I LOVE YOU BECAUSE

A MUSICAL BASED ON THE CLASSIC “PRIDE AND PREJUDICE”

4 & 5 October | Drama Centre

In 2013, WKWSCI Paparazzi decided to stage its first ever Musical.

The musical was held at the NLB Drama Centre, which sat 800 people.

The theatre was thrice the size of previous years’.

Our Challenge:To fill 80% of the seats on both

performance nights

That’s 1,280 seats.

Unlike previous years, we knew we couldn’t just count on the support of our

school members.

We needed to engage the whole of NTU.

So, for the first time...We expanded publicity beyond

WKWSCI.

And engaged our audience using both

above the line

below the line&

advertising

We placed our print collaterals at places with the highest traffic volume

3x1m Banners outside main canteens

Bus Stop Ad & Posters pasted outside libraries and

other faculties

...and handed out brochures during Freshman Orientation Camps

All these collaterals directed them to our Facebook page, where we interacted

and engaged with them through...

Cast Introduction

Sneak Previews

Video Trailers

Even just before performance nights we didn’t stop.

Live BTS updates Set Construction Time Lapse

The Result

We sold out 88% of the seats on our first night....

...and 97% of the seats on our second and final night.

Slightly less than 50% of the ticket sales came from outside WKWSCI.

Our campaign efforts received high praises from both school faculty members

and alumni...

And Paparazzi ’13 was lauded the best performance in its history.