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Review the literature on the qualities required for successful international management Globalization has brought significant changes to contemporary business practices • Heenan & Perlmutter (1979) and Chakravarthy & Perlmutter (1985) develop this thesis and establish four strategic predispositions based on the attitudes and mentalities of senior managers: – ethno-centrism (a home-country oriented value system); – poly-centrism (a host-country oriented value system); – geo-centrism (a world-oriented value system); or – regio-centrism (a region-oriented value system). • The cultural orientation of MNEs influences the range of strategic approaches in areas such as governance, finance, production, HR and marketing. Managerial mind set
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Ethno centre
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Review the literature on the qualities required for successful international management
Globalization has brought significant changes to contemporary business practices
• Heenan & Perlmutter (1979) and Chakravarthy & Perlmutter (1985) develop this thesis and establish four strategic predispositions based on the attitudes and mentalities of senior managers:
– ethno-centrism (a home-country oriented value system);
– poly-centrism (a host-country oriented value system);
– geo-centrism (a world-oriented value system); or
– regio-centrism (a region-oriented value system).
• The cultural orientation of MNEs influences the range of strategic approaches in areas such as governance, finance, production, HR and marketing.
Managerial mind set
