Efforts to pass legislation continue across the U.S. from Maine to Hawaii with pockets of success.

Non-GMO Food Market to Hit $800 Billion by 2017 according to report by Packaged Facts. Source Environmental Leader (2013). Retrieved from http://www.environmentalleader.com/2013/11/12/non-gmo-food-market-to-hit-800-billion-by-2017/

At least 60 countries have adopted some type of GMO labeling.

• IRT is a 501c3 nonprofit organization founded by Jeffrey Smith in 2003.

• The most comprehensive source of GMO health risk information

• Non-GMO education is our ONLY business.

2012 exploded demand for non-GMO information as a result of California’s Prop 37 initiative.

Without national labeling laws in place, non-GMO education is critical to both the consumer and non-GMO food producer.

2003 2007 2008 2010 2012 2014

Seeds of Deception published & IRT founded

Genetic Roulette published

IRT galvanizes a

market based

solution to GMOs

IRT launched Non-GMO shopping guide &

NoGMO app

Jeffrey takes the message to the streets and the airwaves

Genetic Roulette, the movie released

Focused Outreach 2.0

launched

Genetic Roulette—The Gamble of Our Lives (GRM) is an evergreen advocacy tool viewed by millions.  This award-winning documentary, a culmination of Jeffrey Smith's interviews with scientists, healthcare providers, parents and farmers, has proven consistently effective in changing people's diets directly upon viewing.  Garnering continual requests for private viewings and public screenings, it is the activist's go-to instrument for change during state-led labeling and banning initiatives.  Repeated praise for this transformational film illustrates the critical role it plays in the reach for a non-GMO tipping point.

Laboratory Lunch: Moms Say No To GMOs is a campaign to fund a series of mini-documentaries that takes an intimate, provocative look inside the lives of mother's fighting for the health of their children. These documentaries are in response to the hundreds of heartrending testimonials IRT has received over the years; these mothers, who have struggled with their children's health issues, considered many solutions unsuccessfully, then found that the removal of GMOs greatly improved or rendered  obsolete these issues. 

IRT believes that their stories not only deserve to be told but will serve as a great educational tool for many still on the search to help their children.  From discovery, to removal, navigating social events, budgets, and inspiring their communities, these mothers are heroes who could not succeed without the kind of non-GMO product you provide that helps to sustain their families.

IRT Outreach 1.0 is a market-based approach focusing on

Inspiring consumers to a non-GMO diet

Growing the non-GMO market

Helping companies promote non-GMO products

IRT Outreach 2.0 builds critical mass with key demographics

Moms Pet Owners Healthcare

Consumer Healthcare

Practitioners Farmers Faith Based

Communities

IRT’s Multi-Messaging PlatformOutreach activities and content sharing platforms offer multiple options for your messaging to be included:

Film & video content Resources & guides for the consumer Social media platforms International events and conferences On the ground initiatives

1,001,200

Visitors in 2013

902,309 Unique

Visitors in 2013

TPN Lecture Tour

Genetic

Roulette

IRTNewslett

er

Non-GMOShopping

Guide

Top 5 Topics

82,000+Non-GMO Shopping

Guide Brochure

Downloads

120k+ NoGMO app downloads

Printed Shopping Guides

80k+

8,400+ TPN members

203,000+

Subscribers

69,175+Social Media

Followers

69% Wome

n

48% Age 35-65

Receive email updates

Support state to state

initiatives

Social Media Reach

500,000+(Facebook & Twitter analytics)

Event Promotion

Reach

507,808(Mini-Summit)

Breaking News Reach

491,309(Cheerios Post)

Average Weekly Reach

215,000+

4,088,642 Minutes

Watched 2013

546,397 Views 2013

Jeffrey SmithInternational best-selling author, film maker, and leading consumer advocate for non-GMO education.

An admired keynote speaker ,Jeffrey Smith has lectured in 37 countries, counseled leaders from every continent, and has been quoted by hundreds of media outlets including: The New York Times, Washington Post, BBC World Service, and is a popular guest on influential radio shows and television programs, such as the BBC, NPR, and the Dr. Oz Show.

His books include: Seeds of Deception: Exposing Industry and Government Lies about the Safety of the Genetically Engineered Foods You're Eating, which is the world’s bestseller on GMOs; and Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods, which is the authoritative work on GMO health dangers.

The documentary: Genetic Roulette, The Gamble of Our Lives was awarded the 2012 Movie of the Year (Solari Report) and the Transformational Film of the Year (AwareGuide).