Image Wisely IRPA Workshop on Radiation Protection Culture, February 10 – 11, 2011
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Transcript of Image Wisely IRPA Workshop on Radiation Protection Culture, February 10 – 11, 2011
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Image WiselyIRPA Workshop on Radiation Protection Culture,
February 10 – 11, 2011
Priscilla F. Butler, M.S. Medical Physicist and Senior Director
ACR Breast Imaging Accreditation Programs
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ACR/RSNA Joint Task Force: Adult Radiation Protection• Formed in 2009• Partnered with ASRT and AAPM• Develop initiative to build on the success
of Image Gently
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Goals include• Raising awareness• Educating imaging professionals, referring
providers, patients– 1-stop location to find links to great info
already on the WWW– New educational content
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Action Plan
• Target audiences will be addressed in two phases:– Radiologists, Technologists, Medical Physicists– Patients, Referring Physicians, Administrators
• Targets areas (in order of priority)– Computed Tomography– Nuclear Medicine Procedures– Radiography / Fluoroscopy
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Initiative Name and Logo
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Key Messages
• Imaging Wisely – – The right exam, performed the right way– Use the most appropriate exam for the
clinical problem– Make sure the benefits outweigh the risks– If ionizing radiation is used, make sure the
dose is appropriate
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Key Messages
• When CT is the right exam –– Before imaging, check the dose and protocol– Tailor mAs, kVp, and other technical factors to
patient size and indication– Use as few phases as possible to answer the
clinical question– Scan only the indicated areas
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Demonstrate Your Commitment
• A commitment to Image Wisely – – Pledge to the campaign– Get accredited (by the ACR or equivalent)– Participate in a Dose Index Registry
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Image Wisely Launch
• 2010 RSNA: Special Interest Session• Radiology Editorial – December, 2010
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Marketing Plan
• Promotional communications by Image Wisely leadership, including written and video pieces
• Public service announcement for trade journals and general broadcast
• Variety of collateral paraphernalia (e.g., lapel pins, stickers, etc.) distributed at the 2010 launch
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Image Wisely Website
www.imagewisely.org
Website chair – Christof Wald
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Image Wisely Website Content
• Informational and reference content for imaging providers, medical physicists, and technologists
• Links to CT equipment manufacturers’ dedicated microsites, with vendor-specific information on how to optimize dose on their equipment
• Links to RadiologyInfo.org, acr.org, and rsna.org, Radiation Benefits/Risks Primer
• A downloadable imaging history card for patients (co-sponsored by Image Wisely and the FDA)
• The Image Wisely pledge form
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Educational Content Leadership
• Imaging Providers Bob Zeman• Medical Physicists Bill Hendee• Rad Technologists Kevin Powers• Vender Microsites GE, Siemens, Philips,
Toshiba• Referring Providers Julie Timmons• Patients RadiologyInfo.org Radiation Primer
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Imaging History Record Card
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The Pledge
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Pledges
3000 pledges, as of February 8, 2011!
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Work Continues