global reach. local touch.

ad pepper mediaiLead - get the right prospects

Amsterdam, May 2009

iLead – get the right prospects2

Performance marketing with iLead

› iLead is our strongest product and among the most sophisticated lead capture solutions in the European market› Lead generation is key for advertisers success in strengthening their client portfolio› 8 years experience and proprietary techology› World-wide coverage with European dominance› Our run-of-network satisfies mass-marketable consumer products with the demanded enormous reach

British Airways› 1 million profiles for their newsletter database› 21 countries across Europe – including Russia, Turkey and Hungary

iLead – get the right prospects3

Generating qualified leads

Customer acquisition is our mission

New customer

Potential customer

iLead – get the right prospects4

Generating qualified leads

To be successful, we must:

New customer

› Name› Address› E-mail› Telephone› Permission= Lead

identify, properly address and „get to know“

Potential customer

iLead – get the right prospects5

Pay per Lead

You only pay for what you actually get.

New customer

› Name› Address› E-mail› Telephone› Permission= Lead

We take the risk.

Potential customer

iLead – get the right prospects6

Full service

What happens for you in the background?

Campaign/set-up

Layout/design

1st week

conception Campaignimplementation

2nd week

Data validationand reporting

1 week to 1 year

iLead – get the right prospects7

registrations memberships subscriptions

online-sales

Last nameFirst name

E-mailAddress

TelephonePoll (iSurvey)

The data you need

Leads you could get out of your campaigns:

Newsletterdispatch

Last nameFirst name

E-mail

Request of information material

Last nameFirst name

E-mailAddress

Sales talk(Callcenter)

Last nameFirst name

E-mailAddress

Telephone

Confirmation mailtip-a-friend page

double-optin pageoptout-page

+

quick and cheap complex, but detailed

iLead – get the right prospects8

Optimizing the campaign

How to increase the lead volume?- premium incentive- eye-catching creative - exclusiveness through low

spreading in the market- brought target group- effective data retrieval- long validity periods of campaigns with large delivery volume- downstream exploitation by

mailpepper

...while cutting the costs.

iLead – get the right prospects9

Creatives we used

Example:premium incentive(win-a-trip contest)

How to increase the lead volume?

iLead – get the right prospects10

Creatives we used

Example:eye-catching creative(gaming)

How to increase the lead volume?

iLead – get the right prospects11

Creatives we used

Example:effective data retrieval

How to increase the lead volume?

iLead – get the right prospects12

More than generating leads

But an iLead campaign can do even more

Lead generation

Pop-ups,13 Banners,Newsletters,

Search buttons,Textlinks

Placement on more than 100 websites, like

GelbeSeiten.de, DasTelefonbuch.de,

DasÖrtliche.de,etc.

+Traffic for free Branding for free+

iLead – get the right prospects13

Performance marketing with iLead

iLead is„Generating leads is your chance to turn potential customers into new customers.“

› a fix price model with guaranteed volume› a transparent direct marketing tool› cost-effective, without risks

We call it

iLead – get the right prospects14

iLead Credentials

Airfrance

promod Nissan

Bank of America

Tele2

Playboy Magazine l´Oréal

Pedigree

Lufthansa

Travelzoo

Snapfish

Yves RocherNokia Dell

Toshiba

Orange Samsung

Renault

T-Mobile

iLead – get the right prospects15

Contact

› Rob van Gent – rvangent@adpepper.com

›www.adpepper.com

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Case studies

Reference: tourismVisitDenmark.comCampaign target: newsletter registrationCountry: The Netherlands, UKCampaign period: 3 weeks

Western AustraliaCampaign target: newsletter registrationCountry: UKCampaign period: 4 months

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Case studies

Reference: entertainmentWin-a-CabrioCampaign target: newsletter registrationCountry: GermanyCampaign period: 6 months

JAXXCampaign target: registration/ request for information materialCountry: UKCampaign period: 4 weeks

iLead – get the right prospects18

Case studies

Reference: entertainmentWin-a-CabrioCampaign target: newsletter registrationCountry: GermanyCampaign period: 6 months

JAXXCampaign target: registration/ request for information materialCountry: UKCampaign period: 4 weeks

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Case studies

Reference: educationLecturamaCampaign target: newsletter registrationCountry: The NetherlandsCampaign period: 2 years

CILCampaign target: registration for computer courseCountry: SpainCampaign period: 2 years

iLead – get the right prospects20

Case studies

Reference: financeBMW BankCampaign target: request for information materialCountry: GermanyCampaign period: 2 months

Financescout24Campaign target: request for information materialCountry: GermanyCampaign period: 4 months

iLead – get the right prospects21

Case studies

Reference: automobilesMitsubishiCampaign target: request for information material & registration for road testCountry: GermanyCampaign period: 1 week

ToyotaCampaign target: request for information material & registration for road testCountry: SwitzerlandCampaign period: 4 weeks

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Disclaimer

© 2008 ad pepper media International N.V., ad pepper, the ad pepper 3 chillies logo, iSense, iLead, mediasquares, Emediate, motigo, Webgains, ad agents, mailpepper, webstats4U are trademarks of ad pepper media International N.V. and its affiliates. Other product and company names are for informational purposes only and may be trademarks of their respective companies.The information contained herein is subject to change and may be rendered inaccurate for many reasons, including, but not limited to product and service changes, new service and/or product releases, product differences between differing manufacturers, software and hardware changes, or the like. ad pepper media assumes no obligation to update or otherwise correct or revise this information. However, ad pepper media reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of ad pepper media to notify any person of such revisions or changes.

ad pepper media makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies, errors or omissions that may appear in this information.ad pepper media specifically disclaims any implied warranties of merchant ability or fitness for any particular purpose. In no event will ad pepper be liable to any person for any direct, indirect, special or other consequential damages arising from the use of any information contained herein or for the performance or operation of any person, including, without limitation, any lost profits, business interruption, damage to or destruction of property, or loss of programs or other data, even if ad pepper media is expressly advised of the possibility of such damages.

global reach. local touch.

Thank you for your interest!