Ik

LOVE ISCOMPLICATED

IKEA IS SIMPLE

IKEA WAS FOUNDED BY INGVAR KAMPRAD IN 1943

VISION

PEOPLE HAVE VERY THINWALLETS.. WE SHOULD TAKE CARE OF THEIR INTERESTS

PRODUCTS

DO-IT-YOURSELF FURNITUREANDHOME ACCESORIES

TARGET AUDIENCE

MAINLY STUDENTSANDFAMILIES WITH CHILDREN

WHAT ARE SOME OF THE THINGS IKEA IS DOING WELL TO REACH CONSUMERS IN DIFFERENT MARKETS?

CUSTOMIZING STORES AND PRODUCTS BASED ON CULTURE AND REGION

INTERNATIONAL VISIBILITY

QUIRKY ADVERTISING

LOW COST TRENDY PRODUCTS

WHAT ELSE COULD IT BE DOING?

EXPANDING TO NEW MARKETS

LUXURY & ECOFRIENDLY PRODUCTS

PRODUCT CUSTOMIZATION

WHAT ARE THE PROS OF IKEA’S STRATEGY?

COST CUTTING THROUGH DIY CONCEPT

SHIPPING SHOPPING AND ASSEMBLY BY CUSTOMERS

WIDE RANGE OF AFFORDABLE PRODUCTS

ECCENTRIC PROMOTIONAL OFFERS

WHAT ARE THE CONS OF IKEA’S STRATEGY?

DIY CONCEPT IS NOT ECONOMIC IN ASIAN COUNTRIES

BECAUSE OF CHEAP LABOR COSTS

LACK OF INNOVATIVE PRODUCTS

NOT EXPLOITING TECHNOLOGY FOR MARKETING

LIMITED NUMBER OF STORES IN A REGION.NOT EASILY ACCESSIBLE.

SUMMARY

DISCLAIMERCREATED BY VSV SRAVYA, BITS PILANI DURING A MARKETING INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW