Iluvfarmers Final Report2

8/3/2019 Iluvfarmers Final Report2

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iluvfarmersBest of Young Minds Conference (Season 5)

Gen A

Team 4(CPMPC)

In partnership with:

Municipality ofConsolacion


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Syllabus

Introductions State of the Filipino Farmer

Kabalikat sa Kabuhayan

Theiluvfarmers

Campaign Methodology

Results


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State of the Filipino farmers

80% of poor Filipinos livein the rural areas.

Agriculture is theirprimary and often theironly source of income.


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State of the Filipino farmers

'It has much deepermeaning forpeopleyou dont

turn a farmer into a

farm worker andsay its the same

thing.


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Poverty alleviation program of the Municipalityof Consolacion


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125 farmer trainees, 1 goal


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2,000 farmers 2,000 lives


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Farmers learn about modern farmingtechniques


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The Internship Experience

First Week


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Second Week


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Third Week


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Fourth Week


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Fifth Week


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Sixth Week


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The iluvfarmersCampaign

Gen A Team 4 Team CPMPC


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Mission

Our mission: to raise awareness, gathersupport for the Kabalikat sa Kabuhayanprogram


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The iluvfarmersCampaign


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The iluvfarmersCampaign1. Told our story2. Shared rich content3. Created a dialogue4. Amplified our impact5. Measured and optimized


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iluvfarmersFacebook Page


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iluvfarmersBlog Site


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iluvfarmersTwitter


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iluvfarmers@ Schools

CBD

College

NorwegianShipownersAssociationScholars

Young MindsAcademySeason 5


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iluvfarmersSolicitation Family members, donation matching Office mates

Board mates

UC Criminology students AMA students


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Iluvfarmers

Ad Campaigns


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Tshirt Design Ad Campaign


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Life Story Ad Campaign


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Campaign Ambassadors Series


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Campaign Ambassadors Series


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Iluvfarmers

Social Marketing

Achievements


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iluvfarmersFacebook PageFacebook Page (http://facebook.com/ iluvfarmers)

WEEK no of post

likes

no of page likes no of post views post feedback score

WEEK 1 (Sept 19-24) 21 181 4638 56

WEEK 2 (Sept 25-Oct 1) 22 234 2347 31

WEEK 3 (October 2-8) 34 564 4176 35

WEEK 4 (October 9-16) 60 896 6129 69

Total Facebook post likes 137

Percent increase of supporters in 3 weeks 395%Average 19 times each supporter reads FacebookpostAverage feedback score per week is 47.75


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iluvfarmersFacebook Page

iluvfarmershas 1,038 FacebookSupporters As of October 26, 1,038

85 of them talked about it


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iluvfarmersBlog Site

Blog (http://iluvfarmers.blogspot.com)

WEEK blog pageviews likes on blog posts

WEEK 1 (Sept 19-24) 26 6

WEEK 2 (Sept 25-Oct

1)

59 10

WEEK 3 (October 2-8) 80 18WEEK 4 (October 9-

16)

41 23


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iluvfarmersTwitterTwitter (http://twitter.com/ iluvfarmers)

WEEK no of

tweets

no of

mentions

no of messages of

support

no of

followers

WEEK 1 (Sept 19-24) 119 33 2 45

WEEK 2 (Sept 25-Oct 1) 216 51 8 61

WEEK 3 (October 2-8) 327 30 6 72

WEEK 4 (October 9-16) 341 21 5 80

187% increase of updates135 total number of replies21 total number of times we got promoted

78% increase of Twitter followers


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Fund raising

Donor Amount Collected by

Pingkian Family Php1,000.00 Jaysee

Beverly Catadman Php1,000.00 Lorbe

Franco Canoy Php500.00 Lorbe

Lorlee Catadman Php100.00 Lorbe

Claudine Grace Estrellada Php5.00 LorbeKheydin Obaob Php10.00 Lorbe

UC Banilad Criminology Department Php 60.00 Babykit

Kevin Codilla Php10.00 Lorbe

Jet Villamor Php100.00 Lorbe

Rhecel Solon Php500.00 Rhecel

Total Php3,285.00


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Featured in 19 Websites

McJobz


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Featured in Aethen.com


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Featured in EventGeek.com


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Featured in MegaPhilippines


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Featured in CebuBloggers.com


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Featured on LorbeShares


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Featured on McJobz


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Featured on WorldwithRhecel


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Featured Messages of Support


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S


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F d M f S


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F d M f S


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F d M f S


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Iluvfarmers Final Report2

Documents

Transcript of Iluvfarmers Final Report2