Images And Optimization SES Presentation
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Transcript of Images And Optimization SES Presentation
-Matt Siltala
Dream Systems Media
Images, Why Bother?
•Additional SERPs•Traffic•Backlinks•Branding•Reputation•Viral (Get A Conversation Going)•SALES!!!!
Go Viral; Info Graphics & Images In Viral Content
First Things FirstPost It On Your Blog
Optimize The Image & Post•Name of the Image•Alt Tags•Title of Post•URL•Tags/Categories•Adding Code “Add This Image To Your Site”•Make Sure Your Post Can Be Socialized (Shared)•Make Sure It Doesn’t suck
Sharing The ImageMake It Easy
Info-Graphic Examples:
Why You Need To Optimize
Lost
Bored
Images In Viral ContentAgain, making sure
you are using keywords in titles, images (alt tags)
and where you can in the content. All
the same rules apply, but these images can get
picked up and that means more traffic
to your site.
Using keywords like
“snowboarding” in the title of post,
in content etc.
These posts generally rank
well with a decent “push” behind
them.
Link Bait Is Not Dead
Consider the following:
1. How To Tell If You Need A New Mattress.
2. How To Tell If You Have Had Too Much Sex On Your Old Mattress.
It’s going to make people want to click, and read on
The more people click, the more people save, the more they share. This all leads to more traffic, and of course - MORE BACKLINKS. This makes the image more popular - All of this = GOOD for SEO (insert evil laugh)
It’s OK: Post It Everywhere
•Blog Posts•UGC (User Generated Content Sites)•Image Sharing Sites•Voting Sites•Remember Previous Slide (just a few of hundreds of places)
Get Results
44,000 plus people have seen
this image and now know about
the website & over 60 people
have been talking about it.
This is JUST Stumble Upon
too.
Control The SERPs
The retail industry is HUGE for images, we have over 1/2 of our customers (that we ask) buy because of doing an image search first.
Matt Siltala
Dream Systems Media, Founder
http://www.dreamsystemsmedia.com
@Matt_Siltala on Twitter
If You Didn’t Like ThisTake it up with Kenny
Matt Siltala
Dream Systems Media, Founder
http://www.dreamsystemsmedia.com
@Matt_Siltala on Twitter