GUARANTEED SUCCESSFULDESIGN

O’Reilly Design 2017Noah Iliinsky

@noahi

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GUARANTEED SUCCESSFULDESIGN

O’Reilly Design 2017Noah Iliinsky

@noahi

GUARANTEED SUCCESSFUL DESIGN

1.Design the right thing.2.Design it well.

http://www.randomhouse.com/kvpa/gilbert/index.html

http://www.lukew.com/ff/entry.asp?294

PART 1: DESIGN IT WELL(SOLVE IT BETTER)

SEPARATE REQUIRED FUNCTIONFROM IMPLEMENTATION (how)

mobile

cloud

redundant

list

dropdown

window appremote

multiple

redundant

portable

search

host

http://www.axiomaticdesign.com/technology/axiomatic.asp

button

page

link

SEPARATE REQUIRED FUNCTION (what) FROM IMPLEMENTATION

http://www.axiomaticdesign.com/technology/axiomatic.asp

available

scalable

performant

durable

affordable accessible

pleasant

SEPARATE REQUIRED FUNCTION FROM IMPLEMENTATION

http://www.axiomaticdesign.com/technology/axiomatic.asp

Function• attractive (to me)• entertaining, fun (to me)• stable/prestigious

Implementation• tall, dark• funny• rich

ABSTRACT YOUR REQUIREMENTS

Temperature & volumehttps://www.flickr.com/photos/laurelkate/4672586520/

SOLVE THE ABSTRACTION

FIRST

Then implement.

TRACK YOUR ASSUMPTIONS

1.Write them down. 2.Compare lists.3.Question them.4.Disrupt them.5.Disprove them.

https://twitter.com/gravescolleen/status/844270486397894657

Sometimes we need a little

(creative) constraint,

because the world is infinite.

- Danielle Applestone

@dapplestone

INTRODUCE CONSTRUCTIVE

CONSTRAINTS

http://www.lukew.com/ff/entry.asp?1950http://www.fuckdropdowns.com

PURSUE BIGGER, BETTER BOXES

Who is missing from the future you’re designing?

- Genevieve Bell@feraldata

https://envisioningtheamericandream.com/2013/06/04/cheerios-and-american-diversity/

PURSUE BIGGER, BETTER BOXES

Surveys!

INSTEAD OF DOWN HERE

WORK UP HEREsolutions actions answers information data

Value!

https://www.flickr.com/photos/itsbruce/5849717339/

ARCHITECT FOR USE

ARCHITECT FOR USE

CaloriesNamePriceEtc.

CoursesFlavorsVegetarian?Etc.

UI can be anywhere on this

axis

TYPICAL WEB DESIGN

https://twitter.com/jjg/status/289159538509238272

DRAW THE MAP OR DIAGRAM

https://xkcd.com/657/large/

WHAT COULD POSSIBLY GO WRONG?

https://xkcd.com/327/

https://gmail.com/

WHAT COULD POSSIBLY GO WRONG?

DESIGN SYSTEMS FOR HUMAN INACTION

http://www.nrc.gov/reading-rm/basic-ref/glossary/moderator-temperature-coefficient-of-reactivity.html

PART 2: DESIGN THE RIGHT THING(FINDING THE RIGHT PROBLEM TO SOLVE)

TRACK YOUR ANNOYANCES

1.Keep a bug list2.Keep a resignation list

ROOT CAUSE ANALYSIS

https://en.wikipedia.org/wiki/5_Whys

Investigate with Five Whys

ROOT CAUSE ANALYSIS

When you hear passive voice, ask who is doing it.

¯\_( ツ )_/¯

https://en.wikipedia.org/wiki/Mistakes_were_madehttps://en.wikipedia.org/wiki/5_Whys

ANALYZE THE MARKET VISUALLY

http://www.cio.co.uk/insight/it-strategy/introduction-wardley-value-chain-mapping-3604565/http://blog.gardeviance.org/2015/08/on-future.html

PREDICT THE (INEVITABLE) FUTURE

http://www.cio.co.uk/insight/it-strategy/introduction-wardley-value-chain-mapping-3604565/http://blog.gardeviance.org/2015/08/on-future.html

PREDICT THE (INEVITABLE) FUTURE

PURSUE MUCH BIGGER BOXES

https://medium.com/the-wtf-economy/work-on-stuff-that-matters-first-principles-335646af32b9

Work on stuff that matters. – Tim O’Reilly

1.Work on something that matters to you more than money.

2.Create more value than you capture.

3.Take the long view.

Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?

– Steve Jobs

https://www.youtube.com/watch?v=S_JYy_0XUe8

THINK BIGGER

http://worrydream.com/#!/ClimateChange

STRAIGHT TALK ON CLIMATE CHANGE

https://thenearlynow.com/the-smokestacks-come-tumbling-down-c03ba1294522 - .t9h86fzi6

1.The reality is massive and terrifying.

2.The opportunity is massive, and will be massively financially rewarding.

3.There is real reason for hope.4.We cannot create a world we cannot imagine.

5.The world needs creative problem solvers. Go be a hero.

Thank you! (Keep in touch.)

@noahiComplexDiagrams.com