Il contributo e la strategia dei development partners nel ... · PDF fileThe human capital as...
Transcript of Il contributo e la strategia dei development partners nel ... · PDF fileThe human capital as...
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Il ruolo e il contributo dei fornitori nello svilup po e nella innovazione automotive – Torino, 30 magg io 2008
Alberto Giacomettiwww.hofer.de
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Agenda
1. Introduction hofer
2. Transmission market overview and forecast
3. The competence as a strategic resource
Overview
Exemplary competences
4. The human capital as a strategic resource
hofer mechatronik
hofer powertrain Italia
5. Example of high profile past projects
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
hofer AG - Organisation
hofer – Facts
� founded 1980� 9 sites� 400 engineers� Customer in Europe,
USA, Asia
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
hofer AG – activity fields
Passenger cars
Trucks
Off-Highway
Motorcycles
Marine
Racing
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Agenda
1. Introduction hofer
2. Transmission market overview and forecast
3. The competence as a strategic resource
Overview
Exemplary competences
4. The human capital as a strategic resource
hofer mechatronik
hofer powertrain Italia
5. Example of high profile past projects
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Introduction: transmission technologies
YesterdayMTAT
TodayMTAT
DCTCVTAMT
TomorrowMTAT
DCTCVTIVT
ToroidDCT dry
Increased complexity has to be managed
Torque vectoringHydraulic
Electromechanic……
Hybrid transmissionMicroMildFull
AWDPermanent
Visco ClutchTorsen
……
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Introduction: increasing number of vehicle categories
Spyder
Sportive
Limousine Coupè
Sportive
Compact
Limousine
Stationwagon
Hatchback
Alt. engines
Hybrid
Minivan
Van
Roadster
Cabrio
Coupè
Sportive
Compact
Limousine
Stationwagon
Hatchback
Cabrio
Coupè
Sportive
Compact
Limousine
Stationwagon
Hatchback
Multifunct.
Roadster
Cabrio
Coupè
Sportive
Compact
Limousine
Stationwagon
Hatchback
Multifunct.
SUV
Off-road
Pickup
60s 70s 80s 90s 2000 ����
Multifunct.
SUV
Off-road
Pickup
1984 1992 1994 2005
7 in 8 Years
16 in 7 Years
>10
in 4
Years
Number of yearly SOP’s rises steadily (example German OEM)
2001
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Introduction: evolving strategies
� OEM focused on integration and marketing of complete vehicle
� Standardization of components but plurality of vehicle categories � integration effort
� Development of new key technologies
� Management of supplier organizations
� New competences
� Innovative solutions for production and processes
� Innovative products
� Management of the product integration in customer’s vehicle – extended competences
Increased pressure on OEM’s and automotive suppliers
Increasing pressure on supplier
Manufacturers and supplier in the vehicle industry
Number of suppliers
Number of OEM’s
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Rising chances for the supplier
Added value distribution in the automotive market
2002 2015 2002 2015
65%
35%
77%
23% 30%
70%
50%
50%
36%
64%
60%
40%
Added value distribution in the R&D
Engineers distribution
• Displacement of resources and added value from OEM to supplier
• Particularly for the powertrain sector the development effort will raise
Supplier outsourcing activities raise
gearbox
axle
interiors
chassis
motor
car body
2002 2015
Development effort covered by suppliers in %
OEM
Fonte: VDA
Fonte: Arthur D. Little, Wachstumsfinanzierung in der Automobil-Zulieferindustrie
Fornitori
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Agenda
1. Introduction hofer
2. Transmission market overview and forecast
3. The competence as a strategic resource
Overview
Exemplary competences
4. The human capital as a strategic resource
hofer mechatronik
hofer powertrain Italia
5. Example of high profile past projects
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
The Driveline as complete System
Fonte: Internet
Mechanics, hydraulic, electronicClassic and innovative development methodologiesSingle components know howInteraction between components, interfaces managementComponents integrationKnowledge of the market, technical solution, Production technologies know how
Competences of the powertrain development partner :
The whole is greater than the sum of its parts
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
The Driveline as complete SystemThe whole is greater than the sum of its parts
The holistic view of powertrain development that includes engine, transmission and driveline is now well accepted. Current trends indicate an increasing range of engines and transmissions in the future with, consequently, a greater diversity of combinations. Coupled with the increasing introduction of hybrid vehicles, the scope for research, novel developments and new products is clear.
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
360°competences
Concept
Pre -development
Development
Development to SOP
Support to serial production
Hydraulics
NVH
Mechanics
Simulation
Production technology
Design
Measuring systems and benches
Electronics
Control +Software - Design
Prototype and demonstrator
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Example competences: SynchronizerBorg Warner Synchronizers Alternative Synchronizers
Competences applied in
•MT development comfort and functionality
•AMT development and shifting strategies
•DCT development and shifting strategies
Virtual prototype environment
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Example competences: dynamic simulationSynchronizers, drive line components, complete drive line MT, AMT, AT, CVT, DCT, Toroid, TV, Hybrid, AWD
Breakages and noise due to vibrations in mechanical systems
MECHANICS
NVH
Hydraulic components or complete hydraulic controls
Mechatronic systems, control software
HYDRAULICS
MECHATRONICS
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
gearbox hydraulic control units
valves pumps and powerpacks
solenoid- and valvebodyactuators
Example competences: control units development
realization of needed functions into hydraulic functi ons
simulation
manufacturing and assembly of prototypes
function tests, optimization and durability tests
design of the system components
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Agenda
1. Introduction hofer
2. Transmission market overview and forecast
3. The competence as a strategic resource
Overview
Exemplary competences
4. The human capital as a strategic resource
hofer mechatronik
hofer powertrain Italia
5. Example of high profile past projects
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Human resources: hofer powertrain srl
Facts� founded end of 2007
� sited in Bolzano
Background - Motivation� Regional native engineers at hofer in Germany
� Return of talented native engineers currently employed in other companies
Strategy� Synergy with south Tyrolean suppliers� Synergy with Bolzano province for environmental topics
� Set up of new competences within the hofer group
� Development support for the Italians suppliers and OEMs
� “Cultural” support for Italian suppliers and OEMs
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Human resources: hofer mechatronik
Facts� founded in 2003� sited near Stuttgart
� Ca. 50 engineers with CAE
systems and test benches
Background - Motivation� Supplier of hydraulic components wanted to close the development department and
relocate all the engineers
Strategy� Development group “ready to go” with proper competences and customers
� Synergy with other competences in the hofer group
� Intelligent transmissions, mechatronic systems,
Mechanics Hydraulics
Electronics
MECHATRONICS
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Agenda
1. Introduction hofer
2. Transmission market overview and forecast
3. The competence as a strategic resource
Overview
Exemplary competences
4. The human capital as a strategic resource
hofer mechatronik
hofer powertrain Italia
5. Example of high profile past projects
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Concept
development
design
prototypes
Example: hybrid projectsAccomplishment of numerous projects for OEM and supplier
• Compact – class car, Mild Hybrid • Minivan 1.8l gasoline, Mild Hybrid 15 kW • SUV 4.2l gasoline, Full Hybrid • SUV 3.8l gasoline, Full Hybrid • Sport - Compact – class - vehicle, 1.8l , Full Hybrid 75
kW • Middle – class - vehicle, 2.4l gasoline, Full Hybrid, 30
kW • Middle – class – vehicle with special gearbox, Full
Hybrid
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Example: DCT developmentAccomplished steps:• Feasibility study • Concept (hydraulic and mechanic)• Design, Simulation, calculation, software• Generation of control strategies• Prototype manufacturing• Test bench • Demonstrator
R21
3
Example 1: Off Highway DCT - 9 Months from concept to the demonstrator
Example 2: Passenger car DCT 7 Months from concept to the demonstrator
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Conclusions
hofer bases his strategy success on the continuous increase of technical competences and development methodologies
The company competences reflect the qualification and professional skills of his employees, his most important resource
The company intends to be a connection between OEM and supplier and support them in the strategic innovation challenges
Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain
Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer
Thank you for your attention
„Lo sviluppo dell‘automobile é ormai completato. Cosa può mai ancora
esserci ?“
Karl Benz, 1920
Enjoy your coffee