IILMeNewsletter2

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ISSUE 2 YEAR 2009 VOLUME 1 ONE DAY WORKSHOP FOR

IILM ALUMNI SCHEDULED

FOR AUGUST 2009 ....... 1

ALL NEW SECTION –

BUSINESS CLASSIFIED. SEE

WHAT YOUR FRIEND’S

COMPANY OFFERS ........ 30

IILM ALUMNI SPEAK AND

SHARE WITH YOU .......... 3

IILM alumni The vision of IILM alumni cell is to be the world class forum for alumni

interaction and reunion. The second issue of IILM alumni newsletter is

here to bring some of the nostalgic moments back to your life.

Helping you achieve your goals At IILM we have always tried to make you

realize your dreams, and we continue to do

so, as a part of the extended family. We also

realize that you are at the midst of the most

challenging part of your professional career

when you are fighting your way up the

ladder. We want to make sure that you

succeed to your full potential as fast as

possible and if you need any support from

us, we are able to provide that. For this

reason IILM continues to bring about the

opportunities to touch base with you. The

alumni newsletter, short term training

programs, annual get together, personal

counseling with the new and old professors,

QUOTE OF THE MONTH –“Use what you have to run toward your best - that's how

I now live my life.” -- Oprah Winfrey

industry interactions, career management

counseling etc. are some of such

opportunities which we find can be useful

for you. We also wish to show our gratitude

to those IILM alumni who have

wholeheartedly contributed to the

advancement of the IILM institute in terms

of placement leads, placement efforts,

students inputs, curriculum feedback and

efforts to spread the message about IILM as

the best private B-schools in India which

aspires to bring the management revolution

and churn out the world class management

graduates who have the will and abilities to

reach the top - IILM ALUMNI CELL

RECONNECTING WITH THE IILM ALUMNI

IILM EVENTS ................ 8

IILM GALLERY ............ 21

PROFESSOR SPEAK ...... 22

ALUMNI NEWS .............. 28


Getting the most from corporate research analysis IILM has planned a one day workshop for IILM

alumni in the month of August 2009 on the above

topic

IILM invites its alumni to a

one day workshop on –

GETTING THE MOST

FROM CORPORATE

RESEARCH ANALYSIS.

Workshop aims to train

and acquaint IILM alumni

with several methods of

corporate research and

their application. The

workshop will be held in

mid August at IILM

Institute campus at

Gurgaon. Details will be

sent shortly.

In the competitive business

world like we see today,

companies need to differentiate

themselves by most appropriate

decision making. Accurate,

result oriented strategic

management is the need of the

hour. Several research methods

and technologies are frequently

used by mangers to be able to

do things right. The one day

workshop for the benefit of

IILM alumni from all campuses

will focus on the successful

research ideas and methods

SMARTER RESEARCH: Experience vs.

Theory

Research methods, analysis

and application in corporate

sector are gaining

momentum. Delivering the

quality experience to the

customer, retaining talent with

the organization,

benchmarking best practices

in the industry, having a feel

of current trend, all require

research and investigation of

the kind which was never

seen before.

IILM ALUMNI CELL

which are giving results in the

corporate sector for different

products and services. For

example, several research

methods may relate to the

quality management of business

process and services, thereby

deriving a competitive

advantage for a company.

Senior executives from GMR

infrastructure, RFCL, Escorts

are expected to be the honorable

speakers. IILM alumni who

wish to be one of the speakers

may also contact us with the

details of their topic.

Interested alumni, who wish to participate, need to send their details for registration. Registration will be strictly on first cum first serve.

Seats are limited. Contact at [email protected] for details

Poetry and illustration

by Pragya, IILM

student, batch 2008-10

mailto:[email protected]


Overview

A survey of senior human resources

officials from 22 top international oil

and gas companies by Ernst &Young

and Rice University revealed that

shortage of quality talent was among

‗top-five‘ problems for nearly 90% of

the organizations. Alarmingly, these

respondents agreed that the shortage

could potentially hinder the growth

and financial performance of the

company.1 These numbers quantify a

fact that human resources in the oil

and gas sector have talked about all

along. The dearth of skilled and

qualified professionals, hitherto an

organizational issue, has now

snowballed into a business challenge

for firms worldwide. Further, the

impending retirement of a significant

portion of the baby-boomer

generation threatens to create an

industry-wide brain drain. This

includes geologists, geophysicists and

engineers, amongst others. With the

existing pipeline of replacement talent

woefully short in numbers,

organizations face the prospect of

competing for an extremely small

talent pool.

Organizations that can devise an

effective talent scouting and retention

strategy can gain the competitive edge in

a market that is expected sustain its

growth in the long run. Many economists

and analysts predict the industry to grow

in spite of the prevailing economic

downturn. The recent dip in demand

notwithstanding, India and China will

account for over half the increase in the

world primary energy demand between

2006 and 2030, as per IEA estimates.

As the demand grows, existing supply

sources are shrinking. Newer finds are

getting more complex. As the complexity of

these exploration and production projects

grows, there is a greater need to have on

hand people with the technical chops to

deliver and manage such projects. However

companies, both public and private, are ill-

equipped to handle this aspect.

Demand Growth

The global energy sector is not immune

to the effects of the economic downturn.

As the global economy continues to

languish, demand for crude oil has

slumped. The IEA, in its World Energy

Outlook 2008, estimated that global

primary energy demand will expand by

45% between 2006 and 2030, at an annual

growth rate of 1.6% per year, lower than the

projection in 2007. The projection for

2009 too was revised downward by 1.5%

year-on-year as economic growth slowed

down. However, this will only have a short-

lived impact on the long-term growth of

the sector. As economies regain their

growth momentum, oil demand is

expected to rise again. With political

instability running through some of the

key Energy producing countries in the

Middle East, Venezuela and Nigeria,

the direct impact is on the global

Energy prices. In the coming few years,

little is expected to change. The price

points are expected to rise and the

demand is likely to increase as well.

The Right Type of Talent is Critical With the industry expected to tide

over the short-term recessionary trends,

the biggest challenge remains finding

highly-skilled personnel in the oil

exploration and production space. Finding

and producing oil & gas is an expensive

proposition. The enormity of the capital

outlay required to secure oilfields is

further amplified by the fact that there

are not enough Greenfield opportunities

for oil and gas firms. Thus, there will

By 2010, the Oil & Gas industry will face a 38 percent shortage of Engineers and geoscientists and a 28 percent shortage of Instrumentation and electrical Workers.

The IEA, in its World Energy Outlook 2008, estimated that global primary energy demand will expand by 45% between 2006

and 2030

Divya Nagpal, IILM Gurgaon PGP batch

06-08, HR Generalist Role

(Recruitment/selection, Induction, HR

Strategy, Compensation, Exit formalities,

Employee engagement, etc)

Searching right talent

IILM


As the old saying goes- ‘recruitment is grand, retention is

ten grand’.

The recovery in the market did little to bring the talent back into the industry. Post the ‗bust‘, students stayed away from the sector due to fears of another

shakeup and lack of stability.

be cutting edge technologies deployed

to make the exploration and production

processes more efficient.

However, it is also imperative that these

technologies are backed by adequately

skilled and trained talent that can weather

the complex and hazardous nature of

E&P operations. The key talent

requirements are in areas, such as

• Geologists & geophysicists

• Reservoir engineers

• Production engineers

• Techno-commercial managers

• Country and development managers

However, the slow influx of talent into

the sector has created a talent deficit that

is as difficult as it is critical to fill. In the

coming days, the problem will intensify

as the current cohort of field

professionals decide to retire. The

median age for technical professionals

in this industry is 51, according to the

Society of Petroleum Engineers. The

―crew change‖ that is coming over the

horizon is going to be widespread and

severe. In the next five years, the

industry will need a large pipeline of

both new graduates as well as mid

career professionals to fill the void left

by the retiring technical talent.

Why the Talent Crunch

The talent crunch of today has been a

long time in the making. In fact, the

origins of this crisis can be traced back

to the 80s and 90s, when several

thousands of skilled professionals

exited the industry, due to the effects

of softening oil prices. The recovery in

the market did little to bring the talent

back into the industry. Post the ‗bust‘,

students stayed away from the sector due

to fears of another shakeup and lack of

stability. In the past 20 years, an

estimated 500,000 professionals have

abandoned the global oil and gas

industry. It is expected that 50 percent of

the existing workforce will retire by

2015. On the contrary, the flow of new

talent into the industry is expected only at

a rate of 2-5 percent by 2010.

Consequently, the industry could face as

much as a 15 percent talent shortfall by 2010.

Given the rapid growth of high-potential

sectors, such as information technology

and financial services, it is not hard to see

why young talent is shying away from a

career in the oil and gas industry.

Enrolment for undergraduate petroleum

engineering programs in the US touched a

low point with a 79% decrease between 1982

and 2004. This trend has only reversed

itself in the last few years, however, the

graduate pipeline will take a few more

years to fully revert back to pre-80s

levels.

Demanding work conditions, remote sites,

and perceptions of the industry being

―dirty‖ or ―old world‖ have only served

to discourage entry of young professionals.

Also, many new areas of production are

located in politically unstable regions,

pushing the sector further down the pecking

order.

The HR Manager’s Dilemma

For HR managers in the oil and gas

sector, it‘s a peculiar problem. They need

to optimize the human resources they have

in a way that gets the most productive

results. At the same time, they need to

be careful to not their limited talent pool

to a point of saturation.

In the emerging scenario, the role of an HR

manager is more strategic than operational.

As a departure from common practice, the

HR department should be involved in a

project right from the design phase. From

determining the right talent-fit, to allocating

appropriate resources to each aspect of the

project, HR managers need to play a more

proactive role.

As the old saying goes- „recruitment is

grand, retention is ten grand‟. HR managers

need to find strategies to ensure that

employees are motivated to stay for the

long haul.

The Global Talent Pool There is an immediate need to lure

young talent, provide extensive training

and bring them up to the required

operational levels. To facilitate this,

companies need to reach out to regions

where such So where can we find the

workers of tomorrow? One place to look

would be where there is a surplus of

technical graduates. India, China and

Mexico are

producing large numbers of geosciences

and engineering graduates.

Many O&G companies see the potential

value locked in these areas, but are not

able to take advantage. Small and

medium-cap organizations with modest

HR resources find it difficult to source

talent from distant geographies. Some cite

distance and lack of local knowledge and

networks. Others are unable to accurately

judge the quality of incoming talent. There

is a constant need to ensure that

graduates have the basic foundational

skills as well as the aptitude to succeed.

Start Today The current economic climate may have

scared many organizations off recruiting

but therein lies the opportunity. This is

the time when the market has better

talent liquidity at affordable cost

packages. Additionally, this is the time

when well-thought out retention strategies

have a greater success rate.

Thus, it is critical that you start today

to solve your talent crunch challenges.

Remember, it is not an HR problem. In

fact, an effective talent management

program calls for cohesive action from

the HR, Operations and Administration

departments. Let this checklist be the first

step of that program.


Well to much of my surprise, this is the first 5-Star hotel, I came across where I had to pay Rs.100 for valet

parking.

Are MBAs fit for Managerial jobs? and so on…… Are we doing right by paying more to IIM passed

students??

ROCK – O – LOGY

Rakesh Chander, IILM Gurgaon

PGP batch 05-07, Working with

Firefly Ltd. (a HT Media Company)

(Profile: marketing), Chairman, IILM

alumni group

Rock -O-Logy

IILM

Hello readers ! This is the first time I am

writing in this newsletter. And I intend

to continue this for coming issues as

well which I have agreed for the same,

with Prof. Vijesh Jain. The section name

- ―Rockology‖ is a mix of my nick name

―Rock‖ and studies ―Logy‖. The below

―Rockology‖ ;) is the first in the series.

The MBA syndrome

Last week I attended a HR conference in

Gurgaon at a 5-star hotel, Hotel Leela-

Kempinski (also, my previous employer

;) ). Well to much of my surprise, this is

the first 5-Star hotel, I came across

where I had to pay Rs.100 for valet

parking. This hotel is attached to

Ambience Mall. I didn‘t understand

why they charge for parking, does the

hotel management thinks that, if they

keep parking free of cost, people will

park in the hotel and go for shopping ??

Do we Indians think so economically ??

Well, I entered the hotel. The

conference was organized by Dun &

Bradstreet along with other big

sponsors. The topic was inspired from

very common words used these days

‗Downturn‘ and ‗Recession‘. The

Topic- HR Challenges in the Downturn.

The event was attended by good no. of

people from HR fraternity. The

conference started with speeches by

well known people from HR. After the

speech the questions and answers round

started, which made a huge difference to

the perception of thinking it as a

intellectual conference.

The first question came from the audience

on How to retain MBAs? followed by -Are

MBAs fit for Managerial jobs ? and so

on…… Are we doing right by paying

more to IIM passed students?? ………. I

think by now you should have noticed that

there was no question on Downturn /

Recession and HR challenges in these

turbulent times. Shall we assume that

intellectual level of understanding good

speeches and talks not present Gurgaon /

India or HR fraternity etc etc. ?? or Are

MBAs such a hot topic these days and can

dilute the whole agenda of the conferences

?? I think Yes, this makes a little sense to

me.

In my discussions with various HR guys

present there, many of whom, shared their

problem with retaining MBAs and keeping

them happy, satisfying their expectations

which are set high by MBA colleges. The

training head of a newly launched Telecom

network provider company with good

presence in South India recently launched

in North India made a very effective

statement and I quote - ― I think

expectations are set very high by the MBA

colleges and when fresh grads reach

companies, their plans are completely

shattered.‖ Unquote. I think there is need

to train these fresh grads by recently

passed out students who can actually tell

what is life after MBA for next 3-4 years.

But what is currently happening is that

these students are being taught by CEO/

COO/ Departmental heads.

Well there are so many conclusions that

one can take out of this whole episode.

But what I realized is that these

conferences are not the pure intellectual

discussion conference rather it‘s a

Networking Conference.

Mail your queries and feedback to me at:-

[email protected]


The judge asked why you robbed the bank. The thief said that is where the money is

The IPL work on a similar pattern to Britain‘s English Premiership League where clubs are the franchisees of BCCI and players of the said clubs were sold and purchased like any professional

club

Abhishek Tewari

PGP 07-09, Gurgaon

Executive Marketing

NCM (India) Ltd

IILM

Can 20/20 replace other forms of cricket

The IPL is a professional Twenty20

cricket league created and promoted by

the BCCI and backed by the ICC. The IPL

works on a franchise-system based on the

American style of hiring players and

transfers. These franchises were put for

auction, where the highest bidder won the

rights to own the team, representing each

city. The IPL works on a similar pattern to

Britain‘s English Premiership League

where clubs are the franchisees of BCCI

and players of the said clubs were sold

and purchased like any professional club.

This innovative game of 20/20 cricket

changed the game in many ways. Night

matches have become very common in

most nations, and one-day cricket has

become the most widely followed form.

Players are full-time professionals. There

were exciting matches in colored clothing,

on drop-in pitches and under floodlights.

All these varieties have stuck and become

regular features of cricket in the world

today.

The judge asked why you robbed the

bank. The thief said that is where the

money is

Twenty20 has prompted some to speak of

it as a purely money-making exercise that

will ruin the cricket‘s rich fabric. Others,

though, see it as an opportunity to take

cricket to new audiences, new frontiers.

The emphasis on innovation like music,

cheer girls, franchise business model

where celebrities and business tycoons

owning the teams, lucrative offers for

players and the fan-friendly format for

the time deprived spectators have already

proven wildly popular at domestic level

in England, South Africa and Australia,

and those at the forefront of the IPL

believe that this successes will be

replicated internationally especially in a

cricket frenzied nation like India. There is

no doubt that 20/20 is truly and purely a

money machine for the BCCI. It takes

some time for the franchise to pull their

money back or to achieve break- even the

money that has been pumped in.

There is no doubt that this format is most

fitting for the time deprived viewers and

fun lovers. But 20/20 undoubtedly invites

many questions. Is 20/20 a real test of

cricketer‘s caliber? Considering the tight

international schedule and the amount of

cricket we play here, will it not cause

players burnout? Whether the inclusion

of cheerleaders degrades women or the

game or both depends on the way we

perceive, assume, and believe about

women and the game in general.

Will the players of other teams like

Australia, New Zealand, share their

core competency, team‘s strategy and

success secrets with the Indians and

vice versa? Yes if they exhibit true

sportsmanship and respect for the game

for what it is and not what they are.

The answer would be no if they see


Can we take one moment and think about others games in India. Is cricket the be all and end all of all

the games?

The need of the hour is an inclusive growth. Let us nurture the malnourished sports before we call ourselves as a nation of sports lovers.

their teammates as long term threats when

they play against them representing their

nation

Presuming that this format of the game

will be a huge success considering the

changing preferences of the spectators and

promoters of the game, at what cost will it

be achieved is worth pondering and

analyzing.

The promoters of the game never thought

of promoting Ranji and Duleep trophy in

an innovative way. Is 20/20 gained or

gaining lot of prominence because of the

failure of the promoters in making other

forms of cricket like the Ranji and Duleep

trophy alluring to the players and the

spectators? Some of the aspiring and

talented youngsters did not get an

opportunity to play at the international

level because some of the senior players

have taken their place for granted

consistently. Besides our memories are

pretty short and a fifty or century from one

player after some time ensures his place in

the team for the next few matches.

Can we take one moment and think about

others games in India. Is cricket the be all

and end all of all the games? Is the game

begins and ends only in cricket. Where we

stand in terms of other games? Are we

devoid of any other games which are

physically and mentally stimulating except

cricket? Where are the sponsors for these

games? Are we living in a nation which is

dearth of talents? Even the media attention

is also focused too much on this ignoring

or being oblivion to other games. They try

to capitalize on this bandwagon forgetting

their role and influence on other forms of

the game.

The need of the hour is an inclusive

growth. Let us nurture the malnourished

sports before we call ourselves as a

nation of sports lovers.

Besides I do not think this form of game is

the real indicator of ones cricketing

caliber. For instance we all know that

V.V.S Lakshman and Rahul dravid are

talented cricketers in the other versions of

the game like 50 over and test cricket. If

they perform poorly in this game does it

mean that they are not good cricketers?

Perhaps this version of the game might not

suit their batting style. I am not here to say

that 20/20 is all about hard hitting. Of course

one has to give due merit and respect to

cricketers like Sachin, Pollock, McGrath,

Gilchrist, etc all for their cricketing prowess

and experience.

What will happen if a team does so badly in

this game? What impact it will have on their

franchise and the brands they endorse

pondering the amount of money they roped

in. Only time will tell.

It is not the wrong strategy or the strategies

that make or break a game because there is

nothing like right or wrong strategy. It

depends upon the context, outcome, and

application. The application of suitable

strategy for that situation at the right

moment decides the winner from the loser.

Whether it is 20/20 or 50 over or test format

if one who invariably does the basics right

like picking the right combination,

strategically positioning the players in right

areas according to the situation based on

their strengths and weakness, being

proactive in making the changes in bowling,

batting and fielding differentiates the top

from the mediocre.

Will 20/20 be the future of the cricket?

Before one can come out with an answer for

this debatable question let us look at

different possibilities. One possibility is that

all three formats of the game can co-exist

together satiating different spectators. The

other possibility is that 20/20 can be a fad or

a trend which has been taken with lot of zeal

and enthusiasm by the players, sponsors,

promoters, and spectators of the game

understanding the potential market across

the globe and the money that has been

involved in for the players, sponsors, and the

owners of the team. On the other hand Test

and fifty over format may get revamped and

fine tuned to suit all types of spectators. But

this must be achieved without compromising

on the very core of what test and fifty over

cricket is made of Test of physical and

mental endurance and agility.

All said and done one cannot deny the fact

that 20/20 format is a terrific

entertainer for the crowd except for

the cricket experts who believes

strongly in the rich fabric of what the

game is made of.

Ultimately what we need is respect

among all formats of the game

without taking away the core or the

essence of what each game is made of.


IILM Alumni Events

ONE DAY IILM ALUMNI WORKSHOP

IILM organized a one day workshop for IILM alumni on 18th April 2009 at its Gurgaon campus and was attended by more than 40 alumni. The topic - Impact of Recession on the Indian Industry, was very well debated upon. Speakers included industry experts from Automobile, Media and Exports among others. The future course of action which is desired by the industry to come out of the current recession was very well discussed. Several new insights emerged from the workshop notably one regarding the management perspective to the current crisis, where quality in management can lead the industry to come out of this recession. As emerged form the workshop, management practices need to re look at its priorities, in particular with regard to the nature and dynamics of the owner - manger relationships.

'Talk cum interaction' between IILM alumni and students IILM Gurgaon alumni team is pleased by the support of IILM students for the successful presentation of the above event in Feb 2009, which was very well attended by the current IILM students and invited alumni guests. Mr. Rakesh Chander from HT Media, Mr. Pratyush Das from Wunderman Advertising and Mr. Nikhil Arya from Buniyad Properties put in best of their efforts to guide and interact with the students with regard to their queries related to the summer project, future career strategies and related

topics.


Shiv Agarwal, IILM Gurgaon PGP

batch 07-09, Finance., Working with

Copal Partners

IILM

Approximately 6.7 trillion people live on

this earth. Out of those any one who can

read this article is some how related with

it - HIGHER EDUCATION.

Some wants to pursue higher education,

other wants their children to pursue,

some other wants their siblings or other

dear ones to pursue higher education

Government of India is also very

desperate to make higher education

within the reach of the common man.

During the election times also it is a hot

topic. Some years back finance ministry

had started a new scheme by the name

Educational loan, to help all those

students who have caliber but may be

financially weak. Every year GOI gives

huge subsidies to institutes like IIT, IIM

& AIIMS etc so that they will charge

affordable fees from the students.

Above is a common knowledge, but it is

an important issue, since it is an

important part of our life. All this shows

the weight of the two words HIGHER

EDUCATION. But this story becomes

more interesting when we add two other

issues which I have discussed below

There was a huge debate on the

reservation policy last year. It was like

22.5% for SC & ST and 27.5% for OBC

category students in the institutes like IITs,

IIMs & AIIMS and all other government

funded institutes. If we talk in numbers it

comes like this: total seats in IITs in 2009

were 6491. Their so called support by

providing reservation to these categories, the

fact comes in reality like this:

A report in TOI says that this year 1100 quota

seats in IITs not filled. The basic reason

behind is that there were not enough qualified

candidates ho could fill these seats and it is at

the cost of those several other candidates who

are technically qualified but are refused to get

admission because of reservation.

Delhi government‘s budget for the year 2009-

10 is for 10k Crore, out of that 1032 Cr is

proposed for education sector only. GOI has

provided Rs 34,400Cr in the budget for the

year 2008-09 for education sector. But where

this money goes….??? A report in TOI says:

students in villages have to walk 5-8 kms.

Teachers do not entertain students who are

from backward community or dalit families.

They are forced to sit on ground while their

fellow classmates are sitting on the benches.

The worst part is they are not even allowed to

use toilets, why, because they are Dalit.

Now the second part which is related to

students like us. An article written by Arindam

Choudhry (IIPM): this is the story of IITians

and IIM grads.

It starts in the class XI, when a student

with lots of dreams starts preparing for

IIT JEE, mostly by paying huge

coaching fees. After this exercise, two

kind of students emerge - One who gets

thru with IIT JEE….. second who does

not.

Those who don‘t, will either drop the

dream of IIT or prepare again for next

year again. But the ones who get thru

with IIT JEE, study in dream college by

paying a very small fees. Example IIT

Delhi (under graduation): Rs 22035/

semester. Post graduation: 60,000 for

full course. Govt. subsidies you know.

So it is clear that it is a wise investment

of government. But the fact is that, it is

a most stupid kind of investment.

I tell you why?…..

Students after graduating from IITs get

into IIMs and other places for pursuing

their MBA. And when they come out,

do you think they are using their

engineering knowledge anymore or

even do they remember the scientific

principles they have learned in IIT.

This is the story of India‘s higher

education dream. A dream which says –

‗higher education for all‘. A dream by

our Nuclear man ―Vision 2020‖. By

applying your little mind you can

imagine India in 2020.

Higher Education Dream of India


What remains with us when we graduate from - is it the memories; the fun we had, or is it the placements we managed to get, the value addition; academics etc.

Anurag Arora, IILM Gurgaon PGP

batch 07-09, Finance., Financial

Planning Manager- DST, Max New

York Life Insurance Company Ltd.,

New Delhi

IILM

“SUMMER OF 69”an article written by Anurag some time back when he was being graduated at IILM.

―Summer of 07 - 09‖ would be infinitely

more appropriate, but it seems a little

cheesy. Okay – really cheesy! But any

reminiscing about one‘s time in college –

and everything‘s acceptable (so no funny

jokes about “summer of 69!!” period!)

Ahem…so that issue over the title cleared

up; let‘s get down to business (drum roll)

I thought a lot (a lot!) about writing this

article. My instant, impulsive endeavor was

to keep it docile, good natured and all

hunky dory (after all who knows how many

prospective students in future years would

be wooed (?) away after reading this). But

after some introspection I thought that

might not be the best way to go about

things. Sure, we are morally bound to

render our college in good light – but that is

not quite the purpose, right?

So what I have attempted to do here is to

quite simply just recapitulate my time in

college and be as honest – to – good candid

and sincere regarding whatever I say (true

for placements as well).

So with our session about to end in like, 20

days; I‘m practically standing on the

threshold (of greatness?) Well – ‗that‘

remains to be seen! But jokes apart, with

our placements in full flow (at the time of

writing of this article) it would seem

anything but fair to touch over the (ahem)

rather delicate issue. I am not going to delve

into ‗that‘ topic of conversation right now

(there‟s a better time – a better place) But

the reason I broached that issue is pretty

straightforward – as I was thinking about my

time spent at college (and getting really

nostalgic at it) what I seemed to ask myself

was - well a pretty dumb question – but an

interesting question nonetheless!

What remains with us when we graduate

from - is it the memories; the fun we had,

or is it the placements we managed to get,

the value addition; academics etc.

I mean, really – like 5 years down the line,

what is going to be stuck indelibly in our

head – the memories … or the latter? It‘s

rhetoric, so no need to answer that one. Just

giving you all with some food for thought,

that‘s all! (don‟t we all „know‟ the answer to

that one?)

Well it isn‘t an exact mystery that people out

here (read: my batch mates) have not been

too overtly excited about the placements this

season. Now I am not attempting to preach,

nor am I trying to suggest that we need to

lower our own expectations. It is just about

being realistic and well…realistic. We are all

witness to the turbulent economic forces at

present; and to put it mildly – staying put and

having a little trust is imperative.

My only earnest attempt is to ensure that we

do not tarnish our college‘s image in our

mind unnecessarily. Though I have

mentioned before that most likely what we

are going to be left with years down the line

is perhaps only memories about out time at

college and not about our placements –

that‟s not the point! The whole point is to

keep our college‘s name unblemished.

As it is, alma mater is not particularly

strong around here due to the reasons

beyond control. The externalities factors

(meltdown in the U.S. subprime crisis and

scanty jobs vis a vis survival of the fittest)

have already put a dark cloud. The

placements at our college invariably should

be geared up as the students look forward to

pursue this course with a goal of getting a

decent job post – exit.

So ending things up on a good note is

extremely important – and at the same time

being honest to oneself. And just as how

important it is to me to be able to look back

at this article years down the line and feel

happy about the way I wrote it; it is

likewise important for us, as students, to be

able to look back at our own actions – and

be able to feel proud about being able to

give as much to the college as the college

gave to us! Exelcior!


Manish Vohra, IILM Gurgaon PGP

batch 07-09, Finance., Planning

Manager- DST, Max New York Life

Insurance Company Ltd., New Delhi

IILM

Status Quo for Indian Banks Redefined!! An article written by Manish some time back when he was being graduated at IILM.

The world order has changed.

Developments in past months, amidst

turbulent economic atmosphere, have

indeed redefined the world economic

system. A decade long loose policy

structure in the United States, coupled

with unguarded investment banks

functioning, has now led us into a

troublesome spot. We‘ve in effect dug

out a hole for ourselves – and seem to

be sinking further. The whole mess has

been exacerbated due to the world‘s

increasingly worrying exposure to U.S.

economy, such as treasury bonds. With

bail – outs becoming the order of the

day, we have begun to accept things as

they are and foolishly assume that they

are the only way out. And while it may

be true that they are indeed the only

resort left; we owe ourselves to first

understand the gravity of the situation

and then take the necessary steps.

So, from a solely Indian context, it is

imperative; it is necessary for us to

gauge the situation properly and then

take the necessary steps. Jumping to

conclusions will not help matters; and

neither will stay put. But it would be

foolhardy to worsen the situation even

more than it is.

India’s prudent policy base

Indian Banks are relatively free from

the crisis because of the prudent and judicious

policies adopted and implemented by the RBI.

Prudent policy base provided relative

immunity to Indian Banks from the major

adverse effects of global financial crisis. The

financial sector and banking reforms

implemented in the 90s were based on

adequate capitalization, sound provisioning

norms and effective supervision. The RBI has

also started implementation of Basel II norms.

We did not permit investment banking on the

lines of US investment banking model. In

India, product innovation was on sound lines.

Another important factor was that India did not

allow full Capital Account convertibility of the

Rupee. If that was done, India would have

been exposed to a much greater adverse impact

and contagion from the crisis prevailing in the

US and Europe. India proceeded with

economic reforms with extreme caution.

Although India is relatively free from the

major adverse effects of the crisis, it is likely

to face some jitters. Indian Banking System as

a whole and particularly the major Indian

banks have been able to withstand the crisis so

far and it is necessary to limit the future impact

of the crisis by adopting corrective strategies.

Suggestions

The main principles - bank supervision aimed

at assessment of risk management capabilities

and systems, transparency in accounts, and

minimizing moral hazard issues in both

regulation and compensation schemes – apply

strongly. This will necessarily involve

innovation and some measure of risk.

Drawing Lessons

Capital flows out of the US have started

seeking safer sanctuaries, but emerging

markets, including India, do not figure

high in the list of preferred destinations.

The path to survival today and to continue

surviving in the days to come is to stay

focused on fundamentals. Professionalism

in lending business should be accorded

prime importance.

Saving Capital

The sentiments in the stock market have

made it difficult for banks to mobilize

additional equity at present for meeting the

capital adequacy requirement under Basel

II. Under the Basel II framework, banks

will need to provide capital based on the

risk associated with their loan portfolio. A

bank with high quality credit exposures

will save capital on account of lower credit

risk.

Emphasis on Recoveries

Banks should adopt a cautious approach

towards lending and may redirect funds to

those who have strong repayment capacity.

Banks must also adhere to the exposure

limits prescribed for loans and instruments

and capital market Banks may adopt strict

appraisal of applicants for fresh credit

cards.


Google has forayed into several interesting arenas, and now has a

strong presence in several verticals

The search engine for them is a cash cow, and with an extremely profitable ‗ad – sense’ mechanism running that – they are in safe (and rich) territory for years to come.

IILM VENI VIDI VICI!! It is an article written by Havish some time back when he was being graduated at IILM.

Search ‘Google’ on ‘Google’?

Google‘s name in the computer world

is ubiquitous. And it is not just the

geekdom which I refer to – but even the

strict layman p.o.v. It is only with their

ability to be something special that they

have managed to make such a strong

presence over the last decade.

Naysayers would argue and say that

they are just a one – item show, and

some really critical ones might even

say that it is pure luck that they have

enjoyed so much success. Now pooh –

poohing that accusation on face value

would also be an injustice – and not a

frank assessment. But though it is true

that search is indeed (from the outset)

their only major offering; and

contributes, even today, about 95 % of

Google‘s revenue, there is much more

about Google that meets the eye!

The top echelons at Google would

unabashedly acknowledge (and

happily) that a search – engine is what

they originated as, and that they will

never digress from that. But in recent

years, Google has forayed into several

interesting arenas, and now has a

strong presence in several verticals;

giving sleepless nights to their

neighbors at Silicon Valley. Just take a

dekko at all the Google applications that

have come up in recent years – Google

Earth, Google Maps, Google Docs,

Android, and Chrome etc. The list makes

up for some very interesting reading –

the simple reason being that the

computer – world has been utterly,

completely baffled by Google‘s actions.

Their surprise is justified; because what

they say is that since all these

applications – though very nice to look

at and use – are just … well …

applications! Google‘s breadwinner is

still its search engine. So why is Google

even bothered about venturing out into

these interesting, but seemingly

unprofitable ventures?

Now I have a very simple way of

looking at things. Google undoubtedly

has ingrained itself into the history of

computing – and they are just a decade

old – ‗infants‘ – we might call them. But

they are behemoths in fact – and the sort

of clout they possess today is unmatched

by even the biggies of the computing

world. And the way I see things –

Google does not need to prove anything

else. The search engine for them is a

cash cow, and with an extremely

profitable ‗ad – sense‟ mechanism

running that – they are in safe (and rich)

territory for years to come.

But this – and this is what makes Google

special – is where they manage to

surprise us every time and again. It is

with their foray into new verticals; and

their constant double of simplicity and

innovation in everything they do; that

they manage to charm us. Even the most

ardent Google supporter would question

whether any of the Google ventures

(besides search) has any profitability

model to it. So it simply boils down to

this – what I earnestly feel is that all

these attempts are a way of constantly

reminding the computer – world that

Havish Madhvapaty, IILM Gurgaon

PGP batch 07-09, Finance.,

Marketing Executive, Reckitt

Benkiser


realize is that a lot of Google‘s

products are, in fact, acquisitions, and

not their own. I mean it‘s not really a

bad thing (at the end success counts-

not how you get it). But with a

company like Google - who pride

themselves for their innovativeness – it

does make sense to clarify this. Now I

won‘t impose an opinion; but just give

some food for thought. For the

uninitiated Ad Sense, Google Earth,

Picasa (among others) are all

acquisitions!

Did they conquer..?

So did they conquer, is the question.

They quintessential Julius Ceaser

The most common finger – pointing comes when people say that

Google has turned into a monopoly

What most people do not realize is that a lot of Google‘s products are, in fact, acquisitions, and not their

own

Google is not a one – hit wonder, and that

they are indeed capable of replicating

their success (in terms of innovativeness

of applications).

A Little – ‘Balancing’ Act!

After such bright admiration, it is only but

fair to even the scales a little – and take

into account all the criticism Google faces,

and see how they face up to it.

The most common finger – pointing

comes when people say that Google has

turned into a monopoly; and that theirs is

the name that instantly pops up whenever

somebody thinks of search. This is a very

lame criticism as it is – and what Google

has to say in turn is that they are not a

monopoly. In fact, if people are so keen

on using other search engines - they can

search for that search engine on Google

and they will be forwarded there. It is

Google‘s way of saying that they are not

boarding out competitors, and the reason

people use Google is because they like it

and find it more effective.

That criticism hardly held any credence;

but this one does (primarily because it is

one of the things which “I” acknowledge

with a wry smile). It is to do with the

pertinent question of how much of

Google‘s success is its own

‗innovativeness‘ and how much is ‗smart

business‟. What most people do not

words ‗Veni Vidi Vici‘ could not ring more

true here. It is understood that Google never

had big time ambitions, and it was perhaps

sheer fate that they ended up with a winning

product (and how!). But the fact that they

have managed to sustain themselves over

the years; constantly innovate themselves;

diversify; (and not to forget indulge in some

smart business acquisitions) goes on to

show that they are truly pioneers – and

maybe a potent threat to the ruling order in

the computing world (wake up MS!!).


HR is not at all about the organization rather it is totally individualistic in nature.

Through ages human resource has been a victim of exploitation and to put in present scenario organizations need no people rather robots/machines that should work and only work and demand

nothing in return

Rajat Saraf, IILM Gurgaon PGP

batch 07-09, Finance.,Working with

Hughes Communications India Ltd,

Gurgaon

IILM

“HR Within”

HR is not at all about the organization

rather it is totally individualistic in nature.

It is a process that starts from a person‘s

birth. You are born and brought up by

your parents and surroundings, till the

time you are dependent on them they act

as a source of bread and comfort. You

keep them satisfied by giving

unconditional and innocent love.

This process also includes shifting of roles

and responsibilities, i.e. the moment you

enter school your development as a

resource starts as much is contributed by

your focus and inputs from your teacher.

Human is the ultimate as well as a basic

resource for anything and every thing. But

first he/she must become a resource for

themselves, if you see the big picture

ultimately you aren‘t serving the

organization rather yourself.

Big corporations talk how successful they are

in keeping their employees satisfied. But I

totally disagree with this. Human needs can

never come to an end and hence no power,

wealth, status can satisfy that. Well I don‘t

blame the organization but the truth is that an

organization is run by the people only.

Through ages human resource has been a

victim of exploitation and to put in present

scenario organizations need no people rather

robots/machines that should work and only

work and demand nothing in return. Contrary

to this employees also avoid giving their best

as they have become totally materialistic in

nature. So you can see destruction is from both

the sides.

Organizations talk of employee loyalty. But

why call it a loyalty when it is based on

conductions and have a totally selfish aspect.

You pay to demand loyalty but instead you

give them excuse to quit.

In my first line I mentioned about HR has a

totally individualistic approach, to justify that I

would like to explain it with an example…how

am I suppose to help my team to achieve

common goals if my personal life is totally

messed up. For this I need to manage myself in

such a way that I shall never mix up the two

sides…it involves development and

understanding on my part to deal with the

situation.

HR is all about balancing the equation of life

i.e. both personal and professional.

I must equip my self in such a manner

that I can draw the concerned results.

It is much like this ―If I need to perform

well in exams I need to study harder‖

The problem occurs when there is a

shortage of inputs as compared to

desired output.

I have observed that there is much of

psychology in HR...But it has a few

limitations.ie in order to make your

employee tension free you cannot

interfere in his/her personal matters

regardless your motives are justified. To

put it more accurately organizations try

to influence the thought process of the

employee but trust me most of the time it

backfires. The reason is simple ―why

should I tell my boss I hate my wife‖.

Another question that troubles me is that


HR is not at all about the organization rather it is totally individualistic in nature.

Through ages human resource has been a victim of exploitation and to put in present scenario organizations need no people rather robots/machines that should work and only work and demand

nothing in return

when ever it comes to HR why every

body thinks of employees and

organizations. Actually our history has

even much to teach us.ie if you look at

the great conquerors such as Napoleon,

Changez Khan, and Alexander; there

was much of HR concept involved there

also. Alexander lost it because he failed

to prevent the mutiny that arose due to

sick and tired soldiers. Changez Khan

conquered more than half of the world

but lost control to manage such a big

empire. Similarly in today‘s world

organizations that strive to climb up fast

usually most of the time results in

following bad HR practices.

The very concept of HR is totally

natural, it is much like this that you can‘t

eat mangos if you don not take proper

care of the tree.

These fundamentals of human resource

are not just embedded to the outer reach

of an individual but also inside.

If I need to fight a gang of 10 thugs I

need sharp reflexes supported by

controlled sences along with the will to

go for it.

HR practices in my opinion should be

like water. When you pour water in a

glass it becomes a glass when you fill a

tea pot it becomes a tea pot. It can take

any shape, structure or size depending on

the situation.

You might me wondering then what is

the significance of managing employees

and other terms that we had studied such

as training, recruitment, appraisal, retention

etc.? Well I believe they don‘t constitute the

concept of HR rather they are the

disciplines or techniques that are totally

employer and employee focused.

These techniques evolved through time and

experience but the very fundamentals of

human resource existed since the dawn of

mankind.

Hey have you ever seen an acrobat

performing on a rope, walking from one

end to the other. Well I am of the opinion

that HR practices play the same role as that

of a stick in that acrobats hand. One can

imagine that the performer performs his

stunts on the rope and must not deviate

from the straight path otherwise he shall

end up in air from both the sides.

Similarly an employee is suppose to walk in

the line of the organization abiding by the

norms and duties given to him and on the

two sides here there is no air rather two

extreme situations. One is his personal life

and other is the role that he plays in the

organization, Overindulgence in any of the

two sides can cause deviation and hence can

be destructive.

Now you must be thinking where in this

situation is the HR practitioner, well sir

seems you have forgotten all about the stick

that I had mentioned to you earlier. In this

situation HR practitioner is like a stick that

is available to the employee for the purpose

of balancing work and play.

Another thing that is of utmost importance

is that walking on a rope involves analysis

of three fundamentals i.e. Speed, Balance

and Weight. Let me explain them one at a

time.

1. Speed: When an acrobat is walking on

the rope he must not be hasty or fast nor to

slow otherwise he will fall hard.

Now in the light of an organization if an

employee acts hasty & does not learn or

takes too much time that will hamper his

own performance as well as of the

organizations.

2. Balance: If the acrobat fails in balancing

his movements left to right he shall end up

flat.

Similarly if an employee fails to balance his

personal life and corporate role his result will

be no different.

Balance also refers to that of his input and

output, his dreams and reality.

3. Weight: Now if the acrobat steps to hard

on the rope or so lightly that he can feel the

air below him that would also hamper his

ability to walk properly. In an organization

also if a person is not patient enough or

considers him one man team, avoids

cooperation and team work, he will never be

able to drive the organization.

Now as far as the role of stick is concerned it

is our job as HR managers to help our

acrobats perform well on this so called rope

named the organization. Let it be thru

training and development, proper staffing,

manpower planning, counseling etc.

While writing this article I was left to wonder

as to who are the good or bad employees

even though ultimately all are able to walk on

the rope. Well I believe the fact of the matter

is not whether one can walk or perform rather

it is how smooth one can walk and it shall

itself determine weather he/she is a good

employee or not.


/

Many financial experts agree that combining different asset classes — stocks, bonds, and cash — is an excellent way to spread risk and

opportunity among investments

Review your statements each time you receive them to ensure

accuracy

IILM

“Eleven time-tested tips for long-term investment success”

Tajinder Singh, IILM Gurgaon PGP

batch 06-08, Relationship Manager.

iTrust Financial Advisors,Gurgaon

Exercising regularly and eating a

balanced diet are good habits to establish

if you want to ensure a long, healthy life.

Likewise, establishing good financial

habits will help ensure you achieve long-

term investment success. The following

eleven tips will get you started.

1. Set goals, create a plan, and

write it down. While you might

have a plan in mind, you‘re more

likely to follow it — and achieve

your goals — if it‘s written

down. Prioritize your goals,

focusing first on those things that

matter the most and, no matter

how painful, backburner the rest.

This concentrated effort

increases the likelihood for

success.

2. Pay yourself first. Consider

setting up an automatic

investment plan with a fixed

amount deducted at set intervals.

This allows you to buy more

shares when the price is low and

fewer shares when the price is

high, thus reducing the overall

cost. Called Rupee cost

averaging, it‘s a great strategy

for long-term investing.

3. Diversify and allocate. Many

financial experts agree that

combining different asset classes

— stocks, bonds, and cash — is

an excellent way to spread risk

and opportunity among

investments. Equally important is

how you allocate the assets. For

example, an aggressive asset

allocation may have 80 percent

equities, while a conservative

strategy may have just 20

percent.

4. Stay on top of your paperwork.

Review your statements each

time you receive them to ensure

accuracy. Take advantage of

online viewing options to reduce

paperwork. Keep financial

documents organized for future

reference in a handy folder or

binder. And once you receive

your annual statements, shred

and toss the rest.


Be sure to keep your beneficiaries and will up-to-date to reflect your most recent circumstances, especially important if there‘s a

new child in the family

While it‘s easy to get distracted with the ups and downs of the market, in order to achieve long-term goals, you need long-term

investing

5. Changing jobs? Create

Emergency Fund. Despite

hefty penalties, many job

switchers still cash out their

Emergency Funds. It helps to

earn better on your fixed and

long term investments.

6. Check your credit report

annually. Our agency—

iTrust Financial Advisors —

keep tabs on various accounts

opened in your name,

including credit cards,

mortgages and other bills and

banking information, even

those accounts you haven‘t

used in years. This

information is compiled to

calculate an overall credit

score that lenders use to

determine your Financial

Health. For a small fee you

can learn your score using one

of several online credit

services.

7. Stay informed. Reading

financial periodicals such as

the Economic Times,

Bussiness Standard will help

you stay on top of what‘s

happening in the markets.

Most daily local newspapers

also include a financial section

with prices and updates.

8. Review and update your

plan. Be prepared to change.

At a minimum, you should

review your plan and portfolio

annually, earlier if you‘ve had

a major life event, to ensure

your diversification and asset

allocation strategy is still

aligned with your goals. In

addition, changes in the

market may have also caused

your portfolio to become

unbalanced. iTrust can help

you rebalance your portfolio

as needed.

9. Prepare your final wishes. Be sure to keep your

beneficiaries and will up-to-

date to reflect your most

recent circumstances,

especially important if there‘s

a new child in the family. If

you have young children,

make sure you have life

insurance to protect your

family in case of death or

inability to work.

10. Don’t be afraid to call your

investment professional. No

question is too simple or issue

too minor to address. They‘re

there to help.

11. Stay focused on your goals.

While it‘s easy to get

distracted with the ups and

downs of the market, in order

to achieve long-term goals,

you need long-term investing.

Train yourself to block out the

"noise" and stay the course.

This is the only way to stay

focused on — and achieve —

your goals.

Want More Information? To find out how iTrust can help

you meet your investment goals,

contact us on 91 9953968267.

Remember, you're making an

important financial investment in

yourself. Be proud of it, and make

well-informed choices about how

you manage your finances.

Good luck in achieving your

Good Financial Habits

Happy Investing!!!

Tajinder Singh


Here market is purely service oriented and the three extra Ps (Process, People and Physical

Evidence) has a key role to play.

With a large chunk of capital intensive population Indian Luxury Retail Market has all good reasons to grow even during the

recessionary period

IILM

“A new world with immense learning and career

opportunities- Indian Luxury retail Market”

Vishal Kapoor, IILM Gurgaon PGP

batch 07-09, Retail Brand Manager

Villeroy & Boch

Spa Luxury Lifestyle Ltd.

The Spa Group

www.spaindia.com

Luxury retail might not be a new concept

worldwide. But in India Luxury Retail is an

upcoming thing. True luxury means ―just

knowing not showing‖. But the ―value for

money‖ conscious Indian customers make

this retailing different then overseas.

Working with ―Villeroy & Boch‖ as a

―Retail Brand Manager‖ taught me some

lessons which were exactly different from

my perception about this luxury retailing

which I want to share with all of you.

With a large chunk of capital intensive

population Indian Luxury Retail Market has

all good reasons to grow even during the

recessionary period. The fact says that there

is hardly any effect of recession on luxury

consumption in India. But the attitude of the

customer has changed a bit in this period. In

recessionary times, customers not only

spend less overall, but they become far

more selective in how they spend. They

gravitate away from brands that fail to

provide a clear, meaningful, relevant and

emotional engagement. In other words this

is the time to work on creating a clear and

visible brand image. But at the same time

cost cutting also becomes important but

usually it starts by cutting the marketing

and branding expenses, which can be

harmful for the brand.

1$ spent in making your brand relevant to

the end user is an investment not an

expense. The brand spend does not mean

the monetary spend in every case. In short

branding is all about creating a buzz and with

the present day technology advancement it is

not a big deal to create a buzz. But important

is how to handle this buzz to convert it into

sales figures. Rather than just creating a buzz,

focus should be on the relevancy of the

information provided about your brand from

customer‘s point of view.

Where other retailers try to divide the targets

on the monthly to weekly basis, luxury

retailers are happy with their concept of

quarterly target. The basic principle behind

this target theory is the walk-in and the

conversion rates. Here walk-ins are

maximum 30-40 per month and target is to

keep your conversion rate closer to 100%. As

a single walk-in in the last hour of the last

day of the quarter can make you achieve your

complete quarter target (if get converted).

Hence there is no point in discussing monthly

or weekly targets.

Indian organized retail market is growing and

―SALE‖ concept is big boost in terms of sale.

But in Luxury Retail ―SALE‖ is always a

―NO-NO‖ concept. Even being tried by some

big luxury brands but ended up diluting the

brand value created over a long span of time.

Here market is purely service oriented and

the three extra Ps (Process, People and

Physical Evidence) has a key role to play.

Customer wants personal attention and they

expect a special treatment not for them but

for the level they are at.

CRM (Customer Relationship Management)

plays a key role. And most of the day to

day activities revolve around CRM.

Sending expensive greetings, chocolates,

cakes, flowers and gifts to the customers

is a regular practice. Monthly events

need to be planned to keep your existing

customers in the loop. And head hunting

goes on for creating new customers.

As it needs to be a lot more strategic and

adaptive to be a cash cow in this luxury

retail market, job opportunities for the

MBAs in the luxury groups like ―The

Spa Group‖ and ―Gitanjali Lifestyle‖ is

huge as Luxury retail starting from tier 1

cities is moving quickly to tier 2 and tier

3 cities.

Hope to see few more IILM students to

enter this luxury retail and explore new

things every day to prove that we

belongs to IILM where ―L‖ is not at all

silent.

http://www.spaindia.com/


`

Never discuss your health, wealth and other personal matters with anyone outside your immediate family.

Greed and material desires must be curbed to achieve lasting

happiness and serenity

IILM

Amit Gupta, First batch of IILM

Gurgaon (04-06) Working as Sr.

Sales Officer with Dabur India

Ltd. Julludhar

THE PILLARS OF SELF-MASTERY

1. Sleep less: This is one of the best

investments you can make to make

your life more productive and

rewarding

2. Set your Day: Set aside one hour

every morning for personal

development matters. Meditate,

visualize your day, read inspirational

texts to set the tone of your day and

listen to motivational tapes or read

great literature. Starting the day off

well is a powerful strategy for self

renewal.

3. Laugh: Laugh for five minutes in the

mirror each morning. Laughter

activates many beneficial chemicals

within the body that place us into a

very joyous state. Laughter also

returns the body to a state of balance.

A four year old laughs 500 times a

day while the average adult is lucky

to laugh 15 times a day.

4. Get Time for Family: Set aside

every Sunday evening for yourself

and your family and be strongly

disciplined with this habit.

5. Enhance your concentration: To

enhance your concentration and

power of focus, count your steps

when you walk. This is a

particularly strong technique.

6. Enhance your will-power: You must

first exercise it and then push before

it gets stronger. When you are

hungry, wait another hour before

your meal. When you are laboring

over a difficult task and your mind

is prompting you to pick up the

latest magazine for a break, curb the

impulse. Soon you will be able to sit

for hours in a precisely concentrated

state.

7. Never do this: Never discuss your

health, wealth and other personal

matters with anyone outside your

immediate family.

8. Night Walk: Cultivate the art of

walking half an hour after your

dinner. Walks in natural settings are

the very best. Walking is, perhaps,

nature‘s ideal exercise.

9. Keep your Reputation: Be careful

about your reputation. Never do

anything you wouldn‘t be proud to

tell your mother about. Have fun

always but temper it with common

sense and prudence.

10. Be a Supporter: Become your

spouse‘s number one supporter, the

one who is always there supporting

and fueling hopes and dreams.

Develop together and march

confidently through the world as an

army of two.

11. Spend time with Nature: Natural

settings have a powerful effect on

your senses which in turn will lead

to a sense of renewal, refreshment

and peacefulness.

12. Make Fasting a Habit: Try fasting

one day every two weeks. During

these fast days, drink fruit juice and

eat fresh fruits only. You will feel

more energetic, cleansed and alert

13. Drink more water: Drown your

appetite by drinking more water –

ten glasses a day is ideal. It


Never argue with the person you work for – you will lose more than just the argument

Take chances, take smart risks and you will meet with success beyond

your dreams

revitalizes the system and purifies the

body. Also get into the habit of eating

soups and more complex carbohydrates

such as rise, potatoes than other less

healthy foods.

14. Be Satisfied: A contented mind is a

continual feast. Greed and material

desires must be curbed to achieve lasting

happiness and serenity. Be happy with

what you have.

15. Empty your cup: A full cup cannot

accept anything more. Similarly, a

person who believes that he cannot learn

anything else will stagnate quickly and

not move to higher levels. Even the

teachers have teachers.

16. Cup of Water: Drink a cup of warm

water before a speech. Ronald Reagan

employed this strategy to ensure that he

maintained his honey-smooth voice. You

will be judged by the caliber of your

communication skills.

17. Never Argue: Never argue with the

person you work for – you will lose

more than just the argument

18. Do not take personal development books

as gospel. Read them and take whatever

useful ideas you need. Some people fee

they must do everything suggested and

take the techniques to extremes. Every

book has at least one tool or strategy of

benefit.

19. Keep Track of current Events: Keep

well-informed about current events, the

latest books and popular trends. Many

peak performers read five or six papers a

day. You don‘t have to read every story

of every paper. Know what to focus on.

20. Readers are leaders: US Ex President

Bill Clinton read more than 300 books

during his short time at Oxford

University. Some top performers read a

book a day. The more you know, the less

you fear.

21. Take some risk: Take chances, take

smart risks and you will meet with

success beyond your dreams.

22. Learn from World‘s Great Leaders: Read

the biographies of the world‘s leaders

and learn from their habits, inspirations

and philosophies. Cultivate the important

practice of active role modeling.

23. Remember and use people‘s names when

you talk to them. A person‘s name is a

uniquely sweet sound to them.

24. Go outdoors and look up into the blue

sky for half an hour. Note the supremely

strong feeling that you get when you are

connected to Nature. Get away from

your rigid schedule which will provide a

refreshing release and make you feel

wonderful when you eventually return.

25. The most efficient and effective alarm

clock ever developed lies within our own

minds:

a. Try the following:

b. Sit in an easy chair ten minutes

before you go to bed.

c. Shut your eyes and gently rest

your hands on your knees.

d. Breathe deeply for a few

minutes.

e. Repeat this for 20 times: ―I will

awake at 5 am feeling fresh,

alert and enthusiastic‖. Then

visualize yourself waking up at

the desired time and imagine

how great you will feel. You

will soon wake up at the desired

moment after little or no

practice.

26. Be Punctual: Develop the essential habit

of punctuality for it is most important for

high success. Punctuality reflects

discipline and proper regard for others.

Without it, even the most sophisticated

person appears slightly offensive.

27. Be a Winner: Winners do the things that

less developed people don‘t like doing

even though they also might not enjoy

doing them. This is what strength of

character and courage is all about.

28. Be Optimistic: All individuals who have

attained the highest of levels generally

have cultivated the essential mental habit

of optimism. Without optimism, life

loses its luster and hardships appear at

every step.

29. As we can take nothing with us when we

leave, when you wake up early in the

morning, repeat the mantra:

a. I will serve others today

b. I will care for others today

c. I will be kind today

30. Each day, do two things that you do

not like doing: This may be the

preparation of a report you have

been putting off or shining your

shoes. It does not matter how small

the task, just do it! Your personal

power will increase and your

productivity will soar.

31. Be a Planner: Pick five relationships

that you desire to improve over the

next six months. Write out the

names of these people and under

each name detail why you want to

improve the relationship, how you

plan to do so and in what time

frame. This is simply another facet

of goal setting.

32. Build your Character: Browse

second-hand bookstores every few

months searching for lost treasures

of character-building books. You

will find gems on public speaking,

improving your habits, time

management, personal health and

other important subjects for low

prices.

33. Be Cool: Be known as someone

with a cool head, warm heart and

great character. Your presence on

this earth will long be remembered.

34. Recognize the power of mantras and

the repetition of positive, powerful

words. Indian yogis have employed

this technique for over 4000 years to

live tranquil, productive and focused

lives.

35. Build a mystique around yourself


IILM Gallery


Remember no one is born negative; it is the environment that makes a

person negative or Positive

Do not ignore the problems, but confront them directly. Also, never confront in public, the ideal rule is ―Confront in private and praise in public‖

IILM

Ritu Khanna, Assistant Professor, IT

IILM Institute For Higher Education,

Gurgaon

POSITIVE THINKING – WHY IS IT

NECESSARY?

In our lifetimes, we all face troubles

and tribulations. Some of us are

courageous enough to face them with

a smiling face, and yet some of us are

not so geared up for these difficulties.

The only dissimilarity between these

two sets of people is how and what

they perceive. It‘s a matter of

thinking. The more positive we are,

the less pain we face in our lives.

In a working environment also, the

main difference between successful

and not so successful companies is of

highly energized and positive

workplaces. Many a times, the most

talented members of the team turn

into highly negative thinker which

then starts impacting everything

starting from the team environment,

the motivation level of other team

members, the productivity and thus

the quality of psychological factor of

the team.

There are some simple steps that can

be taken to handle such situations

effectively:

Research before meeting the

negative person – Remember no one

is born negative; it is the environment

that makes a person negative or

positive. As managers, one must try to learn

more about the behavioral patterns of such

type of people.

Make the negative person feel important –

Remember that you and the negative thinker

are on two different ends and have individual

point of view. Let the person feel that he is

important and try to hear his side of view on

the issue. Let him vent out his feelings. Have

an open-ended communication. Don‘t use

extreme language, but rather ask clarifying

questions since it gives them sense of being

heard. Instead of pushing solutions, ask them

what the options are.

Manage your behavior – If someone

criticizes you, don‘t feel let down, and

remember that you are dealing with a

negative thinker who might try to insult you.

Avoid being personal while dealing with

such type of people, stick to the issue in

hand. Need to stay focused and redirect the

direction on the problem by asking them

questions related to the topic.

Always keep a smile on your face and

keep sense of humor alive – Remember

humor always relaxes the workplace. It

may not necessarily solve the problem

but it keeps everyone happy. It helps in

building bonds and bridging gaps.

Confront – Do not ignore the problems,

but confront them directly. Also, never

confront in public , the ideal rule is

―Confront in private and praise in

public‖

Positive thinking is a mental attitude that

admits into the mind thoughts, words

and images that are conductive to

growth, expansion and success. As aptly

said by Winston Churchill, ―A pessimist

sees the difficulty in every opportunity;

an optimist sees the opportunity in every


If you meet a person who is quite optimist, and has a positive way of thinking, one will sense an aura which are affected in his thoughts

and vice versa

Greed and material desires must be curbed to achieve lasting

happiness and serenity

difficulty.‖ It is a mental attitude that

expects good and favorable results. A

positive mind anticipates happiness, joy,

health and a successful outcome of every

situation and action. And whatever the

mind expects, it finds.

It is very common to hear people say:

―Think positive!‖ to someone who is

feeling down and worried. Yet many

people do not take these words seriously

as they do not know what they really

mean or may be do not consider them as

useful and effective.

If you meet a person who is quite optimist,

and has a positive way of thinking, one

will sense an aura which are affected in

his thoughts and vice versa. This is the

reason why we want to be around positive

people and avoid negative ones. There is a

Swedish proverb which says, ― Fear less,

hope more; eat less, chew more; whine

less, breathe more; talk less, say more;

love more and all the good things will be

yours‖. And it is a fact, whatever we

desire for, we usually get because if we

desire, we aspire and if we aspire, we

work hard to achieve that objective.

Negative thoughts, words and attitude

bring up negative and unhappy moods and

actions. When the mind is negative,

poisons are released into the blood, which

cause more unhappiness and negativity,

which will eventually lead to failure,

frustration and disappointment. Always

see the glass as half FULL rather than half

empty.

But again it is a matter of how you

perceive, and our attitude towards life.

Remember attitude and thoughts do not

change overnight. While some of us are

lucky enough to have positive attitude and

thoughts right from our childhood, yet for

others they have to make an extra effort to

see positivity in whatever is happening in

their lives. And once you replace negative

thoughts with positive ones, you‘ll start

having positive results.

The power of thoughts is a mighty power

that is always shaping our life. This shaping

is usually done subconsciously, but it is

possible to make the process a conscious

one. Always visualize only favorable and

beneficial situations. Use positive words in

your inner dialogues or when talking with

others. Smile a little more, as this helps to

think positively. Laughing can relieve

stress, increase pain tolerance and support

the immune system.

Once a negative thought enters your mind,

you have to be aware of it and make an

endeavor to replace it with a constructive

one. You have to keep on trying.

Persistence will eventually teach your mind

to think positively and ignore negative

thoughts. Albert Einstein has rightly said,

―You have to learn the rules of the game.

And then you have to play better than

anyone else.‖

It does not matter what your circumstances

are at the present moment. Think positively,

expect only favorable results and situations,

and circumstances will change accordingly.

It may take some time for the changes to

take place, but eventually they do. When we

are positive, we find that our interactions

with the world and ourselves become

brighter, more productive and perpetuate

the ―feel good‘ factor. This in turn makes us

healthier and more peaceful.

According to yoga, the path to a positive

attitude can be found through a three-step

approach:

Awareness – we must train ourselves to be

aware at all times of how our mind is

working – the thoughts, thinking patterns

and tendencies. Make this a habit.

Acceptance – have an attitude that ―it is

ok‖ to think how we are. Believe that God

likes us for what we are. This acceptance

leads to a genuine love and compassion,

which forms the bedrock of positive

thinking.

Attitude – once we have accepted what lies

within our thoughts, we can actually start

working upon how we ‗want‘ to look at

particular situation, thing or person.

Ultimately, positive thinking affects the

body vibrations in a positive manner.

This in turn affects the vibrations

around us, which in turn affects the

situations around us. This helps in

relieving our suffering and leading a

harmonious life.

Having fun should be a priority in the

life of anyone who wants more health

and happiness and less stress. Always

remember God has been very kind to

us, learn more about the benefits of

gratitude and how to cultivate an

attitude of gratitude in your own life.

Life can be extremely challenging at

times. Emotional resilience is partially

inborn, but can and should be learned

and developed. It is especially helpful

in dealing with life‘s challenges with

greater ease, to grow from adversity

and to turn potentially negative events

into positive ones.

The way you feel about yourself, your

self esteem, impacts your happiness

level, and also can make life more or

less stressful for you. You can create

more natural energy for yourself so you

can be more productive, enjoy your

time more and have more time for what

you enjoy. Developing a positive

attitude is an important way to increase

your energy level. Taking the time to

change your thinking patterns and

explanatory style can produce

significant benefits in your overall

quality of life. Optimists experience

increased health and longevity, less

stress and more success.


IILM

Rohini Rode, Lecturer,

IILM Institute For Higher

Education, Lodi Road

Mobile Manners Matter Much

The sound of a film song emanating from a

mobile phone at work does not set an

official tone. Mobiles may have become an

indispensable part of our lives but their

sounds have not. Britney Spears or

Beethoven‘s fifth symphony is not

everyone‘s idea of music in the office and

can be an irritant and a source of

disturbance. People at work, and otherwise,

need to follow mobile manners very

seriously. Strict Protocol needs to be

devised and implemented at work and in

life for the use of Mobile Phones.

Phone offer a plethora of services which

can be made use of to ensure that their

presence does not intrude in other people‘s

working or private lives. Text messages

service, call diversion vibration alert could

be put to their best possible used in places

where others can‘t escape ones conversation

such as in an elevator or on public transit,

even places like a restaurant or a cinema

hall. Simply moving away will indicate that

you respect the space of people. Ideally the

phone should be taken into a private space.

Phone companies have devised mechanisms

that ensure maintenance of privacy. Mobile

phones need to be kept on silent, vibrate, at

the most discreet mode. The ring of a

mobile phone, especially songs, at work or

even in restaurants can be very

unprofessional also intrusive. Subtlety is the

name of the game. Loud ring tones remain a

vehement no.

It is not imperative to use the mobile phone

everywhere; it can simply be switched off.

Movies, stage shows, weddings, funerals,

concerts, speeches, classrooms and lectures

are place where the phone must be turned

phone off. Further people should remember

to check it‘s off before entering the venue.

The facility voicemail, text messages or

answering service can be made full use of

afterwards.

Making a call in a busy pub may be okay,

but talking loudly in a confined space like

an elevator or on a bus is an infringement

on others personal space. Being aware of

where one is and what others are doing

should be borne in mind before deciding to

make or take call for everyone‘s sense of

space changes with the situation. Sending a

message does not invade anybody‘s

personal or physical space. It is just the

person and his/her phones‘ involvement and

will be default exclude others.

Not being able to hear the other caller might

mean that the volume on the phone is not

set to a high enough volume. Set this right

and ensure that you don‘t should to hear the

other person. In any case mobile phones

have very sensitive microphones and pick

up the softest voice too.

In a meeting, official or not, it is imperative

to give priority to the person one is with.

Receiving a phone call in the middle of a

conversation is rather rude. An important

phone call, however, could be taken by

excusing oneself before taking the call, also

letting the person know in advance that you

might need to do so.

Some venue do not permit entry with

camera‘s, even if they are built in the

phone and may refuse entry to people with

one. In-phone cameras shouldn‘t be used

anywhere a normal camera would be

considered inappropriate, such as in

change rooms or toilets. You should ask

for permission before you take someone‘s

picture. Not doing so may be taken as

being extremely offensive.

While on the road one needs to bear in

mind other‘s safety as well as one‘s own.

While driving it is best to pullover to take

a call.

While talking in public ensure that

company confidential information is not

leaked. Official matters need to be dealt in

an official way. Private matters privately.

Fighting with your spouse over your cell

phone is washing your linen in public,

refrain from doing so.


A level playing field, together with the increased business opportunities brought about by privatization, makes an economy an attractive investment

destination in the global market.

The relevance of competition in the business environment also paves

the way for fair business practices

IILM

Competition Law & Policy: Indian Context

Amit Singh, Doctoral Researcher at the

Center for International Legal Studies

(CILS), School of International Studies

(SIS), Jawaharlal Nehru University [JNU],

New Delhi. Was Fellow at IILM Institute

for Higher Education, Gurgaon during

2006-07.

Competition Law and Policy relates to

matters of competition and competitiveness

so that the goods and services are sold at

competitive prices and that the consumers

have choice as to products they wish to

purchase. Competition would also be a

matter of larger application —that of

overall governance and development of

economies, that of better regional and

global imbalances in trade and

development. Competition law also has a

role to address market distortions and

barriers to free trade. These distortions and

barriers may be caused by geographical

limitations, natural monopolies, and weak

distribution networks, cartels, entry

barriers, predatory pricing and oligopolies.

Businesses thrive on competition, which is

the critical element of the dynamic

economies. The relevance of competition in

the business environment also paves the

way for fair business practices. It is said

that in the globalization era, competition is

necessary for developing countries to

obtain the benefits promised by trade

liberalization and privatization. However,

due to the different stages of economic

development in different countries, there is

no one-standard approach in determining

the type of competition laws or policies that

may prove beneficial to all countries.

Competition laws and policies aim to level

the investment playing field. A level

playing field, together with the increased

business opportunities brought about by

privatization, makes an economy an

attractive investment destination in the

global market. Setting up a competition

framework will allow developing

economies to protect themselves from the

threat of multinational companies‘ anti

competitive practices—which increasingly

have cross-border effects—instead of

employing protectionist regulations that

often restrict the foreign direct investment

(FDI) to these economies. Competition

Policy should be an integral part of a

country‘s economic development plan as it

is beneficial to consumers who will pay

lower prices for better quality products.

India‘s Competition Act, 2002, enacted to

fulfill the country‘s obligations under the

World Trade Organization agreements.

Indian industrialists, fearful of the power

of multinational corporations, which have

become active in India‘s economy in

significant numbers since the

beginning of the process of

liberalization, has also demanded

legislative action to ensure a level

playing field. It is the country‘s first

comprehensive law dealing with

unfair competition or antitrust issues.

The Act‘s clearly stated objective is

not only to prevent practices which

have an adverse effect on competition,

but also to protect the interests of

consumers and to ensure freedom of

trade. The Monopolies and Restrictive

Trade Practices Act, 1969, which had

been found to be inadequate in this

context, stands repealed now.

Government of India, like other

governments around the world,

recognizes that competition plays a

key role in ensuring the efficient

functioning of markets. As a result of

the liberalization of the Indian


Competition is not an end in itself, but a means to attain competitiveness

As a result of the liberalization of the Indian economy, certain regulatory sectors—notably, telecommunications—have been able to achieve success in

promoting competition

economy, certain regulatory sectors—

notably, telecommunications—have been

able to achieve success in promoting

competition. Increased privatization and

private sector participation in sectors

conventionally dominated by the public

sector have ushered in a new economic

environment in India. This new environment

will function effectively and efficiently if

the market can function without distortions.

The Competition Act (2002) in India was

enacted to address three kinds of

anticompetitive practices, namely,

anticompetitive agreements, abuse of

dominant position, and combinations in

restraint of trade. Competition Commission

of India (CCI) was created to ensure the

enforcement of the competition framework

established by the Act, i.e. to prevent

practices having adverse effects on

competition, promote and sustain

competition in Indian markets, protect

consumers‘ interest, ensure freedom of trade

in Indian markets. It also plays an

advocate‘s role of promoting competition by

initiating informed debates on the issues

related to competition.

Competition advocacy is a function that

needs to be carried out both by the

competition authorities as well as sector

regulators. Competition is not an end in

itself, but a means to attain competitiveness.

To attain competitiveness, laws that

introduce competition should suit the local

context and consider public welfare

concerns. Such law needs to be periodically

revisited to take into account the changes

that take place over time both domestically

and internationally.

Government of India has strategically

identified the manufacturing sector as the

key to ensuring India‘s competitiveness,

which has obvious developmental

offshoots for the country. It established

National Manufacturing Competitiveness

Council (NMCC) to enhance capacity of

this crucial sector of the economy, and has

introduced a National Strategy for

Manufacturing. However, there remain

sectors, particularly those with a large

number of state owned enterprises (SOEs)

and low level of private investment —

where competition is weak. Competition

Law & Policy in India still face challenges,

such as, ensuring that the Competition

Commission of India (CCI) becomes fully

effective and exercise adjudicatory powers,

addresses overlap between jurisdiction of

competition and sector regulators, and

encourages private equity in natural

monopolies.

Brief Profile- Amit Singh

Mr. Amit Singh is presently a Doctoral

Researcher in „International Law‟ at the

Centre for International Legal Studies,

School of International Studies, Jawaharlal

Nehru University (JNU), New Delhi. Mr.

Singh has around three years of

research/teaching experience at some of

the very highly reputed Institutions /

Independent Think Tanks based in New

Delhi and NCR, viz. ICRIER, IILM

Institute for Higher Education, IIPA and

ISIL. He got his M.Phil. in „International

Law‟ from JNU in 2006. He wrote his

M.Phil. Dissertation on an interesting and

topical subject. The title of his dissertation

work is “International Legal Aspects of

Eco- Labeling: With special reference to

WTO Agreement”. He possesses a good

legal background with a Masters Degree in

Law from Lucknow University. His LL.M.

dissertation was titled “An Assessment of

Federal Finance with special reference to

Local Government Finances in India”. He

has also done a Post-Graduate Diploma in

Labor Laws & Personnel Management

from Lucknow University, with distinction.

He completed his Bachelor of Science

(B.Sc.) from University of Allahabad, and

Bachelor of Laws (LL.B.) from Dr. R. M.

L. Awadh University, Faizabad. His areas

of specialization and interests include

„International Trade Law/WTO Issues‟,

„International Environmental Law &

Policy‟, „International Economic Law‟,

„Legal and regulatory aspects of

International Trade‟, „Constitutional

and Administrative Law‟, „Labor Laws

and Human Rights‟, „International

Human Rights Law and Institutions‟,

„India-Japan Economic and Trade

Relations in the Globalized era‟,

„Corporate Governance & Business

Law‟, „European Union/India Issues‟

etc.


IILM WE LOVE TO BUY: BUT HATE TO BE

SOLD ANYTHING

Moitrayee Bhadra, Lecturer – Marketing and

Insurance Area, IILM Institute for Higher

Education, Gurgaon

Over a span of 7 years from being a

management student to a lecturer of

management subjects, I have been keenly

interested in the concept of marketing. The

novelty of each concept always appealed to

me and I was determined to make a career

in marketing and none other.

The moment of truth arrived when I started

my first job with a well reputed Bank, and

promised to go by the book. My head was

full of ideas like need based selling,

customer satisfaction, AIDA selling theory

and et al. What I failed to realize that none

of these could fetch the kind of business

that was expected of me within a specific

period of time. After a few toilsome

months I gave up and went into

introspection mode as to what actually

went wrong. Slowly and steadily I realized

that it was these queer concepts of

marketing juggling in my head that was

coming in way of my success. During these

trying times one of my colleagues once

said, ‗My Dear, be aggressive! Don‘t allow

customers to come back at their own sweet

time, just close the deal. You have to push

if you want to survive! ‗ . And yes, I did

exactly so from then on.

People always say that MBAs come with a

lot of baggage – Yes, its true. But it‘s not

the attitude, it‘s the management ideas that

they carry and which ultimately has to be

compromised. Most young MBAs I am

sure go through the same dilemma and

eventually take a diverted route to success. The

problem seems to increase each day as more

and more sales professionals are joining the

corporate world, everybody, jostling for space

and encroaching each other‘s territory. The

result is obvious; we get thousand and one calls

each day by people trying to sell us credit

cards, bank loans, mobile connections and what

not! As customers do we really deserve this?

The reaction on our part is immediately that of

withdrawal. That is to say, even if I was

thinking of buying a mobile connection, I will

say a firm ‗NO‘.

Well, I can understand how things are on the

other side of the table – but why will anyone

understand who has nothing to do with things

like‘ Marketing‘ & ‗Selling‘?

Coming back to my experiences, 2 years later

when I joined an Insurance Company as a

Manager, it was another enlightening

experience which I cherish till date. They say

insurance selling is the most difficult and if you

can sell this one you can sell anything under the

sun. Determined to succeed I pushed and

pushed really hard – both myself and my team

till I exhausted myself to the limit. A time came

when in spite of my various efforts I could not

meet the targets. During this phase, once I

happened to sip a cup of coffee at the cafeteria

when I met our trainer. This person had a great

career graph, starting his career as an agent and

then gradually becoming a sought after trainer

having worked with the best Companies in the

industry. I shared a good rapport with him

during my induction and started telling

him about my growing disinterest in

the business. He seemed quite

unalarmed and patiently heard what all

I had to say. At the end of the whole

conversation he simply told me – ‗Do

you like to buy things?‘ I immediately

replied ‗yes, a lot of them actually.‘ He

again asked ‗who sold you all the

things you bought?‘ I vehemently

answered ―NOBODY! I BOUGHT

THEM MYSELF. ‗‘He just smiled and

replied back – ―See! Nobody likes to

be sold anything, but everybody likes

to buy ―. I suddenly remembered how

irritated I feel when someone tries to

sell a new product in my favorite retail

supermarket.

That very evening I learned one great

mantra – Never sell anything, let the

other person buy it from you. The fact

remains that when one buys

something, somebody must be selling

it – how you sell it makes all the

difference. This one thing that I

learned from a non MBA, one who

has never read any marketing books or

come across any heavy jargons of

management, was the most fruitful

learning in my career till date.

Every other sales professional might

have faced similar kind of a situation,

if not the same. For all those people –

see what makes you buy a particular

thing, because, the person to whom

you are selling also wants to buy.


IILM alumni news

Kanupriya Jain of PGP 05-07 of IILM Gurgaon, married to Tarun Jain on 7

th Dec

2008. IILM wishes the new couple a very happy married life.

Promotions and Job Change

Deepesh Sharma of PG 04-06 IILM Gurgaon,

joined IT Solutions, Delhi in May 2008 and got

promoted this month to the position of

Relationship Manager.

Jyoti Bajaj of PG 06-08 of IILM Gurgaon,

changed her job from Keane India to Lufthansa.

She joined in Feb 2009 as Business Controller –

Finance.

Ruchi Sally of PG 04-06 IILM Gurgaon married on 21st Nov, 2008.

IILM wishes the new couple a very happy married life

Gaurav Tyagi of PGP 06-08 of IILM Gurgaon, married to Amrita of

the same batch on 27th

March, 2009. IILM wishes the new couple a

very happy married life.

IILM Diary

AWARDS

Amit Gupta of the first batch of

IILM Gurgaon (04-06) was

awarded as Best Performer in

Dabur India Ltd. for year 2008-

2009 in Punjab Region

Viresh Keshri (PG 04-06) joined as Sr. manager (marketing

and brand promotion) from June 15th

2009 at Su-bake ...an

extension of Su-kam. Before he was working with max

newyorklife as a financial planning manager. Good salary hike

and core marketing profile lead him to join the company.

Address of the company is 196-C, Udyog vihar-VI ,sec - 37,

Gurgaon-122001, Haryana. web - www.subake.com.


Sudipta Sengupta: Sudipta (PGDBM - 2006, Lodhi Road) joined Indiatimes.com( A times of India group) as a Product

Manager in the new initiatives division. His role requires him to conceptualise new businesses and make them a reality.

Prior to joining Indiatimes.com, he was working with Bizsol Advisors Pvt. Ltd. as a Manager-Strategy and Planning and

launched India's first citizen journalism news portal named merinews.com from the company.

Indranil Sarkar: Indranil (PGDBM -2005, Lodhi Road) had joined Skymet from Syven Technologies.Skymet provides

weather based solutions(weather reports, weather forecasting etc) to various media houses. Recently he has been promoted

to a senior editorial position with over 50 percent hike in his pay package. In his new position Indranil will be managing

one of the most prestigious projects with their client Nokia.

Paramita Tarafdar (PGDBM – 2006, Lodhi Road) and Subhojyoti (PGDBM 2005): Paramita and Subhojyoti got

married after college. Paramita had recently shifted her job from GE Money to ABN Amro. Subhojyoti is working with

Techbooks. The couple got a new car to celebrate their anniversary.

For contributions to alumni news pages kindly contact at [email protected]

Satyaveer Pal of PGP Batch 2006-08 started his own company in May 2009 eCorporate Web Solutions Pvt Ltd.

( [email protected], www.ecorporateworld.org). The company is involved in website designing and software

development and is based in New Delhi. IILM wishes him good luck with his new venture.

Vishakh Varun of PG 07-09 joined New Horizons

India Limited which is branch of New horizon

worldwide Inc., a US based firm, and is working in

its marketing and branding/corporate

communication. The company has office in

Gurgaon as well in Signature tower, Though He is

in their corporate office at Lodhi road, New Delhi.


http://www.ecorporateworld.org/


IILM Business Business Classifieds

Contact Viresh Keshri (IILM PG 04-06, Gurgaon)

SR.Manager, (Brand Promotion)

Su-bake. Mobile No. 9911112929

Business Classified 1


Contact Vishakh Varun (PG 07-09, Gurgaon)

Mb: 9718851506 Ph: 011- 43612425



Sanjay Sharma (PG 06-08, IILM, Gurgaon)

Business Development

Property Karobar

Suite No. 1311, Near Paras Hospital

DLF Phase-V,

Gurgaon, Haryana

(M) 98-111-98-462

(O) 0124-4206448

(F) 0124-4206447

(E) [email protected]

I would like to take this opportunity to introduce PropertyKarobar.com one of the premier Real Estate Management companies in Gurgaon. Propertykarobar currently provides services to several large Investors, Corporate Houses, individuals, Guest Houses. The functions handled by Propertykarobar relate to: Large Investors: Original booking, Resale, Plots, Pool Investment (wherein a group of investors pool in their share for the purpose of a large investment fund) Corporate Houses: Office Spaces, Tie-ups for providing rentals and premium guest houses for their employees Individuals: House on sale/purchase, House for rent in DLF City Taking a methodological and structured approach, we have helped our client(s) make smarter investment decisions concerning real estate deals, through our domain expertise and superior service delivery. In these challenging times, our services could be especially useful in making your first real estate investment. I hope to speak with you in the near future to discuss how we can assist you specifically. In the meantime, if you require any further information, please feel free to call us at the number 0124-4206448. Sanjay Sharma

eCorporate Web Solutions provide effective, stylish and affordable website design and development. As a well established business web design company, we can offer high quality website creation & a range of affordable web design services to any business, individual or company. We have built a strong reputation as a leading website design company by building web pages and producing sites that are good for new , technically excellent and affordable for small businesses and Entrepreneurs .

eCorporate Web solutions helps streamline enterprise activities and integrate intuitive Web services. So that new millennium entrepreneurs may achieve a healthy ROI with minimum manual processes and maximum efficiencies. eCorporates' business process-centric integration platform orchestrates technological sophistication with entrepreneurs' relevance.

CONTACT Satyaveer Pal (PG 06-08, IILM Gurgaon), CEO & MD, eCorporate Web Solutions, Mobile no.

9891256499, 9350025016, New Delhi




HR‘s best friend

Increase employee

retention, engagement and productivity

through

Designing smart ESOP schemes

Employee on-boarding - PAN card and induction services

Tax consultation and CTC structuring

Free educational seminars on employee wealth creation

Free worksite financial health clinics

Free finance newsletter for your corporate intranet

Contact: Tajinder Singh(PG 06-08, IILM Gurgaon), 9953968267,

[email protected]



IILM ALUMNI CELL

DEALS IN AGRI COMMODITIES SPECIALITY – OLD & NEW BARDANA, PULSES, OILSEEDS, CEREALS etc. To facilitate our clients we do purchases commodities from mandis (direct from farmers) on commission basis. CONTACT: BALRAM VIJAYVARGIYA (IILM PGP06-08) MO. NO. +919784543180 RAJASTHAN (INDIA) email: [email protected]


Alumni Cell Members

Student Members Alumni Members

Atul Kr. Singh (PG-II), Vice President, Alumni Group Rakesh Chander, Firefly eVentures, Chairman, Alumni Group

Servjaeta Verma (PG-II), Editor, IILM Pratyush Das, Wunderman advertising, Vice Chairman

Alumni eNewsletter

Sakshi Gandhi (PG-II), Event Management Nikhil Arya, Buniyad Properties, Alumni coordinator

Kshitij Mahendra (PG-II) Pranay Shukla, Drewry Corporation, Corporate Support, Alumni Group

Megha Arora (PG-II) Himanshu Kapoor, Shubham Gupta, Monica Partani

Alumni Faculty Coordinator at Gurgaon Campus

Professor Vijesh Jain, Faculty Editor, IILM alumni eNewsletter

For contributions to the IILM alumni eNewsletter contact at [email protected]

For alumni placements, career conselling, and placement leads contact Mrs. Nidhi Singh, at

[email protected]


IILMeNewsletter2

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Transcript of IILMeNewsletter2