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ATTA Webinar

UNLOCKING THE DOOR TO ADVENTURE MEDIA

ATTA Webinar Series Jennifer Pemberton

Image © Kumaravel Thangaraj


TODAY’S PRESENTER

JENNIFER PEMBERTON Communications

Manager ATTA


HOW ATTA WORKS WITH THE MEDIA

¨ Relationships with editors, writers, bloggers, photographers, videographers

¨ Nearly 50 international media at ATWS

¨ Provide media with Industry Trends & Research

Media Outlets We Work With •  Primarily based in U.S. & Canada

•  EXPANDING into Europe and Latin America



6 STEPS TO CREATING YOUR PITCH

1.  Brainstorm story ideas

2.  Choose your outlet carefully

3.  Create a hit list

4.  Prepare your pitch

5.  Now what are they thinking?

6.  Connect on social media

Brainstorm Story Ideas •  What new product or experiences do you have? How are

they unique?

•  What’s newsworthy? What’s different?

•  What are you an expert on? Passionate about? A leader in?

•  Do you have great images or videos?

•  Are you offering a FAM / press trip?


Choose Your Outlet •  Research magazines, newspapers, online sites and blogs on

social media.

•  Look for the right person in the right department/section.

•  Is there an editorial calendar online?

•  Has your destination or experience been written about in the last two years?


Create a Hit List •  Decide editor or staff writer.

•  What about a freelancer?

•  Are you following the writer / outlet on social media?


You’re Ready to Pitch!


•  Elevator pitch? •  Speed dating? •  Email? •  Phone Call?

Deliver the Pitch •  Who are you? What is your hook?

•  Keep it short & factual

•  Share links, photos, details

•  Don’t forget contact info & relevant dates or deadlines


Now What Are They Thinking? It’s in their court now, but be prepared to address any hesitation and answer follow-up questions:

•  Why should I report on this now?

•  Why should I choose you?

•  Is this the best time to run this story?

•  Can I send someone there to see and experience it?

•  Is this an experience that any visitor can access or is it too exclusive?


Connect on Social Media

•  Follow your media contacts on Twitter, Instagram, Tumblr, Facebook, etc.

•  See what they are working on

•  Maybe you have the information they need?



WE CAN HELP

¨ ATTA Research Reports

¨ Industry Trends

¨ ATTA Values

¨ Member Benefits

¨ MediaConnect @ ATWS

¨  J-Alerts

¨  Adventure.Travel articles

¨  AdventureTravelNews Press Releases

a Few Words on Press Trips or FAMs


From Travel Writers…

•  Answer our questions

•  We want options & some free time

•  We’re special…but not that special

•  Keep us connected!

•  Let us pay…sometimes


DON’T:

1.  Have a good idea for a story

2.  Craft your pitch

3.  Target specific media & outlets

DO:

1.  Try to sell your trip to a journalist

2.  Pitch without doing your homework

3.  Forget about the ATTA


QUESTIONS?

Use the Questions feature of GoToWebinar to type in your questions

for the presenter


GET IN TOUCH!

¨ Jennifer Pemberton +1 360-805-3131 x 707 [email protected]

¨ ATTA Webinars - Alice Gifford [email protected]

Image © Kumaravel Thangaraj UNLOCKING THE …...Jennifer Pemberton ATTA Webinar Series HOW ATTA...

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