years in IMAS

Aida Matys, MAField Operations, 15 years in IMAS

Lidia KropidłowskaData Processing, 19 years in IMAS

Katarzyna Łozinska-Wróbel, MAProject Manager, 11 years in IMAS

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People are our most important asset

STUDIES ON METHOD AND TYPE (2015-16, by value)

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B2B30%

B2C70%

Share of individual

types of research

in IMAS revenue

Share of individual

research methods

in IMAS revenue

FGI; 9%

IDI; 11%

FTF in home/

hall; 20%

CATI; 39%

online; 22%

Number of interviews

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71755

61665

72602

55194

88982 92191

65876

2010 2011 2012 2013 2014 2015 2016

Number of interviews carriedusing various techniques over the period 2010-2016

RESEARCH RANGE AND QUALITY

RANGE OF RESEARCH

▪ MARKET RESEARCH capability, shares, economic trends, segments, forecasts

▪ PRODUCT STUDIES new product, positioning, customer needs and attitudes, brand study, packaging tests, customer satisfaction

▪ PROMOTION STUDIESadvertisement effectiveness, means of promotion effectiveness, sales promotion

▪ DISTRIBUTION STUDIESdistribution channels, location, service quality evaluation, sales methods evaluation

QUALITY OF RESEARCH

▪ Membership in ESOMAR& PTBRiO

▪ PKJPA quality certificates from OFBOR

▪ Internal quality procedures of IMAS

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Face to face – short overview

FACE-TO-FACE

▪ PAPI/ CAPI/ TAPI

▪ Quota samples and random samples

▪ Based on a network of 30 country-wide coordinators and app. 300 interviewers)

▪ CAPI/ TAPI web-based using live links – CLT as well as in-home

▪ Facilities available throughout the country

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QUALITATIVE – techniques

Highly skilled team of moderators

B2b and b2c research

Facilities in whole Poland

FGIIDI’s as well TDI’sand includingonline tools

Within B2C and B2B sector

Experiencedsenior moderators

IDI

Mini groups, diads and triads

Ethnographicresearch

Online communities(MROC)

others

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FGI’s online and Bulletin Boards

FTF – quality management

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BEFORE FIELDWORK

Questionnaire double check aftertranslation and internal piloting

Project briefing (in written, telephone, personal – depending on

project complexity)

Intervierwers instructions in written

dummy interviews

DURING FIELDWORK

Hotline for fieldwork co-ordinators during fieldwork

Ongoing monitoring by field supervision on the regional level as

well as centrally

Regular reporting on achievment

AFTER FIELDWORK

100% edition of P&P questionnairesby fieldwork controllers

Back-checking of at least 20% of addresses (mainly telephone via our

Cati)

100% of back-checking for the particular interviewers if anysuspicious cases are detected

Consistency, integrity & plausibilitychecks

Cati – short overview

CATI

▪ Started in 1999, currently equipped with 35 working stations

▪ Over 60 trained and experienced CATI –interviewers

▪ 4 supervisors

▪ Vast experience in difficult B2B studies -telecommunication, agriculture, IT and financial services

▪ Cati-Web surveys on client's server

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CATI – quality management

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BEFORE FIELDWORK

Initial Cati training (MR issues, data protection, approaching techniques,

etc)

Project training – in person

Dummy interviews

DURING FIELDWORK

Real time supervision

Client's offered a dedicated link for monitoring fieldwork

Client’s offered to check anyrandomly selected interviews (based

on recording)

AFTER FIELDWORK

Evaluation of detailed statistics of interviewers’ work

checking quality of recordedinterviews (100% recorded). At least

5% listened back.

Detailed fieldwork report on client's request

Consistency, integrity & plausibilitychecks

– short overview

Online

▪ Proprietory B2C panel with almost 38K panelists

▪ Cooperation with NGO’s within panel recruitment

▪ Adhering to ESOMAR 28

▪ Certified by the quality programme by OFBOR

▪ Two-stage respondent acceptance procedure for the panel

▪ Respondent reply comparison from various studies in order to verify reply consistency

▪ Preventing of „professional respondent” effect through infrequent inviting to participate in research and relatively low reward for participation

▪ Satisfaction survey conducted amongst panelists,

▪ Regular cleaning of the respondents' database (removing outdated email addresses. duplicates, fraudulent respondents etc.)

▪ 3-step method of correcting undesirable behavior using warnings and eventual exclusion from among the panel members

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CLIENTS ABOUT USWe are proud that clients are pleased with our services…

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▪ Further I want to add that I am happy with the way this project has progressed, I enjoyed the communication with your agency and we are happy about the quality of the delivered items.

Market Probe Agriculture, Horticulture and Animal Health, Belgium

▪ Your rigor and seriousness throughout the recruiting process and field work was a very precious asset for us to undergo this international study of considerable stakes. Furthermore, the quality of the report your team delivered was excellent and you always made yourself available in order to give us the best comprehension out of the report. Hence, we are very pleased and satisfied by our collaboration and so we are looking forward to work with you again.

CSA, France

▪ We hear very good comments form our executives and are very pleased with the service we receive from your company and although we do have a GfK presence in Poland, we would like to retain you on our Approved Supplier List, as well as appointing Imas Poland our number one preferred supplier behind GfKPolonia.

GfK, UK

▪ Deutsche Welle conducted a media use survey in Poland. We are happy to confirm IMAS International Sp.zo.o., involvement in conducting the interviews for our survey. The study involved telephone interviews with a national representative sample of people aged 15 years and older in Poland. We would have no hesitation in using IMAS again for any similar work that comes our way.

Deutsche Welle, Germany

CLIENTS ABOUT US

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▪ I’m writing this letter to confirm the successful output of a recent automotive project that we worked together on. The Small Car clinic project which was conducted, recruited and managed by IMAS International and was completed to a high level of professionalism and efficiency. The staff that worked with MM-Eye Ltd did so in a friendly and effective manner in what is an intense, high pressure work environment.

MM-Eye Limited, UK

▪ Thank you for your comprehensive report for Poland, this was very much what we were looking for. Thank you again for working so quickly and efficiently on this project and for delivering a good report.

GfK, UK

▪ I would like to thank you for the great job you did on this project, I know it was a difficult one and you not only kept up, you beat the deadline. I appreciate all your hard work. I certainly look forward to the next project that we can work on together.

Gazelle Global, USA

▪ “Thanks very much for all your help and patience. I just wish that every country we work on this project could be managed so efficiently as you and your team have run this one. Thanks again and until the next time!”

Simpson Carpenter Ltd, UK

CLIENTS ABOUT US

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▪ I got some good feedback for you… yesterday we presented the Polish results to the client, and they were very pleased. Before the discussion started the Polish manager form the client told us (spontaneously) that he was very impressed with the focus groups in Poland – the arrangements were well made, the choice of farmers was excellent, and the moderator did a really professional job. He was really pleased. So thanks once again for your very good work – it’s so nice to hear such positive feedback from a client! Please pass on the good comments to your colleagues who helped.

Noesis, UK

▪ We are pleased to tell you that the Ipsos Health team enjoyed working with you. Our tight collaboration was very appreciated as this study was conducted properly, in a very professional way and lots of care and on time. So, in regards with those elements, we recommend you in all those kind of study design.

Ipsos, France

▪ “I'd like to thank you all of you for making this project such a success. It was the best European project we've ever undertaken. I'm looking forward to the next.”

Curan Consulting, USA

▪ “I know that everyone here will agree with me that it has been a real pleasure working with you on this project (...) The discussions were of high value and quality. We were very impressed by your work and comments. Thanks so much again for your hard, continued and very professional work.”

Mapi, France

CLIENTS ABOUT US

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▪ I appreciated to work with you, and I appreciated your good work, very qualitative work.

GfK HealthCare, France

▪ Thanks! It was really a pleasure for me as well to work with you, I was very satisfied with your work. I am sure that I will contact you again whenever we have projects in Poland.

OPINION Market Research & Consulting GmbH, Germany

▪ “We would like to express our gratitude for the services that your company has provided to Citibank and praise your performance through the whole period. We were happy with the co-operation and your pro-active approach.”

Citibank S.A., Poland

▪ Imas have long-standing, very experienced staff –I’ve worked closely on qual projects with Beata Pachnowska, who runs their qual department, since the mid-1990s too – and the senior people are well backed up by efficient and thoughtful qual & quant practitioners and project managers. They are uncomplicated and easy to work with and self-reliant.

Insight Engineers, UK

SOME BRANDS WE HAVE WORKED FOR…

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AGENCIES & CONSULTANCIES WE HAVE COOPERATED WITH…

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THANK YOU!

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