iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' media
iLive2014 | Kristoffer Ewald - What does it take to be ahead in digital performance marketing
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Data is everywhere now – there’s no longer “Offline” vs “Online”. As marketers and analytics people we need to learn how to power the dialogue brands need to have with their audiences with all this data. You can’t maintain a serious dialogue with someone, if you suffer from amnesia – so your data has to be collected, joined and consumed to give you the ability to sound intelligent when I as a consumer wants to speak with you. In his talk Kristoffer Ewald will focus on the challenges of powering performance marketing to maintain these dialogues with Data and Analytics – searching for the DNA of digital performance marketing. Kristoffer will present his very different story-telling approach to show the audience what’s required to excel in Performance Marketing now, as well as introduce a new set of suggested KPIs that are not widely used
Transcript of iLive2014 | Kristoffer Ewald - What does it take to be ahead in digital performance marketing
