Imageworks

iMAGEWORKSDIGITAL by All Graphic Supplies

MACHINE MAINTENANCE PROCEDURES & TIPSGET YOUR MACHINE RUNNING 100%

www.allgraphicsupplies.comSpring 2009 Issue

NEWCOST EFFECTIVE Equipment& Supplies for 2009

DRIVEN FOR SUCCESSMARKETING IN TOUGH TIMES

COMPLETE GUIDE TOCAR WRAPSSTEP BY STEP WALKTHROUGH

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AGS Email Directoryy

Company Directory

Accounting Administrator Firmin Adigou [email protected]

Accounting Co-ordinator Annie Chanthalangsy [email protected]

VP Sales & Purchasing (Supplies) Charles DeSouza [email protected]

Product Marketing Administrator Kerry Fyfe [email protected]

Warehouse Supervisor Subimal Nayyar [email protected]

VP Operations & Technology Dennis Sisnarine [email protected]

Web Administrator Dev Perera [email protected]

Systems Marketing Administrator Andrew Kukovsky [email protected]

Product Development Administrator Hugues Piaud [email protected]

President & VP Finance & Administration Chris DeSouza [email protected]

VP Sales & Marketing Cled DeSouza [email protected]

Service Supervisor Nash Matai [email protected]

Senior Service Technician / Trainer Paul Deslippe [email protected]

Technical Support & Technology Coordinator Bartek Kozlowski [email protected]

Ontario (Head Office)..................905-795-2610 Toll Free......... .............800-501-4451Caribbean.......................................868-693-2002Alberta.............................................877-503-2330Nova Scotia....................................866-877-0143British Columbia...........................604-464-0267USA (Warehouse)..........................800-501-4451

Department...........................................Ext.

SalesSupplies.............................................................2100 2107 2205Equipment/Software....................................2308 2207

IT DepartmentWeb Access.......................................................2203Database Design............................................2203Computer Repairs..........................................2001Networking......................................................2001

Customer SatisfactionConcerns/Inquiries.........................................2100 2301 2302

AccountingPayable...............................................................2202Receivable.........................................................2202

Customer ServiceGeneral Inquries.............................................2200

Computers/Networks...................................2511

Technical SupportSoftware............................................................2001Machine.............................................................2001

TrainingRIP Software.....................................................2300Adobe Software..............................................2300

ColorMedia Profiles..................................................2508

Machine ServiceRepairs................................................................2303Service Call.......................................................2303

i CONTACTS

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Spring 2009North American Edition

Imageworks

INTEGWRAPWrapping an Acura Integra: How to

THE IMPORTANCE OFVISUAL IMPACT

Creating Successful Designs

PRINTING BACKLIT SIGNSGetting the Most out of Backlit Displays

ASSIGNING DEFAULTQUEUE SETTING

Save Time with VersaWorks

PRINT/LAMINATE/CUTWORKFLOW

The Proper Way to Setup a Job

VEHICLE WRAP WORKFLOW

5 Vital Steps You Should Know

DETERMINING PROPER IMAGE RESOLUTION

Save Precious Time and Resources

USING TRANSPARENCYFlattening and Rasterizing in Illustrator

CREATING A CUT-CONTOUR SWATCH

Using CorelDraw and Illustrator

QUICK PRICING GUIDEA Valuable Resource in a Struggling

Economy

CAUSES OF AND SOLUTIONS TO BANDING

Simple Fixes to a Common Issue

DRIVEN FOR SUCCESSMarketing in Tough Times:

10 Steps to avoid being brought downby recession

FABRIC LANDIntroduction to Direct-to-Fabric Printing

MACHINE MAINTENANCEGet Your Machine Running 100%

NEW EQUIPMENT FOR 2009Cost Effective Equipment and Supplies

i CONTENTS

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28COVER STORY

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As high-quality digital printers become more affordable, the landscape of the sign making industry is changing dramatically. Cut vinyl designs cannot compare to the brilliant imagery that we have seen developed in recent years. We are now, more than ever, struggling to gain the attention of our customers.

Printers have come a long way. They have raised the standard for what we can achieve in the sign shop, and have also raised the customers’ expectations, which has left the public a little desensitized. In order for your customers to thrive and be recognized for the vehicle wraps you produce for them, your design really needs to be outstanding.

The worst case scenario is when a customer leaves your business without understanding the marketing message you’re trying to portray– therefore not seeing a dollar from him. When you successfully provide a service as the design professional you were hired as, your customer’s business will progress resulting in benefits for your business as well. Your customers success is your success.

As a provider of vehicle wrap designs, your objective is to offer a resource to your customer that allows them to reach their marketing potential by achieving a visually appealing vehicle wrap.

Here are a couple of thoughts about what makes a great vehicle wrap from a design point of view and what you need to avoid.

In general, all designs should have an obvious message, whether you are promoting an event, advertising a new product or increasing brand name recognition. In achieving this you are going to have to find out from your client what their needs are and provide them with a design that will greatly impact them and help them to achieve their tactical marketing goals.

The worst vehicle wrap that you can offer your client is a pixilated one. A few of you are probably saying that it’s meant to be

“In order for your customers to thrive, your design really needs to be OUTSTANDING.”

i IMPORTANCE OF VISUAL IMPACT

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viewed from a distance and it’s moving fast –so why make the effort for a high resolution file? Well the bottom line is that vehicles are not always moving, and when the car is parked, people will walk up to get a closer view. The better looking your product, the more referrals you will receive.

Your vehicle wrap should be visually outstanding, but not necessarily complex in design, and structure. Your text should be simple, not over crowded. Vehicles offer limited real estate and your goal is to strengthen your client’s message visually.

If possible, try to limit text on the hood to a logo. Use the sides of the vehicle for a tag line, logos, phone number and web address; and save the rear for bullet points to avoid overcrowding while also achieving your client’s goals. Remember, rules can change as long as you take your client’s goals into consideration, and make the best choices possible.

Tools make all the difference in the world, so when doing vehicle wraps, it make sense to use tools that are purposely designed for photorealistic images,

excellent color and overall impact.

Adobe Photoshop ® is a program that all great vehicle wrap designers must have. Always remember that vehicle wraps are completely about visual impact.

An average design with a great install is a terrible wrap, but an excellent design with an average install will accomplish its job. Photoshop is the only program on the market geared toward high impact photorealistic images, great color management, and features that allow the designer to control elements to the extreme. Photoshop has a place in every sign shop that has a digital printer. Also, most RIPs use the same Adobe color engine.

Overall, your main goal is to produce a vehicle wrap that will create a substantial financial gain for your customer. You must have an excellent design to achieve this. Always use high impact images that highlight your customer’s marketing message and avoid overcrowding the vehicle with text. Remember, your job is to visually inspire your client’s customer to make a purchase.

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Always use an image that REINFORCES what your client is marketing.

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Yourcustomer’s

successis yoursuccess.

When the car is parked, people will come in for a closer look.

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APPLICATIONS Posters POP Displays

Training AidsFloor GraphicsVehicle WrapsPremasked Lettering

SPECIFICATIONSMax Laminating Width 55”Max Laminating Thickness 0.5”Max Laminating Speed 8ft/minWidth x Depth X Height 67.5” x 25.5” x 47.5”Weight 350lbsPower Supply Souce AC 120V - 60HzPower Consumption 100 Watts

FEATURES: Easily laminates printed jobs to prevent scratching and UV damage Mounts self-adhesive vinyl onto various substrates up to 1/2” Premasks cut vinyl for use in any sign application Foot switch and frontfeed shaft for hands- free operation

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Laminate | Mount | Premask

All Graphic SuppliesYour Partner in the Evolution of Digital Imaging

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APPLICATIONS Posters POP Displays

Training AidsFloor GraphicsVehicle WrapsPremasked Lettering

SPECIFICATIONSMax Laminating Width 55”Max Laminating Thickness 0.5”Max Laminating Speed 8ft/minWidth x Depth X Height 67.5” x 25.5” x 47.5”Weight 350lbsPower Supply Souce AC 120V - 60HzPower Consumption 100 Watts

FEATURES: Easily laminates printed jobs to prevent scratching and UV damage Mounts self-adhesive vinyl onto various substrates up to 1/2” Premasks cut vinyl for use in any sign application Foot switch and frontfeed shaft for hands- free operation

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Laminate | Mount | Premask


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Backlit signs present a unique way of advertisement, providing vibrant imagery for both indoor and outdoor applications, day or night. This guide will help you en-sure that your backlit signs look their best in any lighting condition.

Two different types of media are available for backlit signs: vinyls (either clear or translucent) and films (without adhesive).

The main difficulty that you are going to encounter when printing backlits is that the signs will look faded when the backlight is on. To compensate for this issue you will have to increase the amount of ink that is laid down on the substrate. To lay down more ink, two options are available: overprinting and double printing.

1. OverprintOverprinting is the easiest way to increase the amount of ink in order to reach a correct density for the backlit signs. To set up an overprint, open to the job settings window of your file, go to the tab #6 (Printer Controls) and adjust the overprint pull-down menu to 2.

If you notice some bleeding, try to increase the heat on the printer and reduce the speed of the machine (Scan speed, passes, unidirectional…) 2. Double printThis option requires a little bit more manipulation from the operator, but usually results in a print with more

saturation than overprinting. This option is available only with print and cut devices and will perform properly on film.

We also do not recommend this for long prints (over 8 ft). The concept of double printing is to lay down a second layer of ink on top of a first print. This operation is a two step process. Step One: Printing the first layer. Open the job settings window of your file, go to the tab #7 (Cut Controls), put

a check mark in the “Return To Origin After Print” check box and send your file to print. At the end of the first print the machine will return to its origin point. Do not move or remove the media from the printer.

Step Two: Printing the second layer. Open the “Job Settings” window of your file, go to the tab #7 (Cut Controls). Remove the check mark in the “Return To Origin After Print” check box, and print the second layer.

Following either of these two processes will help you create excellent looking backlit signs for applications including POP displays, store displays, and outdoor signage visible at night.

“Overprinting increases the amount of ink used, while double printing lays down two layers of ink on two

separate passes.”

i PRINTING BACKLIT SIGNS

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1. To adjust the default queue settings in VersaWorks, select Queue A settings (or Queue B settings) from the Edit menu. Then, go to the Quality tab and select the media that you are using most often in the Media Type pull down menu. Select the quality you are going to print. For the majority of prints we recommend standard quality (720X720 dpi). In the Color Management section choose PrePress U.S. from the Preset menu.

2. In the File Format tab, adjust the EPS margin to 0.02 inches. If this setting remains at 0.00 the software may not properly recognize the cut lines.

3. In the Printer Controls tab, check the option “Use Custom Settings” . For Feed Calibration Controls specify: “Use Printer Settings”. For Other Controls check “Use Printer Settings” unless you wish to control settings from your software. For Heater Options we recommend selecting “Use Printer Settings” so your settings will be set directly to the printer.

Upon importing a new file into

the queue of Roland VersaWorks,

the settings for that particular

queue (A or B) are automatically

reset.

In order to prevent having to

re-enter all of the proper settings

(ie. media width) for every new

item in the queue you can assign

the default queue settings. The

following will show how this is

done.

i DEFAULT QUEUE SETTINGS

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1. Set up your artwork with print data and cut paths. To assure full bleed on your image, you may add a 1pt. bleed to the outside edges of your design.

2. Send the artwork to the printer/cutter for PRINT ONLY with Quadralign optical registration marks added. (Fig. A)

3. Remove the printed graphic from the printer/cutter. Apply a laminate film to the printed graphic. (Fig B)

4. Reload the laminated print into the printer/ cutter. (Fig C)

5. Automatically align registration marks with Quadralign. (Fig D)

6. Send CUT information only to contour-cut the graphics. The optical registration system automatically realigns the cutting path and compensates for any skew and distortion which may occur during lamination.

7. Weed excess vinyl from the graphic. (Fig E)

8. Apply to transfer tape and install. (Fig F)

A

B

C

D

E

F

In this Print/Laminate/Cut workflow, printed graphics will be removed from the printer/cutter, laminated and reloaded for cutting. This process is best performed with an integrated printer/cutter. A single device will more easily achieve proper registration and

turn out cut lines with more precision. For jobs requiring extra durability, use overlaminate films.

i PRINT/LAMINATE/CUT WORKFLOW

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The market for vehicle wraps continues to grow at a record pace as businesses increasingly discover the power of this advertising medium.

Savvy shops everywhere are discovering the power of wraps and All Graphic Supplies has been instrumental over the past 3 years in educating and sponsoring signshops in Canada and the Caribbean to participate in this growing market.

1991 Acura Integra | OJ3951RA Vinyl | OG290GF Laminate | Voodoo Graphics

An innovative method of advertising a business is to create a moving billboard on a vehicle. Car wraps provide companies with a method of advertis-ing on cars in three-dimensional form. It creates a high visual retention rate among those who see the vehicle.

Car wrap advertising allows a vehicle to serve as low-cost mobile billboards seen everywhere a vehicle typically goes, including open road, parking lots, malls, restaurants, shopping centers, schools, etc.

It is becoming more common to see companies advertise with vehicle graph-ics than in recent years. Advertisers range from dental offices, restaurants, income tax brokers, and real estate agents, just to mention a few.

Interestingly, a study by the New York-based Traffic Audit Bureau (TAB) found that more than 40,000 people saw a wrapped truck on a day-long drive around Chicago.

cont on page 12

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Removal Guidelines When removing vinyl from a vehicle, heat the surface of the decal with a heat gun or torch. After heating, start pulling the vinyl from the surface and remove it. If the vinyl is not that old you may be able to pull it off in bigger chunks.

After peeling off the vinyl from the vehicle, you will have to remove any remaining adhesive as well. Use a product that can remove the glue without damaging the paint, such as Rapid Remover, which removes residue safely from the vehicle.

Cleaning Procedures The first step to any graphic application is cleaning the substrate. For a vehicle wrap, the day before film application the car should be taken to a car wash that uses brushes. Manual cleaning can be done after. Once the car is washed, thoroughly inspect the surface and edges for any remaining wax, polish, grease or grime. Any such substances must be removed using industrial cleaners or silicone deter-gents (isopropyl alcohol will not do the trick).

Designing Aspects The first virtue of vehicle wraps is visibility -- they are likely to get attention. Vehicle wraps make great “brochures,” as long as viewers have sufficient time to review an offering’s benefits.

Tools of the Trade

Heat Gun

Squeegee

Xacto Knife

Rivet Brush

Tape

Blow Torch

Adhesive Remover

Vehicle wraps may suffer from too much “background noise.” Effective design is achieved through simplicity, clarity, crispness, balance and punch. How many wraps have you noticed that failed to convey a simple, clear message? Does the wrap convey value to viewers or does it just shout, “Notice me!” like a commercial that entertains without leaving a mean-ingful product message?

There are many programs that you can use to design a car wrap, but the most popular are Adobe Photoshop and Adobe Illustrator. You can design a car wrap in Photoshop using a minimum of 100 dpi at full size and you can use Illustrator to create a template for client approval.

Rip and Print After you have finished designing the artwork and the client approves the job, you are ready to start printing. Using a RIP software like, VersaWorks® or FlexiSIGN-Pro®, you can rip the file at full size; make sure you are using the correct color profiles provided for the material used.

Some customers like to have a color proof of the artwork, so it is not a bad idea to have a small sample printed directly on the same material being used. Doing so will give the client an exact idea of how the job will look.

Tiles 48” or 50” in width are common for wraps, with an overlap of 0.25” or 0.5”. The RIP software will allow you to specify the overlap required for tiling so you don’t have to worry about it when designing.

Before using any solvent on a

vehicle, be sure to test in an

inconspicuous area to ensure the

solvent won’t damage the vehicle’s

paint. A final cleaning should be

done with isopropyl alcohol to

clean away any leftover impurities

that could hinder the adhesive.

“Effective design is achieved through

simplicity, clarity and punch.”

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Laminating Techniques and Materials Using the right vinyl and laminate is a very important part of the job. Make sure that the vinyl you are selecting is designed to work for contours around the vehicle. Just because the vinyl is not coming off right away does not mean that it will stay for a long period of time. It is common to see vinyl coming off around the bumpers or fenders if the wrong type was used.

Laminating is important, as it will protect the vinyl from scratches and other natural forces that can damage the print.

Laminating is important to protect the vinyl from scratches and other natural forces that might damage the print. It will also give the print a nice glossy finish.The vinyl we used was Orajet 3951 Profes-sional wrap vinyl and the laminate was the Oraguard 290G.

Orajet 3951 is a cast vinyl and is very good for stretching around difficult areas of the vehicle. It does not come off and is good for long term applications (5 years).

The laminator used should have high quality rollers with consistent pressure.

If you use a good laminator, you will not have to worry about seeing tiny bubbles on the print. It is a good idea to buy a laminator that can handle 54” rolls be-cause many tiles for vehicle wraps or trail-ers are between 48” or 50” wide, so you will need a laminator at least 55” wide.

Tips for Installing Vehicle WrapsBefore ApplicationFull knowledge of the vehicle’s condition is important, such as vehicle size, age, and

condition of the paint job, as well as any possible trouble zones like applica-tion over plastic parts, difficult corruga-tions, door handles, rivets etc.

The day before film applicationthe car should be taken to a car wash that uses brushes. It is important that you allow the vehicle to dry completely, which could take up to 24 hours in some cases depending on the weather or humidity. Manual cleaning is not suggested.

Remove any parts that you think may

get in the way of the application (mirrors, wiper blades etc). Be very careful remov-ing those parts because you will have to put them back together and you don’t want to damage them. Make sure that you clean the covered surfaces of the parts mentioned above.

The day of the application thoroughly inspect the surface and edges for any remaining polish, wax, and grease. Any of these substances must be removed using

the appropriate cleaning solutions. A final cleaning should be done with isopropyl alcohol to clean away any dirt that could obstruct the adhesive.

Whenever possible try to apply graph-ics indoors. Doing so will help you to reduce the amount of wind, dust or debris that would circulate if you were to install graphics outdoors. Also, try to have a controlled indoor environment in terms of temperature. Ideally 22 - 26 Celsius provides the best conditions.

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During Application1. Position the film to be applied and secure it to the car with small pieces of masking tape. Make sure that you have extra vinyl around the edges of the car. It is very important that you start paneling the graphics with the back of the vehicle first, so when you are driving the wind won’t peel up the installed graphic. Make sure that any letters or important details do not land on areas that will be cut off later, like door handles, car locks etc.

2. Once the first panel is secured in place, lift a small portion of the graphic from the top, and slowly remove the backing paper from the vinyl stretching it equally over the part to be wrapped.

Apply the film with a felt tip squeegee. Now that you have a small portion of the top section of the graphic applied on to the vehicle, remove the paper evenly from the back of the graphic and start applying the film using short swipes that overlap the previous swipe. It is recommended that you practice how to squeegee an image properly without getting wrinkles and too many bubbles before you get into car wraps applica-tions.

3. For surfaces like bumpers or some round corners of the vehicle, work small sections at the time, using a heat gun to evenly heat the film. Be careful not to heat the vinyl too much. Just a gentle even touch will do the job. Remember to cut and fold edges after the film has cooled down.

4. Trimming your graphic correctly is a very important part of the install, so take your time and don’t rush. Be careful not to cut too deep while trimming any edges on the car to avoid any cuts on the paint. Try practicing by sticking vinyl on a bal-loon and cutting it without pinching the balloon.

5. It is also very important that any deep-drawn areas, borders, and edges should be carefully reheated with a heat gun in order to quickly activate the adhesive. Move the heat gun constantly to avoid damage to the film. If you noticed any tiny bubbles, DON’T PANIC. Remaining tiny air bubbles under the film will diffuse through the film in a few days depending on the ambient tem-perature. Only larger bubbles should be slightly punctured with your air releasing tool and pressed down with a squeegee.

Make sure letters or impor-tant details do not land on areas that will be cut off later, like door handles, key holes, etc.

For surfaces like bumpers and other corners, work small sec-tions at a time using a heat gun to evenly heat the film.

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After Application After three days, the film will be adhered so tightly that you can take it through the car wash without any problems. Polish shouldn’t be applied to the car for at least three weeks after wrapping; in order not to close the fine pores of the film so remaining air bubbles will diffuse. Only wax free silicone or Teflon polishes should be used on plastic surfaces. Do not use caustic chemicals to clean the car.

Now you can proudly drive the car, know-ing that pretty much, more than a million people will see you driving this mobile ad all over the city. This vehicle wrap was done using Oracal professional wrap vinyl.

Other AGS Completed Wraps

1. BC Open House July 2006

2. Trinidad Workshop November 2006

3. Consac September 2006

4. Ontario Open House January 2007

For additional information and training, visit www.allgraphicsupplies.com

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41. Design/RIP Station - Use either a PC or Mac workstation. Photoshop or Corel Draw are recommended for design, while Flexi Sign Pro or Roland VersaWorks can be used for RIP process.

2. Large Format Printer - We recommend using the 54” Roland XC-540 PROIII printer/cutter. For best results, use Oracal 3951RA for the body, and RITE-View Thru perforated vinyl for the windows.

3. Laminator - Our recommendation is the Rite-Lam 55” cold laminator and OG290GF optical clear film laminate for best durability.

4. Installation Team - Professionals can be hired, or you can do the job yourself. Visit page 8 for our vehicle wrap guide.

5. Finished Product - Using the above recommendations, pro-duction time should be about 4 hours for printing (720x720 dpi at 75 sqft/hr) and 2 hours of laminating and trimming time. Also, durability of the graphics will be about 5 years of outdoor use with our suggestions.

See page 10 for our vehicle wrap guide.

i VEHICLE WRAP WORKFLOW

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For large format printing, the recommended image resolution is between 75ppi to 150ppi atfull size.

On the other hand, if the original image resolution is low, the print quality will not improveby increasing the image resolution from an application using interpolation algorithms, such as in Adobe Photoshop.

The resolution of the original image must be as high as possible. If the image is being scanned, the highestresolution should be used and then saved to a an appropriate lower resolution after all adjustmentsare made.

TIPS!In offset printing, the recommended reso-lution for images is around 350 to 400ppi (ppi = pixels per inch). For high quality output, 600ppi or more is recommended. For large format inkjet printing, there is no need for such a high resolution image.

Large posters are usually meant to be seen from a distance, therefore there is no need for very high resolutionimages. For signs viewed from a long distance, a low resolution image is usually enough.

Outputs from offset printing are usually meant to be viewed from a short distance, therefore high resolution is required.

Using the same resolution for large format printing would translate into extremely large files, making it very diffi-cult to handle the files. In fact, it becomes very inefficient due to the extra time it takes for storing, copying and processing the file.

Long Viewing Distance - Low Res

Short Viewing Distance - High Res

Poster and billboard viewed from same distance.

Here is a comparison of

image quality. The high

resolution poster is on the

left, and the low resolution

billboard is on the right.

i DETERMINING IMAGE RESOLUTION

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Exceptional Print Quality Hybrid Flatbed Printer utilizing the latest Greyscale XJ760 Head with Resolutions of up to 1440dpi & 7pl droplet

Prints onto vast range of substrates and roll media up to 98” wide and upto 1.97” thick

Vibrant 5 colour CMYK Variable dot + Opaque White for applications including dark, clear & backlits

Blazing print speeds of up to 370 sqft/hr

Built-in vacuum holds substrates firmly in place

Low cost safe ECO-Friendly flexible UV inks

TeckStormR98” UV Curing Hybrid Flatbed Printer

Applications IncludeSigns, POP displays, Trade Show Booths, Billboards, Vehicle Wraps, Vinyl, Metal,

Aluminium, Stone, Gatorboard, PVC Banners, Glass, Wood, Acrylic,

Cardboard, Leather, Carpet, Stable Fabrics, Foamcore, Backlit Film, Reflec-

tive vinyls, and More!

Nu-Vtec 1600UV/2500UV

Ontario (Head Office): 905-795-2610 | Alberta: 403-723-0223 | British Columbia: 604-464-0267 | Nova Scotia: 902-832-3243 | Caribbean: 1-868-693-2002

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Direct to Fabric printing is emerging as a technology that has the promise to expand into a very vast range of product applications such as light-weight fabric banners, flags, displays, backdrops, upholstery, clothing, sails, bed covers and a myriad range of fabric products.

This technology has been expanding gradually here in North America, however, it is very well established and growing in both Asia and Europe. This situation makes for an opportunity for digital sign-making operations and screen printers looking to expand into new and exploding markets.

As such operations consider new technologies such as flat-bed printers and additional wide format printers, it is interesting to note that an investment in direct to fabric equipment offers an opportunity with great Return on investment and low cost of inks and labour.

i DIRECT-TO-FABRIC PRINTING

View the Teleios Brochure on page 22!

FabricLand

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The current market’s demands are changing from volume purchasing for the lowest possible cost to timely purchasing. These trends favor digital printing’s capabilities and advantages, and offer the promise of satisfying these new market demands.

Any comparison of analog and digital capacities must also consider customer demand that makes capacity pertinent.

Since retail industry buyers increasingly want to reduce inventory, risk, and response time from design to delivery, print providers will necessarily concentrate more on producing shorter runs with rapid

turnaround than larger volumes at lower prices.

These devices are an advance in technology designed for the manufacturing of high quality fabric products such as Fabric Flags, Banners, Displays, POP graphics, festival & post graphics, backdrops, table covers, custom fabric covers etc.

Take your business to the next level and increase your profit exponentially! The devices are built for industrial use with controls that allow for overnight and unattended operation. Production and labor costs are thus dramatically reduced with direct to textile printing technologies.

Phabric Photo GalleryApplications include:

1. Outdoor Banners

2. Fabric Bags and Purses

3. Building Signage/Wraps

4. Sportswear and Garments

5. Umbrella and Awnings

6. Everyday Clothing

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The Original Direct Printing & Fixation Unit

NEW d.gen Teleios 54/V6 - 54” Direct-to-Textile Printer

Now at a NewLower Price


Head O�ce 6691 Edwards Blvd., Mississauga Ontario, Canada

ONTARIO 905-795-2610 ALBERTA 403-723-0223 BRITISH COLUMBIA 604-464-0267CARIBBEAN 868-693-2002 NOVA SCOTIA 902-832-3243

Features and Bene�ts:

Low Production Costs

No need to print onto paper or addional press. Just print directly onto fabric with in-line �xation unit. Very low ink and running costs

High Productivity

Variable speeds from 75 to 150sqft/hr at up to 720dpi resolution

Increased Opportunities Applications are almost limitless, being able to print onto most types of polyester fabrics. Ideal for fabric displays etc.

Quality at a Low Price Vivid eye catching colors for high impact promotional graphics for both indoor and outdoor applications.

Visit www.allgraphicsupplies.com for more info

Di T il P i

Applications Include:Flags, banners, drapes, apparel, displays, sports-wear, backdrops, table cloths, ties, purses, bags, pillow-covers, bed spreads, sails and much more...

Enter into the World ofDirect Textile Printing from only

(Based on 66month lease with an early buyout of10% at month 60. Requires 10% deposit . OAC. Some conditions apply)

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VersaCAMM

SP-540V/300VVersaCAMM

VP-540/300VersaART

RS-540/64054” & 30” Printer/Cutters

Advanced Jet

AJ-740/1000 74” & 104” Printers

Soljet Pro III

XJ-540/640/740 54”, 64” & 74” Printers

54” & 30” Printer/Cutters 54” & 64” Printers

Soljet Pro III

XC-540 54” Printer/Cutter

UJV-160 64” Hybrid UV LED Printer

TechStormR98” UV Curing Flatbed/Roll-to-Roll Print 64” & 98” UV Curing Hybrid Flatbed Printer


Rite-Laminator Rite-LaminatorRite-Lam 35 35” Cold Laminator Rite-Lam 55 55” Cold Laminator RSC-1400 55” Cold Laminator

Royal Sovereign

Teleios 54/V6 Teleios 74/V6 & V854” 6 Color Direct-to-Textile Printer 74” 6 & 8 Color Direct-to-Textile Printers 102” 6 Color Direct-to-Textile Printer

Teleios 100/V6 Heracle 74/V8 Arachne 74/V874” 8 Color, 2 Head Direct-to-Textile Printer 74” 8 Color Direct-to-Textile Printer 74” 8 Color Direct-to-Textile Printer

Artrix 74/V8

Environmentally friendly, scratch resistant Eco-Sol MAX ink4 Color CMYK printing with maximum resolution of 1440 dpiPrint speeds of up to 63 sqft/hr (300V) and 114 sqft/hr (540V)

Environmentally friendly, scratch resistant Eco-Sol MAX ink4 Color CMYK printing with maximum resolution of 1440 dpiPrint speeds of up to 124 sqft/hr (300) and 166 sqft/hr (540)


Ultra scratch, water and UV resistant Eco-Extreme ink

6 Color CMYKLcLm printing with maximum resolution of 720 dpi

Print speeds of up to 968 sqft/hr (AJ-1000) for large applications

Environmentally friendly, scratch resistant Eco-Sol MAX ink6 color CMYKLcLm or CMYKMC ink con�gurationsPrint speeds of up to 458 sqft/hr (XJ-740) & max resolution of 1440 dpi

Environmentally friendly, scratch resistant Eco-Sol MAX ink6 Color CMYKLcLm printing with maximum resolution of 1440 dpiBlazing print speeds of up to 441 sqft/hr

UV LED system completely eliminates drying times4 Color CMYK printing with maximum resolution of 1200 dpi Prints onto roll media and substrates of up to 0.4” in thickness

Environmentally friendly, quick drying eco-solvent inks6 (CMYKLcLm) or 8 (double CMYK) color printing at up to 1440 dpiMax print speeds of up to 182 sqft/hrHigh precision contour cutting

High speed heads capable of printing at an amazing 197sqft/hr (JV33-260)Available with 4 inks sets including solvent-based and aqueous inks6 or 8 (double CMYK) color printing at up to 1440 dpi with white ink

Prints onto a vast range of substrates and roll media up to 0.59” thick7 color “CMYKLcLm + white” printing with resolutions up to 720 dpiEdge to edge printing with variable speeds of up to 280 sqft/hr

Prints onto a vast range of substrates and roll media up to 1.97” thick

5 color “CMYK + white” printing with resolutions up to 1440 dpi

Edge to edge printing with variable speeds of up to 370 sqft/hr

Easily laminate printed jobs to prevent scratching and UV damageMounts self-adhesive vinyl onto substrates up to 1/2” thickPremasks cut vinyl for use in any sign shop application

Mounts self-adhesive vinyl onto substrates up to 1/2” thickEasily laminate printed jobs to prevent scratching and UV damagePremasks cut vinyl for use in any sign shop application

9 speed settings combined with silicone rubber rollers deliver the perfect �nishLaminates, premasks and mounts onto media up to 5/8” thickSimple one button operation with hands free foot pedal

Prints directly onto polyester, cotton, silk and nylon up to 0.039” thick6 color CMYKLcLm printing at a maximum resolution of 720 dpiPrint speeds of up to 280 sqft/hr

6 color CMYKLcLm or 8 color double CMYK printing at up to 720 dpiPrints directly onto polyester, cotton, silk and nylon up to 0.039” thickPrint speeds of up to 409 sqft/hr

Prints directly onto polyester, cotton, silk and nylon up to 0.039” thick6 color CMYKLcLm printing at a maximum resolution of 720dpiPrint speeds of up to 205 sqft/hr

2 print heads with 8 colors each for maximum print resolutions of up to 1440Prints directly onto polyester, cotton, silk and nylon up to 2” thickPrint speeds of up to 548 sqft/hr

8 color double CMYK printing with a maximum print resolution of up to 1440 dpiPrints directly onto polyester, cotton, silk and nylon up to 0.039” thickPrint speeds of up to 409 sqft/hr

Prints directly onto polyester, cotton, silk and nylon up to 2” thick8 color double CMYK printing at a maximum resolution of 1440 dpiPrint speeds of up to 409 sqft/hr

Large Format Printers & Printer/Cutters Large Format Printers & Printer/Cutters

Large & Grand Format Printers Large Format Flatbed/Roll-to-Roll UV Printers

Cold Laminators Vinyl Cutters

Teleios Direct-to-Textile Printer Series Direct-to-Textile Printers

NEW

CJV30-60/100/130/16024”, 40”, 51” & 63” Printer/Cutters NEW

JV33-130/160/26051”, 63” & 102” Printers

Pro Series

GX-300/400/500 36”, 46” & 54” Vinyl Cutters

CAMM-1 Servo

GX-24 24” Desktop Vinyl Cutter

Accepts media ranging from 2” to 27.5“ in widthCutting speeds of up to 20”per secondMax down force of 250 gramsRoland CutStudio software included

Optical registration system for accurate contour cutting Cutting speeds of up to 33 “ per secondMax down force of 350 gramsRoland CutStudio software included

24”, 30”, 42”, 54” & 64” Vinyl Cutters

FC8000-60/75/100/130/160

Cutting Plotter Controller Software utility allows for remote setting adjustments Auto Registration Mark Sensor systemMax down force of 600 gramsCutting speeds of up to 58.5” per second

GRAPHTEC AMERICA, INC.

High speed heads capable of printing at an amazing 430sqft/hr (JV5-160)Staggered head array prints passes 4x wider than conventional heads6 or 8 (double CMYK) color printing at up to 1440 dpi

NEW

JV5-130/160/32053”, 64” & 128” PrintersNEW

NEW

NEW NEW NEW NEW

NEWNEW

NEW

NEW

25

VersaCAMM

SP-540V/300VVersaCAMM

VP-540/300VersaART

RS-540/64054” & 30” Printer/Cutters

Advanced Jet

AJ-740/1000 74” & 104” Printers

Soljet Pro III

XJ-540/640/740 54”, 64” & 74” Printers

54” & 30” Printer/Cutters 54” & 64” Printers

Soljet Pro III

XC-540 54” Printer/Cutter

UJV-160 64” Hybrid UV LED Printer

TechStormR98” UV Curing Flatbed/Roll-to-Roll Print 64” & 98” UV Curing Hybrid Flatbed Printer


Rite-Laminator Rite-LaminatorRite-Lam 35 35” Cold Laminator Rite-Lam 55 55” Cold Laminator RSC-1400 55” Cold Laminator

Royal Sovereign

Teleios 54/V6 Teleios 74/V6 & V854” 6 Color Direct-to-Textile Printer 74” 6 & 8 Color Direct-to-Textile Printers 102” 6 Color Direct-to-Textile Printer

Teleios 100/V6 Heracle 74/V8 Arachne 74/V874” 8 Color, 2 Head Direct-to-Textile Printer 74” 8 Color Direct-to-Textile Printer 74” 8 Color Direct-to-Textile Printer

Artrix 74/V8

Environmentally friendly, scratch resistant Eco-Sol MAX ink4 Color CMYK printing with maximum resolution of 1440 dpiPrint speeds of up to 63 sqft/hr (300V) and 114 sqft/hr (540V)



Ultra scratch, water and UV resistant Eco-Extreme ink

6 Color CMYKLcLm printing with maximum resolution of 720 dpi

Print speeds of up to 968 sqft/hr (AJ-1000) for large applications

Environmentally friendly, scratch resistant Eco-Sol MAX ink6 color CMYKLcLm or CMYKMC ink con�gurationsPrint speeds of up to 458 sqft/hr (XJ-740) & max resolution of 1440 dpi

Environmentally friendly, scratch resistant Eco-Sol MAX ink6 Color CMYKLcLm printing with maximum resolution of 1440 dpiBlazing print speeds of up to 441 sqft/hr

UV LED system completely eliminates drying times4 Color CMYK printing with maximum resolution of 1200 dpi Prints onto roll media and substrates of up to 0.4” in thickness

Environmentally friendly, quick drying eco-solvent inks6 (CMYKLcLm) or 8 (double CMYK) color printing at up to 1440 dpiMax print speeds of up to 182 sqft/hrHigh precision contour cutting

High speed heads capable of printing at an amazing 197sqft/hr (JV33-260)Available with 4 inks sets including solvent-based and aqueous inks6 or 8 (double CMYK) color printing at up to 1440 dpi with white ink

Prints onto a vast range of substrates and roll media up to 0.59” thick7 color “CMYKLcLm + white” printing with resolutions up to 720 dpiEdge to edge printing with variable speeds of up to 280 sqft/hr

Prints onto a vast range of substrates and roll media up to 1.97” thick

5 color “CMYK + white” printing with resolutions up to 1440 dpi

Edge to edge printing with variable speeds of up to 370 sqft/hr

Easily laminate printed jobs to prevent scratching and UV damageMounts self-adhesive vinyl onto substrates up to 1/2” thickPremasks cut vinyl for use in any sign shop application

Mounts self-adhesive vinyl onto substrates up to 1/2” thickEasily laminate printed jobs to prevent scratching and UV damagePremasks cut vinyl for use in any sign shop application

9 speed settings combined with silicone rubber rollers deliver the perfect �nishLaminates, premasks and mounts onto media up to 5/8” thickSimple one button operation with hands free foot pedal

Prints directly onto polyester, cotton, silk and nylon up to 0.039” thick6 color CMYKLcLm printing at a maximum resolution of 720 dpiPrint speeds of up to 280 sqft/hr

6 color CMYKLcLm or 8 color double CMYK printing at up to 720 dpiPrints directly onto polyester, cotton, silk and nylon up to 0.039” thickPrint speeds of up to 409 sqft/hr

Prints directly onto polyester, cotton, silk and nylon up to 0.039” thick6 color CMYKLcLm printing at a maximum resolution of 720dpiPrint speeds of up to 205 sqft/hr

2 print heads with 8 colors each for maximum print resolutions of up to 1440Prints directly onto polyester, cotton, silk and nylon up to 2” thickPrint speeds of up to 548 sqft/hr

8 color double CMYK printing with a maximum print resolution of up to 1440 dpiPrints directly onto polyester, cotton, silk and nylon up to 0.039” thickPrint speeds of up to 409 sqft/hr

Prints directly onto polyester, cotton, silk and nylon up to 2” thick8 color double CMYK printing at a maximum resolution of 1440 dpiPrint speeds of up to 409 sqft/hr

Large Format Printers & Printer/Cutters Large Format Printers & Printer/Cutters

Large & Grand Format Printers Large Format Flatbed/Roll-to-Roll UV Printers

Cold Laminators Vinyl Cutters

Teleios Direct-to-Textile Printer Series Direct-to-Textile Printers

NEW

CJV30-60/100/130/16024”, 40”, 51” & 63” Printer/Cutters NEW

JV33-130/160/26051”, 63” & 102” Printers

Pro Series

GX-300/400/500 36”, 46” & 54” Vinyl Cutters

CAMM-1 Servo

GX-24 24” Desktop Vinyl Cutter

Accepts media ranging from 2” to 27.5“ in widthCutting speeds of up to 20”per secondMax down force of 250 gramsRoland CutStudio software included

Optical registration system for accurate contour cutting Cutting speeds of up to 33 “ per secondMax down force of 350 gramsRoland CutStudio software included

24”, 30”, 42”, 54” & 64” Vinyl Cutters

FC8000-60/75/100/130/160

Cutting Plotter Controller Software utility allows for remote setting adjustments Auto Registration Mark Sensor systemMax down force of 600 gramsCutting speeds of up to 58.5” per second

GRAPHTEC AMERICA, INC.

High speed heads capable of printing at an amazing 430sqft/hr (JV5-160)Staggered head array prints passes 4x wider than conventional heads6 or 8 (double CMYK) color printing at up to 1440 dpi

NEW

JV5-130/160/32053”, 64” & 128” PrintersNEW

NEW

NEW NEW NEW NEW

NEWNEW

NEW

NEW Full Details on Page 38

Digital Media Inks & Vinyl Fluids Cut Vinyls

Training Support Service

Finishing Tools Heat Presses Software Accessories

Premask & Laminates

Brands: Rite-Media, Oracal, 3M, Convex, Roland, D.gen, Decolit, FerrariRoll Media: Vinyl, paper, banner, mesh, fabric, backlit, re�ective, canvas, heat-transfer, magneticSubstrates: coroplast, corrugated plastic sheets, scooter board

Brands: Rite-Ink, Roland, Mimaki, D.gen, Digistar, Cube UV, Teckwin UV, Rapid, Vinyl-O�Inks: Eco-Sol MAX, Eco-Solvent, Eco-Xtreme, textile inks, dye sublimation inks, pigment inks, UV inks, solvent inksVinyl Fluids: Application & removal

Brands: Fletcher Terry, Image Edge, Safety Speed Cut, Oracal,Rite-MediaItems: Professional cutting systems, trimmers, vertical panel saws, picture wrap frames, grommet presses, grommets, tapes, rulers, levels and more

Interactive Wokshops: Learn how to properly set-up a machine, utilize RIP software, participate in signmaking projects, and moreDesign Seminars: Learn how to design vehicle wraps, correct and enhance digital photographs, prepare images for large format printing, and much more

Knowledgable Sta�: Our technical support team is made up of certi�ed specialists in machine maintenace, network setup, design excecution and product informationWe O�er: Over the phone trouble-shooting, remote assistance, service scheduling, in-house color pro�ling, and online AGS video tutorials

State of the Art Service Center: Our facilities o�er only the best technology, knowledge and support. Whether in-house or on-site, we o�er the most reliable serviceHighly Trained Technicians: Our technicians are dedicated to providing our customers with e�cient service and quick results

Brands: Rite-Media, Geo-KnightRite-Media QEP Starterkit: Comes with 8” x 12” Rite heat-press, 15” x 66’ roll of Quick Easy Print & reusable te�on sheetsGeo-Knight: DK20S 16x20 Digital Swinger heat press for heat transfer applications

RIP Software: Roland VersaWorks, Rasterlink Pro4 SG, Wasatch, Caldera, Production ManagerDesign Software: Adobe Suite CS3, Flexi Sign ProGraphic Packages: Aurora Graphics, Voodoo Graphics, Pro Vehicle Outlines, Xtreme Graphic

Brands: Roland, Display, Mini-Pod, Spider Feet, Rolle Pro, Big Squeegee, Banner-Ups, Easy Klips, Items: Display systems, banner stands, applications wheels, squeegees, printer/cutter blades, media clamps, rivet brushes, media racks and more

Brands: OracalTypes: Economy, cast, re�ective, specialtyColors: Call 800-501-4451 or visit www.allgraphicsupplies.com for color options

Brands: Rite-Media, Oracal, Safari, Convex, Sure Guard, Liquid LamLaminates: Hot laminates, cold Laminates, liquid/spray laminates, gloss, semi-gloss, matte, �oor laminates, canvas-lookPre-Mask: Clear, transfer tape, 24”, 48”, 60”

Supplies

Contacts

Customer Support and Additional Services

Ontario (Head O�ce) : 905-795-2610 | N ova Scotia: 902-832-3243 | Alberta: 403-723-0223 | BC: 604-464-0267 | Caribbean: 868-693-2002

Ontario (Head O�ce) : 905-795-2690 | Nova Scotia: 902-832-9803 | Alberta: 403-723-0244 | BC: 604-464-1288 | Caribbean: 868-693-0901

Telephone:

Fax:

[email protected]:

www.allgraphicsupplies.comWebsite:

www.rite-media.comRite-Media:

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| Spring 2009

27

Most of effects you use take advantage of Illustrator’s ability to create transparency. Transparency is applied to any object that has been modified to affect an underlying object. Illustrator, In Design and Photo-shop work seemlessly together and will maintain transparency from oneapplication to the other if the proper workflow is followed. This workflow includes a step at the end necessary for printing, called flattening.

What is Flattening?Flattening is a term used to define the process of converting all transparent ob-jects into a collection of opaque objects that retain the appearance of the original transparent objects when printed.Illustrator flattens artwork containing transparency before printing or saving the artwork.

During flattening, Illustrator looks for areas where transparent objects overlap other objects and isolates these areas by dividing the artwork into components. Illustrator then analyzes each component to determine if the artwork can be repre-sented using vector data or if the artwork must be rasterized.

In most cases the flattening process pro-duces excellent results. However, if your artwork contains complex, overlapping areas and you require high-resolution output, you can control the degreeto which artwork is rasterized.

To preserve as much of the vector art in your document as possible, use Raster/Vector Balance slider in the Document

Setup dialog box. Illustrator uses these settings to determine the quality,printing speed, or both, for your artwork.

What is Rasterization?Rasterization is the process of changing vector graphics, vector fonts, gradients, and gradient meshes into bitmap images for display and printing, essentially turning vector artwork into pixels.

The higher ppi (pixels per inch), the better the quality. The amount of ppi or dpi is re-ferred to as the resolution of the artwork.

EPS Format Save a file as an Encapsulated Postscript (EPS) file to use in non-Adobe applica-tions, or if you do not need the transparency to remain live.

How to Check if Transparency Affects Design ElementsYou can check if some of the objects areaffected by transparency effects if trans-parency disables your CutContour option. In Illustrator go to Window> Flattener Preview and select “All Affected Objects” under the “Highlight” option.

Red colour represents transparent areas which need to be flattened. Flatten them by going to: Object > Flatten Transpar-ency.

Below is an example of

the “Flattenner Preview”

window. Notice the

red coloured area:

this indicates that the

transparency needs to be

flattened.

i USING TRANSPARENCY

28

CorelDraw

1. Click on Tools and select Palette Editor.2. From the drop down menu select

Custom Spot Color.3. To create a new spot color, click on

Add Color.4. In the Select Color window, click on

Mixers.5. Select any color you want from the

color wheel. Click on Add to Palette.6. Change the name of the selected

palette color to CutContour, click on OK.

For the RIP to recognize the cutting path, the name must be CutContour. Be aware that this is case sensitive.

7. To apply the CutContour spot color to your artwork, click on the Outline Pen.

8. Select the CutContour spot color. Width should be set to Hairline.

1. Click on Window, select Show Swatches. Click the right arrow, then

select New Swatch.2. The Swatch must be named

CutContour. The color type must be Spot Color.

3. The color values for the swatch may be set to any you choose.

4. From the Stroke tab, use the following settings: Weight 0.25; Miter Limit 1; Transparency: Normal, Opacity at 100%

Adobe Illustrator

CorelDRAW X4

Adobe Illustrator CS3

Once you’ve applied the “CutContour” spot color to your image, the cut path line will appear as a colored line on your screen. Don’t worry, when you send the file to a Roland printer/cutter, the RIP will replace this color with “marching ants” along the cut path, and it will not appear on the print.

Add a bleed to your image. To avoid white hairlines and ensure a clean edge to your final print/cut graphic, you may add a bleed to the outside edges of your artwork. Anything from a 1 pt – 3 pt line works very well. When finished, save your image as an eps file and output your graphics as usual..

TIPS!

i CREATING CUT CONTOUR SWATCH

ww


| Spring 2009

29

SuperPrint® Plus FL is a 13 oz. front-lit banner or billboard material for UV or solvent printing. It has a smooth front-side �nish for picture perfect imaging, high bonding strength, stable ink absorption, high tear/tensile strength, an enhanced backside surface for better movement across the print platen and an improved white point.

Available in both matte and gloss �nishesWidths range from 38” - 102”

JetFlex® FL is a 13 oz. quality, economical choice for an all around outstanding front-lit banner or billboard material for UV or solvent printing. Both strong and durable, JetFlex FL prints vibrantly and consistently and is tear and fade resistant.

Available in both matte and gloss �nishes

Widths range from 30” - 80”

DSS Blockout is a 13 oz. super smooth, coated, double sided blockout banner material that achieves similar quality printing results on both sides. DSS is compatible for use with UV or solvent printing and is also �re retardant. It is best suited for indoor applications or outdoors under low stress conditions where banner opacity is needed.

Widths range from 39” - 80”

Jeft Flex FL

DSS Double Sided Blockout

BIO�ex® FL is a 15 oz. matte �nish, strong, indoor/outdoor, front-lit, biodegradable banner/billboard material for UV or solvent. In land�ll conditions (darkness, high heat, moisture and lack of oxygen), BIO�ex attracts microbes that break down the PVC within 3 to 5 years. BIO�ex contains no toxic materials and is tear, fade and fungus resistant.

Widths range from 54” -196”

BIO�ex FL

www.allgraphicsupplies.com


Ontario: 905-795-2610 | Nova Scotia: 902-832-3243Alberta: 403-723-0223 | BC: 604-464-0267

Caribbean: 868-693-2002

Banner

Banner

SuperPrint Plus FLBanner

Banner

30

There’s nothing more painful for a digital imaging operation or any business owner than seeing a potential customer walk in the door and then walk out empty- handed. The sale goes up in smoke as does the potential for turning that shop-per into a repeat customer. It’s like having all the bases loaded in a ballgame and then having the inning end. You’re in position, but you don’t score.

For a startup as well as an established operation, every sale counts. You don’t have customers flooding your phone lines or swarming your showroom, so you have to make the most of those who do turn up. If you have 100 inquiries and close only 10 of those sales, your batting average will be dismal as will your bottom line.

It’s not just from the lost sales alone. You invest time, energy and money into promoting your business with ads, door hangers, direct mail coupons and marketing tools. The fewer shoppers you convert into buyers, the higher your cost per customer acquisition. In order to thrive in this competitive marketplace, you need to set yourself apart from the crowd, and this guide can help.

i MARKETING YOUR BUSINESS

DRIVEN FORSUCCESSDRIVEN FORSUCCESS

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| Spring 2009

31

DRIVEN FORSUCCESSDRIVEN FORSUCCESS

Setting the StageThe first step in increasing sales is to calculate your actual conversion rate. For a brick-and-mortar business, this is a relatively simple matter of comparing the number of callers or store visitors to the number of actual sales. For an internet-based business, web analytics software does the trick.

The optimal conversion rate will vary with the business. It will be higher if you’re peddling running shoes than if you’re pushing Ferraris, for example. But know-ing the ratio is important because many businesses vastly overestimate the figure.

Seeing the actual numbers usually alerts the business to focus on improving sales techniques. It also helps you measure the success of any changes you make.

Figure out what makes your business unique and deliver the message loud and clear.

“” #1

32

Once you’ve determined your conversion quotient, you’re ready to tackle the challenge of improving it. These basic strategies can help you close more sales. 1. Stress Your Unique Selling Proposition. Figure out what makes your business dif-ferent from the competition and deliver that message loud and clear. For example, you may be great at producing attention grabbing designs that elevate the percep-tion of the customer’s business and it’s services.

Does your operation have something or someone that is worth touting? A new capability, printer, size, speed, designer, one-stop-shop etc.

2. Identify Bottlenecks in Your Sales Process.Analyze the steps required to get cus-tomers to buy from you and determine your weak spots. As a growing digital imaging operation, to make a sale, you need to schedule an appointment, show photos of your work, take measurements, propose a design, price the job, provide

references and so on. Do you need new photos for your portfolio? Does your pro-posal package need sprucing up? Are you failing to make follow-up phone calls? Fix the flaws, pay attention and sales will follow.

3. Use the Magic Question for Telephone Inquiries. Never let a caller get away with simply asking for price information. Train your staff to say, “Thanks for your call. So that I can be of the biggest help to you, can I ask you a couple of questions?”

This opens the door to engaging the customer. One of our current customers I know doubled his business by adopt-ing this technique and coaching his salespeople to ask about the number of tradeshows or open houses the prospect participated in yearly.

4. Outlaw “Can I help you?” on the Show room Floor. Inevitably, the customer will answer “No thanks, I’m just looking” and end the conversation. Instead, instruct your sales-

people including yourself to ask, “Hi, have you been in our store before?” If they say no, the answer should be “Let me show you around.” If they say yes, the response should be, “Welcome back, let me show you a couple of new things we just got in.” That way, you don’t give them an oppor-tunity to say they want to be left alone.

5. Rewrite your sales script. A lot of what goes wrong in selling can be traced to sending the wrong message. Consider the home security firm whose telemarketers introduced themselves by saying, “We heard there have been break-ins in your neighborhood, and we’d like to talk to you about installing a security system.”

After a business coach determined that approach was a turnoff and changed the script, the firm’s conversion rates doubled overall and quadrupled for the strongest team members. Avoid discussions related to poor economic conditions or negative information. Use positive vocabulary and give your business the appearance of a “busy environment”.

Never let a caller get away with simply asking for a price quote.

“ #3

”

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| Spring 2009

33

6. Adjust Your Sales Pitch to the Customer. It sounds basic, but most people don’t do it. Train your sales team to ask questions to flesh out the customer’s needs and to cater to different buying styles.

One method called DISC divides custom-ers into either a type of personality like Dominant, Influencer, Stability and Com-pliance buyers. This applies to sales scripts as well as face-to-face selling. Identify which type of individual you are dealing with and reorganize your selling proposi-tion to cater to his/her needs.

Remember, marketing can help make the phone ring or bring people in the door, but you can’t win the war unless you turn

a high percentage of your “live” prospects into paying customers. Give yourself and your sales team the right tools, and you’ll have a lot fewer shoppers getting away.

7. Leverage Your Customer Base. This is possibly your best weapon when your business is facing challenging times and you need to stimulate sales and profits. Many a digital imaging operation has fallen into hard times as competi-tion encroaches and margins seem to be eroding.

The answer is to expand the range of products your offer to your existing cus-tomers. Consider other related products which are more higher end, unique or

bigger to create those necessary profit margins that any company desperately needs to grow and prosper. Send your existing customer base a flyer, email, phone message or other communication to introduce the new product offerings.

Identify which type of individual you are dealing with and reorganize your selling proposition to cater to his/her needs.“ ”

#6

34

8. Open House or Workshop.One of the most valuable tools available to the digital imaging operation is to con-sider hosting an Open House or Training Workshop. Invite your existing custom-ers as well as new or potential buyers to your operation. It is a great opportunity to convert your existing location into a masterpiece to prepare for your visitors and welcome them as though you would at your home.

Some basic refreshments, flowers and lots of samples are great to enhance these occasions. It is also a great opportunity to introduce and demonstrate the new technologies you have invested in. Watch the business roll in!

9. Contribution and Sponsorship. As a digital imaging operation, you have probably the best tools in the business to promote your business, but as the saying goes “A cobbler normally has the worst kept shoes” this seems to be the situation for several digital imaging operations. Use your design and printing capabilities to contribute banners, signs, posters to your

local schools, churches, rotary clubs, business groups or for local charities.

You will be amazed at the contacts you will make by donating to such worthy causes. The cost in many cases is far less than a small display ad in the yellow pages, but the results can be enormous. These activities can put you in touch with the best business contacts you could ever imagine.

10. Train yourself and your staff. On-going training for yourself and your staff is probably something that is over-looked for many a busy operation. When a customer contacts your business in what-ever way, the degree to which your staff and yourself are trained and prepared will determine finally whether or not the customer actually becomes a long term customer.

Preparation, training, on-going education are all the hallmarks of the truly success-ful and progressive operations that can withstand the test of time, through thick and thin, good times and bad times.

Educate yourselves and enjoy the process. Today, technology and the most efficient use of it, determines the success and failure of any operation. Knowledge of your technology, therefore, is the catalyst to catapult your business to prosperity and growth.

Preparation, training and on-going education are all trademarks of a successful business.

“#10

”

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| Spring 2009

35

Product Material Durability Cost(Ink/Media) Selling Price BannersLow Cost Banners Rite Ultra Econo Banner. 2 year $0.33 –$0.55 $ 5.00 - $ 7.00

Mid-Range Banners Rite Premium Solvent Banner. 2 years $1.10- $1.50 $ 6.50 - $10.00

High Quality Banners Jet520 - 16oz. 3 years $2.00-$3.00 $ 7.00 - $12.00

Roll up & Pop-up Displays,Hanging Stay Flat BannersRoll up Fabric Banner F251 FR Decolit -10oz. 1 year $1.00 –$1.20 $ 6.00 - $10.00

Paper PostersPosters GPPG/SPG Short-term $1.00-$1.20 $ 4.00- $10.00

Self Adhesive GraphicsSigns/Decals (Flat) Rite Econo Gloss/Matte 5 years $0.60-$0.90 $ 4.00-$10.00

Signs/Decals (HQ) Orajet 3651 5 years $0.70-$1.00 $ 5.00-$12.00

Backlits (Self Adh.) Orajet 3850 3-5years $1.50-$2.50 $ 8-00-$14.00

Backlit Applications Int. Backlits (Film) Rite Backlit Film 13oz. 2 years $1.00-$1.50 $ 7.00 -$12.00

Temporary SignageTransit Shelters PMP2 6mos $1.00-$1.50 $ 5.00-$10.00

Vehicle Graphics/WrapsComplex Vehicle Wraps Orajet 3951RA 3-5yrs $1.40-$3.40 $14.00-$18.00

Partial and Mild Installs Orajet 3551RA 3-5yrs $1.00-$3.00 $12.00-$15.00

ServicesInstallation Labour $50.00-85.00/hr.

Graphic Design (Layout & Setup) $50.00-85.00/hr.

Please note that pricing above is a guide and can be altered based on customer’s requirements:.Visit www.allgraphicsupplies.com for a full list of our quality profiled products.The above ink prices are for Ecosol MAX inks only.

The answer to success is in your hands!

i QUICK PRICING GUIDE

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No. Checking Point Action 1 Action 2 Outline

1 Heads not firing Automatic Manual Fine dust on the media will stick to the printing head caps, at 100% head cleaning head cleaning head carriage and cleaning wipers. This type of dust will cause blocking on some of the nozzles of the print heads.

2 Media feed Machine adjust- Disable from Different media have different thicknesses, therefore an Calibration ments by doing software, perform accurate media feed calibration value is important to en- test print on machine sure good quality printing. A test should be performed on every media.

3 Cleaning wiper is Clean the wiper Replace if bent Head cleaning function is built inside the machine to main- wearing out blade or out of shape tain the correct nozzle condition to fire the ink. When cleaning wiper wears out, the heads cannot be cleaned properly, and the heads will misfire.

4 Bi-directional Bi-directional Uni-directional Some media can’t be printed with bi-directional mode test print test print

5 Capping station Clean the cap- Replace caps if As the machine gets older, the caps and the sponges is bad or blocked ping station necessary transform and cause gaps between the head and rubber part, resulting in misfiring heads.

6 Age of printer Full tune up Reset machine Parts do get old and out of alignment, resulting in poor back to factory performance. Therefore a full tune up is recommended settings once a year to ensure optimum performance.

7 Bad media Storage Quality of Heat, humidity and storage location can affect and degrade conditions media media quality. Some media may also be defective.

i CAUSES OF BANDING

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As a sign or printing business, you have probably come to realize that the printer you have is the heart and soul of the business and operation. Just like any other piece of equipment, your ma-chine needs regular maintenance to stay in optimum shape and ready to fire when needed.

As a user, your duties will be to perform a weekly maintenance procedure. This procedure is very simple and does not require tools (only cleaning Liquid and cleaning swabs). If the maintenance procedure is done on a regular basis, the machine will always be ready for printing and your repair costs will be kept to minimum.

Here are a few simple steps that will guide you through the cleaning process. Versa CAMM VP-300/540 Bi-weekly Maintenance

1. Have the cleaning liquid for Eco-Sol MAX ink ready, some cleaning swabs and paper towels.

2. Press Menu > SubMenu > Maintenance > Cleaning. Press Enter Key. Please see the flowchart below.

3. Remove the Maintenance Cover (on the Left Side) and Press Enter. The Machine will be ready for Maintenance when “Finished” is displayed on the screen. Remove the white cover on the right side; this will expose the Capping Tops and Wiper Blades.

4. Using the cleaning liquid bottle, drop about a tea spoon of cleaning liquid onto the capping station (sponges). Doing so will prevent ink build up inside the capping tops and tubes. (Pic-1 & 2). If spillage occurs, there’s no reason to worry or panic.

5. Next, get a new cleaning swab; add some cleaning liquid to it. Gently wipe the bottom surface of the printing heads in one direction. Also, wipe the metal part and sides of the print head. It’s OK to wipe the bottom of the heads but be very gentle with the process (Pic-3 & 4).

6. Next, use the same cleaning swab to wipe any dirt that may be sitting on the wiper blades (located near the Capping Tops). If the wiper blades are dirty or bent out of shape, they will be very ineffective and will need to be replaced (Pic-5 & 6).

7. This will be a good time to wipe off any excess ink that may have splashed or dripped on the bed of the printer. Also, wipe unit from all dust that may be sitting on the covers and the front glass as it may fall down on the paper while printing and cause problems.

8. When finished, install the big cover on the right side and follow the instructions on the screen. The machine will take care of emptying all that extra cleaning liquid we used to clean the Heads, Wipers and Capping Tops by siphoning it into the waste ink bottle.

9. Set-up the paper or vinyl and perform a test print, your machine should be good to go.

“If maintenance is done on a regular basis, the machine will always be ready for printing.”

Reference Pictures

Pic- 1

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i PREVENTATIVE MAINTENANCE

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Soljet PROIII XC-540 Bi-weekly Maintenance

1. Have the cleaning liquid for Eco-Sol MAX ink ready, some cleaning swabs and paper towels.

2. Press Menu > SubMenu > Maintenance > Cleaning. Press Enter Key. Please see the flowchart below.

3. Remove the Maintenance Cover (on the Left Side) and Press Enter. The Machine will be ready for Maintenance when “Finished” is displayed on the screen.

4. Using the cleaning liquid bottle, drop about a tea spoon of cleaning liquid onto the capping station (sponges). Doing so will prevent ink build up inside the capping tops and tubes. (Pic-3 & 4).

5. Next, get a new cleaning swab; add some cleaning liquid to it. Gently wipe the bottom surface of the printing heads in one direction. Also, wipe the metal part and sides of the print head. It’s OK to wipe the bottom of the heads but be very gentle with the process (Pic-5 & 6).

6. Next, use the same cleaning swab to wipe any dirt that may be sitting on the wiper blades (located near the Capping Tops). If the wiper blades are dirty or bent out of shape, they will be very ineffective and will need to be replaced.

7. This will be a good time to wipe off any excess ink that may have splashed

or dripped on the bed of the printer. Also, wipe unit from all dust that may be sitting on the covers and the front glass as it may fall down on the paper while printing and cause problems (Pic-7 & 8).

8. When finished, install the cover on the left side and follow the instructions on the screen. The machine will take care of emptying all that extra cleaning liquid we used to clean the Heads, Wipers and Capping Tops, it will be siphoned into the waste ink bottle.

9. Set-up the paper or vinyl and perform a test print, your machine should be good to go.

AGS Online Classroom Video Tutorials

All Graphic Supplies is also offering an online “virtual classroom” which offers free video tutorials on many procedures, including manual cleanings.

Our tutorial topics include:

1. Manual Cleaning

2. Limit Initialization

3. Bi-directional Adjustments

These video tutorials are intended to assist you when performing these tasks, which can sometimes be quite complicated.

They can be found in our Training section on our website.

And remember, they’re free!

Visit: www.allgraphicsupplies.com

“We also offer on-line video tutorials,

found in the Training section of

our Website.”

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Pic- 8

UJV-160 - Hybrid UV LED curing Inkjet Printer - 64”

UJV-160 - Hybrid UV LED curing Inkjet Printer - 64”

No Drying Times!Utilizes UV LED technology, completely eliminating drying times.

High ResolutionMax resolution of 1200 dpi and prints in three variable dot sizes for high image quality.

Incredibly VersatileAble to print on both roll media and substrates up to 64” wide and 0.4” thick.

Environmentally FriendlyUV LED saves power and cuts costs in half.

The Mimaki UJV-160 Solves Your PVC and Vinyl Printing Problems

Printers wishing to broaden their use of PVC and vinyl media are often afraid of of media , extended and cracking of inks...deformation

Drying time has a direct e�ect on the productivity of an inkjet printer. UV curing enables instantaneous drying. Thus, no post printing drying time is necessary and the media is ready for laminating immediately after printing.

Job turnaround from printing to processing is shortened dramatically, improving work e�ciency and productivity, saving you time and money.

Vulnerability to heat is one of the problems associated with printing on PVC. With the UJV-160, this is no longer an issue. Mimaki’s �rst roll-to-roll inkjet printer using UV LED technology does not emit infrared rays which are the cause of thermal deformation.

This new UV LED curing technology enables problem free printing on PVC and other heat sensitive materials.

Conventional UV curing ink has drawbacks such as cracking when forming printed media to curvaed surfaces. Mimaki’s new �exible UV LED curable ink employs a formula which enables expansion up to 200%. Thus, no cracking during post process-ing will occur.

This technology is the perfect solution for vehicle wrapping and other similar applica-tions, completly eliminating the threat of ink cracking on curved surfaces.

Mimaki’s �exible UV curing ink does not contain any VOC (volatile organic compounds) that emit organic solvents into the air. Additionally, UV LED lamps have a longer lifetime in comparison to conventional metal halide lamps.,their energy conumption is about half of conventional UV curing lamps and they do not emit rays that generate ozone.

UV LED technology is ECO-compliant!

* See page 7 for speci�cations

See the World Like You’ve Never Seen it Before


42

Gloss Vinyl

Photo Gloss Paper

Banner MeshBacklit Film

Matte Vinyl

Reflective Banner

Transfer Heat Material

Premium Banner 13oz Rite-PreMask

www.rite-media.com

Gloss Vinyl

Photo Gloss Paper

Mesh Banner Backlit Film

Matte Vinyl

Promotional Vinyl

Heat Transfer Material

Premium Banner 13oz Lite-Cloth

www.rite-media.com

Imageworks

Documents

Transcript of Imageworks