Il contributo e la strategia dei development partners nel ... · PDF fileThe human capital as...

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Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer Il ruolo e il contributo dei fornitori nello sviluppo e nella innovazione automotive – Torino, 30 maggio 2008 Alberto Giacometti www.hofer.de

Transcript of Il contributo e la strategia dei development partners nel ... · PDF fileThe human capital as...

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Il ruolo e il contributo dei fornitori nello svilup po e nella innovazione automotive – Torino, 30 magg io 2008

Alberto Giacomettiwww.hofer.de

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Agenda

1. Introduction hofer

2. Transmission market overview and forecast

3. The competence as a strategic resource

Overview

Exemplary competences

4. The human capital as a strategic resource

hofer mechatronik

hofer powertrain Italia

5. Example of high profile past projects

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

hofer AG - Organisation

hofer – Facts

� founded 1980� 9 sites� 400 engineers� Customer in Europe,

USA, Asia

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

hofer AG – activity fields

Passenger cars

Trucks

Off-Highway

Motorcycles

Marine

Racing

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Agenda

1. Introduction hofer

2. Transmission market overview and forecast

3. The competence as a strategic resource

Overview

Exemplary competences

4. The human capital as a strategic resource

hofer mechatronik

hofer powertrain Italia

5. Example of high profile past projects

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Introduction: transmission technologies

YesterdayMTAT

TodayMTAT

DCTCVTAMT

TomorrowMTAT

DCTCVTIVT

ToroidDCT dry

Increased complexity has to be managed

Torque vectoringHydraulic

Electromechanic……

Hybrid transmissionMicroMildFull

AWDPermanent

Visco ClutchTorsen

……

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Introduction: increasing number of vehicle categories

Spyder

Sportive

Limousine Coupè

Sportive

Compact

Limousine

Stationwagon

Hatchback

Alt. engines

Hybrid

Minivan

Van

Roadster

Cabrio

Coupè

Sportive

Compact

Limousine

Stationwagon

Hatchback

Cabrio

Coupè

Sportive

Compact

Limousine

Stationwagon

Hatchback

Multifunct.

Roadster

Cabrio

Coupè

Sportive

Compact

Limousine

Stationwagon

Hatchback

Multifunct.

SUV

Off-road

Pickup

60s 70s 80s 90s 2000 ����

Multifunct.

SUV

Off-road

Pickup

1984 1992 1994 2005

7 in 8 Years

16 in 7 Years

>10

in 4

Years

Number of yearly SOP’s rises steadily (example German OEM)

2001

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Introduction: evolving strategies

� OEM focused on integration and marketing of complete vehicle

� Standardization of components but plurality of vehicle categories � integration effort

� Development of new key technologies

� Management of supplier organizations

� New competences

� Innovative solutions for production and processes

� Innovative products

� Management of the product integration in customer’s vehicle – extended competences

Increased pressure on OEM’s and automotive suppliers

Increasing pressure on supplier

Manufacturers and supplier in the vehicle industry

Number of suppliers

Number of OEM’s

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Rising chances for the supplier

Added value distribution in the automotive market

2002 2015 2002 2015

65%

35%

77%

23% 30%

70%

50%

50%

36%

64%

60%

40%

Added value distribution in the R&D

Engineers distribution

• Displacement of resources and added value from OEM to supplier

• Particularly for the powertrain sector the development effort will raise

Supplier outsourcing activities raise

gearbox

axle

interiors

chassis

motor

car body

2002 2015

Development effort covered by suppliers in %

OEM

Fonte: VDA

Fonte: Arthur D. Little, Wachstumsfinanzierung in der Automobil-Zulieferindustrie

Fornitori

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Agenda

1. Introduction hofer

2. Transmission market overview and forecast

3. The competence as a strategic resource

Overview

Exemplary competences

4. The human capital as a strategic resource

hofer mechatronik

hofer powertrain Italia

5. Example of high profile past projects

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

The Driveline as complete System

Fonte: Internet

Mechanics, hydraulic, electronicClassic and innovative development methodologiesSingle components know howInteraction between components, interfaces managementComponents integrationKnowledge of the market, technical solution, Production technologies know how

Competences of the powertrain development partner :

The whole is greater than the sum of its parts

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

The Driveline as complete SystemThe whole is greater than the sum of its parts

The holistic view of powertrain development that includes engine, transmission and driveline is now well accepted. Current trends indicate an increasing range of engines and transmissions in the future with, consequently, a greater diversity of combinations. Coupled with the increasing introduction of hybrid vehicles, the scope for research, novel developments and new products is clear.

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

360°competences

Concept

Pre -development

Development

Development to SOP

Support to serial production

Hydraulics

NVH

Mechanics

Simulation

Production technology

Design

Measuring systems and benches

Electronics

Control +Software - Design

Prototype and demonstrator

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Example competences: SynchronizerBorg Warner Synchronizers Alternative Synchronizers

Competences applied in

•MT development comfort and functionality

•AMT development and shifting strategies

•DCT development and shifting strategies

Virtual prototype environment

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Example competences: dynamic simulationSynchronizers, drive line components, complete drive line MT, AMT, AT, CVT, DCT, Toroid, TV, Hybrid, AWD

Breakages and noise due to vibrations in mechanical systems

MECHANICS

NVH

Hydraulic components or complete hydraulic controls

Mechatronic systems, control software

HYDRAULICS

MECHATRONICS

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

gearbox hydraulic control units

valves pumps and powerpacks

solenoid- and valvebodyactuators

Example competences: control units development

realization of needed functions into hydraulic functi ons

simulation

manufacturing and assembly of prototypes

function tests, optimization and durability tests

design of the system components

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Agenda

1. Introduction hofer

2. Transmission market overview and forecast

3. The competence as a strategic resource

Overview

Exemplary competences

4. The human capital as a strategic resource

hofer mechatronik

hofer powertrain Italia

5. Example of high profile past projects

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Human resources: hofer powertrain srl

Facts� founded end of 2007

� sited in Bolzano

Background - Motivation� Regional native engineers at hofer in Germany

� Return of talented native engineers currently employed in other companies

Strategy� Synergy with south Tyrolean suppliers� Synergy with Bolzano province for environmental topics

� Set up of new competences within the hofer group

� Development support for the Italians suppliers and OEMs

� “Cultural” support for Italian suppliers and OEMs

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Human resources: hofer mechatronik

Facts� founded in 2003� sited near Stuttgart

� Ca. 50 engineers with CAE

systems and test benches

Background - Motivation� Supplier of hydraulic components wanted to close the development department and

relocate all the engineers

Strategy� Development group “ready to go” with proper competences and customers

� Synergy with other competences in the hofer group

� Intelligent transmissions, mechatronic systems,

Mechanics Hydraulics

Electronics

MECHATRONICS

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Agenda

1. Introduction hofer

2. Transmission market overview and forecast

3. The competence as a strategic resource

Overview

Exemplary competences

4. The human capital as a strategic resource

hofer mechatronik

hofer powertrain Italia

5. Example of high profile past projects

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Concept

development

design

prototypes

Example: hybrid projectsAccomplishment of numerous projects for OEM and supplier

• Compact – class car, Mild Hybrid • Minivan 1.8l gasoline, Mild Hybrid 15 kW • SUV 4.2l gasoline, Full Hybrid • SUV 3.8l gasoline, Full Hybrid • Sport - Compact – class - vehicle, 1.8l , Full Hybrid 75

kW • Middle – class - vehicle, 2.4l gasoline, Full Hybrid, 30

kW • Middle – class – vehicle with special gearbox, Full

Hybrid

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Example: DCT developmentAccomplished steps:• Feasibility study • Concept (hydraulic and mechanic)• Design, Simulation, calculation, software• Generation of control strategies• Prototype manufacturing• Test bench • Demonstrator

R21

3

Example 1: Off Highway DCT - 9 Months from concept to the demonstrator

Example 2: Passenger car DCT 7 Months from concept to the demonstrator

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Conclusions

hofer bases his strategy success on the continuous increase of technical competences and development methodologies

The company competences reflect the qualification and professional skills of his employees, his most important resource

The company intends to be a connection between OEM and supplier and support them in the strategic innovation challenges

Alberto Giacometti / 30.05.2008 photo credit: internet,hofer powertrain

Il contributo e la strategia dei "development partners" nel settore powertrain: l'esperienza di hofer

Thank you for your attention

„Lo sviluppo dell‘automobile é ormai completato. Cosa può mai ancora

esserci ?“

Karl Benz, 1920

Enjoy your coffee