IKEA of SWEDEN - hb.se - student/utbildningsområden/THS...4 Louise Wintzell Project Controller,...
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© Inter IKEA Systems B.V. 2014 IKEA of SWEDEN thesis project
Transcript of IKEA of SWEDEN - hb.se - student/utbildningsområden/THS...4 Louise Wintzell Project Controller,...
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IKEA of SWEDEN thesis project
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Louise Wintzell Project Controller,
Product Development Textile, IKEA of Sweden
Textile Engineer – The Swedish School of Textiles
5 Years within IKEA
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Want to be a part of a global textile company?
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Assignment 1. “Future trends in meter fabric”
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• Opportunity
- product development
- heart of global company
- foot in
Background Meter fabrics
• What is the purpose of meter fabrics?
• What job do they do for the IKEA textile offer, the range offer and the brand?
• What role does the web play in this? Is it for inspiration and/or shopping? And/or services?
• What’s the business potential? • Who is the target customer?
With understanding of the markets,
their needs and approach when it
comes to meter fabrics, it allows us to
be proactive and be market relevant.
• Declining business
• Small business
• Important?
• Brand building?
• Future trends?
• Sustainabillity aspect?
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“Future trends in meter fabrics” The assignment means contact with our key markets to sort out what the meter fabric range means for IKEA, our customers and consumers. We need to sort out our range of meter fabrics, what it means for IKEA as a brand and to our consumers, and to research future trends and what the approach is to meter fabrics in the world today, and also tomorrow.
• Investigate how the key markets
use meter fabrics today • Research our key markets for
trends and tomorrows needs in meter fabrics
• By using social medias, competitor visits and contact with our Sales Leaders around the globe.
• Analyse and document the data
Assignment
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Assignment 2. “Colour Management”
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• Opportunity
- product development
- heart of global company
- foot in
Background
Colour management
Today colour evaluation is completely based on visual assessment under light source D65 and TL84. Currently the colour reference of textile products are kept in form of products. We have colour variations between suppliers and reproducibility of same colour is a challenge. This takes long time in product development. Colour assessment is also done visually during production at IKEA Suppliers.
• Based on visual valuation
• Colour variations between
suppliers
• Reproducabillity a challenge
• Takes long time in product
development
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“Colour Management” • Define digital values of colours in
Product Documentation
• Establish Delta E Value for different weaves/ fabric types
• Define Working Method of colour measurement with Spectrophotometer for labs & suppliers
• Calibrate Supplier Measurements with IKEA Lab
• Analyse and document data
Assignment
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Curious? Log on to www.ikea.com to learn more and apply
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Crystal clear? Or do you have any questions?
Louise Wintzell [email protected]
