Illinois CPA Society Corporate Logo. The world is full of logos that have evolved over time…
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Transcript of Illinois CPA Society Corporate Logo. The world is full of logos that have evolved over time…
Illinois CPA Society
Corporate Logo
The world is full of logos that have evolved over time…
The world is full of logos that have evolved over time…
The world is full of logos that have evolved over time…
The world is full of logos that have evolved over time…
A good logo should:
Be a graphic expression of a company or organization
Build value Create renewed excitement about a
company or organization Promote and solidify brand identity
The previous logo Was created about 20 years ago. Was difficult to work with across a wide range of
mediums, especially online. Had the appearance of being outdated and not on-pace
with current design trends. Failed to easily identify the name of the organization. Had a linear, angular and traditional feel that can seem
defensive, closed-off and exclusive. Did not coincide with how the Society wants to be
perceived.
We serve our members differently today than we did 20
years ago, and our new logo should reflect that.
The new logo represents our Mission Statement and defines who we are and what we do.
To provide the highest value knowledge, information services, and advocacy to help members be successful.
Provide a vehicle for member interaction and knowledge exchange
Assist members in their professional growth and development.
Enhance the quality of performance of CPAs. Represent the professional views of members. Promote public awareness of the value and diversity of CPAs. Attract quality individuals to the CPA profession.
The new logo conveys these key components from our Mission Statement.
value informationsuccess
interaction knowledge
growthdevelopment
performance
professional
awareness diversity
quality
Planning for the FutureThe new logo appeals not only to our current demographics, but also to the segments we have identified as significant areas of growth.
Public AccountingIndustry and Business
StudentsYoung Professionals
EducatorsGovernment Affiliates
Its key advantages: Symbolic of a progressive, focused
and forward thinking organization
Clearly states the name of the organization
Warm, welcoming and symbolizes a sense of community
Multiple elements representing multiple member segments coming together to form a solid core
Utilizes a unique blue that is appealing and professional
Sets us apart from other state CPA societies
Easily used at multiple sizes through a wide range of mediums, especially the critical online components
It clearly revolves around the core of our organization,
“CPAs”