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asheviller rl
ElErFYG
EWSMoog Music moves toong-neglected location
GWY EVElY
Blue Ridge Parkway stayspopular wit travelers
Packed WithExcitementPack Square Park opens
after massive transformation
Sink you teethinto shevies
deectaecuisine.
WhOli
2011 |GESSEVllE.
SPSrE bY E SEVllE rE bEr F ErE
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ASh 3
2011 E | VlE 9
north carolina
cOntents
Features
10 PE W EEE
Pack Square Park opens after
massive transformation.
16 GWY EVElY
Blue Ridge Parkway stays
popular with travelers.
22 ElErFYG EWS
Moog Music moves to
long-neglected location.
28 b WrS
Ashevilles independent
bookstores promote lively
literary scene.
36 SEVllES Fll PlE
The food scene in Asheville
continues to grow despite
national economys recession.
40 Sl, S Sl
Downtown embodies
Ashevilles distinctive energy.
16
36
asheville
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4 MASASh.M
Wh Olimv.m
asheviller rl
ElErFYGEWSMoog Music moves tolong-neglected location
GWY EVElYBlue Ridge Parkway stayspopular wit travelers
Packed WithExcitementPack Square Park opensafter massive transformation
Sink you teethintoshevies
deectaecuisine.
WhOli
2011 | GESSEVllE.
SPSrE bY E SEVllE rE bEr F ErE
See more photos in
our online photo gallery
Get the inside scoop from
our photographers blog
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Photos
DigitaleDition
Facts & statsDig deeper with in-depth data
on industries, schools and more
ViDeoGet a moving glimpse at favorite
local places and attractions
Real estateLearn about the local housing market
and get started finding your place
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Asheville is published annually by
Journal Communications nc. and is distributed through
the Asheville Area Chamber of Commerce
and its member businesses.
or advertising information or to direct questions
or comments about the magaine, contact
Journal Communications nc. at (615) 771-0080
or by e-mail at [email protected].
Fr rE Fr, :
Asheville Area Chamber of Commerce
36 Montford Avenue Asheville, C 28801
Phone: (828) 258-6101 a: (828) 251-0926
www.ashevillechamber.org
VSAhvlllE
GESSEVllE.
Copyright 2010 Journal Communications nc.,
725 Cool Springs Blvd., Suite 400, ranklin, T 37067,
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in whole or in part without written consent.
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Member Asheville Area Chamber of Commerce
asheville
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E VEr Pack Square Park
Photo by Brian McCord
departments
6 manac
24 biz biefs
27 Economic Poe
32 ts & utue
35 Education
44 mage Gaey
48 loca Favo
51 eath & Weness
55 Spots & receation
56 ommunity Poe
All or part of tis magazine isprinted on recycled paper containing
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A R h ARAS PP, PAS A S
appy TrailArt and history lovers, rejoice.
Ashevilles rban Trail is a 1.7-mile walking
tour through the streets of downtown
Asheville. There are 30 stops along the
way, each with public sculpture. The
rban Trail was started by the city of
Asheville to improve the visual quality
of the downtown district through the
display of public art. Walking tours are
free and guided by local Ashevillians.
Call (828) 258-0710, t. 108 two weeks
in advance of your desired date to
coordinate a tour.
Almanac
Raise our lasseres a toast to Asheville being named BeerCity SA in 2010. The city tied with
Portland, re. in 2009, but was sole winner in 2010. ach May, voters participate in a
seven-day BeerCity SA nternet poll, and Ashevilles si microbreweries receive great
support from the local community. Besides Asheville and Portland, rounding out the
Top 10 in 2010 were San Diego, Philadelphia, Missoula (Mont.), St. ouis, Seattle, Denver,
Milwaukee and ort Collins, Colo.
n the WaterfrontThe River Arts District features more than 100 artist studios
and galleries along the rench Broad River. The doens of
artists who live and work in the district are involved in a variety
of mediums, including clay, painting, musical instruments,
prints, jewelry, metal and fiber/tetiles. ocations include
Cotton Mill Studios, CR Studios, dyssey Center, Pink Dog
Creative, Riverview Station, Roberts St.
Studios, Studio 375 and The Wedge.
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F Fn Biltmore, Americaslargest ome, as 250rooms, 65 fireplaces,70-foot ceilings, anindoor bowling alley and
priceless antiques.
n Asevilles temperateclimate makes year-roundliving a breeze. tsaverage annual snowfallis only 13 inces.
n Renowned golf coursedesigner onald Rossdesigned te Buncombeounty Municipal ourse,te course at e rove
Park nn Resort & Spa, teountry lub of Asevilleand Biltmore Forestountry lub.
n Mount Mitcell is at anelevation of 6,684 feet,making it te igestpeak east of teMississippi River.
We Are So oodAsheville is ranked high on several prestigious lists,
including being voted o. 1 for Top 25 Small Cities as
deemed byAmerican Style. ther lofty recognitions include
being ranked among the 10 Best Places for Second omes
by Barrons, and on the list for 200 Best Places for Business
and Careers by Forbes. Asheville is also one of the 100 Best
Places to Retire according to TopRetirements.com, and one
of the Top 10 Places to Retire by MarketWatch.
To Market We oresh fruits and vegetables are in abundance in Asheville throughout the
spring, summer and fall at several farmers and tailgate markets. The sites are
ideal ways to support sustainable agriculture, community farmers and the
local farm-to-table movement. The city is actually home to 14 markets, with
names like Asheville City Market, Big vy Tailgate Market, reenlife Sunday
Market, eterans ictory Tailgate Market and The resh Quarter.
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251
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209
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BLUE
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BUNCOMBE
26
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Weaverville
Black Mountain
Canton
Swannanoa
Hendersonville
Asheville
ahvill a a gl
our riend, The Chamber
t has been said that moving day is one of those times that canmake or break friendships. A true friend will help. The Asheville
Area Chamber of Commerce is here for you, too. The chambers
Complete Asheville Area Relocation it includes a phone book,
relocation magaine, area map, visitor guide and real estate
information. ther publications in the kit feature information on
banking, storage, insurance and schools. The kits are available
for $24.95 online at www.asevillecamber.org.
Pickin Banjoesand uitars
An annual event called Shindig
on the reen strums into downtown
Asheville each summer at Pack
Square Park. The free mountain
and dance shows take place on
seven Saturdays throughout July,
August and early September.
Musicians and dancers from across
Western orth Carolina share the
regions Southern Appalachian
mountain culture and
traditions, with all concerts
and performances
beginning at7 p.m.
PPl (2008 ESE)
Asheville: 74,543
Buncombe County: 229,047
l
Asheville is in Western orth Carolina,
tucked away in the Blue Ridge
Mountains. Two major interstates,
-40 and -26, intersect just outside
the city limits.
bEGGS
Asheville was incorporated in 1797
and named in honor of orth Carolina
ov. Samuel Ashe.
Fr rE Fr
Asheville Area Chamber of Commerce
36 Montford Ave.
Asheville, C 28801
Phone: (828) 258-6101
a: (828) 251-0926
www.asevillecamber.org
Asheville
Wh OliTake a virtual tour of Asheville, courtesyof our award-winning photographers,at imagesasheville.com.
http://imagesasheville.com/video/asheville-nc-factshttp://imagesasheville.com/video/asheville-nc-factshttp://imagesasheville.com/video/asheville-nc-factshttp://imagesasheville.com/video/asheville-nc-factshttp://imagesasheville.com/video/asheville-nc-factshttp://imagesasheville.com/video/asheville-nc-factshttp://imagesasheville.com/video/asheville-nc-factshttp://imagesasheville.com/video/asheville-nc-facts -
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sheville thrives oninformality. So dont thinkof the newly redesigned
Pack Square as a park inthe traditional take-your-dog-for-a-walk sense. Think of it as the quad youused to hang out at during college; thekind of place where you and somefriends can relax during the day ormaybe catch a free concert or movie atnight. Its meant to be a break from and within everything thatshappening in the city around it.
Thats how Pack SquareConservancy Executive Director
Gary Giniat envisions the park fittinginto the citys life. The conservancy isthe organization that oversaw the
spaces four-year overhaul. PackSquare was designed to give downtownsome breathing room; the kind of spotwhere you can take an af ternoon breakfrom shopping, lay down on the grassand just watch the clouds roll pastSunset Mountain.
Festivas and Pefomancesat Pack Squae Pak
Bookended by t he Vance Monumentand the art deco City Building, the
P SrE Pr SS lY
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STR B Er SEEGEr
PTRAP B br cr & JEFFrEY S.
(Re)built for
Fun
ockwise fom top: Splasville at Pack Square Park; Arcitectural detailsfrom downtown buildings; Artur James plays guitar; Sindig on te reen
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parks amphitheater design cancomfortably fit up to 5,000 for a liveperformance. During the summer, thestage is home to Ashevil les popular
Shindig on the Green bluegrass concertseries, or you may just catch animpromptu set from a local band. Thestage is open to any per former whowants to step up. And on weekendmornings, you can even catchchildrens storytellers.
twok at Pack SquaeWhen the stage goes silent, the other
side of the parks allure comes out. Withno crowds around, the main lawn is aperfect picnic spot (in fact, Fiores
Ristorante Tuscana near the park hastaken to selling take-out lunch basketsand picnic blankets), and the entirepark has been adorned with artworksby local sculptors that pay tribute to t heAppalachian Mountains. The creativitydisplayed throughout these 6.5 acres isa keen representation of the regionsvibrant art scene, and it communicateshow the area is seen through its creativeprofessionals.
At the top of the hill (near the office
left: having fun at Pack Squaresampiteater. right: andalf enjoysa walk in te park wit is owner.
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A comfortable, intimate gathering placefor special events located just 10 minutes
from downtown Asheville
EXTRAORDINARY
EVENTS BEGIN at
WEDDINGS RECEPTIONS
OICE GTERINGS
OlIDy PRTIES REuNIONS
buSINESS mEETINGS & mORE!
The venue includes a picturesque|barn and gazebo nestled in the
trees with spectacular, year-roundmountain and pasture views.
Accommodates up to 300 guests.
215 Justice Ridge Rd.
Candler, NC 28715
(828) 667-0666 tel
(828) 665-4173 fax
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building designed by world-renowned architectI.M. Pei), metal sculptor Hoss Haley created thebowl-shaped fountain.
If you sit on the bench and look at it, youcan see how he captured the way our mountainsrise out of the low-lying clouds in the morning,Giniat points out.
Farther down the hill is Reuter Terrace.The observation point overlooks the green andfeatures the distinctive metal railing designedby artist Julia Burr of nearby Black Mountain.Then follow the cascading stream of water downto the main park area. In here, youll f ind theworks of local ceramicist Kathy Triplett, whoadorned the stage area in tiles that were madewith t he help of local school children. Her workis a celebration of the community, set in a park
that is designed to do just that celebrate.
W to giv?
Nearly $16 million has been raised for the
construction of the park, which is 90% of
the Pack Square Conservancys goal for the
project. The general public is being asked to
donate toward the last 10% in order for the
park to be maintained for years to come. For
more information, visit the parks website at
www.packsquarepark.org .
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e Blue Ridge Parkwayas been nicknamedAmericas Favoriterive, and 20 million
annual visitors make it te mostvisited attraction witin te .S.ational Park System. And in2011, it enters its 76t year ofcelebrated grandeur.
All of 2010 was devoted toobserving te 75t anniversaryof te 469-mile byway tatconnects te reat SmokyMountains ational Park in ort
arolina to te Senandoaational Park in irginia. e
blE rGE PrWY SYS PPlr W rVElErS
STR B EV lW
Highway to
heavenly
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year-round salute to the parkway wasfitting given that the parkway providesan economic impact of $2.3 bill ioneach year to the communities throughwhich it passes.
One of those communities isAsheville, which is near milepost 377.
The Blue Ridge Parkways welcomecenter is near Asheville and offers
visitors an interactive map andbeautiful orientation fi lm, exhibitsand displays, says Elizabeth Sims,
spokesperson for the Blue RidgeParkway Association. Because accessto the parkway is so easy from severalpoints in Asheville, its a terrific way forvisitors to the area to easily seek outhikes, picnic spots, cycling routes andscenic beauty.
That scenic beauty includes the mostdiverse range of flora and fauna in the
entire National Park Service system.There are also high mountain passes,waterfalls and water gaps, deep forests
and upland meadows, and the park has264 spectacular scenic overlooks alongthe way.
The speed limit along the parkwaymaxes out at 45 mph, and no billboardsor commercial signs are allowed.Commercial vehicles are also prohibitedexcept for tour buses.
Within minutes, area residents
and visitors are in a pristine naturalsetting with panoramic views andyou can be back to Asheville in time
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Blue Ridge Parkway estination & isitor enter
JeffADkinS
rassy Knob unnel at milepost 397.1
for dinner, Sims says.Nowadays, park officials and
conservationists point out that t heparkway is filled w ith biodiversityand also plays a big part in helping topreserve mountain culture and history.But its recreation spots and scenicassets are the main reasons whythose 20 mill ion visitors travel the
thoroughfare every year.So, what are the best times of theyear for scenery-seekers to travel the
ToDDB
enneTT
STAffPho
To
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Reward yourself!
Choose from studio,one, two or three
bedroom apartments
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lease requirement
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option. Call today for
leasing information
and to schedule your
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333 Thompson St.Hendersonville, NC
(828) 693-7800www.lakepointeretirement.com
334 Thompson St.Hendersonville, NC
(828) 692-7601www.lakepointeretirement.com
A standard of excellence in personalized careenables us to provide the quality dental servicesour patients deserve.
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Our office is committed to giving the highest levelof dental services available.
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www.ashevilledentalassociates.com
URs: Mon.-thur.: 8 a.m.-4:30 p.m. Fr.: 8 a.m.-12 p.m.2 ir s. Bhnd Bmor vag Ah, c 28803
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parkway through Asheville?From April and May through
November are truly quality, Sims says.Spring and summer wildflowers arefantastic, and fall foliage is some of thebest in the country. Fall also offers aspectacular monarch butterfly
migration.As for the 75th anniversarycelebration, events in Ashevilleincluded an Asheville Bikefest and BlueRidge Run in May, which involved amotorcycle touring rally with eventsat the Western North CarolinaAgricultural Center. There was alsoan art work showcase from Octoberthrough December entitledMilestones:Visual Arts Celebrate the Blue RidgeParkway, which took place nearmilepost 377.
Driving the parkway is a verynostalgic experience, and thats a largepart of its appeal, Sims said. Its kindof removing you from the modernworld. Its not a road to get from pointA to point B. The drive itself is whatyou experience.
B h nb
469.1miles that comprise theBlue Ridge Parkway
52years it took to completeconstruction of the parkway
26tunnels along the parkway
200+parking areas and overlooks
12waterfalls that are accessiblefrom the Blue Ridge Parkway
rabtree Falls at milepost 339.5
AnTonyB
oShieR
STAff
PhoTo
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lectrifyi
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Sr SrEE ESBiz: Customized cakes and dessertsBuzz:This local, family-owned cakery onHaywood Road specializes in handcrafted,down-home Southern desserts, with everythingbeing fresh, natural and made from scratch. Oneof the services is unlimited wedding caketesting, with local and organic ingredients usedwhenever available. The company also makescupcake wedding cakes and cake buffets. Short
Street Cakes specializes in simple, elegant andtraditional Southern products.www.shortstreetcakes.com
ScorecardbSESS
GlE
$2,069,684retai saes ($1000)
$29,279retai saes
pe capita
$391,428ccommodations
and food sevice
saes ($1000)
9,224ota nume
of fims
ource: U.. Census
QuickFacts
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SEl rllYBiz: Healthier life productsBuzz: This company is owned byAsheville resident Selina DeLangre, andfeatures a product line that professes
optimal well-being. Items are sold instores such as Earth Fare, Whole Foodsand Wild Oats, and specific productsinclude raw organic nuts, organic coconutoil and authentic Hawaiian salt. Allproducts are free of synthetic, artificialor irradiated ingredients.www.selinanaturally.com
E rl EBiz: Home dcor storeBuzz:The Natural Home is locatedin Biltmore Park and features an
interesting collection of bedding andbath products, and home accents. Itemsinclude organic mattresses, bamboobedding and micro-cotton towels,and all products are guaranteed to bechemically free and manufactured withresponsible practices. The Natural Homealso sells a number of accessories, suchas ceramics, terrariums and hemp rugs.www.naturalhomestore.com
bEllG
Biz: Gallery and clothingBuzz: Bellagio is an upscale store locatedat Five Biltmore Plaza and offers a widevariety of artistic home dcor objects thatwil l suit a variety of tastes. Its productlineup includes items such as lamps, vases,candlesticks, albums and sculpture, inmediums such as glass, wood, metal andstone. The interesting store also sellsjewelry, clothing and accessories.www.bellagioarttowear.com
bErY Pr
b EGE& PGE brBiz: Used books, wine barBuzz: Reading and sipping is whatBattery Park Book Exchange is allabout. Thousands of books can beenjoyed while sipping wine orchampagne. Also available are locallybrewed beers and non-alcoholicbeverages. Books are purchased fromcustomers, so the selection is constantlyexpanding. The menu includes items
such as a cheeseboard, trout dip or apetite cheesecake.www.batteryparkbookexchange.com
YouCAN
have it all
Are you looking for the quiet solitude of t he mountains, but you dont want
to be isolated? Do you want long-range mountain views and a quick dr ive to
the grocery store? Do you want to be surrounded by friends and activities,
and also have opportunities to spend quiet time alone? Is there such a place
that is rich in amenities, full of residents and alive with social activities?
Yes, that place is Carriage Park. For 20 years weve been building a unique
community just ve minutes from downtown Hendersonville, NC. With
more than 400 families callingCarriage Park home, we are a thriving
community full of diverse interests and remarkable residents. Plus pricing
and selection for new homesites and homes have never been better. You CAN
have it all.
Call (800) 639-8721 and nd out more aboutCarriage Park today.
2827 Haywood Rd.
Hendersonville, NC 28791
(800) 639-8721
www.carriagepark.com
We're proud to call Asheville home
and we know you are too. Come join
our Facebook Fan Page community
to tell us why, and to see what your
neighbors have to say.
Go to facebook.com and
search for Asheville.
Pud t c love sheville for
so many reasons...
beay, msi, an
ar. We are so
lky o all his
plae home.
Mindy ONeal
via Facebook
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W ve w yu ce he muntains for
(866) 863-2525 [email protected] www.wildberrylodge.comWildberry Lodge
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ES
2.5%ounty Sales ax
4.5%State Sales ax
7%otal Sales ax
$.945/$100Residential Property ax
$1.5/$1,000ommercial Property ax
E
$26,350Per apita ncome
$41,598Median houseold ncome
SrlrSPr
shevie regiona ipot
61 Terminal Dr., Ste. 1
letcher, C 28732
(828) 684-2226
ww.flyavl.com
shevie ansit
360 W. aywood St.(828) 253-5691
ountain oiity
2000 Riverside Dr., Suite 17
(828) 258-0186
www.buncombecounty.org
ofok & Southen raiway
(404) 529-1591
www.nscorp.com
Jr EPlYErS
3,000+ Empoyees
Buncombe County
Public Schools
Mission ealth System
and ospital
1,000-2,999 Empoyees
City of Asheville
The Biltmore Company
Buncombe County
overnment
The rove Park nn
Resort & Spa
ngles Markets, nc. (ome
ffice) Buncombe County
A Medical Center
Asheville Department
of eterans Affairs
750-999 Empoyees
BorgWarner Turbo &
missions Systems
CarePartners
aton Corporation
lectrical Division
500-749 Empoyees
Asheville City Schools
Arvato Digital Services
Thermo isher Scientific, nc.
bSESS lEAsheville has both low unemployment and strong job growth.
ueling the areas sound business climate are stable population
growth, a healthy housing market, epanding professional services,
robust small business and health care industry growth, and a steadytourism industry.
E PrFlE
A&R Accounting Inc.
915 Haywood Rd.Asheville, NC 28806(828) 252-1099(828) 252-1119 FaxE-mail: [email protected]
Licensed Tax Planning
& Preparation
Personal & Corporate
www.aracct.com
Bear Creek Apartments
110 Bear Creek Ln. (828) [email protected] www.bearcreek-apts.com
Your new home in west Asheville
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SEVllES EPEE bSrESPrE lVElY lErrY SEE
BookWorms
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nexus of creativity of alltypes, Ashevilles environshave inspired literaryworks that are read the
world over. Famous authors past andpresent have cal led Asheville home,from O. Henry and Thomas Wolfe toWilma Dykeman and Gail Godwin. Andbookish types f ind the city a haven ofliterary riches t hat include independent
bookstores, a thriving library system,book clubs and events such as poetryreadings, writers workshops andauthor appearances.
Malaprops Bookstore/Caf has beenan integral part of Ashevilles literaryscene for close to 30 years. The downtownestablishment is more like a local culturalforce than a typical bookstore.
We are so much a part of thiscommunity, says owner EmokeBRacz, recalling Asheville as a sleepy
little town when Malaprops opened in1982. The pace suited her just fine. Ifigured that an active library, beautifularchitecture and the mountains oh,the mountains were, and still are,enough for one lifet ime.
In 1986, BRacz opened a secondstore just a few blocks from Malaprops Downtown Books and News. It carriesused books, magazines and newspapersand has become a cultural hub for anew generation of artists and bankers,she says.
STR B rl WPTRAP B br cr
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Both stores embody the unique,
independent, diverse, creative vibethat permeates downtown and drawslocals and tourists alike. The caf isreminiscent of BRaczs native Europeand supports the community by servinglocal bakers specialties.
Among the huge selection of readingmaterial at Malaprops, book lovers willfind sections featuring staff favorites,poetry, green living, current events,fiction, childrens books and more.
Thomas Wolfe, Gail Godwin, Fred
Chappell, Wilma Dykeman and JohnEhle are literary treasures in Asheville.We are also lucky to have many new
writers, poets and playwrights who are
currently lighting up the cultural path.Our Regional Books section presentsthem to readers, BRacz says.
In addition, Malaprops calendarfeatures reading-related events almostdaily, and renowned authors regularlycirculate through the store for booksignings and lectures. Tomie dePaola,Barbara Kingsolver, Sara Gruen and DianaGabaldon were on the calendar recently.
Ashevilles book scene welcomed acharming newcomer in February 2009,
with the opening of Battery Park BookExchange. The store specializes in usedbooks, but what makes it particularly
unique is its champagne and wine bar.
The champagne and wine bar is astrategy for bookstore survival, saysowner Thomas Wright, only half-jokingabout the risk of opening a store in themidst of a national recession. Nevertheless,its a business model that works in thedowntown setting. In light of thetiming, its going very well, he adds.
Battery Park Book Exchangesimpressive inventory features manyone-of-a-kind items, and customers canbrowse to their hearts content or discuss
their finds with fellow patrons overglasses of local and imported wines.Wright says he enjoys the green
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aspect of rescuing books headed for
a landfil l, as well as coming uponundiscovered treasures from priorgenerations.
Worn is preferable to me than new,Wright says. I like books that have acertain antiquity to them.
Downtown Asheville currentlyboasts five independent booksellers;Wright would love to see more.
Im the new kid on the block, heacknowledges, but I would like to seeAsheville become known as much for
its book inventories as for its arts andcrafts. If theres a town in the Southeastthat can do this, its Asheville.
Malaprops Bookstore/afe
CA W A200
earn fun and interesting facts about
Asheville in the By the umbers video at
imagesasheville.com
http://imagesasheville.com/video/asheville-nc-facts-1http://imagesasheville.com/video/asheville-nc-facts-1http://imagesasheville.com/video/asheville-nc-facts-1http://imagesasheville.com/video/asheville-nc-facts-1http://imagesasheville.com/video/asheville-nc-facts-1http://imagesasheville.com/video/asheville-nc-facts-1http://www.ashevillecityschools.net/ -
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Arts & Culture
Diana Wortham Theatre
has been an entertainment
destination in downtown Ashevillesince 1992 and is a big reason why
nightlife has been so alive in the
district since then.
There was one restaurant in
the vicinity in 1992. Then within
10 years after the theater opened,
there were 16 restaurants within a
block of the building, says John
llis, managing director of Diana
Wortham Theatre.
The theater today is home to 20
local arts groups that include the
Asheville yric pera, Terpsicorps
Theatre of Dance and the Western
orth Carolina Ja Society. There
is even a puppetry troupe the
Asheville Puppetry Alliance.one of these organiations
eisted before the theater was
built because they had nowhere
to call home, but now they are
flourishing because they have a
great place to perform, llis says.
The Wortham is a beautiful venue
for music, theater and dance.
Pack Place Performing Arts
owns and operates the nonprofit
venue. Besides supplying the
building to the 20 local arts
organiations, Pack Place also
books its own annual series of
shhh, abo to sWRhAM hAR hSS 20 A ARS RPSalo ghi fo h. so i Jff dil
chii ebol. There have also been performances
by David Crosby, athy Mattea, the Paul Taylor Dance
Company and The Second City.
national touring artists.
This is a small, intimate venue
with 500 seats, and the interior is
sophisticated and comfortable
with great acoustics and sight
lines, Marketing Director lly
Wells says. As the saying goes,
theres not a bad seat in the
house. n fact, many performersrefer to the theater as a room
because the setting is so coy.
The theater audiences are
made up of about 85 percent
Asheville and Buncombe County
residents, and 15 percent tourists.
This quality entertainment
destination is a fine amenity for
Asheville, and is ordinarily only
found in larger cities throughout
the nited States, llis says. ve
talked to a lot of ew orkers now
living in Asheville who say they
dont need to travel back to ew
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ASh 33
ork City anymore to see a top
show, because they can see good
performances at the Wortham.
By the way, who is Diana
Wortham?
Diana comes from a family in
ouston who greatly supports the
arts, and she now lives in Asheville
and was a benefactor and big
reason why this theater opened,
llis says. Shes a great person and
frequently attends performances.
ts always a special treat whenever
she is in attendance.
Kevin Litwin
left to ight: e audience beingseated for te musicalAlmostHeaven Songs of John Denver;Bua performs at te teater.
Wh OliDiscover more about the creative climateof Asheville, including arts, events
and cultural attractions, in the culturesection at imagesasheville.com.
Get the storybehind the
photoNow that you've experienced Asheville through our
photos, see it through the eyes of our photographers.
Visit imagesasheville.com to view our exclusive
photographers' blog documenting what all went
into capturing those perfect moments.
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ASh 35
ducation
The niversity of Phoeni-
Asheville earning Center opened
in 2010 in downtown Asheville at
the Biltmore Park Town Square,
across from the Regal Biltmore
rand Stadium 15 movie theater.
The Asheville earning Center
offers college credit classes from
9 a.m. to 8 p.m. Mondays through
Thursdays, and from 9 a.m. to 5
p.m. on ridays.
Adult students in Western
orth Carolina can now lead their
normal family lives and work lives,
plus have convenient access to a
rigorous university degree
program, says Shannon ckard,
director of the niversity of
Phoeni at Charlotte campus that
oversees the Asheville earning
Center. ur students are primarily
business professionals who take
niversity of Phoeni classes at
night as well as online. The
Asheville facility is allowing people
to pursue degrees or even
re-career, which is occurring a lot
nowadays in this volatile economy.
ckard says that although
niversity of Phoeni students
can range in age from 18 to 88,
the average age nationwide at
their campuses is 36. Associates
degrees as well as bachelors and
masters degrees are all available
at the Asheville site, and courses
of study include criminal justice
and security, education, human
services, nursing and health care,
psychology, technology and
business and management.
The most popular courses
phoix riiRS PS ASh AR R
th uivi of phoix w blih i
aio 30 o, and the nationwide universitybegan opening campuses in orth Carolina in 2005.
ow there is a campus in Asheville.
during our young history in
Asheville have been in the fields
of business and management, by
a wide margin, ckard says. That
includes several students who are
pursuing their MBAs with us.
Technology programs are also
getting more popular and shouldcontinue to grow in popularity as
time goes by, and the interest in
nursing and healthcare classes is
also starting to increase. But for
now, business and management
courses are way out in front.
ckard says not only does the
Asheville earning Center serve
residents from Asheville and
Buncombe County, but students
also travel to the center from
surrounding communities such as
Aalea, mma, teen and Woodfin.
The Asheville site
accommodates students from
within about a 30-mile radius, and
our niversity of Phoeni facility is
getting more and more utilied as
the word continues to get out,
ckard says. We offer competitive
tuition costs, convenient access
and a curriculum that is ideal and
in demand for todays world. That
is what our university is all about.
Kevin Litwin
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A
city doesnt call itself Foodtopiawithout having a vibrant diningscene, and Asheville restaurantshelped the town live up to its
nickname even in the worst economy. Whenthings turned bad in 2009, it would have beenunderstandable if many locally owned eateriessimply turned off the ovens and closed theirdoors. Oddly enough, the exact opposite hashappened. Ashevilles top independentrestaurateurs have actually reinvigorated thecity with an impressive selection of new spotsto grab a meal.
Owners like Bouchons Michel Baudouin the jovial face representing French cuisine to
downtown diners have opened smaller,simpler restaurants aimed at making f ine foodmore accessible to guests on a budget. Baudouinopened a crepery in the courtyard next to hisflagship restaurant. Nothing but a small standand a few tables, Bouchon Street Food lives up toits name by serving takeaway dishes that youcould pick up from a vending cart in Paris:savory lunch crpes like the Toulouse, featuringduck confit, carmelized onion, goat cheese andfresh mushrooms for just $7.
Joe Scully and Kevin Westmoreland of theCorner Kitchen in historic Biltmore Villagehave opened up a nearby sandwich shop namedGianni Panini. The small breakfast and lunch
E F SEE SEVllE ES
GrW ESPE l EYS rEESS
STR B Er SEEGEr
PTRAP B br cr
Ashevilles
FuPlate
FoooiAsheville is home to
the worlds rst andonly Foodtopian Society,where the farm-to-tablemovement is a way oflife. Asheville boasts17 farmers markets,nearly 250 independentrestaurants and 10amazing microbreweries,all of which serve onlyfresh, local food.
Brown Butter Pecan Pie wit anilla and aramel Sauce at te upelo honey afe
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eatery is making a good living fromfoot traffic in the upscale shoppingdistrict while also supplying freshsandwiches to restaurants and shopsin neighboring towns.
For folks whose palates lean moretoward stateside fare, Tupelo Honey
Cafe opened its second location inbooming South Asheville. For years,you had to navigate the crowds ofdowntown Ashev ille to enjoy Tupelossignature New Southern cooking, butowner Steve Frabritore and chef BrianSonoskus have answered the suburbspleas for easy, family-friendly accessto their food. Theres even a new,healthier kids menu. Best of all,diners now can get a quick fix ofnutty fried chicken or Low Countrytuna without having to fight for a
parking spot.Reza Setayesh, the owner/chef of
Rezaz Meditterrean Restaurant andEnoteca a staple of upscalecomfortable dining located just outsideof Biltmore has opened Piazza, acant-miss pizza joint near Fairview.
Hand-tossed, wood-fired pies getserved up with bubbly crusts, greatmeats, vegetables, seafoods and fresh-made sauces. In addition, the eateryoffers a tasty assortment of appetizers,Italian subs, spaghetti bowls andentrees such as Chicken Saltimboccaand plank-roasted salmon.
Its just one of the many great tastesto be savored in a town that knows howto eat well.
ockwise fom top eft: upelo
honey afe; A panini at ianniPanini; Boucon; Pizza from Piazza;e wood-fired oven at PiazzaST
Aff
Pho
To
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40 MASASh.M
WW EbES YS SVE EErGY
STR B EV lW
UNUsUaL,asUsUaL
yron Greiner says that oneof the most popular localbumper stickers in this citystates: Keep Asheville Weird.
The president of the AshevilleDowntown Association points out thatthe entire community especially its
downtown district is known forartistry and eccentricities throughoutits retail stores and restaurants.
Downtown Ashevil le is not chain-driven. Instead, it has a variety ofbusinesses that are independent andunusual in their own separate ways,Greiner says. The district is livelyevery day, which is interesting for amountain community. There is real
energy here.Greiner says that 20 years ago,downtown Asheville would roll up its
streets at 5 oclock each afternoon. Andas recently as five years ago, the city waspretty much a seasonal destination only.
Its not that way anymore. We are a12-month attraction, he says. We nowhave tourists in January, February andMarch when we traditionally havent
had that before. A big reason is eclecticAsheville businesses.One of those businesses is Jewels
B
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BRA McCRD
ASh 41
That Dance, a store that has beendowntown on Haywood Streetsince 1983.
I am a custom-design goldsmithwho sells fine jewelry of diamonds,platinum and precious stones, saysowner Paula Dawkins. I make the
jewelry with an interesting twist, andhave my studio right on the premises.Dawkins product line includes
wedding rings, engagement rings,birthstones, necklaces and silver.
I enjoy doing business in downtownAsheville because its kind of a littlecommunity in itself, she says. Thereare store owners who have moved herefrom Minnesota, New Mexico,
California and al l over, and they allunderstand what downtown Ashevilleis all about. Its a great atmosphere.
Blue Spiral 1 on Biltmore Avenuedowntown is a light-filled gallery with anassortment of objects by Southern artists.
Since 1991, the gallery has promotedAmerican craft and fine art and is one ofmany galleries in the downtown area.
One of the most visited downtown
thoroughfares is Lex ington Avenue.One popular dini ng hotspot is MelaIndian Restaurant, which features
The Prize by isa lague at BlueSpiral 1 art gallery downtown
-
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mouthwatering dishes like palak pakoras(a spicy spinach dish) and entrees such asgosht roghan josh (a lamb dish).
Another interesting downtown destinationis Grove Arcade, a public marketplace thatopened in 1929 and is widely admired for itsarchitectural design. One of the stores at GroveArcade is The Jazzy Giraffe, a womens boutiquewith designer and couture clothing.
My target audience is women who are40 and older, because I am over 40, says ownerDonna Wright. My husband, Thomas, and I are
preservationists from eastern North Carolina,so when we stumbled upon Grove Arcade tolocate my business, I just had to become atenant.
In fact, the Wrights like the district so muchthat Thomas has opened his own business Battery Park Book Exchange & ChampagneBar situated right behind Grove Arcade.
We both love the a rchitectural diversityof downtown Asheville a nd appreciate thaturban f light hasnt occurred here like it hasin other downtowns th roughout the United
States, Donna Wright says. DowntownAsheville is vibra nt and fresh, and I cant seeit ever changing.
Jewels That Dance
63 Haywood St.
(828) 254-5088
www.jewelsthatdance.com
Blue Spiral 1
38 Biltmore Ave.
(828) 251-0202
(800) 291-2513
www.bluespiral1.com
Battery Park Book
Exchange & Champagne Bar
1 Battle Square
(828) 252-0020
www.batteryparkbook
exchange.com
Grove Arcade
One Page Ave.
(828) 252-7799
www.grovearcade.com
Mela Indian Restaurant
70 N. Lexington Ave.
(828) 225-8880
www.melaasheville.com
The Jazzy Giraffe
Grove Arcade
One Page Ave., Ste. 136
(828) 251-1616
www.thejazzygiraffe.com
Fo mo foio
ockwise fom aove: A sales associatewaits to assist customers at Jewels atance; haywood Street; rove Arcade
JeffADkinS
JeffADkinS
ASh 43
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mage allery
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Asheville skyline
Photo by Jeffrey S. Otto
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Downtown Asheville
Photo by Brian McCord
mage allery
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Art at Blue Spiral 1
Photo by Brian McCord
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48 MASASh.M
ocal lavor
This year, Posana Caf has taken its
commitment to sustainability even
further: t has become the first Two Star
Certified reen Restaurant in orth
Carolina and has been awarded luten-
ree ood Service Accreditation.
These two certifications representmeticulous attention to established
guidelines and an uncommon dedication
to serving foods in a way that will benefit
the health of diners and leave no
negative impact on the environment.
Were proud of what we have
accomplished, and we will continue to
look for new ways to evolve, Peter
Pollay, eecutive chef and co-owner of
Posana Caf says. We want the quality
of our role as conscientious members of
the Asheville community to match thequality of our food.
certFed greenrestaurant
To become a certified green restaurant,
Posana Caf was required to meet stringent
standards put in place by the reen
Restaurant Association. The restaurant
was measured in seven environmental
categories, including water efficiency,
waste reduction and recycling, sustainable
furnishings and building materials,sustainable food, energy, disposables,
and chemical and pollution reduction.
We believed that we had to go
beyond just saying that we were
committed to the environment and really
put ourselves to the test, Martha Pollay,
the restaurants co-owner says.
guten-FreeaccredtatOn
While becoming the only green-
certified restaurant in orth Carolina
was quite an accomplishment, it wasnt
enough for Posana Caf. The Pollays were
g, lh & dliioPSAA AF BMS FRS RF R RSARA
Bfo v oi i oo i m 2009, owow ahvill po cf w
oi o ibili. wners Peter and Martha Pollay chose local, sustainable
vendors to renovate the restaurant in an eco-friendly way, and they have always
served foods made from fresh ingredients that were locally and sustainably grown.
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ASh 49
Creating exquisite dentistry forbusy families
Dr.WendyD
.WilloughbyD.D
.S.GENERAL
DENTISTRY
NEW PATIENTS WELCOME!
Cerec One Appointment CrownsEsthetic Dentistry
Latex FreeEco Friendly
(828) 255-0936192 E. Chestnut St., Ste. B
Asheville, NC 28801
Please visit our website at:
www.drwilloughby.com
Biltmore
The AAA Three Diamond Quality Inn & Suites Biltmore Eastis conveniently located just minutes from downtown Ashevilleand Biltmore Americas largest home.
Free, Full, Hot Breakfast Buffet Free Wireless Internet Access
Free Business Center Free Local Calls Free Newspaper
Free Cookies at Check In Free Coffee and Tea
Fitness Center Seasonal Outdoor Pool and Gazebo
1430 Tunnel Rd. I-40, Exit 55 Asheville, NC 28805(828) 298-5519 Toll-free: (877) 299-5519
QualityInnBiltmore.com
aware of the marked increase in
the number of people with celiac
disease and other conditions who
are unable to eat foods containing
gluten, and the difficulty that
condition represents when it
comes to dining out. n response,
they wanted to create a restaurant
where even people with serious
food limitations could enjoy a
delicious meal and an array of
choices. To do so, they underwent
strenuous accreditation process
through the luten ntolerance
roup of orth America ().
Today, Posana is one of only
seven food service establishments
in the nited States to hold gluten-
free food service accreditation
from . And diners who are
normally limited to only two or
three choices on a restaurant
menu can visit Posana Caf and
confidently order any item they
see, Pollay says, including cakes,cookies, scones, tempura and fried
green tomatoes.
Nancy Mann Jackson
a sliFo hdi mVegan Pasta with fettuccine,ratatouille, sweet basil and extra
virgin olive oil
grilled Yellowfin tuna
with aromatic black rice, eggplantand coconut curry sauce
Herb-roasted CHiCkenwith buttermilk mashed potatoes,balsamic cippolini onions and herb jus
east fork farms lamb raCkwith warm radicchio-pear salad,pistachios, gorgonzola and acabernet reduction
www.posanacafe.com
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ASh 51
ealth & Wellness
Mission ealth System, which
oversees Mission ospital in
Asheville, is currently constructing
a $60 million cancer center on the
Mission ospital campus. The
five-story medical facility is a
partnership between MS and
the niversity of orth Carolina
ineberger Comprehensive
Cancer Center.
This cancer facility is being
constructed to ultimately serve
the entire region of Western
orth Carolina, says Janet S.
Moore, director of marketing and
Web services for Mission ealth
System. This part of the state
has needed such a cancer care
center for a long time, and now
will have one.
At 120,000 square feet,
patients at the cancer center
will be privy to a large number
of services available all under
one roof.
The building is currently under
construction and has already
created a lot of construction jobs,
and many health-care jobs will be
created once the building is
c clo o oMh- AR R P 2012
rih ow,
i i ahvill
oi oii
must drive two to four
hours to receive treatmentat one of the handful of
major cancer centers in
orth Carolina. n early
2012, that wont be
necessary anymore.
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52 MASASh.M
STAMP OUT BREAST CANCER
WITH YOUR FEET.
Every step you take in the Susan G. Komen Race for
the Cure helps raise vital funds for the ght against
breast cancer. But dont let your journey stop there. Take a step toward
improving your own health by educating yourself about the disease and
getting regular screenings. Step by step, this Race will be won.
Learn more about the Komen Race for the Cure
by visiting www.komen.org or calling 1-877 GO KOMEN.
This space is provided as a public service.
2008 Susan G. Komen for the Cure
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ASh 53
Asheville Specialty Hospital (ASH)
offers a new option in care. Patientswho have suffered a catastrophic
illness and are anticipating a lengthy
hospitalization are appropriate referrals.
Patients with complex medical needs
benefit from ASH.
Asheville Specialty Hospital is NOT a
nursing home. Otherwise known as a
long-term acute care hospital, patients
are given the extended time and highly
specialized level of care and services
to help them obtain their maximum
level of recovery. For most patients,
the average length of stay is usuallybetween three to four weeks or about
21-28 days. As the only accredited
specialty hospital in the region; anexperienced staff of physicians, nurses,
therapists and case managers work
closely together by approaching care
from a physical, emotional and spiritual
standpoint; ASHs team maintains a
goal of achieving the highest level of
wellness possible.
Asheville Specialty Hospital428 Biltmore Ave., 4th Floor
Asheville, NC 28801
(828) 213-5400 tel
(828) 213-5443 fax
www.ashevillespecialtyhospital.org
ealth & Wellness
completed in 2012, Moore says.
ealth care is already one of
the major economic drivers in
Western orth Carolina, and the
center will simply add to that
driving force.
Moore says attention to detail
is a big priority during theconstruction phase, with the
entire center being built for easy
patient access.
or eample, the buildings
first level will offer vast radiation
therapy that will be just steps
from the parking deck, she says.
Then on the second floor,
pediatric and adolescent care will
be featured with separate waiting
and treatment areas for teens and
younger children.
The region cancer center is
also important because of the
growing retirement community in
Asheville and Buncombe County.
The quality of the air and
water, beautiful mountains and
the four seasons are attracting
more and more retiring baby
boomers and older Americans to
the area, so the need for quality
health care to this region is
obviously important, Moore says.
She adds that besides the five-story building, a brand-new road
is being constructed to service
the cancer center.
The road will be called
ospital Drive and will connect S
ighway 25 and McDowell Street,
thereby providing good access to
the center as well as to Mission
ospital itself, she says.
verything about this entire
project is being done first-class,
and everything is being done withquality patient care in mind.
Kevin Litwin
Wh OliFor more insight on Ashevilleshealth and wellness of ferings,
head to the health care sectionat imagesasheville.com.
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54 MASASh.M
visit ouradvertisersA&R Accounting Inc.www.aracct.com
Asheville City Schoolswww.asheville.k12.nc.us
Asheville Dental Associateswww.ashevilledentalassociates.com
Asheville Schoolwww.ashevilleschool.org
Asheville Specialty Hospitalwww.ashevillespecialtyhospital.org
Asheville-Buncombe TechnicalCommunity Collegewww.abtech.edu
Bear Creek Apartmentswww.bearcreek-apts.com
Carolina Day Schoolwww.cdschool.org
Carriage Parkwww.carriagepark.com
Christ Schoolwww.christschool.org
Deerfield EpiscopalRetirement Communitywww.deerfieldwnc.org
Dr. Wendy Willoughby DDSwww.drwilloughby.com
Four Seasonswww.fourseasonsclf.org
Givens Estates
www.givensestates.orgGPI Ventures LLCwww.thefitzgerald.info
Grovewood Gallerywww.grovewood.com
Hampton Inn & Suites/Homewood Suiteswww.ashevillehamptoninns.com
Lake Pointe Landingwww.lakepointeretirement.com
MAHEC Dental Health Centerwww.mahec.net
MAHEC Regional OB/GYN Specialists
www.mahec.netMission Hospitalwww.missionhospitals.org
Quality Inn & Suiteswww.qualityinnbiltmore.com
Sensibilities Day Spawww.sensibilities-spa.com
T.L.C. For You Inc.www.tlcforyouinc.com
The Cliffs Communities
The Farmwww.thefarmpartybarn.com
Wildberry Lodgewww.wildberrylodge.com
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56 MASASh.M
lE
25.8 FJanuary ow emperature
46.1 FJanuary hig emperature
62.7 FJuly ow emperature
83.3 FJuly hig emperature
37.32"Annual Precipitation
rSPr
Median ravel ime to Work15.76 minutes
losest Major Airport
Asheville Regional Airport
61 Terminal Dr., Ste. 1
letcher, C 28732
(828) 684-2226
www.flyavl.com
nterstate higways
-26, -40 and -240
.S. higways
.S. 19/23, 25, 25A, 70, 74
E
shevie-buncome
echnica ommunity oege
340 ictoria Rd.
Asheville, C 28801
(828) 254-1921
abtech.edu
nivesity of oth aoina
at shevie
ne niversity eights
Asheville, C 28804
(828) 232-5000
www.unca.edu
Waen Wison oege
P.. Bo 9000
Asheville, C 28815
(828) 298-3325
www.warren-wilson.edu
bErS W
ive Sevices
CDT Division of
Motor ehicles
600 Tunnel Rd.
Asheville, C 28805
(828) 298-4544
www.ncdot.org
uside recycing
Curbside Management
116 . Woodfin Ave.
Asheville, C 28801
(828) 252-2532
www.curbie.com
oter Registration
Board of lections
35 Woodfin St.
Asheville, C 28801
(828) 250-4200
www.buncombecounty.org
SElFr
33,532otal houseolds
17,138houseolds Wit a Family
16,394on-Family houseolds
8,151houseolds Wit ildren
25,380houseolds Witout ildren
2Average houseold Size
3Median ears in Residence
S F lVG
$41,598Median houseold ncome
$177,000Median home Price
SPSAs a resort and therapeutic health center since the late 1880s,
Asheville has long been a destination for people searching for
a mountain escape, its population climbing to nearly 30,000
seasonal residents in 1890. More art deco architecture builtin the late 1920s and early 1930s can be found in downtown
Asheville than in any other southeastern city outside of Miami.
Y PrFlE
Wh OliFor more about the people, places
and events that dene Asheville, visitimagesasheville.com.
http://imagesasheville.com/http://www.imagesasheville.com/http://www.imagesasheville.com/http://www.imagesasheville.com/http://www.imagesasheville.com/http://www.imagesasheville.com/http://www.imagesasheville.com/http://imagesasheville.com/ -
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Ad Index
27 A&RAccountinginc.
31 Ashevillecityschools
20 Asheville
DentAlAssociAtes
c4 Ashevilleschool
53 Asheville
speciAltyhospitAl
8 Asheville-BuncomBe
technicAl
communitycollege
27 BeARcReekApARtments
34 cARolinADAyschool
25 cARRiAgepARk
33 chRistschool
54 DeeRfielDepiscopAl
RetiRementcommunity
49 DR.WenDyWilloughByDDs
52 fouRseAsons
26 givensestAtes
2 gpiventuResllc
14 gRoveWooDgAlleRy
8 hAmptoninn&suites/ homeWooDsuites
20 lAkepointelAnDing
50 mAhecDentAl
heAlthcenteR
-
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Ad Index (cont.)
50 mAhecRegionAl
oB/gynspeciAlists
50 missionhospitAl
49 QuAlityinn&suites
52 sensiBilitiesDAyspA
c3 t.l.c.foRyouinc.
c2 thecliffscommunities
14 thefARm
26 WilDBeRRyloDge
-
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T.L.C. For You, Inc. is a full-service home health-care and personal servicesompany founded by Susie Tarantino in Asheville, North Carolina. Making
day-to-day life more fulfilling is their goal.
usie and her staff are fiercely loyal and protective of their clients. Once youreclient of T.L.C, youre like family! Call today to discuss your customized
ervice needs with a complimentary in-home interview and assessment.
T.L.C. For You, Inc. will make your life easier!
T.L.C.For You, Inc.Susie Tarantino2903 Sagamore Lane
Asheville, NC 28806(828) 670-1379 or (828) 777-0340susietarantino@bellsouth.netwww.tlcforyouincasheville.com
Located in Asheville, North CarolinaBonded, Licensed and Insured
Gift Certificates Are Available!
RN Home Health Care Consultanton staff with CNAs available
Scheduling and transportationoffering full travel service:Doctor appointments, theater,restaurants, airport, parties,funerals, church, etc.
General errands: Grocery or clothesshopping, sewing, prescriptions,dry-cleaning, auto services, etc.
Housecleaning, house sitting,plant care and pet sitting
Estate managing, packing andmoving, unpacking and set up
Clean sweep: Organizing yourhome, office, closet, garage, etc.
Catering/bartending, setting up
parties for any occasion
Meal pick-up and delivery from
your choice of restaurants or light
meals prepared in your home
your recipe or ours
Purchasing, wrapping, mailing,
delivering gifts for all occasions,
writing cards, letters, etc.
Yard work and home repairs of
all kinds
Help transport your children toand from activities/babysitting
Thank you for all the support and
kindness that you provided, both
professionally and personally, this past
year. In the end, it was T.L.C. that
came through in the most difficult
situations at no small sacrifice by
you and your staff. I wish you the best
of luck and continued success with all
of your projects. ~ Mickey
You have been the greatest help tome, and I greatly thank you. Thanks
to you, everything is taken care of.
You are a wonderment! With much
love and many thanks. ~ Barbara
Thank you for your great services for
me and my mom. Over and above
what you expect. My dads birthday
dinner was divine one none of us
will ever forget. You are a princess.
I hope to see you again soon.
~ Andre and Peggy
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http://www.ashevilleschool.org/