IM Spring Break 09

Content Creation for Social Media

Presented by: Kenny HyderSenior Consultant, Position Tech

Kenny Hyder • Position Technologies • http://positiontech.com • [email protected] • @kennyhyder


Content = King


We want to reach as many people as possible with our messages, ideas & products.

The goal is to make sure it doesn’t go in one ear and out the other.


What makes something sticky?

All you have to do is create good content.


Example:

Joined: 9/24/2006Subscribers: 3,452Channel Views: 104k

Joined: 10/30/2006Subscribers: 175,480Channel Views: 3.3M


What’s the difference?

• “Will it Blend?” is compelling because it asks a question.

“The best type of question is one that is unanswerable without your content.”- Brian Clark

• “Watch it Shred” lends itself to being ignored.


So how do you make content sticky?

Walk before you run: Stick with what is proven to work.


What Sticks: Lists


What Sticks: Pics


What Sticks: Spin


What Sticks: Comedy


Thinking Sticky: Tips to Make Your Content Sticky

• Think about what has done well

• Be compelling

• Think about your audience

Kenny [email protected], @kennyhyder

http://positiontech.com


Download: http://hyder.me/download/imsb.pptx

IM Spring Break 09

Technology

Transcript of IM Spring Break 09