SPECIFIC TYPE STYLES

From the type styles that I found I have narrowed it down the three different fonts and from there I have used colours that are often associated with the pop genre to make them more specific to the identity I am trying to create.

Final Font

Out of my specific type styles I have chosen to use this one as I think this will be a good font for the logo of my artist. I believe that it will increase the individual identity of the artist that I am making and having a logo, and therefore a brand, will help sell the artist’s image as well as their music. I have chosen blue as the colour as it is often used for males and I wanted to break this convention by applying it to my female singer.

CLOTHES

For the performance section of my music video my star will be wearing a dress. The clothes in pop music videos are often quite sexualised which is why I wanted the dress to be anything above knee length. As pop videos include a lot of bright colours I wanted to find dresses that are a bright colour or that have bright colours on them, with the exception of the black dress which is often known as ‘the little black dress’. I also wanted the dresses to tuck in at the waist so that it shows the form of the artists body as a way to sell her image.

SPECIFIC CLOTHIN

GOut of the research that I did into the different types of dresses I then looked at the different clothes that my artist had. There are many dresses to choose from as they all fit within the specification I was looking for. I had my artist try on all of the dresses so that I could see which would work best on her as well as to see which would work best for the pop genre.

Final DressI have chosen this dress to be the final dress as it is the brightest coloured dress and because it is also the same colour as the logo design I have chosen. I chose blue as the colour for the dress as it is usually pink that is associated with pop and with females so I wanted to break that convention. The dress is also above knee length and fits the form of my artist as I wanted the dress to.