I'm on LinkedIn...Now What?
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ANTHONY JULIANO | JULY 18, 2012
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By Anthony Juliano, Asher AgencyPresented July 18, 2012Greater Fort Wayne Chamber of Commerce Social Media SummitConnect with me at AnthonyJuliano.com
Transcript of I'm on LinkedIn...Now What?
ANTHONY JULIANO | JULY 18, 2012
2006 2007 2008
2009 2010 2011
LEAD GENERATION
0
0.5
1
1.5
2
2.5
3
TWITTER FACEBOOK LINKEDIN
VISIT-TO-LEAD RATIO VISIT-TO-CONVERSION RATE
SOURCE: HUBSPOT
IS ALL ABOUT
ENHANCING EXISTING
RELATIONSHIPS
TWO THINGS THAT ARE
LESS IMPORTANT THAN
THEY SEEM *
*OPTIMIZING
YOUR PROFILE
*CONNECTING WITH
EVERYONE
WHY IS IT CRAZY
TO RELY ON
YOUR PROFILE?
WHAT’S WRONG
WITH CONNECTING
WITH EVERYONE?
Generally, most estimates put Dunbar’s number at 150, although it can be as high as 230.
IT’S ABOUT
CONNECTING,
NOT COLLECTING
OK, WHAT SHOULD
YOU FOCUS ON?
WHERE SHOULD YOU SPEND YOUR TIME ON
?
• STATUS UPDATES
• ADVANCED SEARCH
• RECOMMENDATIONS
• INTRODUCTIONS
• APPLICATIONS
(SLIDESHARE, BLOG
FEEDS)
• ANSWERS
• EVENTS
• GROUPS
• RECRUITMENT
• COMPANY PROFILE
• FOLLOW COMPANIES
STATUS UPDATES
ADVANCED SEARCH
RECOMMENDATIONS
WHAT YOU’RE WORKING ON
SHARING WHAT YOU’VE
READ/RESOURCES/INDUSTRY NEWS
ADVICE/OPINION
QUESTIONS
EVENTS
GOOD STATUS CONTENT: EXAMPLES
DON’T SELL
EVERYTHING YOU
SAY SHOULD
BE RELEVANT TO
YOUR WORK
AT LEAST 1/WEEK
BUT NOT MUCH MORE
THAN 1/DAY
A FEW TAKEAWAYS
• THE STRONGER YOUR NETWORK, THE MORE
EFFECTIVE ADVANCED SEARCH BECOMES,
BUT…
• IT’S VITAL THAT YOUR 1ST DEGREE
CONNECTIONS BE PEOPLE YOU KNOW
• USE THIS INSTEAD OF, OR BEFORE, COLD
CALLS
http://www.flickr.com/photos/krissen/6340984211/sizes/l/in/photostream/
HOW DO YOU OBTAIN
RECOMMENDATIONS?
• DO GOOD WORK
• ASK FOR THEM—TIMING IS EVERYTHING
• GIVE THEM (BUT NOT QUID PRO QUO)
WHERE SHOULD YOU SPEND YOUR TIME ON
?
• STATUS UPDATES
• ADVANCED SEARCH
• RECOMMENDATIONS
• INTRODUCTIONS
• APPLICATIONS
(SLIDESHARE, BLOG
FEEDS)
• ANSWERS
• EVENTS
• GROUPS
• RECRUITMENT
• COMPANY PROFILE
• FOLLOW COMPANIES
IF YOU ONLY HAVE
10 MINUTES A DAY FOR
1 MIN. EACH
1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?
2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)
3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE
4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
2 MIN. EACH
1. CHOOSE ONE DISCUSSION FROM ONE OF
YOUR GROUPS AND COMMENT
2. SEND A MESSAGE TO A CONTACT YOU
HAVEN’T SPOKEN TO IN A WHILE; SUGGEST
A MEETING IF APPROPRIATE
3. REVIEW ONE PRIORITY CONTACT’S
COMPANY PROFILE TO STAY UP-TO-DATE
WITH THEM
6. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
11. FLICKR/FOREVER LAZY/ALLISONALLISON
13. FLICKR/TEDXOBSERVER 35/ANNAGGORDON
18. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT
24. FLICKR/MAGNIFYING GLASS/ANDERCISMO
32. FLICKR/THUMBS UP!/KRISSEN
34. FLICKR/ SETH GODIN/NEW JERSEY STATE LIBRARY
35. BECKY JOHNS/BECKY-JOHNS.COM
40. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE, STEPHEN BRASHEAR PHOTOGRAPHY
