“IIM” Quantitative Channel Teams Web Analytics The Ability to use data to answer questions.
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Transcript of “IIM” Quantitative Channel Teams Web Analytics The Ability to use data to answer questions.
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“IIM”
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Quantitative Channel Teams
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Web Analytics
The Ability to use data to answer questions
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RIGHT Questions
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Value of Better Analytics
• Customer Insights
• Competitive advantage
• Channel Efficiency
• Maximize conversion value
• Attribution
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1. Goals?
2. Budget?
3. Performance?
4. Why?
5. What’s Next?
Five Essential Questions
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Lifeline Report
Country (All)Week Leads Cost CPL
Weekly Goals 135 6,775$ 50$ 8/18/2012 60 5,763$ 107$ 8/25/2012 135 6,125$ 66$ 9/1/2012 161 6,752$ 43$ Grand Total 356 22,219$ 62$
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Web Analytics and Reporting
Cleaning Data
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Web Analytics and Reporting
Cleaning Data
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Web Analytics and Reporting
Cleaning Data
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Data Acquisition
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Web Analytics and Reporting
Cleaning Data
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Quality Data
Data Integrity Data Cleaning
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Web Analytics and Reporting
Cleaning Data
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Search Term Report
Cleaning Data
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Statistical Significance Testing
Cleaning Data
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Web Analytics and Reporting
Cleaning Data
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Cleaning Data
Dashboard Visualization
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Cleaning Data
ETL Dashboard
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Cleaning Data
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Out with the old…
Cleaning Data
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Cleaning Data
https://developers.google.com/analytics/devguides/collection/upgrade/
Phase 4: (2014) Universal Analytics is the operating standard for Google Analytics.
…in with Universal Analytics
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Cleaning Data
Tagging Implications
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})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXX-Y');ga('send', 'pageview');
</script><!-- End Google Analytics -->
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Cleaning Data
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Cleaning Data
3 Incredible Improvements
1. Measurement Protocol
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Cleaning Data
1. Measurement Protocol
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Cleaning Data
3 Incredible Improvements
1. Measurement Protocol2. CRM Integration
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Cleaning Data
3 Incredible Improvements
1. Measurement Protocol2. CRM Integration3. Attribution
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Cleaning Data
3. Attribution
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Cleaning Data
3. Attribution
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Cleaning Data
3. Attribution