Image for my Artist

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SPECIFIC TYPE STYLES

From the type styles that I found I have narrowed it down the three different fonts and from there I have used colours that are often associated with the pop genre to make them more specific to the identity I am trying to create.

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Final Font

Out of my specific type styles I have chosen to use this one as I think this will be a good font for the logo of my artist. I believe that it will increase the individual identity of the artist that I am making and having a logo, and therefore a brand, will help sell the artist’s image as well as their music. I have chosen blue as the colour as it is often used for males and I wanted to break this convention by applying it to my female singer.

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CLOTHES

For the performance section of my music video my star will be wearing a dress. The clothes in pop music videos are often quite sexualised which is why I wanted the dress to be anything above knee length. As pop videos include a lot of bright colours I wanted to find dresses that are a bright colour or that have bright colours on them, with the exception of the black dress which is often known as ‘the little black dress’. I also wanted the dresses to tuck in at the waist so that it shows the form of the artists body as a way to sell her image.

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SPECIFIC CLOTHIN

GOut of the research that I did into the different types of dresses I then looked at the different clothes that my artist had. There are many dresses to choose from as they all fit within the specification I was looking for. I had my artist try on all of the dresses so that I could see which would work best on her as well as to see which would work best for the pop genre.

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Final DressI have chosen this dress to be the final dress as it is the brightest coloured dress and because it is also the same colour as the logo design I have chosen. I chose blue as the colour for the dress as it is usually pink that is associated with pop and with females so I wanted to break that convention. The dress is also above knee length and fits the form of my artist as I wanted the dress to.